I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 357 Chapter 011-012: Hillhouse’s results are so shocking!

And the Hillhouse Technology sector.

Not counting Hillhouse Tang, which is currently under development.

Hillhouse Vehicles already has five models: Hillhouse Dolphin, A-class car Hillhouse Song, B-class car Hillhouse Han, compact SUV Hillhouse Qin, and high-end sports car Hillhouse Ming.

Moreover, among these five models, except for the newly launched Hillhouse Dolphin, other models have undergone two or even three facelifts.

This rhythm can be called the king of scrolls!
In the era of fuel vehicles, cars are revised every three years and replaced every five years.

Today, Hillhouse's new energy vehicles release new vehicles every year, and technology iterations are very rapid.

New electric vehicles basically have new iterations of products and new manufacturing concepts every year, and newly purchased models will soon be replaced by new technologies.

Basically, after a few years, compared with the new cars produced by Hillhouse five years ago, the products five years ago can only be regarded as products of the last century!

Comparing product capabilities, both appearance and interior are far behind.

No way, the new model is really delicious!

However, this shortcoming does not hide its advantages.

After all, Hillhouse attaches great importance to regular customers reporting problems in 4S stores under normal circumstances.

And every improvement, such as placing a fixed mobile phone holder.

Although, this is also one of the reasons for the low value retention rate of new energy vehicles.

Wait, wait, etc., it’s all Hillhouse’s engineers who have made the product strong from every detail bit by bit.

Although these models can't compete with Hillhouse in terms of underlying electronic technology logic, they can't stand up to the competitive prices!
Are you selling a car for 22?

During this period, four or five models with the same style and style as Hillhouse Han have appeared.

This is the first UV-IR coating technology in China. The metal oxide used in the coating can achieve an ultraviolet isolation rate of 99.9% for four-door windows, greatly improving the sun protection performance of four-door glass.

In 2014, Wang Fengying's original plan was to restart the production line and build a revised B-class car.

An important reason is that Hillhouse's sales growth has slowed down.

At the same time, this is also a shortcoming of Hillhouse vehicles’ existing vehicles.

This Hillhouse Han model underwent another minor facelift in 2013. In total, it has been undergoing minor facelifts for three consecutive years.

After all, B-class cars are a vacuum zone for Chinese automobiles. As China's most popular product, Hillhouse can focus on copycats, oh no, focus on reference objects.

There is no other way to backstab an old owner.

In order to achieve overtaking in corners, Hillhouse has been catching up with time step by step and step by step every year.

Throughout 2012, with the strong outbreak of Hillhouse Dolphin, it achieved product linkage from the bottom up, contrary to Hillhouse Technology, and also achieved very good results.

Car windows are covered with sunscreen coatings that protect against ultraviolet rays.

With the continuous expansion of the new energy market and the continuous iteration of technology in recent years, the value retention rate of new energy vehicles will gradually increase in the future.

Every change is made from the perspective of C-side customers and improvements are made to the details that customers are concerned about.

That's fine!
I will sell it within 19!
What I want is not to be beaten to death by you, then I will engage in a war of attrition with you.

Although my product capabilities cannot beat yours, I am still willing to pile up materials, and the price is tens of thousands of yuan less than yours. I cannot beat you, but it will make you miserable.

In this way, Hillhouse's sales have increased to 80,000 units compared to last year's 70,000 units, which is a slight increase.

But the magnitude of this sales volume has slowed down.

After the three competitive leading players, namely Long Press Auto and Jiaqi and Geely, officially enter the field of new energy B-class vehicles next year, the situation will be unknown.

However, even so, the sales of a Hillhouse model for the whole year reached an astonishing 176 billion yuan.

This result is also among the sales of B-class models in China. It has also directly hit the 12th place from the 13th place in 10!
Hillhouse Han is the second Hillhouse model to enter the ranking list of China's B-class car segment after Hillhouse Qin!

At the same time, this is also the first model to squeeze into this position in the history of China.

As a model that is not very high-volume but extremely profitable, B-class cars are a battleground for military strategists.

Hillhouse’s ability to gain a firm foothold in this market can be said to not be underestimated!
As for Hillhouse Qin, this product is the first Hillhouse car to be ranked among the top ten in China.

In the urban improvement-level SUV market, it has stronger consumption potential than higher-end SUVs.

In 2013, compared with B-segment cars, which are just more luxurious in interior and appearance than A-segment cars, urban SUV sales were significantly better.

The profits are also relatively higher!
This is also the core reason why Wei Xiaoli Zhongli, the most successful new power car company in later generations, only focuses on urban SUVs.

Therefore, the Hillhouse Qin model continued its hot sales momentum in 2012. Throughout 2013, the number increased to 2012 units compared with 10 units in 13.

It can be said that the rapid growth of vehicle sales has been achieved stably and in real time.

This sales volume also ranked eighth in China's 2013 SUV segment rankings!

This is also the highest ranking among Hillhouse Automobile’s annual segment rankings.

Why is the Hillhouse Qin car selling so well?

So hot!

In fact, it’s just three words: don’t be a monster.

In China, this is a very, very important thing. Unfortunately, many car companies cannot see clearly and always like to impose their own ideas on consumers. Xiaopeng is like this, Mirai is like this, and Lynk & Co is like this, so what they sell is not very good. , there is no popular model.

In the two decades before and after 2014, why did the north, south, and middle schools dominate China?
Doesn’t it just capture the needs of the Chinese people?

In the past few decades, Dazhong has conducted in-depth research on Chinese consumers and launched various models to satisfy Chinese consumers.

This typical C-side thinking is actually very lacking in many unconnected automobile companies!
Lian Xiang always thinks of being criticized for being beautiful. But it spans so many years in the 21st century.

Why do its notebooks sell so well and are among the top notebook sellers in China every year?

It’s very simple. It gives you all the configurations consumers want, top performance, 2K high-resolution screen, large battery, and low price. Mainstream consumers buy notebooks just for working and playing games. Working and playing games require performance and In terms of battery life and screen quality, these Lianxiangs are very generous, have high configurations, and it is normal for them to sell well.

The same is true for Hillhouse Qin. What are the reasons why ordinary families buy SUVs?
Isn’t it just traveling with the family?
And what do Chinese people value about SUVs? size and space.

Therefore, Hillhouse Qin’s compact SUV is actually about the same size as a medium-sized SUV, which is a misplaced dimensionality reduction attack.

At this stage, all Hillhouse Qins are more than 4.5 meters long, and their wheelbases are all more than 3 meters. This ensures that Hillhouse Qin’s SUV has a grand appearance and a large interior space. This alone can win a lot of Chinese consumers. the reader’s attention.

In addition, the comfort and functions of its internal configuration are very high, which makes many passengers feel happy during the test drive. For example, parents, wives, and sons have high impressions of this car, and buy one for more than 20 yuan. A car is not a decision made by the driver alone, but by the family. When most people in the family are satisfied with the car, the chances of buying it are naturally high, and the driver is willing to pay for the family.

Coupled with Hillhouse map, Hillhouse artificial intelligence voice assistance, central control large screen and other assistance, it is no wonder that this product does not sell well!
Ranked eighth in China's market segment rankings, this sales volume is not small. This time, it has ripped off a large piece of flesh and blood from mainstream foreign car brands!
And Hillhouse Qin's sales of 275 units also reached a full billion!

As a rising star, although SUV products have not been subdivided for the time being, with such sales volume, it is also very outstanding.

And Hillhouse Ming is such a model.

Despite its amazing performance in the early stages, it is also the only model in China that sells for more than 100 million yuan per bike so far.

In 2013, although the overall sales momentum has declined compared to the amazing debut period in 2011, with the simultaneous rise of Hillhouse Dolphin and Hillhouse P1, although the sales volume in 2013 did not rise against the market, it still maintained its growth. Balance, although compared with the sales volume of 2012 units in 2100, it only increased slightly by 400 units, reaching the level of 2500 units.

Annual sales also reached 27 billion.

It can be regarded as maintaining a very considerable sales volume.

You know, many non-mainstream car companies are losing money to buy the company and using loans to maintain the operation of these companies. Even A-class cars do not have as high a sales volume as Hillhouse Ming's sports car.

A proper power generator for love!
no way.

Even though these car companies have fallen into negative news such as "selling out, sealing up, huge losses, frozen funds, unable to operate normally, dealers defending their rights", the government still wants to keep these companies alive!

Why?

A core reason is that an automobile brand company can drive a series of large-scale industrial chains such as steel and non-ferrous metals, plastics and rubber, engines and parts, body and interior parts, vehicle assembly, etc. Logistics and money flow are all directed towards it. Car companies surround and converge.

What place wouldn't want to have such a large automotive industry?
How can this kind of political achievement be compared with a few pieces of land and a few small factories with an annual output of only a few million?

Not to mention the top ten sales models in the country like Hillhouse Qin and Hillhouse Han, even a model that can maintain breakeven is the lifelong dream of many small and medium-sized car companies!
Hillhouse Song, which was born in 2012, had a critical hit in 2012, with sales reaching 4.5 units. Sales in the first month reached about 60 billion.

By 2013, Hillhouse Song's sales reached 18 units, and the sales for the whole year also reached 236 billion!

This sales volume is not much different from Hillhouse Qin.

It is indeed the traffic king product of A-class cars!
What is this concept?

The Hillhouse Song model jumped directly to No. 2013 in the 7 China A-class car rankings in just one and a half years!
It has reached a new high in the ranking of all Hillhouse car series segments!

This can be completely described as the word horror to describe the popularity of this model.

This is completely a super hot style.

Sure enough, it is an A-class car with the main sales volume. On the premise that Hillhouse Han and Hillhouse Ming can withstand the offensive of large car brands, things are going smoothly now.

The latest popular model is the Hillhouse Dolphin.

The sales volume of Hillhouse Dolphin in the first month of 2013 reached a staggering figure of 5 units, breaking the sales record of A0-class cars.

In the past six months, sales have soared to 15 units!

The A0 class is the A0 class model. As the product with the lowest total price, it is the low-end version of Hillhouse's low-end models. This sales volume also directly created a new record for Hillhouse series products.

Until the end of 2013, Hillhouse dolphins were in short supply.

As of January 2014, this product still has a delivery period of more than half a year!
Hot!

It's so hot!

The overall sales of such a model reached an astonishing 199 billion!

In 2014, this car will become Hillhouse's core traffic product.

Hillhouse Vehicles, although not like Hillhouse Technology, is preparing to go public in 2014.

However, in 2013, this automobile company gained three models that ranked among the top ten in the market segment. As expected, Hillhouse Dolphin will become the fourth one in the top ten in 2014. car model.

This allows Hillhouse Vehicles to enter the top ten sales in China with four models!
When Gao Huaijun heard the news, it could be said that he was extremely excited.

Hillhouse Technology and Hillhouse Vehicles are now holding hands with both hands, and both hands are strong.

It's really too strong!

At the same time, the total sales of Hillhouse Vehicles in 2013 reached an astonishing 913 billion.

There is still 90 billion left to cross billion!
This achievement represents an increase of 2012 billion yuan compared to 583 billion yuan in 330, with a growth rate of 57%!

For a company with a sales volume of tens of billions, this growth rate and achievements are very amazing.

In 2012, Hillhouse Vehicle's comprehensive profit margin was only a pitiful 8%.

But by 2013, despite the intervention of low-profit product Hillhouse Dolphin, the comprehensive profit rate still slowly increased to 10%, and the profit achieved in one year reached the level of 91 billion.

This level is not considered low not only in China but also in the world!
You know, in 2014, the European debt crisis was still ongoing, and major automobile companies were undergoing restructuring. Voltage and General Motors both lost half their lives.

Hillhouse Vehicle's strong growth against the trend can be said to be very dazzling in comparison.

In other words, in 2013, Hillhouse Technology’s revenue was 610 billion yuan, and Hillhouse Vehicles’ revenue was 913 billion yuan. Together with the smart electric fans, smart lights, smart bicycles and other resources owned by Hillhouse Derivatives, Added together, it reached an unprecedented level of 1563 billion for Hillhouse Group!
At the same time, Hillhouse Group’s total profits reached an unprecedented level of just over 285 billion.

(End of this chapter)