I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 476, Chapter 260-261: Damn, this sales task! (6000 words)
At the end, Gao Huaijun also gave him special instructions.

Now that Hillhouse's youth training in China has started, he also hopes that Thomas Sandgaard can make good use of Charlton's first-tier club leadership advantages.

If there are cheap and suitable young talents from China, they can be appropriately introduced.

However, he also knows that Chinese football is currently at the peak of the bubble, and those players will not come out in misery.

Isn’t it nice to make money in China?

Only after 2019, will some people slowly be able to enter Charlton.

Things have been arranged, and he can only wait and see how things develop.

This is not technology. He can use the cheat code to overtake on a curve, but this thing can't overtake.

Back home.

This product of Hillhouse Xingyao is already under in-depth research and development.

In fact, Hillhouse has all the basic technologies.

But there are still many difficulties.

The most critical problem is to further control costs.

An outstanding technology product company needs, on the one hand, threshold barriers in innovative technology, and on the other hand, the ability to control the core costs of its products.

Now, under the guidance of Hillhouse Capital, the research and development of new energy vehicles has shown a multi-point burst in China.

Therefore, the current new energy supply chain is no longer like when Hillhouse first started Han, where it still needed to import from abroad and make a messy patchwork.

"Mr. Gao has scheduled the launch of this car for July. You little bastards should speed up the development process, otherwise we will run out of time."

"We downgraded the configuration of the parts that are not paid much attention to on the surface, and worked hard on the configuration of the chassis suspension, car computer chips, brake system, battery management, interior materials, etc. When making a car, you can't have everything, you must make trade-offs."

"During the R&D process, some mature modules should be reasonably replaced. Don't always think about being innovative. Component manufacturers don't need money to make molds. If they ask for money, won't it just be added to the cost?"

Iger has recently invested a lot of energy in this project.

He could see that this product was a test of Gao Huaijun's extreme strength in testing Hillhouse's vehicle product supply chain.

The space and experience of a B-class car, with the price of an A-class car.

This is a huge challenge for him.

This is not the kind of product that Hillhouse is looking up to.

The profit margin is high enough.

Even if it is a small batch production, the cost can be doubled directly.

There is still a lot of room for profit.

But this Gaoling Xingyao is different.

It seems that this will focus on cracking down on A-class joint venture products such as Corolla, Sylphy, and Jetta.

This is a reintegration of the entire supply chain.

His work is not just as simple as research and development.

It is also a redefinition of the supply chain order.

This thing is really difficult.

The product must look acceptable on the surface, and the quality of the products in invisible areas cannot be too bad, otherwise he will be held accountable if safety problems arise.

This really makes it difficult for him.

"The technical advantages of this product, such as the electronic control system and low wind resistance design, allow us to obtain a decent range without too many batteries, thus reducing the most expensive battery cost."

"So Director Egger shouldn't worry too much."

"It's just some fancy details on the exterior that may need to be modified. The cost of this kind of curve modeling on the exterior is quite expensive."

"Because it adds several thousand dollars to the cost of each car, it's not cost-effective."

Wang Fengying, who was standing by, frowned and said when she saw the pattern of Gaoling Xingyao in her hand.

Designers all have design ideals.

She knows this.

But design ideals cannot make a living.

This product must be able to provide a reasonable price replacement for even one component.

"Now each component needs to be reduced by about 20% from the current level. I am also streamlining the components and trying to make the product simpler." Egger wiped the sweat from his face and said worriedly.

The way Hillhouse is playing the game now makes him feel more and more shocked the more he digs deeper.

Such price parity basically brings Hillhouse Xingyao to the same level of component costs as joint venture cars.

Hillhouse Capital didn’t engage in price wars before because it was not qualified to do so.

With that amount, your parts purchase price cannot be compared with joint venture cars.

If you compete with others on cost, aren't you just asking for death?
Therefore, it is a very good choice to continuously launch new models and maintain a certain profit margin.

Now Hillhouse’s product sales have exceeded millions.

Moreover, Hillhouse’s two major cost components, batteries and core chips, are now supplied by Hillhouse itself, which gives it a natural product price advantage.

For other parts, although Hillhouse’s quantity is not as large as that of the joint venture for the time being.

However, the parts and components are basically selected from pure Chinese brand parts manufacturers.

Once the labor cost drops and the volume increases, corresponding iterations can be carried out quickly.

What an era of great reorganization of the industrial order!

Thinking of this, even though Egg was a foreigner, his blood started boiling.

Because he knew that Hillhouse Capital had reached a core and critical point on the road to automobile industrialization.

That is: use the strengths of foreign big-name car brands to directly defeat foreign big-name cars!

Isn’t your supply chain mature?
I built my own supply chain. Even if I throw in some Zheng Zhi-related factors and things other than LGBTQ, my cost can still be lower than yours.

Isn’t your brand highly mature?

The Hillhouse brand has already supported a mid-to-high-end model in the Chinese market, and it is a mid-to-high-end model with good sales. Even if it does not have a large base of loyal fans of fuel vehicles such as Dazhong and Fengtian, the car sales will still not be bad.

Aren’t you a customer with a lot of technical skills?
My customer base has a lot of technical skills, and Hillhouse Technology's current repurchase rate is not low. This group of young people, especially the core customer group who buy the P series and Mate series, will be the core growth point for purchasing Hillhouse's newly developed vehicle models.

Don’t you have a wide and deep channel layout?

With the dual layout of Hillhouse Technology and Hillhouse Vehicles, Hillhouse's stores can now even be opened at the county level, and the depth of penetration is deeper than that of simple automobile 4S stores.

4S stores like Dazhong can be opened in prefecture-level cities, or even in developed county-level cities like Jiangyin, but they definitely have not penetrated into ordinary county-level stores.

Hillhouse can now even allow most county-level channel dealers to set up a small car showroom in each county (only displaying 2-3 core consumer products).

These advantages are not accumulated overnight, but are the result of year after year.

Now that I think about it, the sales of this car are really highly anticipated!

You know, for quite a long time, A-class and B-class cars, although Chinese cars were also involved.

But the TOP10 are all exclusive to "developed automobile industrial countries".

Dazhong, Fengtian, Bentian, Rishao, Volt and other automobile industrial powerhouses, from tires to engines, which brand is not foreign? Such a long industrial chain is all monopolized by three or four countries such as Germany, the island country, and the United States.

This also makes the automobile industry the exclusive domain of a few major industrial powers.

Even old powers like Russia and the United States cannot afford the automobile industry. Russia's Vodka brand cars are already dying, and the United States' MG brand is now owned by Modu Automobile.

It can be safely said that in today's global automobile industry, there are simply no new competitors that can compete with the established automobile powers.

Now, Hillhouse wants to use this new product to directly challenge the dominant position of these automobile empires. Even Wang Fengying, who was standing by, couldn't help but feel shaken when she thought of this.

Everyone who participates in this matter will feel that they have accumulated energy unconsciously.

Because the Hillhouse Xingyao car has been successful, it means that she is witnessing history!

. . . . . .

Gao Huaijun finished reading the R&D progress report of Gaoling Xingyao in front of him and closed the computer.

He just returned to China yesterday, and now he is the first to see the latest research and development progress.

At this moment, Wang Fengying also walked in. Gao Huaijun just took a sip of water, glanced at her, and said hurriedly, "You came at the right time. I just have something to tell you."

As he spoke, Gao Huaijun took out the R&D progress report, pointed out several unreasonable places in the report, and then asked Wang Fengying to revise it.

In his opinion, this product is intended to directly hit the lifeblood of products such as Corolla and Sylphy.

And they mainly prefer young ladies between 20 and 35 years old.

In the eyes of such a group of people, beauty is the most important thing.

Wang Fengying is now pursuing the ultimate cost-effectiveness, but has made some parts very mediocre. How will these young ladies pay for it?

For this group of people, appearance is what matters most.

For the rest, don't go too far, just open it.

"You must always think of C-end customers."

"Boss Wang, you come from a marketing background, how come you forgot this?"

"This car will be an important product in Hillhouse's product stratification, and its positioning is equivalent to Hillhouse Technology's nova series."

“So you have to make it distinctive.”

"In this age where all products are mediocre, a product that stands out on the market is extremely valuable."

“The entry point is very important.”

Gao Huaijun said earnestly.

Wang Fengying nodded woodenly and rubbed her haggard eyes. "Mr. Gao, I understand. I will implement the relevant changes I just mentioned."

She saw how prosperous Hillhouse Technology is now relying on the Xiaoling APP.

Now when they are asked to make this product, they feel it is difficult.

"very good!"

"After this product is completed, Hillhouse Vehicles may be ready to go public."

"But once this car is on the market, it can only succeed, not fail."

Gao Huaijun adjusted his gold-rimmed glasses with his hand and spoke to Wang Fengying with a smile.

Wang Fengying looked at him in surprise and quickly nodded with a smile.

It can be said that Hillhouse Technologies’ listing has created a group of wealthy people.

Ning Yuan, Min Weiguo, and even Lin Yunshen who had stayed there before, all received a large sum of money, which was considered a preliminary achievement of financial freedom.

The executives of Hillhouse Automotive have not yet redeemed these options, so they are naturally very envious.

Now, after Hillhouse Xingyao’s listing, they are ready to welcome the listing of Hillhouse Vehicles, which makes them feel very surprised.

Because Hillhouse Technology's listing process was not smooth in the past, it took several years to successfully go public.

Now Hillhouse Vehicles is ready for IPO in less than two years, from planning to listing. Naturally, this makes her feel extremely happy.

Financial freedom!

In this world, not even 0.01% of people have achieved it.

If she could make it happen.

What a blessing that is!
"However, precisely because of this, for Hillhouse Vehicles to go public, I need a lot of listing chips, and Hillhouse Xingyao's performance is particularly critical." Gao Huaijun said slowly after pondering for a moment.

Wang Fengying was shocked when she heard what Gao Huaijun said.

I have just laid so much groundwork.

It's both a listing and financial freedom.

Then the initial listing target of Hillhouse Xingyao is...

"This car is a core product for us to explore the ultimate cost-effectiveness of Hillhouse products."

"Therefore, I hope that this car can sell at least 150,000 units in the first month of its launch!"

Gao Huaijun stood up, paced around the room a few times, and then slowly uttered the number.

One hundred and fifty thousand units!!!

Wang Fengying looked shocked, oh no, it should be a face full of horror as she looked at Gao Huaijun.

One hundred and fifty thousand units.

Mr. Gao, do you know what you are saying?

In the 2016 A-class car sales ranking, Dazhong Lavida ranked first with sales of 45.80 units, and Magic Auto GM Excelle ranked second with sales of 41.70 units.

This means that this product called Gaoling Xingyao will reach one-third of the sales volume of Dazhong Lavida in the first month.

at the same time.

With such great popularity and momentum, Gao Huaijun’s goal is definitely not to achieve sales of only 300,000 units in twelve natural months.

It is definitely better than Dazhong Lavida!
The launch goal of a new car is to top the sales list of China's most valuable A-class cars.

This is not very difficult, it is extremely difficult, okay!

"Mr. Gao, this sales volume..." Wang Fengying replied unconsciously.

"Don't refuse, this is an order, not a request."

"If you don't have this sales volume, how can you reduce your costs?"

"If we can't keep costs down, this car will not only not make money, but will actually lose money."

"It's funny to think about it. I'm losing money on a car worth 300,000 yuan. Mr. Wang, what do you think I'll do?"

After Gao Huaijun finished speaking, he looked at Wang Fengying with a smile.

"Okay, Mr. Gao, I understand. We will naturally do our best to complete this task." Wang Fengying knew that things had come to this point, so she had no choice but to bite the bullet and take on the task.

“Draft contracts for relevant manufacturers and place purchase orders based on annual sales of 45 vehicles.”

"Didn't Dazhong Lavida and Moqi GM Yinglang use the 400,000 orders as bargaining chips to demand a price reduction on the purchase cost?"

“We’ll play with this amount.”

"This time, I will definitely win!"

Gao Huaijun slammed the teacup in his hand hard onto the precious rosewood desk and said in a harsh voice.

(End of this chapter)