Chapter 44 Chapter 044: Crisis!

After the recruiters expired one after another, the two-story office building leased by Hillhouse Technology in Huaguang Building was completely filled.

Min Weiguo was very dissatisfied with the entire messy and crowded office environment. Ning Yuan had to rent an office building on the next floor from the Huaguang Building property management company for the use of the R&D department. Only then did he calm down the dissatisfaction of the R&D department.

Huaguang Building Fang was naturally very happy.

While other companies rent 1/8 of a floor to make a cubicle, Hillhouse Technology rents the entire floor.

The image is good, the lease term is stable, and the employees are of high quality. Even the centralized commerce on the podium of their home is doing well.

As for Gao Huaijun.

The current M1-MP3 business does not seem to be very fast.

Because this small product has a simple structure, its main function is just to listen to music, and its good-looking appearance, it has attracted a group of good-looking fans.

However, Huaqiangbei's reaction was very fast!
Almost not long after the Spring Festival, the first batch of copycat versions of M1-MP3 appeared on the market.

Although the quality of this batch of products is rough, the plastic feels very strong, and the sound quality is poor, but it is cheap!

With a price of less than 500 yuan, these imitations were unexpectedly welcomed by the market as soon as they were released.

However, sales of M1-MP3 have stagnated.

After all, the impact of 500 yuan on 1200 yuan is really huge!
As soon as the 500 yuan product is launched on the market, people will feel that the market differentiation of M1-MP3 will not be too high, which affects some fans who buy this product with good looks.

Under the impact of copycat machines and newly launched MP3 players from other brands.

在2005年4月份,这款产品的销量,甚至只有4000多台,只有M1-MP3最高峰的1/5销量。

The impact of counterfeit products is really very rapid and fast!

“高总,4月份的销量只有4000多台。在未来4个月,保守估计销量只有12000-15000台之间,预计销量只有1500万左右。”宁远脸色凝重地和高怀钧说道。

Although the top management of Hillhouse Technology had already prepared, they did not expect that the competition in this market would be so fierce.

The core advantage of this clever MP3 player is its good looks. It does not have strong market segmentation capabilities, and its technical moat is not high.

Therefore, compared with other competing products, the rapid decline in sales is expected.

"Don't be anxious! Why be anxious! There are still 4 months. In 4 months, our new M2-MP3 will be launched. The debut of this product will really change the outside world's view of Hillhouse Technology." Gao Huaijun drank the tea poured by the cute little secretary standing beside him.

He now has a company with sales of tens of millions, and he is becoming more and more like a domineering president.

After all, Hillhouse Technology is already a powerful technology company in Xicheng!
"We are all working hard in a good direction." Ning Yuan said with a smile.

Now Hillhouse Technology is like a high-speed train, with huge inertia, but if it encounters any setbacks in the previous period, it will die very easily.

Now a new upgraded version of MP3 project, M2-MP3, is launched, which is actually a relatively risky thing.

Sales in the next four months are only within 4 million.

And from the profits accumulated in the past, there are only a few million left.Hillhouse Technology now has more than 100 employees, and in the next month, there will be more than 160 employees. These people alone, regardless of the small number of employees, will burn more than 1300 million in a year!
Now Hillhouse Technology, although its cash flow is still relatively abundant, but after 4 months, if the sales of new products are not good after they are launched.

It falls off really easily.

"Hillhouse Technology is in my hands, you can move forward and retreat freely, you don't have to worry." After saying that, Gao Huaijun calmly flicked the ash from the cigar in his hand into the ashtray, and then placed it on Shang Ya who was standing aside with a somewhat surprised expression. Yan's hand.

. . . . . .

Immediately afterwards, Hillhouse was running at high speed!
in the next period of time.

Considering that this was a product with relatively high technical content, Gao Huaijun asked Min Weiguo to list the large and small components, including software and hardware, in a table according to the priority of research and development, and arrange them according to the three-level nodes. Sequential research and development sequence.

Let’s work out some important difficulties first.

The good thing is that before the switchboard test, there is time for fault tolerance to connect the relevant parts in an orderly manner.

After all, even he feels that it is really a bit nervous to reach the mass production node in less than 4 months.

But in any case, Gao Huaijun hopes that there will be no problem of extending the development time.

After all, the foundation of Hillhouse Technology is still too thin. If there is a problem in research and development, it is very likely that the morale of the military will quickly become unstable and it will be over.

In addition, he also asked Min Weiguo and Ning Yuan to cross-department cooperation and make a complete purchase list. Some of the items that needed to be customized were listed at the time when they needed to be customized, so that Min Weiguo could conduct research and development in advance.

Although the current M2 only has one more screen than the M1, it is much more complex. If the cooperation is not good and mass production cannot be produced, it will be embarrassing.

The first is the partial transformation of the Hillhouse factory. Gao Huaijun plans to outsource all electric fan business to OEM manufacturers for production.

Now that the internal space of Hillhouse factory is limited, there is no need to waste space on these low-value products.

Although these two small products are not large in volume, they can still contribute some profits.

Next is the production and manufacturing of core electronic components such as motherboards, displays, lithium batteries, buttons, and microcontrollers. These require the selection of suitable parts suppliers. A small Hillhouse factory alone cannot manufacture these things.

Now is the era of large-scale production. China is originally a big manufacturing country.

There are so many spare parts that we don’t need, so if we produce them all ourselves, wouldn’t that be crazy?
Moreover, the cost of M2 is now higher than that of M1, so Gao Huaijun still wants to control the quality.

Finally, the most important thing is that the built-in software function settings of this M2-MP3 now have images. The video function and recorder function inside are all new. How to perfectly integrate these two into this machine is The biggest problem!

This is also the core reason for recruiting over 100 people.

Without money, I really can’t do this.

Gao Huaijun could only provide some direction.

In the blink of an eye, more than a month has passed. Min Weiguo has roughly developed the configuration of more than 10 major internal core components.

Gao Huaijun looked at the semi-finished product he developed, frowned, and said, "..."

(End of this chapter)

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