I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 472 Chapters 248-250: Participating in the Geneva Motor Show! (5000 words)
Dazhong's actions were much faster than expected.

The news that they would concentrate all their pure electric vehicle and extended-range vehicle development businesses in the Greater China Technology Company located in Hui'an City, and at the same time upgrade the China R&D branch to the second largest R&D center of Greater China and no longer be under the jurisdiction of the German Global R&D Center but report directly to Dazhong Chairman Heizmann, was announced in public in the second week after the annual meeting.

However, this really shocked a number of foreign media people.

You know, the smile theory is deeply rooted in people's minds in this era.

Technology research and development and brand services, which are highly profitable, and assembly and manufacturing, which are low-profit, are two distinct worlds.

Developed countries, led by the United States and Europe, firmly control the upper reaches of the profit curve, while third world countries, led by China, can only get the leftovers in assembly manufacturing.

This situation has continued for many years since China's reform and opening up.

When many foreigners mention China, their first reaction is that it is a major manufacturing country, but it has a low technological content. It can even be said in the stereotype that it is an evil country with no technological content.

But that's exactly why.

It was Dazhong's reaction now that shocked the reporters even more.

When did German companies move their R&D functions to China?
This behavior is extremely detrimental to the development of Germany!
Therefore, whether it was Bild or other heavyweight first-line media such as Frankfurter Allgemeine Zeitung, they all publicly reported on this incident at the first opportunity.

Dazhong Automobile builds the "Eastern Wolfsburg" R&D center in China, focusing on the R&D of pure electric vehicles

《Capital withdrawal? Dazhong Group sets up R&D center in China and invests heavily to strengthen local development capabilities》

《Breaking news! The reversal of the world situation! Establishing a research and development center! Dazhong Automobile Group is making another layout in China!》

This is different from China which has already fully entered the Internet information age.

Germany's newspapers and media have always had a wide influence.

At the same time, they are also extremely professional in this field.

After all, Germany is a major and powerful automobile country in the world, with four traditional luxury car brands, BBA, Porsche, as well as ordinary car brands such as Dazhong and Opel.

China, a country the size of a province, actually has six automobile companies of that size or larger. This level of power and concentration is really rare.

Because of this, in a sense, the automotive industry is to Germany what Toyota and Toyota are to the island nation, an absolute stabilizing force.

The stabilizing force among stabilizing forces, Dazhong, the largest automobile company, is actually going to place the research and development of its core business, electric vehicles, in China. It is impossible not to attract attention.

Therefore, these arrogant Hans all turned their attention to China and published a series of articles to conduct in-depth analysis of the Chinese market.

Although there are many articles.

But their conclusions all point to the same result, which is - Germany is in danger!
In the past, Dazhong relied on the nourishment and blood transfusions of Dazhong in the north and south of China. But now, under the impact of new energy, the profitability of Dazhong in the north and south has declined, and the problems in Europe have been exposed.

The price of cars sold in Germany now is almost double that of the same grade cars in China.

This means that if Dazhong fails to adjust, it is very likely that its base will be directly raided in the future.

However, the research and development progress of Dazhong's pure electric models is very slow. Coupled with the fact that Chinese competitors are testing their entry into Europe, Dazhong is under great pressure.

Therefore, it is normal for them to take the initiative to seek change and move some of their research and development centers that do not involve sensitive guild issues to China to engage in fierce fighting.

Soon, they all turned their attention to an emerging enterprise - Hillhouse Vehicles!
The article analyzes the process of the company's birth, development, and current growth.

At the same time, they also professionally analyzed the prices and product quality of some hot-selling car models in the Chinese market.

As this layer of information was released, it immediately set off a huge public opinion storm in Germany and even the whole of Europe, and was constantly discussed on Twitter, puota and other forums!
[In China, last year's models are already outdated. The speed of development and change of the automobile industry in China is so fast that it is hard to believe for those who don't understand it.]

[The electric vehicles of the entire Western world are far behind those of China. China's electric vehicle technology is currently the world's number one and is also the world's largest single market. Germany has no advantage in China except for fuel vehicles. With the development of technology, it is only a matter of time before fuel vehicles are eliminated in China. ]

[Who could have imagined that Germany would worry about competition from Chinese cars in Europe? This was unimaginable ten years ago.]

[It is a really great idea to unite all the countries in Europe and form a powerful manufacturing country called the European Union, with different divisions of labor in each region, so that 1+1>2 is formed internally, with the richer countries providing technology and funds, and the poorer countries providing manpower, and then we will outsource everything to China... Wait, what?! ]

【Perhaps you don’t know, but it’s a long time ago that Germany was far ahead in automotive technology. There is no “Germany-China” competition now. Germany is now lagging behind in almost all areas where it used to excel. At present, companies such as Dazhong and BBA are not even competitors in the electric vehicle field. Companies led by Hillhouse have already achieved unparalleled technological leadership in battery technology, and their manufacturing costs and technological progress are shocking.】

Hillhouse Automotive’s senior executives, such as Wang Fengying, were also the first to notice this sudden influx of traffic from the West.

She immediately seized this opportunity and planned to attend the auto show that would open in Geneva in half a month.

In accordance with Gao Huaijun's requirements, Hillhouse has always been very low-key in the European market.

Because of the impact of the sanctions, Gao Huaijun does not want Hillhouse's products to be too high-profile in Europe so as not to attract strong attention from the United States.

But now it seems that the United States is paying close attention.

Now they don’t even want to sell you lithography machines, so Hillhouse’s keeping a low profile in Europe has no practical significance at all.

Therefore, Gao Huaijun immediately agreed to her request and asked her to start preparing the relevant work.

The Spring Festival is coming soon, and a lot of materials need to be transported, so we cannot take it lightly.

When Hillhouse announced that it would participate in the Geneva Motor Show, one of the five major auto shows in Europe, for the first time, it immediately caused a sensation at home and abroad!
You know, Chinese automobile companies have participated in foreign exhibitions before.

But the number is not large.

For example, to exhibit at the Geneva Motor Show, it would cost at least more than 2000 million yuan.

In a car company that spends every penny wisely, who would be willing to spend such a huge sum of money to show off themselves?

In the eyes of foreign media and consumers, Chinese cars are still considered to be of "low quality and low originality". Simply put, they are too much of a copycat!
Therefore, not all Chinese brands can receive invitations from the organizers.

So since they have obtained the opportunity to participate in the exhibition, Chinese brands naturally actively participate and have a relatively large exhibition lineup, trying their best to let people all over the world know about Chinese cars and prove that they are actually not too bad.

Therefore, apart from a few companies with export needs such as Qirui and Changcheng, there are very few other participants, and there is no company with any outstanding products.

Hillhouse was invited to participate in the Geneva Motor Show, which basically represents the high-profile overseas expansion of China's automobile company with the highest product strength.

In addition, as Dazhong Automobile is planning to transfer its R&D institutions to China, it has naturally attracted much attention.

Now, whether it is a cow or a horse, you have to take it for a walk.

Founded in 1924, the Geneva Motor Show is the only major auto show held annually in Europe.

Held every March, it is the most important exhibition platform for major automobile manufacturers to launch new products for the first time and is known as the "barometer of international automobile trends."

The Geneva Motor Show is held in an indoor exhibition hall with an exhibition area of ​​more than 7 square meters. Although the area is not large, it is a must-see place for world-renowned automobile manufacturers that produce luxury cars.

Therefore, although Switzerland is a small neutral country, it is very popular among automobile manufacturers and is considered to be the largest auto show in Europe (the North American International Auto Show is the largest auto show in the world).

Although general international auto shows are called "international", the area of ​​the exhibition halls and the level of supporting facilities will tend to favor the host country, and the host country's automobile manufacturers will often occupy 1-2 exhibition halls.

But this Geneva Motor Show is a little different.

Switzerland does not have any local car brands.

and so.

Basically, whoever is the most popular and the most capable will occupy the C position at this auto show.

After Hillhouse announced its participation in the Geneva Motor Show, when the exhibitor map of the Geneva Motor Show was released, all European automotive media reporters exclaimed.

The wolf is coming!
This wolf is none other than the Hillhouse vehicle that was hotly discussed some time ago!

However, although the automotive industry is very hot right now, people outside the industry are not very familiar with Hillhouse Capital.

After all, Hillhouse Capital does not make a big splash in Europe.

Wait until the Geneva Motor Show opens.

Colorful flags were flying outside the entire auto show, and Selina, a beautiful automotive reporter, also arrived early at the square in front of the venue.

"Oh! My God! What are you doing?" She saw a large group of reporters in front of her and couldn't help but exclaimed in surprise.

Although it is known as the top European auto show.

However, there are only three motor shows in Europe in a year, namely Bari, Frankfurt and Geneva, so generally everything that can be exhibited has been exhibited. In addition, there are not many Europeans, so there are usually not many reporters coming.

But today...

It can definitely be described as a sea of ​​people!

"Oh! Isn't this Karl from Le Figaro? Nice to see you."

"Jenny from The Times? Oh my God! I actually see you here. It's been a long time!"

"Bild's Steiger? It's hard to imagine a proud German coming to Geneva. Don't you only show up at your own auto shows?"

Selina sighed as she greeted some familiar reporters present.

These reporters are all big reporters for famous European newspapers. They usually don't go to every auto show in person, but often let their apprentices do this hard work.

But today, all of them came here without any prior arrangement.

Then there is only one possibility, that is, there is something they want to report today.

From the whispers of so many people in the square, she knew that this group of people were all here for Hillhouse, a Chinese company!

"She got up early today and worked overtime just to get the latest news, but she didn't expect this group of people to come earlier than her." Selina couldn't help but wail in her heart.

However, she was also more curious about whether this so-called Hillhouse Automobile was as exaggerated as the rumors from China.

This group of people waited patiently in the square for the event to officially begin at nine o'clock in the morning.

The Geneva Motor Show, the Shanghai Auto Show and the Beijing Auto Show follow the same model. The first three days are professional media days, and the latter three days are viewing time for ordinary consumers.

Naturally, this group of people are here to seize the explosive points!

When the door opened and the mayor of Geneva held a ceremony, the group of reporters spontaneously flocked to Hillhouse's booth.

Seeing a group of European reporters flocking in, even Zhou Zhou, who had rich experience in dealing with media reporters, was well prepared and knew that Gao Ling was here as a VIP this time, but he still couldn't help but drop his teeth in shock!
What the hell!

When did Hillhouse become so popular in Europe?
Shouldn't it be a transparent one?

You should know that Hillhouse Technology and Hillhouse Vehicles have not made much effort in Europe, and Hillhouse Vehicles is even worse, selling less than 3 vehicles in Europe a year. Compared with the South America and Southeast Asia regions where they are currently focusing their efforts, they are still in a stage of slow growth.

That's it. . .

Now I am receiving treatment that even big companies don’t enjoy.

Next to the Hillhouse exhibition are the exhibition halls of Germany's Dazhong Auto and Japan's Fengtian Auto. Now their exhibition halls are crowded with reporters who have to surround them to see the hustle and bustle in Hillhouse.

You know, these two companies had people sent from the headquarters of Dazhong Company and Fengtian Company respectively, not emerging companies like Hillhouse!
"It's just a decoration! There's nothing to see!"

"It's just a regional company, what's so interesting about it?"

The heads of the two companies both grumbled sourly.

However, their grumbling did not last long, as Hillhouse had prepared all the exhibition cars. "It looks good in appearance."

"Yes, they all look good, and they look more attractive than those large and medium-sized models."

"I wonder what the real thing inside is like, and whether it can satisfy my curiosity."

"European car companies have been doing this for so many years, but they haven't done a good job. Can they do it? I think they are just pretending!"

The reporters present were all discussing the matter.

Zhou Zhou also saw doubt in the eyes of these old men, and even a hint of disdain.

He wasn't angry either.

In his opinion, this is a very normal thing.

You have to know that Hillhouse has been making cars for less than ten years, and even the founding of New China has only been a few decades, less than a hundred years.

Most of the top car companies participating in the Geneva Motor Show now have a history of car manufacturing of more than 100 years. They have made small steps every year in the past 100 years, which means they are far ahead of Hillhouse.

So he thinks it is normal for Europeans and journalists like Deng to have doubts.

However, just because he is not angry doesn't mean he has no temper.

He turned to look at a staff member standing nearby and said, "Xiaowei, the plan has changed. The car model display originally scheduled to start in the afternoon will start now."

The staff member named Xiaowei understood immediately, nodded vigorously, and ran to the side to look up at the exhibition car.

Five minutes later, he made an OK gesture to Zhou Zhou.

Zhou Zhou nodded slowly, a slight smile on his face.

Then, after the host’s enthusiastic introduction, this silver-white car actually began to slowly turn there!
"OMG!"

"This car can actually turn around at such a small angle, just like an owl's head."

"Too powerful! Too powerful! This is a revolutionary product!"

"Have modern cars evolved to this point?"

""

The reporters present shouted in despair.

At the same time, they used their cameras or mobile phones to capture this slightly shocking scene.

You know, in this era, foreign cars have been standing still for many years. They have not kept up with the times at all, and instead seem to have regressed.

But now, Hillhouse's Yangwang seems to subvert their cognition.

After the relevant scene demonstrations, the group of reporters flocked over to see what was so good about this product.

The person in charge of the sparsely populated Dazhong Automobile showroom on the other side felt a little jealous when he saw this scene.

This is simply rebellion against Tiangang.

His heart was filled with sourness.

You should know that the Geneva Motor Show is one of the oldest auto shows in the world.

It should have been a great stage for automobile manufacturers from all over the world, especially European ones, to showcase their large and medium-sized cars.

But this time, he himself felt that his defenses were somewhat breached.

Hillhouse Motors, which was established only a few years ago, now gives people the feeling that it is hosting a food god competition. Chinese cuisine has a long history and a wide variety of major cuisines.

Now suddenly an unknown country boy comes over with his own dishes and tools, and suddenly makes a delicious dish that completely crushes the top chefs of the eight major cuisines. Would you be able to break his defense?

On the other hand, when these reporters saw the interior of this model, their shock was clearly revealed on their faces.

"This new product from Gaoling looks great! It has a stylish exterior, luxurious interior, and is environmentally friendly and energy-saving. China's automotive industry has made remarkable achievements! Great!"

"Just based on the function of spinning in place, it is countless times more powerful than a Lamborghini. It's a lucky item for people who can't drive!"

"According to the technical data provided by Hillhouse, the power is strong, the acceleration is rapid, and the driving experience is very smooth. The progress made by China in the field of electric vehicles is simply encouraging!"

"The development of China's electric vehicle industry is truly remarkable. If Germany doesn't work harder, it will be left behind."

"Not only that, didn't you hear it? The host just said that this car only costs more than 5 euros, only more than 5 euros! You heard it right. In Europe, more than 5 euros can only buy a shitty Audi Q. Do you want this car or the Audi Q? Oh my God, after I saw this car, I instantly lost my love for my Q!"

This group of reporters excitedly took pictures of each new car model brought by Hillhouse.

When they heard that the Hillhouse Dolphin was only sold for a little over 10,000 Euros in China, they were so surprised that their eyes almost popped out.

You have to know that at this price, if you buy a car in Europe, you can probably only buy a used car at most.

This group of reporters came here with tinted glasses and the purpose of finding fault.

But now, one by one, they are all conquered by this product.

OMG!

hard to imagine.

It’s amazing that a car company can control the cost of a car so well.

And more importantly, the product quality seems to be so good!
After the first wave of European reporters slowly and reluctantly dispersed.

The second wave of unexpected visitors appeared!
That is...

Research and development personnel from various European countries, especially large German automobile companies, came here to visit and learn.

This was also something Zhou Zhou had not expected.

He felt flattered.

Once upon a time, in the fuel era, some domestic car companies were criticized as the "tape measure department".

And now, Zhou Zhou saw a German man, and he saw the relevant logo on him, and he was also a Baoshijie employee who was measuring the relevant dimensions with a tape measure.

More than ten years ago, when the R&D personnel of Porsche came to the Beijing Auto Show with a hint of ridicule on their faces, Zhou Zhou, who was still a small car salesman at that time, had a deep impression on his mind.

But today, a foreigner, and a Porsche foreigner at that, started measuring our own brand exhibition car with a tape measure.

"You guys finally have this day!" Zhou Zhou felt secretly happy.

And it's not just surface work.

Others appeared to be R&D personnel from major car companies. While measuring the Song, Han and Qin dynasties, they also held forms in their hands to make relevant records.

There are many such cases.

From the analysis of the leather interior to the detailed excerpts of the exposed frame and chassis technology displayed by Hillhouse, it can be said to be a 360-degree copy and record without blind spots.

"Mr. Zhou, do we really let these car companies record like this? Will there be anything wrong?" Xiao Zhou, who was standing by, saw so many R&D personnel measuring these products so unscrupulously, and a trace of worry appeared on his face.

If these measurements were known by Mr. Gao, it would be really bad.

After all, this is the first time that Hillhouse has held an auto show abroad.

"What are you afraid of? Our sales volume is so high. If we don't measure it for them now, can't they just buy one and play with it themselves? They are just trying to please their leaders. They are just workers trying to earn a living. We have done our best to them this time by bringing some concept cars to the exhibition. We have also given enough face to the Geneva Motor Show by giving us this exhibition hall in the center." Zhou Zhou has participated in several auto shows held in China, so he naturally knows how to deal with the current situation.

The only difference from the situation in China is that this time the domestic R&D personnel have been replaced by foreign R&D personnel.

However, this time, the Geneva International Motor Show became a technical discussion conference for foreign experts, and he was still a little at a loss.

Today, he saw two foreigners discussing the technical details of several models exhibited by Hillhouse more than once, and he found it a little incredible.

Nima!

I didn't realize this when I was in China, but I realized it when I came to Geneva.

It turns out that our Hillhouse products are so awesome!

Wherever he looked, he saw various foreign media talking in front of the camera, and some foreigners even lay under the car, taking measurements with a tape measure.

Dedication!

Really dedicated!
Hillhouse Capital is probably the first Chinese company to enjoy such treatment.

He even received senior executives from some foreign car companies, including Fiat, Skoda, Mercedes-Benz, Audi, Porsche, etc. They all took turns to look at, visit and experience several sample cars of Hillhouse, especially the one that was quietly parked there.

After the experience, each of them had a meaningful look on their face.

Maybe they didn't expect that one day.

They also need to learn from Hillhouse's Chinese cars.

Zhou Zhou then realized that Hillhouse's wave of overtaking was determined to catch all the car companies off guard.

He saw these foreigners, especially the executives of major automobile companies, who originally had a relaxed and disdainful look on their faces, thinking that Hillhouse's reputation was hyped up, but now had a solemn and meaningful look on their faces.

Only then did he truly realize that Gao Ling had truly stood up!

Chinese automobiles have truly stood up.

"I didn't expect that our products are so popular in Europe. I thought we weren't busy, but I've been working non-stop this morning and afternoon. I didn't even have lunch." While the crowds had just thinned out, Xiao Zhou picked up a bottle of mineral water and gulped it down.

He was so busy today that he didn't even have time to pee, and now every time he pee is yellow with bubbles.

However, before Zhou Zhou could reply, a soft male voice came from behind them, "You did a good job, the exhibition hall is very orderly!"

"Mr. Gao!"

"Ah! Mr. Gao!"

When they heard the voice behind them, they both turned their heads.

Unexpectedly, Gao Huaijun actually visited the Geneva Motor Show!

After Gao Huaijun greeted the staff present, he saw the scene in front of him and nodded with satisfaction.

The success of Hillhouse’s participation in this exhibition really exceeded his expectations.

Who says that Europeans look at Chinese automobile companies through tinted glasses?

His products are now attacking these old-fashioned products in Europe. Even if you don't like them, you have to pay attention to them.

This feeling of hatred yet having to pay attention made him feel secretly happy!
(End of this chapter)