I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 386 073-074: Flocking to it! (5000 words today)
Day two.

Gao Huaijun slept until he woke up naturally. When he opened his eyes, he found that it was already 12 o'clock in the afternoon.

The night before yesterday, he and the leaders of Xicheng drank until the early morning, which can be considered as a sacrifice of one's life for a gentleman.

Xicheng is about to have a company listed on the main board of the Hong Kong Stock Exchange, with a starting PE ratio of 25 times, and a market value of billion yuan. This is definitely a stabilizing force for Xicheng!
You know, in Tin City.

This city is overly dependent on the secondary industry, but its manufacturing level is incomparable to that of Suzhou, and there is still a certain gap compared with Changzhou!
Xicheng has many industrial enterprises but they are not strong, with low technological content, and township enterprises and foreign-funded enterprises account for a high proportion.

The countryside in most prefecture-level cities is almost entirely farmland.

But in Xicheng, in the countryside like Luoshe, Hudai, Yangshan, etc. where Gao Ling made his fortune, at first glance, they are all small manufacturing factories, the kind where a few people work together.

After the outbreak of the economic crisis in 2008, Xicheng's township enterprises and foreign-funded enterprises encountered widespread operational difficulties. Coupled with the then-famous blue-green algae pollution incident in Taihu Lake, companies along the Taihu Lake were directly cleared out, which had a huge impact on Xicheng's economy.

The overall economy has been tepid.

Until Hillhouse Group took off!

The core of electronic technology and automobile industry has sprung up. Although some production capacity has been transferred out, most of the GDP has remained, which naturally consolidates Gao Huaijun's position as the King of Xicheng.

Hillhouse Group plus the supporting industrial chain, not to mention anything else, can satisfy Xicheng's needs.

It is hard to imagine for outsiders, but Hillhouse Group's comprehensive R&D strength is higher than that of several universities and research institutes in Xicheng combined!
It can be said that one company can shake a city!
Gao Huaijun shook his dizzy head with a wry smile, poured a glass of boiled water from the table and drank it down. Only then did he feel a little better.

At this moment, Min Weiguo happened to call him and told him the good news.

When the first batch of Hillhouse MateBooks were first pushed to major channel dealers, they were reluctant.

I think there is no problem for Hillhouse Capital, as a mobile phone manufacturer, to produce mobile phones.

There is no problem in producing other derivative products.

But if you produce laptops, that's a problem!
You know, Lenovo is an oligopoly-level company that occupies 30% of the notebook computer market, and it is now taking defensive actions by proactively lowering prices.

The counterpart to Hillhouse's MateBook computer, Lenovo Y410P, now has an average price of around 4400 yuan.

Gao Huaijun’s playing style is centered on me, but the average price is as high as 5100 yuan!
Good guy!
The average price difference between this one being lower and the other being higher is as high as 700 yuan.

This product has just entered the market, and is benchmarked against the mainstream core products of mature large companies. It is like throwing an egg against a rock, which is very unwise!
What’s more important is that your price is still so high!
This is simply killing me!

You have taken all the profits, what will happen to the channel dealers?
Either you open low and end high, or you open flat and end flat.

They had never seen such a new product pricing strategy of opening high and ending flat before.

Therefore, although most channel dealers have benefited from Hillhouse's rapid development, they did not openly boycott Hillhouse's MateBook computers. They cooperated and took the corresponding amount of goods, but they were not particularly active.

Basically, there is no confidence to purchase excessive quantities!
After all, the opponent they are facing this time is not the chaotic mobile phone market, but Lenovo, which has a monopoly position!
I have the money, the channels, the costs, and the brand.

In this niche market, I am the king, so what makes you think you can compete with me?
So, rarely, this time most of the channel dealers are not optimistic about the sales of Hillhouse Matebook computers.

I feel that being able to complete the starting mission is good enough!

Although Boss Gao Huaijun is strong, he is not always that strong.

However, due to the fermentation of public opinion generated by Hillhouse Capital online.

Soon, their channel stores received the first wave of customers who wanted to buy Hillhouse Matebook computers.

That is - art students who use painting software intensively!

This was also the group of people that Gao Huaijun expected.

The power of the natural painting software is not comparable to Procreate in 2014.

Silky-smooth operation, powerful artificial intelligence auxiliary capabilities, and anthropomorphic and humanized processing, combined with some usage suggestions from teachers and students of the China Academy of Fine Arts, are equivalent to applying N patches to Procreate, achieving a complete iteration and upgrade of functions.

Even though the Hillhouse MateBook is a new laptop computer, for this group of people, natural drawing software is their necessity.

buy! buy! buy!
I just bought the top model directly!

This result was very unexpected for Hillhouse's channel dealers in some first- and second-tier cities.

The top-end version of the Hillhouse Matebook computers they had were inexplicably sold out!
Damn it?

No!
How could this kind of laptop, which is obviously a test product, sell so well?

Just a little more beautiful.

The product is also lighter and thinner.

There is only one more differentiated software, Gaoling Tiansheng Painting, in the system.

But this...

The performance of the product has also been weakened!

For example, the battery life was shortened to only one hour, which was ridiculed by channel dealers.

However, they still underestimated the appeal of thin and light laptops and natural painting to consumers.

This group of people carry their computers around every day and don’t like bulky laptops at all.

Therefore, although Hillhouse’s computers have performance flaws, they are not fatal flaws, so they can accept them.

Moreover, something like the CD reader was obviously an inertial product that depended on the livelihood of millions of canal workers, so they were very surprised.

In this day and age, who still needs CDs?
Just throw it in the trash!

Moreover, for some sacrificed performance, such as the projector socket, Hillhouse provides a conversion head, which is very considerate and convenient to use.

For art students who like painting, it’s even more so.

Naturally, this product quickly gained word-of-mouth and spread from person to person.

Think about it, although the laptop market is sluggish now, the characteristic of the laptop market is that most customers will use the products they purchase for more than three years.

This leads to a very large stock market!

Once an attractive iterative product appears on the market.

Then this existing customer base alone is enough to satisfy new entrants!

Therefore, although the Gaoling MateBook computer was unsalable at the beginning due to its high price, and it was well received but not popular, this product has made a comeback after its reputation...

Launched, sold out!
Re-launched, sold out again!
It’s launched again and again, and sold out again and again!
Then...

out of stock!
day!
Who could have imagined that a laptop computer could be out of stock?

Gao Huaijun was delighted when he heard Min Weiguo's statements one after another.

His original idea for the Hillhouse MateBook computer product was to stabilize Hillhouse Technology's 1+N matrix and contribute to Hillhouse's product ecosystem.

In addition, considering the existence of such a huge monster, it would be great if we could not lose.

But seeing such strong sales power, he couldn't help but feel very happy deep down in his heart.

"Why is this product selling so well?" Gao Huaijun asked back.

"Yes! The stock has been completely sold out and we have entered the sales reservation stage."

"Our sales volume at this stage has exceeded 100 million units, and the number of pre-orders has now exceeded 52 units!"

"This means that our sales in the first month reached about 117 billion yuan."

"Moreover, the sales of this product can reach about 15%, and the monthly profit value can reach about 18 billion. We have finally withstood this wave of impact from Lianxiang."

Min Weiguo said proudly on the phone.

He couldn't help but be proud of this.

Lian Xiang's move was simply a big move.

When Hillhouse Capital released the price, it was extremely ruthless and mustered up the courage to raise the price directly to 5000.

If it weren't for Gao Huaijun's repeated insistence, Hillhouse Technologies probably wouldn't dare to price it like this.

Now, Hillhouse Technology has withstood the pressure and directly helped Lian Xiang.

The entire laptop industry was shocked.

Hillhouse Capital is entering the laptop market in such a high-profile manner?

It gives people a really great feeling.

Gao Huaijun was also extremely shocked!
This number was far beyond his expectations.

You know, although China's laptop market is in decline, the annual sales volume is still around 6000 million units.

Now Hillhouse's first-month sales have explosively increased to 152 million units.

According to estimates, sales in a calendar year can fully achieve an annual market share of over 3%.

Don't underestimate the 3% level.

You know, competition in the laptop market is particularly fierce.

With a market share of 3%, it can even surpass Sony and a list of others, including Microsoft, Toshiba, Thunder and other veteran laptop players, ranking among the top ten in China's laptop market!

This is the first product, and it is a standard 14-inch product.

If the screen enlargement version, screen reduction version, and other derivative products come out later, you can make another wave of money!
This result did not make Gao Huaijun feel particularly impressive, but it did scare the team within Hillhouse Technology.

If Hillhouse has accumulated so many mobile phone customers and is selling a single mobile phone product, the sales volume does not actually seem high.

However, this is entering the core territory of Lian Xiang!

Moreover, even though Lian wanted to take defensive actions, he still took a big bite out of this pie.

This first product has already held the fort, so it will be very easy to slowly eat away at the market afterwards.

In Yuzhou, there is a very advanced laptop production chain. It would be too easy to copy and paste it.

“There are more than just laptops!”

"Our new electronic glasses are also selling very well."

"This month we have sold nearly 30,000 units!"

"This product is simply a magical tool for listening to music."

"but..."

Min Weiguo hesitated for a moment.

"But what?" Gao Huaijun asked curiously as he put his phone aside and put on the Bluetooth headset.

"But now there are many internal employees of Hillhouse Technology who want to wear these glasses secretly!"

"I've already issued a ban!"

"The slacking has affected us at Gaoling."

Min Weiguo said in a dull tone.

Gao Huaijun couldn't help but feel both amused and confused after hearing this.

This pair of glasses is actually a pre-production product. In the later stage, he needs to use this pair of glasses to create an independent language translation system, which will directly revolutionize ordinary translation.

But I didn’t expect that my own employees would use it first!

It seems that the work at Hillhouse is still not fulfilling enough, and he even has the mind to slack off!
"Work rules are work rules, and you still have to bring it after get off work."

"Our own employees like to use our products and love our products from the bottom of their hearts. Only then will our products make greater progress!"

Gao Huaijun laughed loudly, picked up the cigar placed aside, rubbed it as Tang Ying rolled her eyes, and spoke loudly.

Now Tang Ying's father Tang Lu also followed her into the ambiguous relationship between Tang Ying and Gao Huaijun.

Now the Tang family really cannot do without Gao Huaijun's help.

This was against Tian Gang's wishes, and even Tang Lu himself found it a little ridiculous.

The Tang family has worked hard for so many generations to get to where they are today.

As a result, I still can’t catch up with Gao Huaijun’s taillights!
This made Tang Lu feel as if he had lived his life as a dog.

"Have you contacted Yuzhou to place more orders?" Gao Huaijun continued to ask.

Min Weiguo said with a smile, "Of course, they were also shocked by our data."

"Now with the pre-sale of 52 units, they are preparing to expand a new production line."

"But even so, it's still difficult because it still takes time to increase product production capacity."

This can be considered as a way to vent my anger.

At the beginning, no large OEM factories wanted to produce Hillhouse's batch of laptops.

After all, re-debugging the production line will cost a lot of money.

If you only produce 100 million or so laptops a year, or even less than 100 million.

My company would be in big trouble then!
Therefore, after many OEM factories calculated the cost, they felt that it was not cost-effective and declined the order.

It was Ning Yuan who called Guo Taiming personally. He saw that a large portion of Hillhouse's mobile phone and tablet shares were processed under Foxconn, so he reluctantly gave it a production line.

But even so, a bet agreement was signed for this production line.

If less than 300 million units are sold within a year, Hillhouse Capital will be forced to purchase that much stock.

Now, in the first month alone, the sales volume has exceeded half of the 300 million units, but it is still not enough and we need to increase orders.

This caused Foxconn itself to be in a state of chaos for a while.

When Min Weiguo found out about this, he felt secretly happy.

Who told you to look down on Hillhouse’s notebook business?

Now you’re at a disadvantage!

"It seems that Foxconn is really quick, accurate and ruthless! They determined the consumption potential of this model so quickly and dared to directly open a branch line for us." Gao Huaijun said with his eyes lighting up.

For a laptop newcomer like Hillhouse, being given a fixed production line is considered a relatively considerate thing.

Foxconn's courage to open a branch line is a huge benefit for Hillhouse Technology.

Customers of electronic technology, especially those who are very casual about their purchases such as laptops, will not wait for you that long.

Once this wave of enthusiasm is over, sales will naturally decline gradually.

Gao Huaijun was also surprised that Foxconn is doing so well now.

"Now the whole Yuzhou area has been alarmed. The Yuzhou government and Lao Ning have made an appointment to have a meal together next week."

"I was going to go, but now that MateBook sales are so good, I naturally need to make a move."

Min Weiguo said with some regret.

The attention Hillhouse receives now is very strong.

The Yuzhou government invited Ning Yuan to dinner, of course, not just for a casual meal, but naturally hoped that Hillhouse could invest some money.

For example, a laptop R&D base?

Or a R&D branch, etc.

Hillhouse has tens of thousands of R&D personnel, and the employment it has created is estimated to be over 100,000.

Which government wouldn’t be jealous?
Now that I see that I don’t have a close relationship with Gao Huaijun, I want to start with Ning Yuan first.

"You go and eat!"

"See Yuzhou's attitude."

"Then it's not impossible to set up a laptop R&D center. The key is to see what price Yuzhou offers."

Gao Huaijun said lightly with a gleam in his eyes.

Now Hillhouse has passed the stage of concentrating resources at the headquarters and has entered the second phase of opening branch mines!
Yu Zhou wants to set up a research and development center or a branch company, which means he has to come up with some new things, otherwise Gao Huaijun will not agree.

These are all things that can be discussed!

After Gao Huaijun and Min Weiguo had a brief chat about the company's situation, they hung up the phone happily.

Gao Huaijun now realizes the tremendous energy contained in nurturing a good brand.

In fact, the product Hillhouse Matebook was a product he deliberately created.

The golden finger is actually not very wide.

It is just an extremely light and thin concept, coupled with some later iterative configurations and a natural painting software.

It's a small gold finger.

Smart glasses do not have the most critical translation software technology.

Moreover, it uses Hillhouse’s own Qinglong chip, which is an adventure among adventures.

Both of these products can be said to be Hillhouse's trial products.

The purpose of the experiment is that Gao Huaijun hopes to see how much money the Hillhouse brand can make after his golden finger gradually becomes ineffective!

Can we keep this stall going?

Now it seems that the effect of this experiment was far beyond his expectations.

As long as a subsidiary product of a local electronic technology industry on the edge of the Fortune 500 is produced, it can make money.

It is not difficult to understand why China even produced printers in later generations.

You can make a lot of money by just creating some products, and the brand effect will become more and more solid.

Brand is the foundation of the foundation!

(End of this chapter)