I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 463: 228-229: MCN in action! (4000 words)
Modou Benboerba Culture Media Co., Ltd. is a comprehensive internet celebrity MCN new media company that was established not long ago.

This company is mainly engaged in professional live broadcasts of internet celebrities on Douyu, Panda Live and other platforms.

As a professional emerging economic model, live streaming by internet celebrities was an absolute novelty in 2016, and Modou Benboerba Company has reaped some benefits. Now there are a few small players in the company making a little money.

"The Xiaoling short video platform is very popular now. How many daily active users can it reach now?" Yang Wei, the boss of Benboerba, asked the staff who were in a meeting nearby.

"They had nearly 1500 million daily active users in the first month, and now it seems like it's around million," the marketing manager at the side answered directly.

The other participants in the meeting couldn't help but sigh.

The daily active users in one and a half months are close to 1500 million. How much will it be after a year?
This snowballing situation is really terrifying.

"Now, all the mobile phones they buy come with Xiaoling APP pre-installed, which gives them certain platform advantages. They sell millions to tens of millions of mobile phones a year. As long as this volume does not decrease, they can grow into a generation of short video giants in a few years." A girl sitting in the corner said coquettishly.

“Of course not, their recommendations are much better than Douyu and Panda! Douyu focuses on games and doesn’t dabble in other areas at all! If Xiao Ling gets involved in the live broadcast field later, the energy that will be generated will be incomparable to the current Douyu and Panda Live.” Another girl blushed and chattered on the side.

Yang Wei listened to a few words here and there, but in the end, they were basically talking about how awesome Hillhouse was and how it was going to dominate the short video platform.

He couldn't help but cough, and then slowly said, "I asked you to come here for an emergency meeting so that you can analyze the pros and cons, not so that you can brag about how awesome Hillhouse is in front of me. Hillhouse is a large company spanning electronic technology, automobiles, and entertainment. Their R&D and layout capabilities are naturally not comparable to a small platform like Douyu. However, for a small company like us, we make little money and have a very low tolerance for error. We must be very cautious in company decisions! We are not like Hillhouse, which is a big company that can make random layouts at will!"

Everyone present stopped laughing and became serious.

Although this company has only been established for more than a year, it has developed from a small video shooting company and transformed into an Internet celebrity MCN company. However, if there is even the slightest negligence, it will be doomed.

The average lifespan of private enterprises in China is only 7.02 years.

Among them, about 70% of the enterprises went bankrupt within the first five years, and among the remaining enterprises, 5% of them went bankrupt within the second five years.

The remaining companies that survived for more than ten years accounted for less than 9%!
Moreover, most of these 9% are lukewarm and survive by exploiting the surplus value of workers.

There are very few people who can develop to the level of Hillhouse!

Yang Wei's only wish was that his son Benboerba could live for more than five years.

As for other staff, they feel it is great to be able to work in Benboerba, an environment where the company is young, relaxed and has a good atmosphere, and naturally they do not want the company to have any problems in the future.

So after a moment of silence, they all offered their opinions.

"It is obvious that Hillhouse is cultivating accounts now. With tens of millions of daily active users, they don't even accept a splash screen ad every day. They definitely don't treat this software as a simple tool. In a sense, it must be a platform similar to Weixin! I think we should intervene and create some classified influencers, invest in a few different types of influencers to test the waters, and invest more resources in those that are effective, just like cultivating insects, and maybe there will be some effect."

"Yes, they are just starting to make short videos. For a company like ours that started with videos, short videos are also very simple! Many of the videos now are obviously made by grassroots and lack polish. If we go in, maybe we can really get a piece of the pie in the early days of this platform."

"Yes, Xiaoling's gameplay is obviously different from Douyu and Panda. They don't focus on the gaming field at all, but more on life. With this kind of development, there are more diversity in Internet celebrities. They can be appearance Internet celebrities, gaming Internet celebrities, dancing Internet celebrities, or even education Internet celebrities, etc. As long as they have life needs, they can be satisfied in it."

Yang Wei nodded repeatedly after hearing this.

Some of what they said was something he had thought of, while some was from angles that he had not had before.

By pooling ideas from all quarters, there will be many angles that have never been thought of, which can help managers fill in all the blind spots!

The diversification of internet celebrities is something he had never thought of before.

Benboerba focuses on the gaming field, and they are actually good at live streaming in the gaming field.

Now, to a certain extent, Hillhouse's platform is actually being built in an all-round way from the perspective of diversified lifestyle, and it is still in the stage of only input but no output.

For some fresh content, if the quality is good and solid, resources will definitely be allocated to it.

The more Yang Wei talked, the more he felt that this new APP Xiaoling had some potential. He stood up suddenly and said, "Let's do it! I don't believe that we, who have been playing Douyu for so long, can't play with this new platform! Now that their platform's daily active users are increasing so rapidly, there will definitely be big moves in the future! Now let's go in and plan and make good content!"

"Whether it's dance, comedy, or games, we'll try out a batch of them."

"If it doesn't work, try another one. If it still doesn't work, try another one. There are so many girls who want to be internet celebrities."

“Let’s lay out the vertical content first!”

Hearing Yang Wei's heroic look, the people below stood up one after another and echoed Yang Wei.

"Dry!"

"Just follow the boss!"

"Yes! This thing is promising!"

Let’s make plans now, the rewards for Hillhouse’s popular videos are not low!

There are actually many small companies like Yang Wei’s Benboerba in China.

Many of them were early internet celebrity operators on small platforms such as Douyu and Panda, and most of them were game anchors.

But now the popularity of Xiaoling APP has directly ignited the enthusiasm of this group of people.

Just like 3A blockbuster games, the gaming circle is actually consumed by a specific group of people.

The core force is mainly unmarried young men around 16-30 years old.

Once they are over this age, especially after getting married, at least 50% of this group of people will quickly lose interest in games.

Therefore, although there are new people coming in one after another, the decline is also very fast. This also leads to the fact that the cake on this plate is not as big as imagined.

Now some MCNs are going to transform, and seeing Xiaoling’s rapid growth is like seeing hope!

Xiaoling's content has changed from being mainly game-oriented to being mainly lifestyle-oriented, which has actually greatly broadened their business scope.

Relevant MCNs, especially the leading ones, have basically started to take action and started to launch their own videos targeting the small internet celebrities under their own umbrella.

At the beginning, these videos only had simple dances, which are the beautiful women twisting their bodies that everyone knows.

This type of video is simple to produce and has a high replication rate. It can quickly reach the market and find out what the market’s preferences are.

Soon after, some more well-produced videos appeared one after another.

For example, a food media personality teaches how to cook, an old lady talks about the philosophy of life while hoeing the field, a person in strange clothes tells some funny jokes, etc. The MCN videos on Xiaoling are improving rapidly.

And, it's not just that.

Some old songs that were not very popular in the past have been dug up and become popular again.

Even Gao Huaijun, after watching the progress in video production over the past month under the guidance of Xiaoling's operations team, couldn't help but sigh at how creative many of these videos were.

He also tried watching these videos, and before he knew it, he was addicted to them, watching them mindlessly for half an hour!

He couldn't help but be shocked!

You have to know that he has enjoyed all kinds of fun and delicious things that others can't even dream of. It is impossible for him to be addicted to the Xiaoling APP, which is obviously still in its start-up stage.

He never expected that the current content would make him, a man accustomed to the colorful world of the future, unable to help but scroll through it mindlessly.

As for those ordinary audiences who have never seen the world and have never tasted short videos, they are completely defenseless!
On Weibo and in various forums, including various QQ groups and WeChat groups, everyone is discussing this short video mobile app that has become extremely popular recently.

[I can't stop! I can't stop at all! I think I am addicted to this software. Now I have no problem playing this app all day long whenever I have free time. ]

[This app is simply addictive. If I don't use it, I feel like something is missing in my life. But after using it, I feel that the videos in it are just so-so. But before I know it, an hour has passed.]

[I used to go to bed on time after 11pm, but now if I don’t watch videos for a while, I feel like I’m going to die, and it will soon be past pm. This feeling is really too addictive.]

[The videos in this app always seem to be pushed in accordance with my intentions. The more I watch, the more videos I like. The more I like, the more I can't stop watching! ]

[This software has become one of the two things I must see in my life, one is the FBI warming movie, and the other is this Xiaoling video. ]

Whether it is friendly competitors, emerging MCN platform companies, or ordinary audiences, they are all deeply influenced by this software.

Seeing the current passionate state, Gao Huaijun finally felt relieved.

In fact, many people within Hillhouse Capital had some objections to the company investing over one billion yuan in a software that had nothing to do with its main business.

The competition that Hillhouse Technology is facing now is actually not easy, on the contrary it is very fierce!
After ten years of development, smartphones are actually not much different from the world before Gao Huaijun's reincarnation.

Under the premise that the golden finger is slowly exhausted, Hillhouse has to rely on its own R&D inertia to fight with large manufacturers such as Pingguo, Zhongwei, and Coarse Grain Factory after the reshuffle in the market!

Although Hillhouse Technology is currently among the top 3 in China's mobile phone market, it is being closely followed by latecomers.

In this context, would it be better if the 1 billion yuan was invested in mobile phone research and development to consolidate the technological shortcomings of the communications sector, which Hillhouse is not very good at?
This is actually a question that many middle and senior managers at Hillhouse Technology, which has a strong engineering culture, have in mind.

Where there are people, there is the world of martial arts, and people’s hearts are the world of martial arts. These are inevitable things.

This is just like the engine department within BBA companies such as Baoma.

When we were making big money in the past, we were the core players.

Now that we are starting to electrify cars, there will naturally be resistance from this group of people.

When you like me, you call me Sweetie, and when you don’t, you call me Mrs. Niu, right?
This is actually a chronic problem of almost all large companies, and not just large companies!

Intrinsic interest groups will naturally resist any attempt to take a piece of the pie from their own plate.

This is very different from "The Wandering Earth", which was directly invested by external parties and required almost no internal coordination.

This software did not receive the full support of Hillhouse Technologies.

If Gao Huaijun had not been so prestigious and was not the founder of the company, it would have been almost impossible for this short video platform to be created.

However, now, this short video platform software has become a super hit as soon as it came out, and has become an important object of daily entertainment for many people. This is also far beyond the team's expectations.

They originally thought that this software would be just like a beauty tool, which would start off small and then last for a long time.

Who would have thought that this software would be so popular now, it is absolutely popular!

Now that Xiaoling software is in such a good momentum, Hillhouse's marketing activities have suddenly become diversified.

Hillhouse can not only allocate traffic for itself on splash screen ads, but it can also be even more awesome by producing some very soft videos for targeted push!
Moreover, targeted control of comments can be carried out on negative videos of Hillhouse’s water army.

This all-round control capability that has been revealed over time can be said to be something that is welcomed within Hillhouse.

Just when everyone at Hillhouse was immersed in the crazy expansion capabilities of Xiaoling APP, Gao Huaijun suddenly asked for an emergency executive meeting!
(End of this chapter)