I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 369 Chapter 037-039: The prelude to the great era has begun! (Three chapters are released together)

The Imperial Capital Automobile Exhibition started with a bang, which the organizer did not expect.

Generally speaking, this car show sounds good.

Class A car show!
But it basically has nothing to do with traffic and hot searches.

At most, after the general audience enters the venue, they can take a look at those tall car models.

The so-called beauties in beautiful cars are also.

But that's it.

They are all foreign cars that are one-man shows, which means enthusiasts know the models of some classic models by heart.

Ordinary customers, at most, are just addicted to it, praising how big the breasts of this car model are, or that the car model is black, long, straight, and has a very beautiful figure.

When it comes to the communication power of the car itself, basically everyone is following what others say.

It can be said that yes, there is no spreading force at all!
Who would be a serious person to go to a car show?

However, the emergence of Hillhouse now breaks this rule.

Next to Hillhouse's booth, there was a large group of reporters standing around.

Even Teacher He, who was used to big scenes and thought he was just here to fish and make some extra money, was dumbfounded and shocked by Hillhouse's appeal.

When Teacher He saw Gao Huaijun talking about the interiors of Hillhouse Tang, he couldn't help but drink water strategically to cover up the shock deep in his heart.

“This car looks really good!”

"I'll bring Nana over in a few days to take a closer look. The configuration of this large size, big refrigerator, and big color TV is really awesome!"

Teacher He murmured to himself below.

In 2014, he was at the peak of his powers.

He often travels here and there to make announcements, and time is money.

Therefore, the comfort level of such a large-sized car is comparable to that of a Fengtian Alpha. This is simply his dream car!

"We are completely different from some of our friends who do not equip basic models with audio systems!"

"Our Hillhouse Tang is equipped with ultra-high-end professional KTV-level Dynaudio speakers!"

“Dynaudio, I believe many people who don’t know much about music have heard of this brand.”

"Dynaudio is a leading Danish manufacturer of high-end home, professional studio and car audio for music enthusiasts. Dynaudio was founded in 1977 by a group of electroacoustic engineers such as Wilfried Ehrenholz, with its production base in Denmark With Skanderborg, Dynaudio audio embodies the pursuit of excellence in Danish craftsmanship.”

"Dynaudio is famous for its good sound quality. It pursues the most faithful restoration, the lowest distortion, good texture, and fast transient response, making the listener feel like they are playing live in the room."

"The most amazing thing is its incredible power carrying capacity. Dynaudio's tweeter can withstand 1000Oins/W of power without burning out. This is a devilish indicator that many units cannot reach."

"There are 25 acoustic units in the whole car, 2080W super power efficiency, 7.1.4 surround sound field, 110DB shocking bass, and 20HZ ultra-low dive."

"This is definitely a truly powerful mixing effect. Sitting in the car feels like you are sitting at a concert. This is definitely comparable to the level of top international recording studios."

"And the Dynaudio audio installed in our car is not an ordinary Dynaudio, but a high-end Dynaudio worth millions of dollars!"

"Some friends and businessmen have said that you, Gao Lian, are good at stacking materials. Who can't stack materials?"

"But here, what I want to say is, if you have information, then you can show it to me!"

"Why don't you pile them up? Is it because your cars are so good?"

Gao Huaijun continued while looking at his PPT.

"Ouch!!!"

"Wow!!!"

"Oh!!!"

The reporters in the audience couldn't help but applaud when they heard what Gao Huaijun said.

Hillhouse is causing a war, right?

But deep down they admit it.

This is a good way to start a fight!
Nima!

China has been manufacturing cars for more than 1950 years, starting in .

Over the past sixty years, Huaguoche has been lagging behind and has never surpassed it.

As for foreign-funded brands abroad, they can make money just by lying down comfortably.

Reduce allocation, reduce allocation, reduce allocation again!
Reduce the allocation to the point where profit is maximized, the maximum threshold for car safety and profit, and the allocation can no longer be reduced.

That's why there is such a farce that the basic model of the Fit doesn't even have a stereo.

However, precisely because Chinese models are not competitive, even so, before the Hillhouse Dolphin appeared, the Fit ranked first in the sales rankings of Chinese A0-class cars every month.

It has dominated the list for several years.

You say irritating is not irritating!
But now, Hillhouse's Hillhouse Tang not only has various high technologies, but also directly piles materials with full sincerity.

It is not comparable to those foreign cars that have reduced configurations and then reduced configurations again!

"Things that go into so many details."

"You guys must have seen our sincerity."

"But... we feel that so far, it's not enough!"

"As the first mid-to-high-end SUV made by Hillhouse Intelligent, the product strength of this product has not yet reached the most perfect state in my mind."

Gao Huaijun pressed the control pen on his hand.

The PPT shows a dark night with a bright sunlight floating above it, which feels like the morning light before dawn.

Six big words appeared on it: "Technology changes life!"

The reporter below couldn't help but look shocked.

What?

Isn't this enough?
In what Gao Huaijun said earlier.

It has stunning headlights, powerful window ratio, powerful power system, super space that is not inferior to Fengtian Alpha, innovative large refrigerator and large color TV, as well as powerful stacking capacity, even Dynaudio All kinds of luxury-level audio equipment were brought out.

You tell me now, isn't it enough?

this. . .

Other people's products, just to mention a few, are all highly touted.

If it's a Mercedes-Benz, it's even worse. This kind of function must be put on the top model of the big G. It sells for millions, and it's still priceless. You have to pick up the car in advance and you have to pay extra. !
This, you tell me, is not enough! ! !
Hillhouse, you are continuously outputting and opening up like crazy, but this is not how you open up your magic!

unbelievable!

It's outrageous!
At this moment, everyone present, including those in their own exhibition hall, who came to listen to Gao Huaijun's product launch conference attentively, put down all the emotions in their hearts.

Their psychological expectations were also filled up instantly.

They all wanted to see if Gao Huaijun had anything new to offer.

But Gao Huaijun smiled slightly and did not say directly.

Instead, a new video was released.

In this video, a Gao Ling Tang was driving in the deserted wilderness, and it looked like someone suddenly floated out.

At this time, there were overgrown weeds on both sides of the road, and the visibility seemed very poor.

The car wasn't going very fast.

The speed is only about 50km/h!

but. . .

The high-energy place is here!
The photographer in the passenger seat pointed the camera at the secondary screen in front of the steering wheel of this car.

The vehicle happened to come to a big curve with darkness in front of it.

Everyone present could not help but almost forgot to breathe when they saw the secondary screen!
Wang Defa!
Wang Defa! ! !
I saw that the secondary screen had turned into black and white.

but. . .

The road in front of you is extremely bright!

A car one kilometer away was slowly running towards the test vehicle.

And half a minute later, the car they met showed up!
Some outspoken reporters broke the tranquility in front of them and shouted "fuck"!
This video shows a very core function of Hillhouse Tang: the far-infrared night vision function.

After cross-research and development by the Hillhouse artificial intelligence team and the Hillhouse vehicle vision team, and equipped with advanced vision algorithms, it was finally developed.

Moreover, the visual clarity of this car is far better than Gao Huaijun expected.

He originally thought that according to the technological level in 2014, the overall visual clarity should not be too high.

But this night vision device can be very clear even in the city, facing the surrounding night light pollution.

It is indeed a very strong selling point!

Many reporters, when it comes to military news, can’t help but think: If this car turns off the lights at night and still drives it, everyone can imagine the same situation. In what scenarios can this be used?
Good guy!
Really good guy!

This can also be smuggled and made into a special model for Brother Mo's poisonous filial piety, right?

After the video was played, Gao Huaijun still didn't speak. The reporters in the audience were already silent in deep shock.

After a minute, some reporters came to their senses and clapped their hands one after another, followed by a continuous burst of warm applause!

In this world, all science and technology initially served the military.

What radios, airplanes, rockets, etc!
It can be said that black technology that can involve this concept and have imaginable scenarios is definitely black technology in the true sense!

The far-infrared night vision function developed by Hillhouse Tang, although the military has already had this concept, can be used for civilian use, and the civilian use is so clear.

Alone in the Gao Ling family!
Too bad!
It’s really awesome! "What everyone has seen is infrared smart sensing technology. We have installed an uncooled infrared thermal imaging camera in the front bumper, and then transmitted the video to the central control in the car, so that we can see large outdoor images with zero delay. the goal of."

"The technology you are seeing is actually a preliminary trial run for our later application of intelligent scenarios in automobiles!"

"And the far-infrared night vision function alone is not as simple as everyone sees. It is just to avoid some invisible things at night."

Speaking, Gao Huaijun smiled slightly.

"The night vision assist system is particularly suitable for driving at night, in fog and rain. It can illuminate a long distance, and the image is stable and will hardly be disturbed. This system has two parts: one is an infrared camera, and the other is the windshield. The light display system on the car. The principle is very simple. The system emits a short-range infrared beam, and an infrared sensor camera sends the information to the control unit. The control unit processes the video image and then sends it to the display on the dashboard. You can see the image through the display, which is equivalent to looking at the vehicle through the windshield when the high beam is turned on.”

"Also, the advantages of this system are obvious. Generally, cars can only illuminate about 100 meters. The night vision system can see traffic information at least 450 meters away. It consumes less power, which is almost four times that of a headlight. One. There is another biggest difference. If you are on a highway at 120 kilometers per hour, the night vision system can detect pedestrians and obstacles 5 seconds earlier than the former. "

"In my opinion, the safety of a car is the greatest luxury!"

"This infrared smart sensing technology defines this very well!"

After saying this, there was another round of endless applause!

A car's safety is the greatest luxury.

This sentence is the best advertising slogan for this Hillhouse Tang.

It’s no wonder it’s Hillhouse!
This is to redefine mid- to high-end SUV models!
Gao Huaijun talked about this product launch for more than an hour.

Since it was at an auto show, all reporters were standing and there were no chairs.

You ordinary people are tired of standing for an hour, let alone reporters holding long guns and sprinting.

However, no one left. They all gathered around Hillhouse's booth and listened carefully to Gao Huaijun's talk about Hillhouse Tang's product and the story of their research and development.

They have to admit that Hillhouse not only does good products, but also does good marketing!
This time, even the Imperial Automobile Exhibition will become a background board to strongly highlight the emergence of Hillhouse Tang’s product and its explosive model!

With such a hotly topical product launch conference, it’s definitely easy to find it in trending searches on Hillhouse today!
Who said auto shows and hot searches are insulated?

That’s because you don’t know how to operate it!
“For this car, we have used super-intelligent headlights, super-luxurious and super-wide interiors, large refrigerators and large color TVs, Dynaudio speakers for stacking materials, and infrared smart sensing technology. "

"We have used so much super technology and the cost of a single vehicle is so high, so what should we do?"

Having said this, Gao Huaijun paused slightly.

The reporters below know that the meat show is coming!
Gao Huaijun is going to announce the specific price of this car.

They shouted like a joke:
"20 million!"

"50 million!"

"100 million!"

. . .

Hearing the 20 yuan, the reporters below couldn't help but burst into laughter.

This is to put Hillhouse on the fire!

"I just heard someone shouting 20. This guy is definitely causing trouble, right?"

The people below couldn't help laughing again, and then there was another burst of warm applause.

Gao Huaijun has held several product launches, and his language is humorous. He can definitely be said to be a joker.

In this kind of situation, you can open a cash position casually, that's really awesome!

Gao Huaijun also seemed to realize that the word 'horse riding' just now was not appropriate in this situation, and he couldn't help but apologize, "I'm sorry! I'm sorry! Wow, you are really making trouble! I think a car of such good quality can actually It will cost 20 yuan. The price of this mid-to-low-end SUV is very inconsistent with our positioning. "

As he said this, Gao Huaijun himself laughed.

Then, he unfolded the last page of PPT.

The above shows the prices of the BMW X5, Mercedes-Benz GLC, and Audi Q7. The average prices of the three cars are 55, 51, and 57 respectively.

Then there is a big question mark on the side.

Seeing this P, everyone in the audience applauded.

Many car companies benchmark their products against BBA.

However, no one dares to really set the price into this death range.

BBA is the king of this product segment, and it really takes a certain amount of courage to defeat them!

"That's interesting! He actually regards BBA as his core opponent." Lewis curled his lips and said with a smile.

Although, Hillhouse's product strength does seem to be superior.

Although, Hillhouse's pile of materials seems to be full of sincerity.

Although, Hillhouse already contains black technology that can fill five new cars.

but.

People buy BBA just to show off.

The car logo is invincible!
As a boss, you open a BBA to let your downstream manufacturers and your upstream manufacturers see your strength.

Can your Hillhouse car logo really reach this level?

You are a Xiaokai, oh no, Xiaokai, you opened a BBA just to seduce girls.

The girls don’t even recognize your Gao Ling car logo, so how do you hook her up?
Therefore, although BBA's cars are synonymous with old-fashioned and backward in the eyes of later generations, they are still very popular among those born in the 60s and 70s.

I just recognize this car logo, what do you do to me?
Not to mention, the post-50s generation is still the consumer group in 2014!

Conservative forces are stronger than ever!
Completely different from low-end cars that focus entirely on cost performance, high-end cars are very, very difficult to enter!

This is also the core reason why Diwang is the king of models under 20 yuan, but it is not very successful in high-end models.

"I feel that this model of Hillhouse Tang can stand and compare with seniors like BBA. Deep in my heart, I feel very proud!"

"The most unforgettable hatred in the world is that of friendly businessmen."

"Actually, that's not how I see it."

“I think Hillhouse is most fortunate to have friends like BBA.”

"Because the person who understands you best is definitely your business friend."

"The person who loves you the most is also a business friend."

"We and our friends and businessmen walk hand in hand, falling in love and killing each other."

“So I don’t think that a Gao Ling Tang product must achieve such a certain level.”

Gao Huaijun couldn't help but sigh.

Does Hillhouse's development to this stage really rely only on the golden finger in Gao Huaijun's brain?
It must be relying on the team to conduct a little research on competing products from competitors, and then find out the differences in their own products and selectively introduce brands, so that Hillhouse can be brought to this point step by step.

"So, how much will this product cost?"

Gao Huaijun saw that the atmosphere at the scene was almost over, so he didn't continue to whet his appetite and clicked the control button on his hand.

The reporters off the field saw it and couldn't help but snap photos there.

There was a loud sigh.

On Gao Huaijun’s PPT.

It says: The reference price is 45 to 50 yuan!

Although the average price is lower than that of BBA, this is normal. After all, if you are an emerging brand, you want to price it directly higher than BBA, unless you don’t want to sell it.

However, the price of the top-end model is still close to that of BBA, which is really fierce!

This unit price positioning has been directly targeted and set the product as BBA's top product!
This price, to put it bluntly, is to grab BBA’s customer base!
The price range is 45 to 50 yuan, which is 5 to 10 yuan less than BBA. It has a certain allure. Coupled with Hillhouse's product strength, it can definitely leverage some of BBA's customer base.

Now let’s see how much we can leverage!
There were bursts of inhalation at first, and then bursts of applause!

This time at the Imperial Auto Show, many reporters knew that they were at the right place!
This product of Hillhouse Tang can definitely create a storm in the market!
. . . . . .

Not long after Nan Chen’s press conference at Hillhouse ended, he did not visit the exhibition areas of other car companies like other reporters, but walked directly out!
His car is in the parking lot nearby.

He was going to drive out the manuscript in his car to see if he could catch something in-depth.

He is in a print media, so naturally he cannot respond quickly like some TV media or online media.

But print media like Newspeak also have the benefits of print media.

That is, words can use very profound things to report a phenomenon or an event.

This is also his living space as the capital of "Newspeak".

The next day, he used "Nanchen Observation" as a commentator article, with the title of "how China's new energy vehicles are galloping all the way" - a perspective on the high-quality development highlights of China Automobile Hillhouse Tang, and introduced in detail this high-speed development. The process of Hillhouse Tang’s press conference and the background of Hillhouse’s development.

This article takes the situation when Hillhouse Vehicles was established as an entry point and introduces in detail how Hillhouse Vehicles, as the second industry that Hillhouse is involved in, went step by step. Finally, with the strong support of national policies, it passed Independent innovation and product upgrading and deepening, consolidating advantages and taking advantage of the trend.

In the end, it also shows that in this era, the new energy automobile industry is no longer an option that needs to be examined, but a necessary option that China must deepen, and it is the core key for China to achieve overtaking in corners!
And now, a once-in-a-century opportunity for China's automobile development has arrived!

The prelude to the great era has begun!
The new energy automobile industry has pressed the "acceleration button".

In the future, cars will belong to the era of new energy and also to the era of smart manufacturing.

Whoever seizes the intelligent new energy vehicles will be able to board the core stage that changes the direction of human development!

"Newspeak" is indeed a leading company among news media.

The in-depth reporting they did has a very profound significance as a bellwether.

This in-depth report immediately exploded in the media circle!

It even exploded in local government circles everywhere!

This explosion was not just due to the explosion of the Hillhouse Tang model, but the media "Newspeak" showed the country's will and attitude.

as well as. . .

The determination of the country!
(End of this chapter)