I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 365 Chapter 027-028: Hillhouse Tang is going to play new tricks!

The first-generation IONIQ was launched so quickly, and at the same time it unexpectedly occupied a place in the mid-to-high-end SUV market, which had not previously had an advantage. This was definitely beyond everyone's expectations.

Even friends in the industry feel that although the Chinese automobile market is currently experiencing fierce competition, although the overall trend is gradually expanding, as representatives of the third-tier niche automobile manufacturers, line generation will inevitably occupy the Chinese market share. It slipped slowly.

The reason for the decline of the Korean system in China is still due to ourselves!
The most fundamental reason is the slow iteration of product technology updates.

There are 5 models of the Chia K14 still on sale. This car has not changed much since it entered China 10 years ago. It has been undergoing minor repairs and modifications and continues to be sold!
K3 cash is a micro-innovation model modified by a certain department of Huaguo Hyundai!
Including New 35 and Qia Zhipao!
The brand has not established a good image. Korean Chia and Xiandai are still relatively cheap brands in the eyes of Chinese people!
Now it is difficult for itself to achieve high levels and low levels, and there are already signs of significant decline.

Many people say that the Chia K3 is a car that has nothing but good looks.

It may be said that Hyundai is doing well overseas, but in China it encountered a bunch of independent brands that disrupted the situation, plus Hillhouse, an aggressive cheating monster.

Xiandai, which itself takes the cheap route, encounters independent brands with more beautiful designs, higher configurations, and more attractive prices. Xiandai itself is not, and cannot be, a brand that can show its worth and taste.

But now the first-line model has actually turned around thanks to the first-line IONIQ model. This is something that our friends in China did not expect!

Therefore, although the successful launch of the first-generation IONIQ was a big surprise to friends and businessmen, after the news was confirmed, Zheng Yi-xuan, the president of the first-line automobile, came from the cold country and held a grand celebration in China. feast.

"We want to reverse the sales decline of our first-generation cars and regain our sales target of 100 million units last year!"

"The IONIQ model of Line Generation Auto is an appetizer for Line Generation Automobile's R&D Center in China. In the future, we will continue to introduce new product creation concepts. At the same time, it will also serve as our bridgehead to continuously develop a completely different new model from China." The road to energy vehicles!”

Without the success of the line-generation IONIQ model, he would be isolated and helpless at the headquarters!

The Smectas of the Cold Country would definitely not place such an important core department in the Chinese Country.

Feelings about family and country and 'technology outflow' will all be considered on the second level.

"This means that the goal of re-establishing a new generation of cars in China can be achieved."

It is conceivable that what greeted Zheng Yixuan was definitely the backlash from the interests of Han State.

When he mentioned the word road, Zheng Yixuan's tone seemed to be more serious.

This volume made him feel unsure.

But now, the line-generation IONIQ model has only made some localized modifications and improvements based on the Hillhouse Qin model, and has achieved very good results.

The core purpose of capital is to make money!

Hearing this, the audience couldn't help but burst into an uproar.

Moreover, this group of people are more willing to work overtime, and they are more efficient when working overtime!
This is very critical to improving the competitiveness of line-generation cars.

In just a few hundred million years, the R&D center of Linedai Huaguo took a few months to catch up with the R&D branch of Hanguo, which took one year.

But now, China's automobile industry is in turmoil.

If this strategy fails. . .

At this time, the scene was quiet for a minute, followed by sparse applause.

"We not only want to develop a hot model like the first-generation IONIQ, but we also want to strive for more benefits."

"Our first-generation automobiles have very ambitious goals in China!"

"First of all, I would like to thank my colleagues in the Huaguo District for their hard work, which has made this product so practical, and also allowed this subdivision model to create a new history. On behalf of the board of directors, I would like to express my gratitude. !”

It's easy to step down directly!

"I can assure you that starting from June 2024, the Huaguo R&D branch's salary system will be fully aligned with the Hanguo branch!"

The presence of this protagonist, coupled with the fact that the line-generation IONIQ is indeed awesome, also allows the line-generation automobile headquarters to dispel the concerns of the dual headquarters in Huaguo and Hanguo.

But most of them think that the so-called dual R&D headquarters is just a nice word.

There was a burst of warm applause from the audience at the same time!

However, he continued on stage:

What kind of person is this Gao Huaijun?

With that said, Zheng Yixuan bowed deeply.

“The success of the line-generation IONIQ being launched in China is obvious to all. From the initial preparation to the final R&D implementation, our line-generation car has completed the launch of this product from scratch in just over a year. To have."

“I don’t need to say more about the significance of the Huaguo Automobile R&D headquarters.”

As one of the first foreign car companies to suffer the impact of Hillhouse Automobile, he now feels uncomfortable from the bottom of his heart.

In China, except for Hillhouse Vehicles, the salaries of other automotive R&D personnel are not very high.

"That's right! This is not a minor modification of the original model. This is a transformation from the inside out, from simple product design to comprehensive customer thinking."

During the opening remarks of the celebration banquet, Zheng Eui-suan stepped onto the podium and spoke a rare long Chinese speech.

There is even a big question mark as to whether the Chinese market can be maintained.

Not too small!
Zheng Yixuan also sighed in his heart.

At this moment, all the staff present were shocked!
Regarding the first-generation IONIQ model, the staff in the Huaguo District have been discussing it.

Then, there was a thunderous applause!
If the original trend continues, then line-generation cars will definitely be finished immediately.

They used to be in China, and even the latest cars would not be put into the Chinese market. You can see the arrogance and prejudice of this group of people.

However, now all the research and development work of the new energy vehicle sector is placed in China!
This is the result of how much effort Zheng Yixuan put in and how much life he fought to achieve!

The salaries of R&D personnel at the Hanguo branch of Line Generation Automobile basically start at 1.5 Chinese yuan a month!
It seems that this time, line-generation cars are really trying their best!
. . . . . .

Hillhouse Vehicle's new energy vehicles have caused a wave of nervousness among other automobile companies, including line-generation automobiles.

Naturally, more extended-range cars are also being prepared for launch.

Hillhouse has done a good job now.

Abandoning the gearbox, you only need a medium-performance fuel engine, as well as a small amount of new batteries and a powerful motor to create a qualified model.

It is completely different from Hillhouse’s wait-and-see attitude when it first started building cars.

Strong car companies will launch new models directly.

And car companies without strength will choose to force themselves directly!

After all, this is an opportunity for all lagging auto companies.

And the other side.

The release of new models of Hillhouse Vehicles is also in full swing.

Hillhouse Technology is about to go on the market, which naturally encourages the employees of Hillhouse Vehicle to seize the time and bring the new model to the market!
As long as the listing is successful, it will be accompanied by high bonuses.

Of course, the opposite means that they will be eliminated at the end of the wave.

Hillhouse is a very pure company.

This company has big prizes and fines, and after layers of screening, no one can be a salted fish!

The employees below all just want to work hard so that they can work hard to stay in Hillhouse. After all, a platform like Hillhouse is a large platform with high wages and high development.

It can be said that China is unique!

This tense moment also brought the energy of all employees to their peak state.

Now, they just want to work and hurry up to get all the preparations done before Hillhouse Tang goes public at the end of May 2024.

Hillhouse Tang is a medium and large SUV in the 40-60 class. They want to use a classic iteration product that will shock everyone!

"Mr. Gao."

"Our R&D center is now running smoothly."

"Now outdoor testing is also being carried out in an orderly manner."

"At the same time, the production line at the second factory in Shanghai has been freed up to prepare workers for mass production."

"Finally, the artificial intelligence team is currently in the test factory, working in two shifts, to debug some possible BUG issues accordingly."

In Hillhouse’s president’s office.

Ning Yuan is reporting the latest work progress to Gao Huaijun in an orderly manner.

From reporting once a week at the beginning of Hillhouse Tang, to reporting once a day in the last month.

Gao Huaijun expressed 120% importance to the implementation of Hillhouse Tang.

In his opinion, although the artificial intelligence part of this car is a castrated version, the other small intelligent parts are not ambiguous at all.

Moreover, they also introduced large refrigerators and large color TV sets that would become popular in later generations.

Coupled with the ultra-comfortable riding space, this is definitely a perfect C-side thinking product!
However, even so, Gao Huaijun was still a little nervous.

After all, even in later generations, BYD will be an emperor-level new energy product.

Their products priced under 20 yuan are the best among kings.

But above 20, sales are not that great.

Seals are among the losers.

Not to mention the product range above 40 yuan.

Therefore, now this Hillhouse Tang has invested nearly 2000 million in R&D funds. The Hillhouse Artificial Intelligence team alone has invested people at one time for nearly half a year in product development, and Hillhouse vehicles are even more More than half of the elite forces have been deployed here.

Hillhouse cannot lose!

If this product fails, it will be fatal to Hillhouse’s brand building!

That is basically like the emperors of later generations, narrowing the main products into the 20 main product segment and making the second Fengtian Automobile.

"Very good." There was no expression of satisfaction or dissatisfaction on Gao Huaijun's face.

Now Hillhouse’s base advantage in the Magic City is very prominent.

Because there is a large wasteland around here.

and so.

The second phase of the Hillhouse Second Factory expanded very smoothly, and there were no demolition hassles.

As a mid-to-high-end car, Hillhouse Tang naturally cannot have sales like Hillhouse Dolphin.

Only investing in one production line is enough!
The pre-production of automobiles is a very large subject.

It is not the best choice when the sales volume is satisfied.

Because this is likely to mean a serious waste of normal production line capacity.

This kind of idle production line capacity is very detrimental to the even cost sharing of a single car.

Hillhouse still doesn’t know how many sales Hillhouse Tang will have, so it’s normal to be on the safe side.

"The gameplay of Hillhouse Tang's listing this time is slightly different from before!" Gao Huaijun said calmly after a stunned look on his face.

Ning Yuan, who was present, and Wang Fengying, who was standing aside, couldn't help but be stunned.

Different gameplay?

Could it be. . . A few years later, Boss Gao started to let newly launched models participate in the auto show in the imperial capital?
The Imperial Auto Show is now recognized as one of the world's top auto shows, also known as A-class auto shows, including the Detroit Auto Show, the Riva Auto Show, the Bari Auto Show, the Frankfurt Auto Show, the Dongjing Auto Show, the Imperial Auto Show and the Mordor Auto Show.

In comparison, the Yangcheng Auto Show is slightly inferior and barely belongs to the B-class auto show.

There is no reason for any car company to voluntarily give up on my country's car market, nor does it dare to give up.

Even many big-name models have their first models!
Now, the Imperial Auto Show is about to begin.

Are you going to have some fun?

Gao Huaijun seemed to have guessed what they were thinking, and smiled slightly, "Now this product is not just for participating in the Imperial Auto Show!"

"We also need to discuss with the organizer to rent the largest hall with the best location. I need to give a speech at the Imperial Capital Auto Show!"

Seeing Gao Huaijun's confident appearance, Ning Yuan and Wang Fengying on the side couldn't help but look at Gao Huaijun in horror.

This. . .

You know, the Imperial Auto Show is an A-class auto show, and the best locations are those at the entrance to Gate 1.

Among these positions, BBA is up for grabs, not to mention Fengtian, Bentian and other car companies.

Not counting Volt, Chrysler, Renault and other second-tier car companies.

Hillhouse, how could it be possible to acquire such a geomantic treasure?
Moreover, it is still the biggest one, Gao Huaijun is going to hold a small product launch conference here!
This kind of position is really not something you can just get if you want it.

Moreover, if a controversy arises, it will not be Boss Gao alone who will be embarrassed, but the entire Hillhouse brand!

You know, in the past, when Hillhouse participated in A-level auto shows, it was basically in a small corner, quietly being a handsome man.

Basically they won't mess around.

It’s too high-profile this time!

"The older you two are, the more afraid you are of getting into trouble!" Gao Huaijun looked at the two executives with a dumbfounded look.

"How can Hillhouse Tang's product strength be compared to those of you and others?"

"I'm here to say hello to the superiors. The superiors will also support us. Don't worry!"

"Just cooperate well."

Gao Huaijun finally said in a deep voice.

(End of this chapter)