I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 342 Chapter 239-240: How can Hillhouse still play like this in Europe? (Two chapters in total)
The executives present couldn't help but look at Gao Huaijun in confusion.

Now that the fulcrum of Brussels has been formed, the next core action is naturally to use the fulcrum as the pivot point and then slowly spread out the points.

After all, Europe is not a region like Southeast Asia and South Asia.

It’s better to moisturize things naturally and silently!
Gao Huaijun saw everyone's confused faces, laughed, and then said, "You must clearly understand that our positioning in China, Southeast Asia, and Europe is completely different."

"People in these countries have a critical attitude towards our products."

"In other words, they have a very picky attitude."

"Under this premise, if the channel dealers over there can't make money, then we need to expand our channel points, so don't think about it anymore!"

The executives present were silent for a while.

In fact, this is a typical collision between the boss’s thinking and the employee’s thinking!
In the eyes of employees, if we play it safe and don't make big mistakes, Hillhouse's business in Europe will surely move forward steadily and slowly.

In this case, although it is not outstanding, everyone will not make mistakes.

However, what Gao Huaijun was thinking was something completely different!

This place is not as friendly as China!
You know, with the high attention it has received in Europe, such a style of play will definitely require high investment from Hillhouse Group to support it.

Gao Huaijun said lightly.

This is an astronomical figure!
Brussels seems to be in full swing now, but if you put up this airs, you will lose money.

He once had a history of flying leaves!

"So, I decided that we need to find a highly talked about actor or celebrity in Europe to be the spokesperson of our Hillhouse Group in Europe!"

So fast?
. . . . . .

And in later generations, he has never heard of Robert Downey Jr. having the same scandal again!
So let’s put aside the character of the spokesperson, let’s talk about commercial endorsement.

Everyone wants to win, but if you make a mistake, you will definitely take the blame and lose your hat!
Who can do this?

He is Robert Downey Jr., who plays "Iron Man 3"!
Moreover, the endorsement fee reached a record high of 2000 million euros!

For such a person, Hillhouse invites him to be the product spokesperson for Europe, a very important region.

This company is absolutely powerful!

Feiye, that's all in the past tense.

And this impression among Europeans is completely consistent with Hillhouse!

Any idea?

Hillhouse itself is in the process of a long-term climb towards high technology. The strengthening of this solid impression is also very conducive to the export of the Hillhouse brand in Europe.

And he also relied on his own efforts to bring Marvel back from the brink of bankruptcy.

For such a Marvel's number one traffic king, it is abnormal in itself.

Take the risk further, even if there may be other additional Zheng Zhi risks.

Because of Robert Downey Jr.'s past history as a movie star, many big companies don't approach him for advertising.

Aren't you afraid that his ugly behavior will relapse and he will lose face?
But no matter what, Hillhouse's courage is very commendable!

However, Gao Huaijun's combination punch was said to be fast, accurate and ruthless, and it hit the European's lifeline in one fell swoop.

However, Gao Huaijun didn't think so.

All the executives present were shocked.

Soon, Hillhouse Group announced its spokesperson for Europe.

Europe is a sensitive area.

More importantly, it was precisely because of the flaws of the spokesperson that Hillhouse had the opportunity to sign an endorsement agreement with Robert Downey Jr., who was at the height of his popularity!
Otherwise, as the number one actor in Hollywood, how could he consider signing a contract with an emerging Chinese brand?
it's out of the question!

"Besides, I already have an idea for this candidate."

More importantly, he is the real-life embodiment of Iron Man.

The risk is controllable!

This news not only shocked Europe, but even China was shocked!
You know, although the current movie "Iron Man 3" by Robert Downey Jr. is a huge hit, the annual box office has reached 12 billion US dollars, becoming the global box office champion.

But this is a very controversial figure.

Not to mention the operation and maintenance costs of such a large team in Europe, just the maintenance of advertising fees, coupled with the language barriers in various countries, does not include the complex and high communication costs.

2000 million endorsement fees!
It is also the endorsement of top traffic star Robert Downey Jr.

Iron Man's cold reactor is synonymous with high technology.

Robert Downey Jr.'s endorsement suddenly lifted Hillhouse's slow decline in Europe.

It's all worth the risk!

They have always felt that the products here are synonymous with low-end and backwardness!
Therefore, if you don’t take advantage of the victory now, wait until the cold and sustained period comes.

How can Hillhouse sustain losses of hundreds of millions, or even more than ten or two billion each year for a long time?
Therefore, before the high topic caused by "The Great Journey" and detonated in Brussels has not subsided.

Not only is the economy here developed, but more importantly, the people here have some prejudices against Chinese products.

This is the reason Gao Huaijun must have as a boss.

Therefore, European channel dealers who were still hesitating whether to cooperate with Hillhouse to provide agency sales services came to Hillhouse’s European headquarters in Brussels one by one and signed agency contracts with Hillhouse one after another!
Although some agents do not sign independent agency contracts, they also hope to sell Hillhouse products while selling other models.

Therefore, Hillhouse's agency work, which was originally going to stagnate, has been further accelerated!

Ning Yuan, Wang Fengying and the others originally had objections to Gao Huaijun's hiring of Robert Downey Jr., and felt that their boss was too imaginative.

But now I can’t help but admire it secretly!

This magical move is truly amazing!
If all expenses are taken into account and the sales volume in Brussels is only relied on, then the promotion cost will definitely be very staggering.

Fortunately, even if the investment is high, if we take the opportunity to vigorously promote Hillhouse's products, then Hillhouse will definitely be able to ensure profitability throughout Europe.

After all, many Europeans are very conservative in their thinking and dare not accept Hillhouse’s products. But they accept Robert Downey Jr.!
The sci-fi attributes of this spokesperson, coupled with the fact that he did get real money from Hillhouse, he promoted Hillhouse, which can really be said to be a dedicated effort.

Whether it is on Twitter, Facebook, or in some public occasions, he proudly says that he is the spokesperson of Hillhouse, an emerging technology company, and hopes that friends who like him can buy Hillhouse products.

This also promotes Hillhouse’s channel layout in Europe from the side.

The paying ability of European customers is indeed beyond the expectations of Hillhouse executives and is also amazing.

The selling price of Hillhouse's two products in Europe, plus import taxes, freight, local management fees, and channel operators' operating expenses, when added together, the total cost is basically twice that of China, but it is acceptable. , indeed not bad at all!

You know, there are already several competing models of extended-range vehicles in China, and they are already starting to roll up!
Even under such circumstances, Hillhouse's products in Europe can still be effectively increased.

In this regard, Gao Huaijun often felt powerless.

The overall level of social development in Europe is very high, and the middle class here has been formed for a long time.

They need some new things, not flying leaves, to make up for their possibly empty little hearts.

However, judging from the current consumption situation in Brussels, they still have a lot of Mane in their wallets, waiting for Gao Huaijun to further explore!
In order to better enable European customers to spend money on Hillhouse products.

Gao Huaijun really worked hard this time. He specially convened a meeting between Hillhouse Technology and Hillhouse Vehicles to discuss how to further improve Hillhouse's core groups in Europe to create more consumption flows.

Judging from the current data, Hillhouse Group now has effective locations in Brussels, the capitals of the three Nordic countries and the capitals of the four Southern European countries.

As the first store opened in Brussels, it also created a historical record of monthly sales exceeding 100 million!

Judging from early consumers, middle-class women account for more than two-thirds of Hillhouse's users in Europe.

Analyzing from this perspective, Gao Huaijun feels that this ratio is already very high, and Hillhouse’s early customer positioning is also very correct.

However, the repurchase rate of these customers is still relatively low.

Basically, I only bought the same product from Hillhouse!
Compared with Gao Ling's single customer in China, who can purchase an average of 2.5 products, there is still a lot of room for growth.

In other words, it is relatively difficult to get more people to spend money, but it is relatively easy to get people who have already spent money to spend more money.

To this end, Gao Huaijun thought of two core points to promote Europeans, especially European women, to spend money.

That is: laziness and dependence!
Gao Huaijun formulated a new plan for this purpose.

That is.

First, it also opened up the research and development and design of derivative products in the European direction.

Like an intelligent oven that can adjust the temperature and functions directly with your mobile phone!
Compared with Chinese people, Europeans often use household ovens to process some pasta, so this item is also a must-have appliance for every European family.

Now, Hillhouse has set up a chip team to work with some oven brands to develop intelligent ovens, which will definitely be welcomed by these women!

Although hand-controlled ovens are cheap, compared to smart ovens, they are definitely hit by dimensionality reduction.

And the other one is a smart dryer!
After Europeans wash their clothes, they usually dry them directly without exposing them to the sun, and the property will not allow you to bask in the sun. In some weather conditions where it rains all year round, it is very difficult to dry them naturally.

If a dryer that can be intelligently controlled can be designed, it will go a step further in saving energy, saving time and electricity, and protecting clothes.

Do you think it smells good?
If these two products that Europeans like can enter households of all sizes in Europe, it will be very useful for Hillhouse to maintain its brand reputation in Europe.

Third, carry out comprehensive European literacy work based on European usage habits!

This European literalization is not only the European literalization of Xiao Ling Voice Manager, but also a series of detailed three-dimensional designs of VI from the built-in input method of mobile phones to the car LCD control screen, even the prompt button of the electronic handbrake, etc. !

The determination of this system even requires adjustments on the production line.

This is not something that can be implemented just by casually transferring the products produced by Hillhouse in China to the port of Xiaoyangshan in the magical capital.

Hillhouse Technology and Hillhouse Vehicles need to be reorganized in all details.

Only then can it be completed!
Selling products to the end is actually selling services.

Gao Huaijun does not want his products to be compromised in terms of service.

Third, in addition to the research and development of new customized derivatives and the localization of European VI, local intelligent facilities are also customized in a targeted manner.

You should know that most of Hillhouse's products are designed for Chinese people and do not actually take into account the usage habits of foreigners.

For example, the core template considered for beauty tools is Chinese women!
And Europeans are not just white people, but also many other people of color.

If these people use beauty tools, do they need to consider more localized things?

For example, later generations of Transsion mobile phones have whitening functions specifically designed for black people, and so on!

These require an artificial intelligence team to set up a special group to conduct special research and development and design.

There is also the artifact of the Hillhouse Map. In Europe, an up-to-date map is needed. It takes a lot of time and energy to come up with this map!

Now I can only buy a rough GPS map to run first, and I will definitely replace it with a high-precision map from Hillhouse later.

But to have high-precision maps, specialized staff must be deployed to identify and correct urban roads and other rural roads.

These all take time to grind out!

If you don’t spend money and energy to do it now, when will you do it?
This third software action may seem cumbersome, but it is indeed the foundation for Hillhouse to settle down and make a living!
If there is no powerful software system support that European automobile companies do not have, how can Hillhouse compete with other companies?

How to increase the substantial distance between products?
it's out of the question!

These three points can be said to be the perfect embodiment of the so-called comprehensive product manager's C-side customer thinking.

The real trump card of Hillhouse in addition to the hard power of its products is actually the advancement of these three points.

Gao Huaijun can tolerate the failure of this localization strategy within one or two years, but he will never tolerate the fact that Hillhouse's products in Europe will still be an additional shadow of Chinese products three years later.

He needs the European branch to be completely separated from the Chinese headquarters.

Completely use the thinking of European customers to think about local difficulties and problems.

Only in this way can Hillhouse's European strategy be initially successful!
After hearing Gao Huaijun's instructions, all the European executives present were dumbfounded!

Now that he has just logged into Europe, Gao Huaijun has thought of so many things.

This hexagonal warrior is simply amazing!

(End of this chapter)