I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 437 176-177: Far Ahead! (4000 words)
Now Hillhouse Capital is determined to lower prices to a level that will make all car manufacturers uncomfortable, so I will make you even more uncomfortable!
See if you have more money to support the development of flashy off-road vehicles.

At this time, today's A-class car Civic, as well as B-class cars Accord, Spirior and Engadget, all announced an official price reduction of 1 yuan, and no price increase fee will be charged for the time being.

At the same time, the sales of low-end models of A-class and B-class cars will be fully liberalized.

Modou Auto’s support for Dazhong is also not inferior.

Similarly, all A-class and B-class cars in Dazhong, including Tiguan, Lavida, Touron, Santana, etc., have started the price reduction mode. Similarly, the requirement of raising the price to pick up the car has been basically cancelled in Dazhong's 4S stores.

The rain is coming from the wind!
Throughout China, these foreign-funded enterprises used to basically make money without doing anything.

But now, a direct attack was launched!
In the past, those price cuts were basically just a slight reduction in price increases, or for companies like Xiandai whose sales are gradually declining and whose influence is declining, their prices are constantly falling.

But now it’s completely different. Heavyweight companies like Dazhong and Shimakuni Ryoda are directly involved!

Gao Huaijun had never expected that the boasting he made in a Focus Interview would cause such a huge impact.

It directly affects the pattern of the automobile market!

But he felt relieved after thinking about it.

The essence of competition is competition. The process of competition is the survival of the fittest. The result of competition is development and improvement.

The volume is an upgraded form of competition for material interests!
The market is so big. Now in 2016, the market pie is constantly expanding, but as time goes by, in a few years it will enter a very cruel zero-sum game state.

In the past, China's population and economic output continued to grow, and people's consumption of automobiles also increased accordingly. At that time, as long as companies continued to expand production capacity, they would always have a foothold in the market.

But the problem now is that after a few years, the per capita car ownership has become very high. In addition, the economic development rate has slowed down in recent years, and consumers have become more rational in spending money. If car sales can maintain the previous annual volume, it will be a victory.

In essence, this will become a zero-sum game or even a negative-sum game.

By then, if some ordinary foreign brands are not eliminated, where will Hillhouse's market growth come from?

In Gao Huaijun's opinion, the current automobile market is not competitive enough!
There are many corrupt and dying enterprises that rely on the support of local governments and engage in unfair competition.

For example, the chairman of Guangdong Automobile cried out in losses, saying that continuing to roll back was not a solution.

But has Guangdong Auto really reviewed this case file?
If some of Guangdong Auto’s products were not protected by local governments, would they be able to achieve sales volume?

If it weren't for the profits from the joint ventures Guangdong Auto Fengtian and Guangdong Auto Bentian, the game would have been over long ago.

Do you dare to face the market head-on like Hillhouse Capital and speak with price and product strength?

All the parts are from Fengtian, and you still have the nerve to call them independently developed products?
It is obvious that these state-owned enterprises have not yet truly moved towards a market economy, and are still essentially practicing local protectionism.

It's so cool when you increase the price to sell the cars, making a lot of money. Now that Hillhouse Capital has increased its volume, you're shouting to Magic Auto that you can't stand it anymore, right?

In Gao Huaijun's previous life, Biyadi never spoiled them, and now, Gao Huaijun will not spoil them even more.

Having said that, Hillhouse still came up with a corresponding strategy.

Therefore, now that other car companies have already responded, Hillhouse has also come up with corresponding strategies and made certain adjustments to prices.

However, Hillhouse Vehicles’ channels are either self-operated or shared with Hillhouse Technology, and are experience stores opened in shopping malls.

The driving experience can be enjoyed in Hillhouse Vehicles’ own driving shop.

The channel cost itself is a few points lower than that of other 4S stores, so the prices of various systems of Hillhouse vehicles are barely maintained.

However, facing the fierce competitors, Hillhouse can only barely hold on, barely maintaining sales from declining too much!

After all, today's consumers are not the same group of people ten years later. Today's consumers are so superstitious about foreign brands that they are almost obsessed.

Now that the price has been reduced so drastically, it has naturally received a very good response!

However, Hillhouse still carried out research and development at the original pace and was not troubled too much.

Involution itself is a long-term process. Hillhouse Capital can now fully withstand the short-term decline in performance!

All you need to do is work hard and carry out effective iterations generation after generation!

. . . . . .

Spring passes and summer comes.

five months later.

The headquarters gate of Hillhouse Vehicle R&D Center.

Almost all employees who have projects on hand gathered here.

Usually, they are very busy.

Because Hillhouse now has a group system for automotive R&D, the success of a product depends mainly on the degree of coordination among the groups and the strength of the group itself.

Unless it was a car model that Gao Huaijun personally requested, they would hardly get any help for ordinary small iterations.

More importantly, Hillhouse has broken the requirement of ordinary automobile companies to iterate only once every three or even five years, and directly has a small iteration once a year and a large iteration once every three years.

Moreover, they will make countless small improvements and targeted enhancements based on the big data feedback from existing customers.

There are so many details in natural work!
They are so busy that the reason why no one has time to spare today is because Hillhouse's new off-road vehicle is going to be sent to the capital to get the certificate!

Compared with ordinary models, this car uses more diversified means in extreme testing.

They are also looking forward to getting the certificate this time.

For example, the ice field and ice surface test in Erbin, the yellow sand slope test in Ejina, and the emergency floating water test in Taihu Lake!
These tests were conducted by other off-road vehicles, such as the G-Class, Jeep, etc., which have never been done, let alone heard of.

They are looking forward to giving these official personnel a little Hillhouse shock.

When Gao Huaijun and senior executives of Hillhouse Vehicles, such as Wang Fengying and Egger, arrived at the delivery ceremony, all the R&D personnel applauded spontaneously.

Although they did not personally participate in the development of this off-road vehicle, there were thousands of participants, so they naturally knew some of the details.

The reason why Hillhouse can develop such awesome things is naturally due to the god-like boss in front of it - Gao Huaijun!
It's only been a few years, and it's like taking stimulants to develop to this level!
In less than ten years, it has gradually become on par with some large foreign manufacturers such as Bentian, Fengtian, and even BBA, and is developing a product to compete with the G-Class.

Other local automobile companies, let alone developing a car that can rival the G-Class, will be ridiculed even if they have this idea!

With your ability, do you have the nerve to offer a product that is superior to the G-Class?

Gao Huaijun looked around casually, saw that the ceremony was ready, and nodded.

Then the new off-road vehicle that was to be sent for indoor and outdoor testing slowly drove out of the factory!
When seeing the car's domineering appearance and powerful body lines, all the R&D personnel present couldn't help but sigh! The large polygonal grille and matrix full LED headlights of this car are like a ship in the sea of ​​stars, majestic and imposing.

The wide body, high ground clearance and tough lines not only demonstrate strong passing ability, but also highlight the stable and majestic style. These design elements together constitute the unique charm of this off-road vehicle!

Domineering exposed!

This was the first impression of most of the R&D personnel present.

Many people speak C language one after another!
Iger is also a veteran. In the past few years at Hillhouse, he has relied on Gao Huaijun to design many popular products and has established a firm foothold in the market.

But a car like this one has received so much heartfelt praise.

Deep down in his heart, he still felt a little proud.

In his heart, Hillhouse's R&D staff are no worse than the BMW and Lamborghini he had worked for. These people will even work overtime when asked to, and it is very easy for them to work overtime all night long. They are totally incomparable to the R&D staff in Italy and Germany!

So he felt very benefited to receive the praise from this group of workaholics.

"The workmanship is indeed very good, and it seems to be very practical." After Gao Huaijun carefully looked at the product, he nodded slowly.

This product basically meets his imagination of future generations looking up to U8!
It is hard to imagine what the result of a work that will be extremely amazing in 2023 or even 2024 will be in 2016.

A barely perceptible smile appeared at the corner of Gao Huaijun's mouth.

“Hillhouse vehicles are way ahead!”

I don’t know who in the crowd shouted out such a sentence first.

Gao Huaijun has said many times, especially at press conferences, that they are far ahead.

At the beginning, Hillhouse’s employees were embarrassed, thinking that their products were good, but not worthy of the word “far ahead”.

But according to Hitler's brainwashing principles, the power of repetitive suggestion is terrible, and it can be said to be a super double-edged sword.

Hillhouse employees have been hearing these four words for more than ten years. Naturally, they have memorized these four words and take them for granted!

From being embarrassed to say that Hillhouse's products are far ahead, to now taking it for granted that Hillhouse's products are far ahead, everything has transitioned so naturally.

Now Hillhouse has naturally implanted these four words into its own cultural genes.

Naturally, when other employees heard others shouting "Hillhouse Vehicles, far ahead", the atmosphere on the scene was immediately ignited.

“Hillhouse is way ahead!”

"Far ahead!"

“This is the true strength of Hillhouse!”

"It's hard to imagine that Hillhouse, oh no, China's automobile companies, can actually produce such a product. They are really far ahead!"

With waves of cheers from the audience.

It cannot calm down for a long time.

In the end, thousands of words were combined into one sentence.

Everybody down there raised their right hands and shouted – Far ahead, far ahead!

Gao Huaijun stood in the middle of the ceremony with his hands slightly open, like a god, accepting the cheers of his believers.

Hillhouse's new off-road vehicle has finally revealed its majestic appearance!

. . . . . .

night.

It was already night time.

The building of China's Automobile Review Committee is brightly lit at this moment.

This department takes basically half a month to a month to review the product certificates for cars put on the market.

When he is free, he is a presence that other departments cannot find.

But when it’s busy, it’s really busy!

The intensity of today's work was unexpectedly high.

It’s all because of Hillhouse Capital.

Because of Hillhouse’s internal circulation, after they entered the automobile industry, new cars were launched too quickly!
Each car model has a small iteration every year.

How could our competitors possibly tolerate this?
The natural thing is to follow Hillhouse's pace and speed up the R&D process!

This has also led to the Chinese automobile market, which has seen many automobile companies, from the initial iteration every three years, to the continuous exploitation of customers over and over again for more than ten years.

But it’s different now.

Basically all car companies are speeding up!
This also made the judges of the China Automobile Review Committee busy with work.

This time, the number of vehicle models to be tested reached a record high of more than 200, which is almost several times the workload a few years ago.

[Why are there so many cars! Oh my god! Are the car companies crazy now? They can send a new model a year to wholesale the certificate of conformity. They were not like this before. I miss the old days. 】

[Now damn, I'm busy as hell! ]

[However, compared to the past, today's car companies have really made a lot of progress. The previous models were all crap. Basically, except for the shell, everything else was exactly the same. Even the core auto parts were imported from abroad. If they were not labeled, I would doubt whether they were directly imported from foreign countries.]

[Yes! I also discovered it! Compared with the past, the current car companies are more attentive, the iteration is faster, and the product quality has improved. Now, Mr. Wang next door has just bought a new model of the Yidong from Changan Automobile Company, right? ]

[Is this true? Few of us buy domestic cars, but Lao Wang actually bought one. This is really an eye-opener for us! ]

[There is news that Baoma will also join the price war. The internal competition in the automotive industry driven by Hillhouse Capital is really far-reaching. The reason is that some dealers can no longer bear it and are closing their stores. This kind of traditional brand relies heavily on offline dealer channels. ]

[What the hell? Baoma is closing down? No way! Baoma's 4S stores are famous for making money. Are they closing down now because they think the money is too little? ]

While they were doing routine data screening, several employees on one side were chatting and expressing their concern or gossip about the recent automotive industry.

(End of this chapter)