I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 404: 110-111: Fengtian Automobile's Response! (5000 words)
On the other side, Fengtian Automobile Island Headquarters.

Completely different from the passers-by who are hurrying or walking slowly outside the office.

The atmosphere inside the Fengtian Automobile headquarters was solemn and serious, and it seemed as if water could be squeezed out of the air.

The core cause of this is that the boss and person in charge of this company, Feng Tianzhangnan, has been in poor condition for some time.

This also caused a lot of speculation among employees at Fengtian Automobile headquarters.

"President Feng Tian has looked very bad recently! What's the reason?"

"I guess it's time for the few days every month!"

"What nonsense are you talking about? It's probably due to business reasons."

"Recently, sales in China have not been very good. I heard that Mr. Nitta, the president of Toyota Motors in China, was dismissed and returned to the island country."

"Mr. Nitta has been dismissed and returned to the island country? This is big news! Mr. Nitta is Mr. Lai's man."

"Poor sales are the original sin. The sales in the Chinese region were so good before. But the sales have been declining since Mr. Nitta came here. How can the board of directors not have any opinions? There is nothing we can do. The food is the original sin!"

"The sales volume of Toyota cars is the lifeblood of the company. If the sales volume is not good, no matter how strong your background is, you have to take it down."

Employees inside Toyota headquarters are also talking about this and discussing a series of recent company changes.

Generally speaking, the headquarters of a large company is where all the gossip gathers.

However, among the recent rumors, the two most important ones are:

One is that the president of the China region, Nobuyuki Nitta, was forced to resign, but was saved and transferred to Daihatsu Industries, a wholly-owned subsidiary of Fengtian Automobile, as the second-in-command.

Daihatsu is known as the "small car expert". Although his position is not as popular as the president of Fengtian Automobile China, it is still a very good origin. Other employees of Fengtian Automobile also lamented that it is easy to get things done with someone in the court, so they can be transferred.

The other one is related to a new automobile company in China.

Recently, the R&D department of Fengtian Automobile disassembled a new car recently launched by the company, the Hillhouse Song PLUS.

But I heard that the people in the R&D department are quite desperate, because except for the frame, they cannot easily produce almost all the parts. For each part, they have to build a new production line at the very least, and create a dedicated industry at the worst.

An intelligent driving system called God's Eye.

Plus the establishment of a pure electric three-electric platform.

these things...

They all felt extremely overwhelmed.

Hillhouse Capital is competing with Fengtian Automobile in a way that they are completely unfamiliar with!

This lady no longer believes in the ability of Ergouzi's joint venture company to do things.

I had to do some serious research myself to see where I lost.

At this moment, Feng Tian Zhangnan paced a few steps in his office, with his hands behind his back, and said to Sato Tsuneharu, the general manager of Feng Tian Automobile, "Sato, this time Gao Ling Song's reverse disassembly is really troublesome!"

"I originally thought that I could play with my beloved racing car and then hand over this company to you."

"But what I didn't expect was that Hillhouse Auto, a small company, would put so much pressure on us."

"I have always felt that companies like Bentian and Dazhong are our core competitors."

"I didn't expect that!"

"I really didn't expect that!"

"This is what we should do. The joint venture company in Fengtian China is outrageous. Apart from this company with strong product power in a completely different track, we actually know nothing about it!" Sato Tsuneharu said angrily.

Because of the various deceptions by the Chinese branch, the headquarters lost at least a few years to analyze Hillhouse's development trend, and the opportunity to simply strangle them was missed.

Don't think about it too.

This gives a sense of déjà vu of changing form between offense and defense.

Especially in an automobile powerhouse like Japan, which is used to looking down on the Chinese automobile industry, this time it has to calm down and feel the strength of the representative products of China's independent brands.

They now understand that Hillhouse's efforts in differentiating the industrial chain cannot be eliminated by a simple price cut by Fengtian Automobile.

However, what Sato Tsuneharu did not say was that Hillhouse Auto's impact on sales in China was a concern, and they were very worried that the company would impact markets along Southeast Asia in the future.

That is Fengtian Automobile's largest market second only to North America.

You have to know that Europe is the territory of Dazhong and BBA. They only have a certain influence in China, North America and Southeast Asia.

"Sato, don't let your anger cloud your basic judgment."

"The core issue now is, if we enter the new energy vehicle track, especially the pure electric vehicle track, is it possible to land it, and can we rely on it?"

Feng Tianzhang spoke slowly.

Sato Tsuneharu's eyes narrowed slightly.

This is definitely a tricky question. If he doesn’t answer it well, his position as general manager will be in danger!
Fengtian Automobile has invested too much in hydrogen energy now!

There are so many that no one, including the government’s Ministry of Industry, dares to publicly refute them.

Millions of canal workers depend on their livelihood and clothing. We will never allow the canal to be abolished and the sea to be used as the mainstay!

That's it, what do you want Sato Tsuneharu to say?

In fact, at this point, Feng Tianzhangnan saw this point, and was still at the stage of what energy I can use to save money and be more environmentally friendly, and I want to build a powerful engine to surpass you.

but. . .

Therefore, Sato Tsuneharu said helplessly, "... For this matter, not only do we need to build an industrial chain, but we also need to abolish many industrial chains. I think you should understand what I mean, President."

Feng Tianzhang was in a daze for a moment, wanting to say something but stopping himself, then he slammed his hand heavily on the solid wooden desk in front of him, and he seemed to understand what Sato Tsuneharu meant.

Building a new industrial chain is largely a matter of money, but abolishing an industrial chain is not just a matter of money.

Hydrogen energy products are just a small million-dollar enterprise, and the Fengtian supporting companies around the three major automotive components and various interior parts are another larger million-dollar enterprise!

The characteristic of the island nation's car companies is that they let their own people do everything and only look for foreign supporting manufacturers when absolutely necessary.

The parts supplier is equivalent to a subsidiary of a car company. Fengtian has an extremely heavy burden of social responsibility, a bit like the state-owned enterprises of the past.

Do you want to follow Hillhouse's lead in developing new energy vehicles?
That's not easy!
In a fuel vehicle, the battery is too small to support the power supply of the entire vehicle's intelligent system.

It looks like only the three major components have been replaced with the three-part electric system of a pure electric car, but it is equivalent to starting over.

It is not easy to build an elephant-sized company like Fengtian Automobile.

It's not that it can't be built. Under the leadership of Gao Huaijun, Hillhouse has leading technology but it's not that big. However, it's despairing to think about building an industrial chain from scratch!

Even if you build the industrial chain, the technology between China and the United States may have leapt over three generations. You will find that what you are building is something that others have eliminated, but you have to start from here. China has actually experienced such a period.

In this situation, will the board of directors let Feng Tianzhangnan take the risk?
This is not something that can be solved with just a few billion dollars.

The investment in the industrial chain, coupled with the low efficiency of Fengtian’s large companies and the high wages in the island country, would make it impossible to accomplish this without hundreds of billions of dollars.

By then, additional investment will reach hundreds of billions!

"For now, the issue of pure electric vehicle investment will be put on hold. Now is still the era of fuel vehicles!"

"We still need to remain steadfast in our efforts to develop Fengtian Automobile's core technology, the Fengtian engine."

“This era is the right time for us!”

Feng Tianzhangnan said with a sneer.

Sato Tsuneharu looked at Fengtian Akio in astonishment, unable to believe that these words came from the mouth of President Fengtian, who just wanted to follow the trend of pure electric cars.

As expected of a CEO, his expression changes naturally. Even the popular Japanese star Kimura Takuya would be inferior to him! . . . . . .

The next day, Hillhouse Song PLUS, a car sub-brand of Hillhouse Automobile Company of China, attracted strong attention in the Chinese market and also had very good sales.

Therefore, based on this phenomenon, the island country's professional financial newspaper "Island Country Economic News" conducted an interview with the president of the island country's Houtian Automobile Company, Akio Houtian.

During the interview, he expressed some of his own views.

He believes that China's automobile industry focuses too much on intelligence and comfort configuration. It is not just the so-called Hillhouse Song of this company called Hillhouse. Their Hillhouse Tang and others have detailed technologies such as car refrigerators, color TVs and large sofas, but relatively neglect the core elements of automobiles - safety, reliability and operability.

He stressed that China's automobile industry should return to the essence of "making good cars" so that it can gain real competitiveness in the international market.

Don't just look at their excellent sales performance in the Chinese auto market this month. We should also see that according to the statistics for the first half of 2015, fuel vehicles account for more than 98% of the global auto market, showing a relatively stable market structure and absolute dominance.

And this dominant position cannot be changed by one or two innovative new cars!

Soon, his interview with the Island Economic News was posted on the Chinese Simplified Chinese website as soon as possible.

As a world-renowned automobile powerhouse, his speech still flattered many Chinese people.

After all, this is a large monster with high value retention and low fuel consumption - the head of Fengtian Automobile!

However, this is also interpreted by some as fear of the new energy trend and the rise of Chinese automobiles.

Optimists believe that the development of new energy vehicles is indeed the general trend, and that China's automobile influence in the international arena is increasing.

If the island nation's automotive industry does not keep up with this trend, its current market position may be threatened.

Once such Chinese remarks came out, many Chinese car enthusiasts couldn't help but feel excited.

Soon, Hillhouse learned about Feng Tianzhang's interview with "Island Economic News" and handed it to Gao Huaijun.

Gao Huaijun read the newspaper which was written entirely in Japanese and he could understand 40% of it.

There is something strange deep down inside.

In later generations, the only one who could deserve this comment is the King of Trams, Bidi!
Now that Feng Tianzhang has expressed his attitude so formally, it is, in a sense, a kind of respect for Hillhouse and even an advertisement.

Hillhouse Capital is not an ordinary automobile company, but a new energy automobile company in a completely new track.

To a certain extent, Feng Tianzhang's conversation is equivalent to his emphasis on Hillhouse, which is equivalent to an endorsement of Hillhouse's brand in disguise.

Although this has little impact in China, it still has an impact overseas, especially in Southeast Asia.

"This is good news! I heard that BYD's first battery production line was purchased from an island country that had eliminated the old battery. It can only be said that the island country is complacent and has chosen the wrong path. It is working in the wrong direction, and it will only get further and further away from success!" Gao Huaijun happily closed the newspaper and laughed.

If he could defeat a powerful enemy like Fengtian Automobile head-on, his rebirth in this life would be worth it!
Others are reborn to date girls and become a small rich man.

What he did really made him feel excited.

"Indeed! The island country started its lithium battery technology very early. Many years ago, 18650 was implemented as a standard in the industry. But the island country is not so good at making large batteries. These things cannot be compensated by money. They require huge industrial support, and they don't have the conditions." Ning Yuan on the side also said with a smile.

From being the director of an electric fan factory to being a powerful figure in the country, he is qualified to say that the island country's industrial supporting facilities do not have the conditions to produce large-scale batteries.

From a kalami to become part of the chessboard.

He felt it was a dream just thinking about it!

"No matter which media asks about this matter, we should remain silent. We just need to do our own thing." Gao Huaijun said, looking at Ning Yuan on the side.

Ning Yuan nodded in agreement.

Now that Hillhouse has passed the period when it needed to rely on friendly competitors for operations, it naturally disdains this.

It’s not easy for Fengtian Automobile to win.

"Please organize the people from Hillhouse Technology, and we will have a meeting later. Hillhouse Technology has always wanted to develop an iterative Mate 10, and I have never agreed with their plan. Let's have a meeting to discuss it!" Gao Huaijun then said something that made his eyes light up.

As the flagship product of Hillhouse's 1+N, the Mate series has always played the role of Hillhouse's cash flow and profit cow.

Hillhouse Automotive is now moving towards lowering product prices and profits in the hope of rapidly expanding the scale of the company.

Then the status of Hillhouse Technology's profits in the group system will be relatively higher!

Hillhouse Battery, Hillhouse Chip, and Hillhouse Artificial Intelligence are three major sectors. So far, the combined annual losses of the three are close to tens of billions.

Especially Hillhouse's artificial intelligence, which is described by Gao Huaijun as the hope for Hillhouse's future. With so many PhDs, the salaries alone make Ning Yuan's head numb!

Hillhouse Capital is using real funds to support Gao Huaijun's golden finger.

These tens of billions are basically shared by Hillhouse Technology and Hillhouse Vehicle, with Hillhouse derivatives accounting for a very small part.

If Hillhouse's share of the burden on vehicles is reduced, then the burden of sharing will naturally fall more on Hillhouse Technology.

Therefore, Hillhouse Technology’s mission will naturally be heavier.

Now that Gao Huaijun is able to help the Mate series upgrade and iterate significantly, it is naturally a very good reversal for Hillhouse Technology.

Soon, all the senior executives of Hillhouse Technology knew that Gao Huaijun wanted to make a major iteration to the Mate series today.

They were in the conference room at Hillhouse Technology's headquarters, eagerly discussing how to do it.

"The Mate series has reached its ninth generation, and now it has only been slightly improved. I don't know what else Mr. Gao can do."

"Yes! So many engineers have been dedicated to the research and development of micro-innovations in the Mate series, but the results are very minimal. The efforts we have made are only to better integrate into the current ecosystem and improve the running points. Only if we work hard can we know how powerful and talented Mr. Gao's advice is!"

"That's true. I'm now in Mr. Gao's shoes, and I can't imagine how such a perfect Gaoling mate series can produce a great iterative effect."

"It is really difficult to make a major iteration of the Gaoling Mate series! This is not something that can be achieved with wild ideas. In such a small space, this is what a smartphone looks like after it becomes a wide-screen phone. The functions inside cannot leave much room for improvement for this phone. This makes me look forward to Mr. Gao's improvement plan even more."

"I used to hate the endless paperwork and meetings, but now I'm looking forward to Mr. Gao's arrival. I feel a little itchy, as if the mystery is about to be solved."

At this time, Hillhouse Technology executives arrived one after another into the top executive meeting room of Hillhouse Technology.

They talked excitedly.

They can't wait for the development of new mate models.

Some of them owned a small amount of Hillhouse Technologies shares, and when the stock price of Hillhouse Technologies surged to more than HK$70, they did not sell them.

Although once you sell it, millions can be easily obtained.

The core reason is that Hillhouse Technology's performance is still growing wildly.

Gao Huaijun's golden finger and the magic power of turning stone into gold made them feel that Hillhouse Technology's potential is far more than the current price of more than 70 Hong Kong dollars per share.

In just ten years, a company expanded to become one of the Fortune 500 companies.

What will happen in another ten years?
Therefore, these executives who hold scarce original shares of Hillhouse Technology basically tacitly did not sell Hillhouse's original shares.

Amid the excited discussions of the crowd.

Gao Huaijun walked into the meeting room.

Everyone looked at Boss Gao in front of them with excitement.

The recent Hillhouse Song PLUS has had an absolutely explosive effect.

This level of popularity is not limited to the automotive industry.

As bigwigs in the mobile phone industry, they all knew about this matter.

Many friendly competitors in the electronic technology circle have called them and asked whether Hillhouse Technology will adopt the same strategy as Hillhouse Vehicle in the future.

If Hillhouse Technology also uses the same profit compression strategy, then the entire electronic technology world will be doomed.

That would cause a sudden change in the world!

(End of this chapter)