Chapter 374 048-050: Unexpected Works! (Three chapters today)
"Didn't you say that Hillhouse's products don't have many N?"

“This product is tailor-made to enhance Hillhouse’s ecosystem.”

"Now, Hillhouse Technology, or even its derivatives, doesn't actually have anything to keep customers interested except mobile phones."

"And stickiness is, I think, the most important and critical aspect in product development."

Gao Huaijun lay in the chair, took a sip of the fragrant tea, and then introduced to the executives in front of him how to compound the products.

You have not experienced this knowledge. Just like Gao Huaijun's golden finger, it requires years of accumulation and can only be formed from micro-innovations bit by bit.

It’s not that these people are incompetent or lack the ability to innovate.

But you can't compare yourself with someone who has cheats and has knowledge of the future direction.

This kind of accumulation in the future direction is formed by thousands of companies accumulating day after day, continuously making compound corrections, and standing on the shoulders of giants.

In later generations, Zhongwei launched the Zhongwei smart glasses, which many people considered to be a waste of money.

However, Zhongwei not only launched it, but also iterated it and released two models.

How could a company like Zhongwei, which understands scientific research, not know the flaws of this product?
The actual reason is that, compared with smart bracelets, Zhongwei smart glasses have greater stickiness and are more conducive to brand building!

Although the ownership rate of smart bracelets in China is already relatively high.

However, most of the users are young people who like high technology, while the proportion of middle-aged people using it is much smaller.

But glasses are different!

Glasses are used by some myopic people, and it is an absolute necessity among necessities!

The most important thing is that myopic people are highly consistent with the middle class and are the target of all manufacturers.

You can choose not to wear a bracelet, but once you get used to wearing glasses, you will definitely wear them all the time.

At this time, a device appeared that can serve two purposes at once. You don’t need to play music out loud or wear headphones while slacking off at work, and it is just right for listening to the navigation while riding a bike. It can also correct your sitting and standing posture.

You have a little money, would you like to use it?
There are even more people like this. Nowadays, many people, although not nearsighted, wear decorative plain glasses, just wearing a frame for decoration.

It gives you an alternative to not having to wear headphones.

You are a fashion person, would you like to try it?
My ears feel swollen when I wear headphones. How uncomfortable!

More importantly, the service life of normal myopia glasses is less than three years, so the market capacity of glasses is still quite large. Especially in recent years, the increase in the frequency of people's mobile phone use has created a large number of new myopia users. Judging from the current overall sales of smart glasses, the market trend is stable and upward.

This group of middle-class users will keep purchasing your glasses, just like buying a low-end mobile phone. Isn’t that cool?
If you use Hillhouse glasses for a long time, will you get used to it and buy Hillhouse mobile phones, tablets, cars, and various Hillhouse derivatives?
This closes the loop!
This is the meaning of ecology!

From single unconnected products to a complex product ecological matrix: reusable, accumulative, and good at life and death.

Why in later generations, coarse grain companies like to make all kinds of gadgets, such as mobile phone holders, balance bikes, signature pens, and power strips? In fact, the purpose is this: to be reusable, to be able to accumulate, and to be good at life and death.

The executives off the field also initially felt that this pair of glasses was indeed high-tech, but it did look like a waste of money.

But after hearing what Gao Huaijun said.

I think it’s really awesome!

Hillhouse has passed the initial initial stage and has entered a new period of development.

At this time, coverage of different targeted groups of people becomes more important.

Like Zhongwei in later generations, they even made printers.

It’s not that they are short of money, but that their own technology has been accumulated to this level, and it would be a waste not to develop related products. Many times, this is the problem that the company’s product chain coverage inertia is solving.

"This product is really good. If there are any new technological innovations in the future, we can even use it as a port or a new carrier, which will create a good testing ground for our new technology." Min Weiguo said after pondering for a moment.

Gao Huaijun nodded with satisfaction after hearing this.

In fact, he is full of expectations for the subsequent extension of this product.

Min Weiguo finally understood what he was thinking.

The artificial intelligence team and the Hillhouse technology team will produce more and more cutting-edge products in the future.

Things like instant voice translation projected onto glasses, infrared field night detection, electromagnetic links with drones, etc., can all become very high-quality war... ahem, peacetime field survival tools.

It will definitely be a high-quality innovative product when sold together with other products in the future.

“This first product is just a small product.”

"The second product is what you need to develop seriously."

When Gao Huaijun said this, everyone else also became serious.

It is estimated that Hillhouse’s listing will take several months, so it naturally needs to be in good shape.

The launch of new products is the key among the keys.

"This year is a critical year for Hillhouse. We need to focus on an important area, and that is the notebook business!" Gao Huaijun said in a deep voice.

The executives present all looked at Gao Huaijun with excitement.

Laptops, in fact, they have wanted to make them for a long time!
As a large segment of the electronic technology market.

China can sell 3300 million laptop computers a year.

If Hillhouse Capital enters the market and takes up 10% of the market share, it will have more than 300 million units, a scale of nearly 100 billion!

This size is not small.

However, the disadvantage is that in this field, compared with the mobile phone market and the automobile market, a few oligarchs have basically taken over the market.

Lenovo, Dell, Huipu, Hongji and a small number of other products.

The first four have formed a big four pattern.

If Hillhouse Capital wants to enter the market, without any innovation in its overall product planning, it will basically be unable to change the brand image of these companies and make corresponding breakthroughs.

Of course, after breaking the deadlock, this business will inevitably become a new tablet computer business.

Moreover, laptops have been developed for so many years and are more stable than mobile phones.

This is a cash cow product as mentioned in the Boston Matrix.

"I already have my own ideas for this product." As he spoke, Gao Huaijun's control pen moved.

All of a sudden, a laptop computer appeared on the screen, which was completely different from the current products!
Compared with similar competing products, the thickness of this laptop is reduced by about 40%!

"Mr. Gao, this laptop is so thin, there may be many problems." Min Weiguo, who was standing nearby, couldn't help but stand up and say.

"A lot of features?"

“What features do I need?”

"The optical disc slot takes up so much space, it should have been removed long ago. Why do laptops still use optical discs? It should have been removed long ago!"

"Why does the charging port need a big round one? Make it a USB port to reduce the contact surface."

"The camera is placed on the keyboard, like this, on top of the number '7'. When you press it, it pops up and becomes a miniature camera."

"As for the battery life...it doesn't matter if it's shorter, as long as it lasts for an hour and a half. When you buy a laptop, give it a large power bank so it can be used in special places like airplanes."

Every time Gao Huaijun turned a page, he would talk about a point he wanted to emphasize.

When he talked about power banks at the end, even he couldn't help but laugh.

Basically, every time he mentioned a point, the R&D executives below would refresh their understanding.

Useless disc slot? Everyone adds it, but I don’t want this feature, cancel it!

The charging port is stable, but it is too big. Need to change it!

The camera is placed directly on the keyboard and is extended and retracted using a spring. It will pop up by itself when the customer needs to use it anyway. It’s a do-it-yourself way to have enough food and clothing!
The battery capacity is not enough, but in order to be ultra-thin, the battery usage is reduced!
Laptop computers have been around for so long that a large pattern has basically been formed, and the overall layout has been formed.

But Gao Huaijun quickly smashed the entire laptop into pieces!
This product has taken the characteristic of being light and thin to the extreme. It is definitely not comparable to an ordinary mediocre product!
China's laptop computer market is about to be in turmoil again.

"Mr. Gao, you are really being frivolous." Ning Yuan on the side joked.

"Yes! I just need to continue being frivolous." To everyone's surprise, Gao Huaijun said firmly.

In fact, making computers is Hillhouse’s old business.

The tablet computers that have been made are actually laptops without the keyboard.

For Hillhouse, this can be said to be a piece of cake.

Why does Gao Huaijun insist on making products to perfection?

One of the important reasons is that from the perspective of product positioning, if laptops want to maintain their most important product sales power, they need to keep the "productivity tool"!

In this era, time is becoming more and more fragmented, and work scenarios are becoming more and more diverse.

But from the perspective of habit and efficiency, using computers to handle work is still the first choice for the vast majority of white-collar workers.

Like many traditional media people, and even future emerging media people, such as the B station Apozhu and the live broadcast staff of Acne Scar, most of their spare time is spent on self-media, coding various types of words. However, the biggest problem with PC computers is that the products are too large.

It is impossible for you to go on a business trip with a PC, even if it is an ultra-thin one like those in later generations!
This group of people really like to work in petty-bourgeois places like cafes, especially Starbucks, or in balconies of resort hotels. These abnormal environments can bring them a better state.

It has also always been a follower of the lightweight route for laptops.

On this basis, it is actually not difficult for Hillhouse Technology to combine the advantages of tablet computers and laptop computers.

Thinking of this, Min Weiguo couldn't help but feel quite excited.

Now we have laptops, a complete mobile phone product line, and also have great tablets and Hillhouse Smart Screen projects.

It can be said that Hillhouse is making history!
A history in the history of Chinese science and technology!
That is, it is the company that has assembled the most mainstream product lines of electronic technology in China the fastest.

How could this not excite Min Weiguo and others?

It’s so easy to take off if you follow the big guy!

Gao Huaijun smiled at their excited expressions and continued, "The concept of thinness and lightness only lays a foundation for this laptop, but it is not amazing enough for our product."

Not amazing enough?
It is obvious that Gao Huaijun put a lot of thought into the appearance design of this laptop.

First of all, the shell of this ultra-thin laptop is made of high-quality aluminum alloy material, which is finely polished to make its surface smooth and delicate, while also having a certain degree of scratch resistance. The overall appearance is very light and thin, with a thickness of only about one centimeter, giving people a very slim feeling.

Secondly, the ultra-thin computer that Gao Huaijun required has a very narrow bezel design, which makes the screen-to-body ratio very high, giving people a visual shock.

The screen is required to use the latest LED technology, with bright colors and excellent display effects, while also supporting high resolution and wide viewing angle, making the image more delicate and clear, allowing users to enjoy a more immersive visual experience.

Finally, the keyboard and trackpad are also one of the highlights of this ultra-thin computer.

The keyboard adopts a backlit design, allowing users to use it easily even in dim environments. The keyboard key travel is very short and the typing feel is very comfortable.

The touchpad uses multi-touch technology and supports gesture operations. Users can perform various functions by sliding and pinching their fingers on the touchpad, which is very convenient and practical.

This ultra-thin computer is designed with exquisite appearance, high-quality materials and advanced technology to create a product with high appearance.

Whether it is the appearance or the user experience, it can bring users a very satisfactory feeling.

And this is just the basics!

It is far less shocking than the concept of ultra-thin notebook.

Just based on its good looks and ultra-thin concept, this product is definitely qualified.

It is definitely possible to occupy a certain market share in the market.

That's it. . .

not enough?
Boss Gao, how many brilliant ideas do you have in your mind?
The executives below looked at Gao Huaijun with strange light in their eyes, as if they wanted to see through Gao Huaijun.

This is simply not human!

Ignoring the thoughts of the executives, Gao Huaijun continued, "All the content mentioned above is about the hardware sector."

"These things are too easy to imitate and cannot reflect Hillhouse's innovative advantages at all."

“Once the novelty wears off, it will be too easy for even the companies that want to follow suit to play with us!”

The executives off the field all nodded.

This is indeed frustrating news.

In the current Chinese market, once you come up with any innovative ideas, other people’s first reaction is to copy you!
In other words, a high imitation of you.

no way.

This is the competitive environment in China.

You copy mine, I copy yours.

I just refuse to sit down and make patient progress in one direction.

Then a vast world was created.

This is also the core reason why most of China's electronic technology companies lack R&D capabilities.

A typical example of this is the beautiful conscience!
“So where do we need to focus our efforts?”

“We need to build in a really great software to attract some core fans.”

As Gao Huaijun spoke, he projected some of his ideas.

This is. . .

To everyone’s surprise, this turned out to be a painting software!
"Yes, this is a drawing software. I call it: a drawing application that is born to draw." Gao Huaijun said with a smile as he looked at the group of executives in front of him whose faces turned from curiosity to shock.

This is an application optimized for devices such as Hillhouse touch-screen laptops, and aims to create a killer app for users to experience real digital creation on thin and light notebooks!
According to Gao Huaijun's narration.

The interface of this APP is very simple, and all previously painted papers will be displayed on it.

When creating a canvas, you can choose the material of the drawing paper. This is the realistic canvas function of the Tianshenghuihua APP. By simulating the texture and feel of real paper, this function greatly enhances the realism of digital paintings.

The traditional paper texture application process is cumbersome and limited, but the realistic canvas function simplifies this process. It can instantly preview and adjust the paper texture effect without the need to search for and import additional materials, greatly saving creation time.

For example, for this picture of a lady, you can use the fine-grained watercolor paper built into the app, and the whole painting will instantly have a more classical feel.

Doing this can greatly save the creator's time cost!

The upper left corner of the interface is the operation area of ​​the Tianshenghuihua APP.

Minimalistic!

Absolute minimalism!

The thickness of the line is thicker upwards and thinner downwards.

Likewise, in terms of opacity, it gets darker upwards and lighter downwards.

In the operation area, you can modify the brush at any time, call the eraser, adjust the brush thickness, transparency, etc.

Click the concentric circle at the bottom to bring up a tool tray.

At the same time, this software needs to import and export, invert the canvas, time-lapse video, intelligently select the picture, call and view the layer in one stop, use the color wheel, color ring, color card, etc. to quickly select the color you need, etc.

These functions, we can see, have been done very well just from the functional richness of the basic interface.

At the same time, Tianshenghuihua AI's intelligent selection function can further optimize the selection results based on the segmentation model through the support of high-precision cutout technology. This optimization is not just a simple outline of the edge, but a deep exploration and precise presentation of the details.

When processing human hair, this technology can capture the delicate texture of each strand of hair, making the hair look natural and full of life. When processing clothing hollowing, it can clearly outline the contours of clothing while retaining the transparency of the hollowed-out parts, making the overall effect both realistic and layered. For irregular objects, such as branches and clouds, this technology can also accurately capture their complex edges, allowing the shape and texture of the objects to be perfectly displayed.

It can be said that for novices, "Born to Draw" is like a patient and wise mentor. It is well aware of the confusion and bewilderment of every novice when facing painting software. Therefore, it guides every enthusiast into the palace of painting in an almost hand-in-hand way.

For beginners, it is undoubtedly the best choice to start practicing with simple line drawings. Although the line drawings on the Born to Draw app are just basic coloring exercises, each step has been carefully designed and detailed, allowing beginners to gradually master the skills of painting.

powerful!

Incredibly powerful software!
In this era, no software company has made such powerful painting software!

Needless to say, professionals engaged in art-related work will definitely be the absolute supporters of this laptop.

You know, although this group of people is small, their number in China is in the hundreds of thousands.

Not to mention the huge number of students majoring in fine arts.

If you don’t buy a Hillhouse laptop, how can you use this “Born to Draw” software?
This is a built-in free, buy one get one free item!
Min Weiguo was originally wondering why Gao Huaijun wanted to design an additional art software specifically for a specific field.

But after thinking about it carefully, I think this strategy is awesome!
If a product wants to enter an unfamiliar market, it must have a large base of basic customers, and this base needs to be part of another concentric circle.

Otherwise, if you enter a market casually, you will definitely fail miserably!
Like the coarse grain notebooks of later generations, if they were not technically strong enough, they would be completely unable to shake the market position of the Big Four.

But Zhongwei can!

It took only a few years to occupy 15% of the market share!
This is pretty awesome!
You have to know that the notebook market was already highly oligopolistic at that time.

And now, just relying on this "Born to Draw" software, it can definitely win the hearts of millions of users!

After this group of people have used it, will they recommend it to their relatives and friends?

Add to that Hillhouse’s die-hard fans, super fans who will buy whenever they see Hillhouse, and the word of mouth will come out!

Slowly expand outward from the core users. Even if you can’t beat the monopoly of the four major companies at the first time, you can definitely grab a big share in this super red ocean market!
Absolutely!

It’s really amazing!
Min Weiguo even felt like he had become a Dihua person.

It is hard to imagine that a product that Hillhouse Technology was originally hesitant to develop but wanted to develop was actually conceived by Gao Huaijun with such a bizarre idea.

Cowhide!
Real cowhide!

While he was daydreaming, Gao Huaijun continued, "This is not enough! Mr. Wu, you need to work with Hillhouse Technology to develop an AI engine suitable for this software. I call it the Fangtian Painting Engine. I need it to have the powerful capabilities of professional rendering, extremely fast synthesis, and efficient storage. Through the architectural innovation of software and hardware integration, it can greatly optimize the performance load, make the application run faster, save more memory, and thus achieve lower latency and more layers."

"The feeling of pleasure when painting is the key to retaining our core customers!"

(End of this chapter)

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