Chapter 457: 216-217: Unexpected Investment Amount! (4000 words)
In fact, for 3A game masterpieces.

The period from 2010 to 2023 before Gao Huaijun's reincarnation.

Big companies have been observing the stand-alone market for a while, but few have taken part in it themselves. Most of them support small studios and make investments.

From Tingxun's Next Plan to Zhuchang's Naraka: Bladepoint, to the Four Little Dragons of Shanghai, some are making their own stand-alone games, some are investing in stand-alone games, and some are supporting studios. The vast majority of mobile game companies still have a deep passion for stand-alone games.

However, it can be said that there is currently no major company that has personally participated in the game. Generally speaking, major domestic game companies are good at social operations but not good at game design and production.

In this context, online games that are addictive and are essentially gambling are the favorites of major manufacturers!
It's easy to make hundreds of billions of dollars in revenue every year, and only when you're desperate will you make a 3A masterpiece.

That's why Feng Ji and Yang Qi were so happy when they heard it.

Yang Qi proposed the idea of ​​"Black Myth: Wukong" at the beginning of the year, but Feng Ji believed that the time was not right and the team did not have enough resources.

To put it bluntly, there is not enough money!

A 3A masterpiece with an investment of 4 million yuan.

Without sales of 300 million copies, we can't even break even.

China's stand-alone player market was hurt by the three domestic swords (Xuan-Yuan Sword, The Legend of Sword and Fairy, and Ancient Sword). These three medium-sized games all sold around 200 million copies.

These are all big IPs that have been sold for a long time!
Now the ceiling projects can't even sell 300 million units. You ask investors to invest hundreds of millions of dollars to let an unknown company make 3A games out of love. Just think about it!
Isn't it nice to draw cards from the card pool and earn some small amounts of cash?
"I am also a person who loves to play games. I have played the original Xuanyuan Sword series, the Chinese Paladin series, and World of Warcraft. I have always wanted to invest in a game. However, I have been busy making mobile phones and cars in recent years, so my childhood dream has been put aside."

"I just happened to see your investment plan a few days ago, so I came to take a look. I thought that Hillhouse Entertainment should continue to expand its influence after "The Wandering Earth", so I wanted to try the game industry. However, I will not consider online games. I am not afraid that you will laugh at me. I don't want to make money from products that cost money and affect reputation, and I don't bother to make money."

"The revenue that games bring me is nothing compared to the positive image of mobile phones and cars."

Gao Huaijun smiled and stated his position in two words.

In fact, Hillhouse Entertainment was initially positioned as the publicity department of the Hillhouse brand.

We don’t require a lot of money, but we do require that we can make continuous and positive improvements to Hillhouse’s brand.

But now the first project "The Wandering Earth" has achieved very good results and has the ability to output culture, so Gao Huaijun is considering creating a cultural output matrix.

Short video platforms and game projects were born.

In his opinion, you don't need to make a lot of money by making games, and you can't make more than the electronic technology and automotive industries.

So if we look at the big picture, Gao Huaijun is considering what Hillhouse can do if it has 400 million yuan in funds?
Now we can make a quasi-first-line narrative 3A that makes a sensation in the global media. The picture quality and special effects are better than those produced by Netflix at three times the price. Moreover, stand-alone games are now sold online and can be sold for a long time, one year, two years, three years, or even longer!
How many young people from high school to college will be exposed to this game?
If this group of people are convinced of the quality of the game, they will naturally become potential customers of Hillhouse in the future!

In this way, the investment logic will be closed.

After hearing this, Feng Ji and Yang Qi, especially Feng Ji, came to their senses.

It seems like this guy wants to make money without doing anything!

Feng Ji had a deep understanding of this.

In his opinion, the damn online game industry has spawned a bunch of idiotic companies that are pondering the following five propositions every day:
First: How to keep players addicted.

Second: How to make players spit out more Huayuan.

Third: How to get players to form gangs.

Fourth: How to make players hate each other.

Fifth: How to realize hidden cash gambling and gold coin transactions.

If the products invested by Gao Huaijun become such a joke, although he can make some money, his brand Hillhouse will definitely be ruined!

No ordinary consumer, especially the core consumer group of automobiles, the middle-aged people, would have even a neutral attitude towards an investor in an online game.

If you play like this, you will definitely lose the attention of this group of people. When you lose your base, it will definitely be a loss.

Therefore, if Hillhouse Capital wants to enter the gaming industry, it must and will make an unprecedented 3A masterpiece that has never been made in China.

Only in this way can Hillhouse’s brand image be highlighted and the glory of shouldering social responsibility shine!

"To be honest, this happiness comes too suddenly."

"Our entire team now has only about 20 people. To be honest, I feel a little overwhelmed."

"But Chinese people can make so much money by making games, but they have never been able to produce a 3A masterpiece. Why can foreigners do that, but we can't?"

“We feel like we can have it, and I think we can face the challenge head on!”

Feng Ji thought about it for a moment, and knowing Gao Huaijun's expectations for this 3A work, he suddenly felt a huge pressure.

Hillhouse Capital is now the hottest investor on the entire Internet.

After investing in Dajiang, Dajiang has taken off directly, and the equity value has increased more than five times in just one year.

After investing in "The Wandering Earth", despite the fact that no one was optimistic about the film, it created a new history in China's box office and directly raised the box office record for a single film in China to a ceiling of nearly 60 billion yuan.

If GameLearning can get money from Hillhouse, even if it is just a friendly investment of 10 million yuan as a token of appreciation, it will attract other investors to follow suit.

This is Hillhouse!

So it was hard for Feng Ji not to feel uneasy.

Looking at the eyes of Feng Ji and Yang Qi, Gao Huaijun saw the desire in them, but also saw their lack of confidence, so he smiled and said, "It is not that difficult for China to train a table tennis champion, and the cost is not that high, but training a tennis champion, but training a tennis champion, the cost for his family and for the entire country is very high."

"But in the West, for example, in Europe and the United States, it may not be that difficult for me to train a tennis champion, but it is very difficult for me to train a table tennis champion."

“There is no system!”

"In fact, it's the same thing for the development of 3A games in China."

"These AAA games, like table tennis, tennis, and even football, have actually been incubated and developed in the European, American, and Japanese markets."

“It has its background and system.”

"For Chinese people, it is really difficult to make such a product without your system."

"I also saw the members of your team just now."

“No foreigners.”

"It's an all-Chinese team. I guess you won't invite foreigners to come in in the future to save costs." "Foreign countries have also made games with Chinese backgrounds, but they were not popular."

"Because they don't actually understand China's cultural background."

"It's all a random structure. It's a game character with a bunch of Western faces."

"So for us Chinese, making a game that we know well is a big opportunity!"

"I just took a look at your team. It's a very down-to-earth team. It's also a team that I admire very much."

"Because if your team were to make an ordinary game and have the guts to make a 3A game, you would probably make a lot of money."

"Whether you can endure this or not is a big test for you!"

“To be honest, if I were to invest in your team, I’d be looking forward to it.”

Feng Ji and Yang Qi sat upright on the side. They originally thought that Gao Huaijun didn't understand games, but they never expected that Gao Huaijun was quite good at games!

Now they want to make 3A stand-alone games. One reason is that they disagree with the fact that the current game market is full of pay-to-win games, which are essentially gambling games.

The second one is a stand-alone game, which actually allows you to see a period of past history and reconstruct the culture of some places.

For example, the classic Ubisoft "Assassin's Creed" series actually promoted the culture of the Black Chicken Kingdom in a subtle way.

After you really finish the first round of the game, you will understand the culture and ideas of the Black Chicken Kingdom, and the entire European continent system, why the Black Chicken Kingdom has so much pride, where its pride comes from, and how the feud with the Big Corruption Kingdom came about step by step.

Then you have to learn after playing a chapter of the game, otherwise you will feel that you have spent money just to play it, which is really meaningless.

This is actually an ideal of game developers, because it is a kind of output at the cultural level, which is very useful. It is not just like the Confucius Institute, which invests a lot of money but floats in the air. It is an empty thing that cannot be put into practice.

"To be honest, our team only has about 20 people right now."

"According to our investment prospectus, if we enter the substantive research and development stage, we will gradually expand to about 100 people within a year."

“The Black Myth: Wukong project is expected to become a highly completed project within four years!”

"For this round of financing, we need 4 million yuan. Oh no, we can complete the project with about 3 million yuan."

Yang Qi, the project manager standing by, said.

Now, in his opinion, Gao Huaijun has a clear investment intention for 3A stand-alone games.

This kind of investor is rarer than a three-legged frog, not to mention that this investor is a legendary heavyweight investor!

If I don't take advantage of his good mood and settle things on the spot, then when he changes his mind, it will be too late for me to cry.

Feng Ji nodded on the side, agreeing with Yang Qi's point of view.

For the sake of the big investors, they had no intention of taking advantage of him.

Since we are going to make a 3A stand-alone game, we must be prepared to tighten our belts and live a hard life. It is naturally impossible to spend money lavishly, and every penny must be spent wisely.

Naturally, they can also take out some funds from their previous game accumulation.

In other words, three hundred million is barely enough.

"Three hundred million?" Gao Huaijun repeated the number, then tapped the conference table lightly with his hand, as if he was about to make a decision.

At this moment, the two co-founders of Youxikexue were looking at Gao Huaijun with nervous expressions.

Originally, the probability of this game being launched was slim, and they didn't know how long they would have to wait to find investors to pay for their passion.

Now Gao Huaijun suddenly appeared like a fairy from the sky!
Because they know that you must never believe that gold will always shine. Even if it is covered by a rag, the gold will never shine.

When the opportunity comes, grab it!

"Three hundred million is too little! If you develop a game based on extreme conditions, the game may not be very complete."

"People can pay for sentiment, but sentiment cannot necessarily be eaten."

"How about this, I will invest 500 million in you."

"These 40 million is equivalent to % of the equity of Gamekexue!"

Gao Huaijun mentioned two numbers that were completely beyond the expectations of the two co-founders of GameLearning.

Not only did he not bargain, but he also took the initiative to increase the investment amount to 500 million.

More importantly, after the 40 million yuan of funds were paid, he did not control the company. He only asked for % of the shares, allowing the Youxike team to continue to control this small gaming company.

This is no longer a big discount, it can be said to be a blessing!
Shock!

What a shock!

Looking at the shocked expressions on Yang Qi and Feng Ji's faces, Gao Huaijun laughed and then took a sip of tea.

"This... five hundred million!"

"I, Old Feng, have never had such a generous account in my life!"

After a while, Feng Ji finally uttered a word hesitantly.

Other investors are demanding, asking for this and that, and also want the company's monitoring rights and the right to review the progress of the game, etc.

However, Gao Huaijun now has a completely opposite attitude. The money is given, but the supervision is not keeping up at all. This is simply like doing charity.

"Five hundred million is not a small amount of money for Hillhouse, but it is only a medium-sized investment."

"But I have a condition."

Gao Huaijun said after pondering for a moment.

"You say! With the 500 million in the account, we can consider not only one condition, but even more conditions." Yang Qi on the side said excitedly.

Making stand-alone games, especially 3A stand-alone games, has always been his dream.

And now, their team has so much budget and it is very likely that they will succeed in making the first 3A game masterpiece in China's history, the kind that will be recorded in the history books. How could he not be excited!
(End of this chapter)

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