I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 455, 212-213: I am just playing with Gu! (4000 words)
The tasks assigned by Gao Huaijun, especially those that he personally led and implemented, naturally received high attention from Hillhouse Technology and Hillhouse Artificial Intelligence.

Although they feel that a so-called 15-second short video software will not cause much trouble.

But what if it really becomes a "national" level super software as Gao Huaijun has stated?
In the next few days, Gao Huaijun did not run around as usual.

Now that Hillhouse's business is too big, he naturally needs to check on his various locations. Otherwise, it would not be a fun thing if it gets out of control.

He is now focusing on working with people from the two departments to solve the technical difficulties of the short video APP.

In addition, Hillhouse’s main focus on the European market has come to an end, and its focus has shifted to Southeast Asia!

Southeast Asia has a mild climate, and there is great potential for both low-end smartphones and pure electric vehicles. Hillhouse is now focusing on this direction.

Hillhouse is now focusing on short video APP projects.

Gao Huaijun immediately rejected Min Weiguo’s idea of ​​creating a web version.

This kind of project is completely different from the web short video platform represented by Musical.ly. Its purpose is not to occupy the customer's entire time, but to focus more on the fragmented use of 15-second short videos.

When making a product, the most frightening thing is to have both.

I want some of the long video customers, and I also want to catch all the fish on the short video platform.

This behavior is a sign of lost positioning.

For this product, Gao Huaijun only wants the customer base on the APP!
The reason why Tik Tok has become so popular and difficult to replicate in later generations is that its competitive barriers lie in its [recommendation algorithm] and artificial intelligence-assisted distribution.

The Douyin algorithm is inherited from the massive engine of Toutiao. The technology has been accumulated for 8 or 9 years, and a dedicated R&D team of thousands of people is constantly optimizing it every day. Even a strong company like BAT cannot surpass it. It is no exaggeration to say that the cost here is calculated in the tens of billions.

However, even for ByteDance, TikTok is still under development and has not yet been released.

The artificial intelligence assistance of their Toutiao is still in its early stages, so Gao Huaijun has conducted a very long evaluation and believes that Hillhouse still has a great chance for this product!
The key point lies in the fact that Hillhouse has a customer base of nearly tens of millions who have a high degree of identification with the company.

“In the video content generation and editing section, the design must be simple and foolproof enough. Specifically, it should be similar to the beauty tool, ensuring that users can easily generate, edit and share high-quality short video content, including the design and implementation of filters, special effects, editing tools and other functions.”

"Don't think these users are professionals. They are just ordinary people. They take a video and upload it to the APP server. If it's interesting, we will conduct rounds of PK according to our PK mechanism until some high-quality videos are available to the public!"

“So you should be careful not to make the self-filming function too complicated. Keep it simple, popular, and low-threshold, and try to make all audiences able to become self-media people.”

"The second is in the user experience design section, designing intuitive and easy-to-use user interfaces and interaction methods to improve user experience, including the design of recommendation algorithms, personalized recommendations and other functions. Now many of our staff always imagine things to be too complicated, and feel that if they don't do something awesome, they will be sorry for the meal I gave them!"

"The core of the food I provide is practicality. I will not allow products that are not practical to be launched on the market. You must keep this in mind when developing this short video app."

Even Gao Huaijun attaches great importance to such a product.

This is not like a mobile phone, if you miss the opportunity there will be next time.

The entry threshold for this thing is extremely low, and it is very easy for others to imitate it.

The core barriers lie in the stickiness of the user pool and the diversification of self-created content.

So he gave a brief introduction to the complete version of this product from the previous life to the middle-level leaders below.

This kind of detailed research and development is the most prone to errors.

Gao Huaijun didn't want them to encounter any major difficulties or setbacks when doing research and development.

Many of the middle-level leaders below saw Gao Huaijun for the first time. While they were excited, they were also shocked by what Gao Huaijun said.

Because what he said actually subverts the current perception of the Internet industry!
Because what the Internet industry likes to do most is to complicate simple things.

The simplest thing is Alibaba’s Internet jargon, such as vertical fields, granularity, value conversion, ecological closed loop, points, lines and surfaces, fission marketing, brand temperature, etc. All of them are simple things played complicatedly.

Other companies are not doing much better.

Weixin, a top-tier product, was originally an instant messaging tool, modeled after WhatsApp. But after adding Moments, it gradually became a social network among acquaintances. Many people spend much more time reading Moments on Weixin than messaging with friends.

Not only that, when the Weixin main body is opened, it pre-loads a series of functions that may not be used, such as mini-programs, audio and video accounts, official accounts, games, people nearby, etc., in order to speed up the next entry. Also, because the Weixin development team itself has doubts about the processing ability of these codes or it could have been avoided but was done intentionally, in order to process these functions first, Weixin will occupy a large amount of RAM in the background.

That's enough space for a 3A masterpiece (the average capacity of a 3A masterpiece is about 100G)!
This problem exists not only with Weixin, but also with Taobao, Alipay and other mainstream apps used by Chinese people. The essence is that these apps neglect user experience and cram a lot of things into it. The "globalization" of these software's various bloated functions is almost hopeless.

because. . .

Survival is the basic desire of every product organization!

Therefore, Gao Huaijun did not ask them to add anything, but to make a product in a very simplified way. This idea of ​​making products is still very subversive.

After talking about his ideas for about half an hour, Gao Huaijun turned to look at Andrew Ng on the other side and said, "For this product, the most important part is not the shell, which is the part that Hillhouse Technology is responsible for. The most important part is you, the part that Hillhouse AI is responsible for!"

According to him, the underlying algorithm logic and the traffic pool calculated for customers have the only core principle: every popular video has data support!

It is not the so-called giving quantity based on impression that relies on manual review, which gives reviewers too much power.

Ambiguity means that there is a huge space for rent-seeking. If the people below are kept vague, you really cannot imagine what kind of unimaginable things they can do.

Therefore, at the very beginning of the top-level design, we must think clearly about the rules of the game.

“When designing the underlying algorithms, I only give a few general directions.”

“The underlying algorithm rates videos based on five core metrics!”

Andrew Ng and the algorithm PhDs standing beside him all nodded.

Although they are much more professional than Gao Huaijun in terms of their profession, but in the most critical direction, few of these people dare to say that they know more than Gao Huaijun!

Gao Huaijun's idea is like an antelope hanging its horns, which is something that not everyone can think of.

“The five major dimensions are completion rate, like rate, comment rate, forwarding rate, and fan conversion rate.”

"The first is the completion rate. A high completion rate means that users are more willing to watch your video. You can increase the completion rate by setting suspense at the beginning of the video, adjusting the video length, etc." "The second is the like rate. A high like rate means that the audience likes it more. You can increase the likes by adding attractive content to the video or guiding users to like it."

"The third factor is the comment rate. The number of comments can greatly increase the weight of short videos. The weight of short video comments can be increased by asking questions, guiding comments, and replying to messages."

“The fourth is the forwarding rate. The forwarding rate is a key indicator to measure the breadth of video dissemination. By adding topical or valuable content to the video, the audience is guided to share and spread it, thereby increasing the forwarding volume.”

"The fifth is the conversion rate. The higher the conversion rate, the more attractive the short video is and the higher its ability to attract fans. The conversion rate of short videos can be increased by improving video quality, building personal P, enhancing communication and interaction, and sharing valuable content."

"By the way, the fifth conversion rate must be set up so that a method can be used to observe whether fans are active or dead. Some people change their ways while playing around and make it so that they have 100 million or even 200 million fans like Weibo. Is that wrong?"

"20% of the people in China are your fans. Is this a joke?"

At the end, Gao Huaijun couldn't help but laugh and curse.

When Gao Huaijun talked about his Weibo account with 100 million fans, the serious atmosphere at the scene couldn't help but lighten.

It can be said that Weibo’s current suppression of the fan economy is too easy.

This kind of gameplay is equivalent to greatly reducing the credibility of the meager number of fans.

In the past, there was a concept of Big V on Weibo, but now who cares about the number of your fans? It’s tantamount to ruining yourself.

However, Gao Huaijun strictly set the underlying algorithm according to the five core data, which also made them terrified.

This leaves absolutely no room for operation!
This is completely data-driven operation!

This method is too cruel.

It's a complete death elimination system.

If you do well, no matter whether you have connections or a good relationship with the operations, you will definitely be able to enter the national traffic pool.

You have to make a living by your own ability!

"Mr. Gao, if we play like this, will the big Vs we invited have any objections?" Min Weiguo, who was standing aside, was secretly shocked after hearing this.

What Gao Huaijun is doing is simply playing with the Gu.

As long as we enter a positive cycle, no matter how the weights of these five core indicators change, the quality of internal content will inevitably increase.

This is because these videos are definitely popular with customers and are oriented towards their needs.

This kind of strong C-end idea is totally not the way long video websites work.

For long video websites, films are all purchased from outside, and the playback weight actually has little to do with the quality of the content.

As long as the purchased party sells his movie or TV series, it has nothing to do with me. I don’t care whether the playback effect is good or not!

At most it will affect the subsequent cooperation a little.

But according to Gao Huaijun, the rules of the game are completely different.

Creators of short videos fully interact with customers!
Make improvements to subsequent videos based on viewer feedback.

The supply of content has also changed from B2C to C2C on long video platforms.

This is a revolutionary change.

This. . .

Subversive product design concept!

At this moment, Min Weiguo and the other executives who were thinking about this couldn't help but widen their eyes inexplicably and were slightly startled.

When Gao Huaijun first set the flag, everyone thought he was joking.

How is it possible to achieve a prestigious 'national' software?

But now that I've heard Gao Huaijun elaborate on the core underlying logic of this product, it seems that it can really work.

Gao Huaijun did not think much about what these people were thinking. After thinking for a moment, he said, "Big Vs are both a transition and a foundation, so we can give these big Vs a 1-3 month exposure protection period. If their content is really strong, they can still survive on our platform after the 1-3 month protection period."

"If it doesn't work, just get rid of the dross and keep the essence."

"We at Hillhouse cannot afford to keep idle people."

Although Gao Huaijun spoke lightly, the content was full of solemnity!
My goodness, this is a conspiracy between big Vs and big Vs, and also between ordinary creators.

The winner who raised the Gu will have a big fight in the end.

What kind of Gu King came out!

Thinking of this, most executives have more or less gained more confidence in this product.

"Okay! I'll go down and ask the people below to write out an incentive plan for creators. All our incentive feedback will be positive incentives based on data." Min Weiguo immediately understood the key point of what Gao Huaijun said and said quickly in a deep voice.

"Let's make a trial version for one year first. Don't be afraid to spend money. Let's also learn how to play in Taxi Wars and spend some coins! I'm going to use money to subdue these people!" Gao Huaijun said with great pride.

He has been working in the technology industry for so many years.

Finally, today I can say this!
He is well aware that the entry level for this product is extremely low, but the threshold will be extremely high once it becomes popular.

If we fail to make a final decision, it will be very troublesome if we are in cross-competition with our competitors later on.

He crossed over into the field of short video platforms in order to launch a dimensionality reduction attack and seize the right to speak in the hands of the people!
Otherwise, what's the point of working so hard and investing so much money to enter an industry with such high barriers?

(End of this chapter)