I asked you to save a bankrupt factory and you became the richest man in the world.
Chapter 371 042043: Sales volume is out!
Chapter 371 Chapter 042-043: Sales volume is out! (5000 words today)
The Hillhouse Tang was originally a very popular car in the market.
Coupled with the fact that a large number of people engaged in research and development of foreign car brands have recently come to China, the popularity of this car brand has directly reached its peak.
Chinese people have always had a plot, which is to compare China with the whole world.
Compared with the most advantageous projects in China and around the world.
For example, ships compare with cold countries and island countries.
Chips and beautiful country and wow wow ratio.
Cars are compared to Germany and island countries.
In 2014, basically every industry.
European and American foreigners initially occupied the top level, while Hong Kong, Macao and Taiwan occupied the middle level. They started this business seventy or eighty years earlier than we did.
Then he came to China and passed on these theories to the young people in China. He received ten times the salary of the young people, drank, sang and played every day, and guided the young people by the way. The young people learned these things and their wages were also rising, but the senior management They will always be foreigners from Europe and America, and the middle-level people will always be from Hong Kong, Macao and Taiwan.
It’s not like we don’t know how to do this, so why do you guys play all day long while we stay up late to do it?
And now cars have the exact same mentality.
How come you, a German, with a high salary and just fishing for a few hours a day, have a much higher living standard than the Chinese?
Take back!
Get them all back!
This is also the core reason why many Chinese people were excited after Hillhouse Tang was able to attract foreigners to watch.
Can this not be a surprise?
All manufacturing jobs can be kept at home, and high-end research and development can be kept at home.
This feeling is indeed very refreshing!
#This is BBA’s funeral#
This is the evaluation made by an ordinary audience after watching Hillhouse Tang's performance at the Imperial Auto Show.
And this evaluation suddenly reached the top ten of the meager hot search list.
A car, without a promoter, suddenly had three meager hot searches in a short period of time.
This heat.
It’s just that!
Countless people.
There are many people who don’t know Hillhouse Tang.
After seeing this short essay, they all began to question their souls.
BBA's funeral?
What do you mean?
Is BBA going to withdraw from the Chinese market?
This shouldn't be the case!
What a joke.
These are all big factories.
It can be said that they have made a lot of money in China. Why do they want to withdraw from the Chinese market?
When they clicked on the news one after another, many ordinary melon-eaters couldn't help but be stunned.
Isn’t this a car from a Chinese car company, Hillhouse?
Just a new company that has been established for a few years is qualified to make the Chinese automobile market become the funeral of BBA. . .
What a joke!
However, when they looked at the recent link in detail and saw the Hillhouse Tang car, they were all shocked.
Hua Guoche is already so good?
In the eyes of the general public.
Luxury cars are all foreign cars, especially foreign imported cars.
In China, BBA's luxury cars are even more expensive than in this beautiful country. You can't believe it!
This was caused by insufficient competition in China in 2014.
but. . .
Now we actually come up with such a powerful car!
interesting!
It’s already interesting!
The energy gathered at the Imperial Automobile Exhibition is spreading outward at an astonishing speed.
Hillhouse Tang is finally out of the circle!
Just when Hillhouse Tang's model was arousing heated discussion on the Internet.
at this time.
Distributors and self-operated stores across the country are also launching new products one after another. Especially related stores in first- and second-tier cities have vacated a special space in advance.
Just to welcome this latest traffic product Hillhouse Tang.
Now Hillhouse’s Huaguo channel team is no longer the channel team it was a few years ago.
Now, only Hillhouse's self-operated stores have outlets in almost all prefecture-level cities in China, and in some core county-level cities, such as Jiangyin and Zhangjiagang, there are direct stores with Hillhouse Stores, even in the three provinces as far away as the northwest, most of the core cities have Hillhouse's self-operated outlets.
Needless to say, all franchise stores.
70% of county-level units in China have Hillhouse outlets.
Even some large towns, such as Hengdian, have small branches of Hillhouse.
It can be said that Hillhouse has laid out all the main core points of China.
Under such a huge volume, the energy of flow products is unusual.
They are very clear about the significance of traffic products to the entire store.
Basically, there are big new releases every six months, one for Hillhouse Technology and one for Hillhouse Vehicles.
In that month, in addition to new products, sales will basically increase by more than 30%.
how so?
The core reason is that new products will bring a lot of people who want to eat melons.
Most of this wave of traffic will leave immediately after it arrives.
However, for a small amount, I can’t afford Hillhouse Tang, but I can buy Hillhouse Nova.
A Hillhouse nova costs 2,000 yuan, which is a good deal for the country.
That's it.
Many high-traffic stores in the city center core.
That's a lot of money.
Whoever has the goods will earn more.
Isn’t this a proper traffic password?
. . . . . .
Hillhouse Tang has turned the market upside down, but Gao Huaijun behaves like a normal person. Most of the time he takes Tang Ying to attend meetings with various investors, and a small part of the time he spends with Tang Ying, who is several months pregnant. Shang Yayan.
His mother, Wang Lan, was very happy when she found out that Shang Yayan was pregnant. She even said that he could move to her place and let her take care of her.
Gao Huaijun tried hard to dissuade her.
No matter how you say it, Hillhouse is still a world-class enterprise on the edge of the Fortune 500 and ranked among the top 100 in China.
How could he let his mother take care of a pregnant woman?
Besides, if she takes care of Shang Yayan, where are the other women behind her?
Should she take care of it?
This is not a problem of fewness but of inequality. If the family wants to be harmonious, it also needs some management skills to control it!
Not to mention that the Gao family is now a very important family in Xicheng.
"How is the situation now? How are you doing here?" Gao Huaijun asked Shang Yayan with concern.
Now Shang Yayan has been placed by him in a small villa near Hillhouse Hospital next to Hillhouse Headquarters.
Hillhouse Hospital is a private hospital set up by Gao Huaijun for the convenience of his and his mother's daily ailments.
However, even if the initial purpose is this, the experts inside are basically powerful deputy chief physicians poached from well-known hospitals in Shanghai!
These people are here, with a salary of more than 2 to 3 yuan a month, they are not tired, and they also get part of the medical commission, and they are full of motivation.
Due to this accident, this hospital has gained a good reputation among the wealthy people in the southeast region!
The environment is good and the medical level is guaranteed, who wouldn’t love it!
As for Shang Yayan.
Every day, experts from Hillhouse Hospital come for consultation.
This kind of treatment is definitely high-level!
"It's good! I've never felt so comfortable in my life." On this June afternoon, the sun was shining brightly, and Shang Yayan was lying on the recliner comfortably, smelling pregnant.
She was now a little pregnant and starting to feel very lethargic.
Shang Yayan touched her belly, then stretched out her hand to touch her cold face, exhaled heavily, and then asked slowly, "If, I mean if, Mr. Gao, if you are an ordinary Man, would you fall in love with me, an ordinary woman?"
This villa is right next to Li Lake. Between the pavilions and waterside pavilions, a slight lake breeze blows, which is very pleasant.
But Shang Yayan's heart sank slightly. Silence is sometimes actually an attitude.
She smiled, hoping to make her face look more natural, and then she forced out a weak voice and said, "How can a person with such a talent like Mr. Gao be mediocre? I'm overthinking it."
She thought about it too.
Such a person with such a natural appearance plays the role of a trader on the chessboard in any era.
How can it be mediocre?
Internal friction is the fundamental reason why most people become mediocre.
Gao Huaijun is a person who is decisive in killing and will do whatever he wants to do.
Don't consider the difficulties at all.
When the company was at its weakest, we never forgot to mercilessly eliminate some old employees who were not suitable for the company.
Such a man has gone beyond the scope of ordinary men.
Such an assumption is a bit overwhelming!
Seeing Shang Yayan's slightly gloomy pretty face, Gao Huaijun couldn't help but feel a little palpitated inexplicably.
Hillhouse has developed to this stage, but he actually has very few friends anymore!
The essence of interpersonal relationships is value exchange, interest exchange, mutual help, mutual support, and mutual encouragement.
The relationship between adults, especially the relationship between business people, is all about interests.
This is especially true for people like Gao Huaijun.
Therefore, it was because of this that he felt slightly moved by this kind of simple love that did not include utilitarianism.
"I guess, just guessing, there will be a special point in everyone's life when they meet someone and fall in love with them."
"Some people meet at the right time, like flowers blooming in spring, so everything is fine and they fall in love, get engaged, get married, and live together."
"And some people encounter it at the wrong time, like in winter, when they see a fish floating up to take a breath through the ice, so they can only watch. After the fish takes a breath, it sinks to the water and is invisible. There will be no follow-up.”
"But can we say that it is right to encounter flowers in spring and wrong to encounter fish in winter?"
"If you meet someone at the wrong time, can you restrain yourself from not liking that person? Will you still try your best to get close to that person, try your best to hide yourself, and even pretend to be another fish?"
"So, the flowers are right, and the fish are right too!"
Gao Huaijun gently held Shang Yayan's hands, half-crouched, and spoke to her with a smile.
Shang Yayan's excited eyes shed tears.
Although she knew that what Gao Huaijun said was unreal.
But, at this moment, she felt that he belonged to her!
Although, Shang Yayan became a replacement at a special point.
But isn't she the special fish in my heart?
In life, some roads are ridiculously long if you walk with someone, and short if you walk with others.
. . . . . .
A month later, Gao Huaijun sat in his office and received two executives, Wang Fengying and Ning Yuan.
During this period, Hillhouse Tang's popularity was far beyond their expectations.
Therefore, the two of them also carried out a clear division of labor. Wang Fengying is from a marketing background, so this month, she will focus on Zhou Zhou's section and try her best to continue Hillhouse Tang's high popularity.
Ning Yuan, on the other hand, focuses on Hillhouse Tang’s production.
The current popularity of Hillhouse Tang, not to mention the two of them, even Gao Huaijun, could not have anticipated.
You must know that in later generations, Hillhouse Tang’s core template Li Xiang ONE has always been a small and transparent one, hiding behind Xiao Peng and Future.
Speaking of the three new forces in Weili, before 2021, it is recognized that the most promising one is the future!
And Li Xiang is the one who is most likely to be eliminated among the three.
But after 2024, the situation will be completely reversed.
Xiaopeng is dying and on the verge of elimination. In the future, it will tend to replace batteries with other stations. It has over-invested in heavy assets and has been suffering losses.
However, Li Xiang ONE, which was down-to-earth and not technologically advanced, was the first among them to turn a profit!
However, even so, Lixiang Automobile's products gradually matured and stabilized when it launched Lixiang L7 to L9.
Therefore, ten years ago in 2014, Gao Huaijun had doubts in his mind whether the Hillhouse Tang car would be popular.
There is also a shortage in stocking.
He never expected that Hillhouse Tang's car would indirectly add fuel to the fire because of the attention it paid to foreign car manufacturers, and it would directly cause the fire to dry up!
Cowhide!
He himself thinks it's bullshit!
Today was the time for Ning Yuan and the two of them to report the results to him.
"According to the latest analysis, the Hillhouse Tang model has sold 20,000 units in the first month of this month!" Ning Yuan said happily.
What?
Twenty thousand units!
Gao Huaijun didn't know the specific sales situation before, but when he heard this number, he couldn't help but be shocked.
What is the concept of 20,000 units?
In 2013.
The Audi Q5, which ranks eighth among all SUVs in China, has annual sales of only 10.7 units.
The Baoma X5, which ranks first in sales of high-end SUVs, has annual sales of 12.8 units.
The positioning of Hillhouse Tang's car is directly aimed at competing with the Baoma X5 for customers, and BBA will inevitably be attracted to it.
Not to mention the second-rate products like Lexus, Volvo S80L, and Cadillac.
The sales volume of 12 units, calculated based on 5 months, can be around 7 to units!
With this amount, BBA will definitely tear a big hole!
BBA is like a sacred mountain in China, and high-end SUVs, especially the Baoma X5, are in absolute supply and demand exceeds supply. You have to pay extra to buy a car.
But such a strong brand cannot stop Hillhouse from taking a big bite out of it in their hands!
You know, Hillhouse Tang has just entered China's high-end SUV market!
It was so strong right after it was launched, it really blinded everyone’s eyes!
Including those within Hillhouse itself.
Gao Huaijun was stunned and couldn't help but confirm to the two of them, "Are you sure there are really 20,000 units?"
"Yes, Mr. Gao!" Wang Fengying on the side couldn't help but nodded and confirmed, "This number is for all channel vendors. After the statistics were given to us yesterday, we also confirmed them repeatedly and double confirmed with the supply department. , a definite number.”
"The sales volume of 93 units is almost 2015 billion yuan. If this were in 200, the annual sales would be estimated to reach billion yuan!"
Wang Fengying took out the information in her hand, checked it several times, and said to Gao Huaijun.
This made her excited.
Hillhouse is a face-saving product and does not make money!
Most of the money now is from mid-range products priced below RMB 20.
If Hillhouse always has the impression of mid-to-low-end products, for the Hillhouse brand.
so awkward!
而且在价格方面,在美丽国市场上动力水平在250hp一级的Q7 45型和奔驰GLE 350型,指导价为48万华元。
动力水平在350hp一级的Q7 55型、宝码X5 40i型和GLE 450型,指导价为58万华元。
But in the domestic market, manufacturers' guide prices have undergone "tremendous" changes.
The product with a power level of 250hp is priced at 69 yuan, with a premium rate of 43%, which is 350 yuan higher than the US version of the 10hp product.
Products with a power level of 350hp are priced at 80 yuan, with a premium rate of nearly 40%.
It seems that the luxury car itself has left enough profit. When it comes to China, more people are chasing it, and the price will be more expensive.
How can we let foreigners take this white money in vain?
In comparison, the mid- to low-end market is very difficult.
In this market, the main profitable department in the automobile industry is after-sales. Sales generally only account for about 10% of sales. Companies like Fengtian and Dazhong make a lot of money. A car worth more than RMB has an average profit of Over ten thousand.
However, the average profit of vehicles sold by this brand can reach 12 yuan! It's really a bit rough.
Therefore, Hillhouse must and will definitely enter the high-end luxury car market!
Otherwise, who will provide the money for the increasingly large Hillhouse artificial intelligence department, the Hillhouse chip department, and the Hillhouse chip factory under construction, which are still in a period of rapid money-burning?
It definitely needs to be differentiated between high-end mobile phones and high-end luxury cars!
Ning Yuan on the side couldn't help but sigh, "Yeah! We didn't expect that there would be such high sales and demand. We originally thought that it would take a while to survive the incubation period, and the word-of-mouth of the product would ferment. From now on, Hillhouse Tang’s sales will spread through tap water and increase steadily!”
"Unexpected!"
"It's really unexpected!"
Gao Huaijun walked happily and took a few steps, "Twenty thousand luxury cars! And our product requirements and quality control are simply not comparable to ordinary models under 20 yuan. The production line is probably going crazy!"
As he spoke, Gao Huaijun turned to Ning Yuan and asked, "How is the situation on the production line now? Will there be any big problems?"
(End of this chapter)
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