I asked you to save a bankrupt factory and you became the richest man in the world.

第478章 264-265章：2016年高瓴车辆盘点！（4000字）
A mobile phone manufacturer with a revenue of 50 million.

Currently, less than 20% of Hillhouse’s mobile phones are sold overseas.

It mainly focuses on nova and honor magic series products.

Although the sales proportion seems small, it is still several million units.

The actual profit is over 10 billion yuan.

This sales volume is not high compared with the sales volume of Hillhouse Technology's headquarters in China, but the overall sales volume is not low.

Because this is the absolute increase that is not included in the R&D share!

The sales areas are mainly in Latin America and Southeast Asia.

Putting aside Hillhouse's traditional focus on Southeast Asia, the Latin American market is worthy of attention.

Because Hillhouse's growth rate in this market is very fast, the year-on-year growth rate reached 293%, which is very exaggerated.

The reason why Hillhouse has been able to achieve such rapid growth is that it has achieved differentiated competition in the mid-to-high-end market. At the same time, Hillhouse has established cooperative relationships with local operators and retailers to increase product shipments.

This diversified sales strategy was not developed by a group of foreigners who have no knowledge of the local market.

This means that Hillhouse already has very solid implementation teams in these extremely complex regions.

Gao Huaijun was very happy when he saw this.

Hillhouse has been talking about going overseas, but the effects of going overseas have been minimal in recent years.

One is that the local maintenance team is not well established. The other is that the products launched by other brand companies do not have a particularly large generation gap in the local area, and customers do not have such a strong sense of belonging to the Hillhouse brand as they do in China.

But this breakthrough is iconic.

Gao Huaijun also issued direct instructions, hoping that all overseas branches would learn from the Latin American branch. How to localize products is Hillhouse's next core strategy.

Because of the impressive overseas performance.

As for Hillhouse’s latest product, Xiaoling APP.

As of March 2017, the daily active users of this popular app have reached an astonishing 7500 million!
In just three months, it more than tripled.

Min Weiguo, who gave a report at Hillhouse Technology, predicted that this app is expected to reach an astonishing number of 100 million daily active users before June or even May.

What does it mean to have 100 million daily active users?
The daily active users of the national online game Honor of Kings in later generations are around 50 million, and this is based on the premise that each person has at least a few Honor of Kings accounts.

Moreover, based on the guidance of large models and algorithms, Xiaoling APP has become very adept at utilizing customers' fragmented time. No competing customer can resist this fierce attack.

Even TikTok from Toutiao won’t work!
Their algorithmic capabilities are not even close to Hillhouse's.

To catch up with Hillhouse, it would be impossible without three to five years, from recruiting people, to exploring, to the final mature catch-up.

This is still under the premise that Hillhouse Capital stagnates.

Under such a favorable situation, Hillhouse Technology's sales have reached an astonishing 12 billion yuan within 1833 months!

You should know that in 2015, Hillhouse Technology's sales were only 1689 billion yuan.

Now, on the basis of a scale of hundreds of billions, it has directly increased by nearly 200 billion.

This is the first time that Gao Huaijun has not been involved in Hillhouse Technology's R&D work. All products are completed based on self-research by Hillhouse Technology's team.

This means that the R&D capabilities of Hillhouse Technology's current R&D team no longer need to rely on Gao Huaijun's intervention, and can complete excellent R&D tasks one after another.

Although the current growth rate has dropped a lot compared with the same period in history.

However, the base number in the same period in history was small, and the current scale is still large with an increase rate of nearly 10%. Gao Huaijun still feels very happy.

Even so, Hillhouse Capital achieved a record high of 2016 billion yuan in 439, which is still an increase of 2014 billion yuan compared to 388 billion yuan in 51.

Compared with last year, the profit increased by 9 million yuan. Under the same circumstances, only the performance increased, not the profit.

Now the increase is even greater.

The key is to open up overseas sales.

The profits from overseas products are simply incomparable to those from competing in the fierce domestic red ocean.

This is also the core growth point for Hillhouse to continue to increase profits.

And Hillhouse’s vehicle sector.

Hillhouse has launched a high-end flagship heavyweight product that Hillhouse looks up to.

The launch of this product instantly pushed Hillhouse Vehicle’s brand value to a new peak.

This car completely subverts the imagination of all competitors and friendly companies about Hillhouse's high-end products.

It also made all consumers realize Hillhouse's R&D capabilities again.

It turns out that Hillhouse Automotive, a new emerging automobile company in China, has such strong original research capabilities.

This also makes this product an engine for increasing traffic of other products.

As Hillhouse's most classic product, Gaoling Han has been launched for several years, with small-scale iterative upgrades every year, including some good configurations and hardware technologies. For example, the Yunnian-A, which is defined as an "intelligent air body control system", has been upgraded to the Yunnian-C, an "upgraded version of air suspension".

Therefore, Hillhouse updates relevant software and hardware configurations every year.

This also means that although Hillhouse is relatively unknown in this product, it is moving forward steadily.

Its sales volume also jumped directly from an annual sales volume of 100,000 units to 140,000 units!
Not to be outdone, the sales volume of one model of Gaoling Han also reached a staggering 301 billion yuan throughout the year.

This is also the first time that Hillhouse has stabilized its position after launching Hillhouse Song PLUS.

Due to the overlapping customer base, this product has been strongly impacted by Hillhouse Song Plus.

Even Gao Huaijun was prepared for the continued poor sales and declining sales of his products.

But now the new Han has put forward the concept of a B+ class car, which allows this car to have some of the comfortable space of a C class car, but the price is only the popular price of a B class car.

This also makes this car an improved concept between B-class cars and C-class cars, directly avoiding direct face-to-face competition with Hillhouse Song PLUS, and starting to launch a fierce attack on BBA's solid fortress, C-class cars.

This suddenly caused Gaolinghan's product to move from fifth place in the sales ranking of China's B-class car segment to third place after Fengtian's Camry.

You know, the current sales price of Fengtian Automobile is very high due to the competition from Hillhouse and other new energy vehicle models.

Now the price of Camry alone has dropped to 15 yuan!
It is hard to imagine that a product that started at 23 a few years ago was directly reduced in price to 16 in 15!
You have to know that before 14, the delivery of Camry was basically expedited, and you had to pay a delivery fee.

This also shows.

On the one hand, it also shows how much excess profits these people have earned in China over the years.

Is there any essential difference between the 16 Camry and the 06 Camry?

Will they, like Hillhouse, upgrade the Yunnian-A with “intelligent air body control system” to the Yunnian-C with “upgraded air suspension”, and upgrade the product experience with small iterations every year?

No! There is nothing at all!

These guys are here to cheat money.

Now, Hillhouse Capital is going to tear off all their fig leaves.

As Hillhouse's low-end SUV, that is, the representative of small and medium-sized SUVs, Hillhouse Qin's sales have not decreased after Hillhouse Yuan was segmented out.

Small and medium-sized SUVs are one of Hillhouse’s major products.

Its sales price, which was in the range of 18 to 22 yuan, dropped to 15 to 18 yuan after a price war among various products.

Although this price is somewhat of a stab to existing consumers, it is extremely friendly to new consumers.

This upgraded version of Hillhouse Qin has gone one step closer in 2016 compared to 2015.

In the whole year of 2016, compared with 2015 units in 18, the number increased directly to 26 units!

Hillhouse Qin’s annual sales also reached 416 billion!

Sure enough, there are no products that cannot be sold, only prices that cannot be sold.

Now that Hillhouse has certain products, it dares to further attack competitors through price release, which is obviously a rhythm of active attack.

Your product costs are lower than mine, so you want to start a price war with me?
Now I will play with you.

I will clear the market the way you are best at!

This product has further penetrated the market after the new model was modified, and a smaller SUV, Hillhouse Yuan, was spun off, which also saw further price reduction.

价格区间也是从2015年的14-16万，直接下沉到了12-14万的价格区间。

For 12 yuan, the price of a B-class car, you can buy a small SUV!

It’s crazy just to think about it!
As consumers went crazy, the sales of Hillhouse Yuan's product also went crazy.

After it was launched in June 15, it sold 6 units and achieved sales of 7 billion yuan.

And the sales volume in 16 soared to 28 units. What a crazy number!

Sales volume also reached an astonishing 364 billion yuan, achieving a crazy growth of 300%.

This can definitely be said to be a qualitative breakthrough for Hillhouse Vehicles.

It turns out that a price reduction is a temporary pleasure, but a price reduction all the time is a constant pleasure!

Gao Huaijun now also figured out the meaning.

By expanding the quantity exponentially, the profit I have left after the cost, coupled with the skyrocketing product sales, is definitely much higher than the original product profit.

So why should I stick with the old approach?
This also made Gao Huaijun exclaim in approval.

No wonder Emperor Biyadi of later generations couldn't help but come out to clean up the market.

Now Hillhouse's market clearance is much faster than that of BYD.

The sales volume of Hillhouse Qin also ranked ahead of Tiguan in the 2016 SUV segment rankings in China, squeezing into the second place!

Also, who is number one?
It’s also Hillhouse Yuan from Hillhouse!
In the SUV field, Hillhouse won two championships at once, which is considered to be dominating the list.

This is the first time in Chinese automobile history that a sub-series champion has been dominated by the list, and the previous one was still Dazhong.

This is the first time that a Chinese automobile company has been able to do this!
As for Gao Lingming's product, Gao Huaijun feels that it is now a useless product. Due to its poor sales, he decided to stop production in 2016.

He decided to develop a new sports car model in 2016, which is a modified version of the U8, and the production line will also be modified accordingly.

In Hillhouse’s planning, sports car products have always been used to test technology.

However, the original framework could not achieve large-scale technical application, so Gao Huaijun decided to

During this period, Hillhouse Ming's production line position will be given to Hillhouse Yuan, whose sales suddenly surged.

Another heavyweight product, Hillhouse Song, was divided into two different product types in 2016: regular type and extended type.

In 2015, thanks to the support of Hillhouse Song PLUS, this car sold more than 34 units!

By 2016, the sales of this car reached another level, soaring to 45 units.

Compared with 2015 units in 34, there was a direct increase of 9 units. The monthly sales volume also broke through the terrifying 3 units and approached the 4 units mark.

The sales volume for the whole year reached an astonishing 540 billion!
This is also an unprecedented sales record for Chinese automobiles.

Sales of 4 A-class cars is something other local automobile companies simply dare not even think about.

Hillhouse actually did it.

Only Hillhouse Capital can now barely achieve the overwhelming strength of this entire product line.

In comparison, the A-class car sales segments of other automobile companies have already emerged. In 2016, Lavida won the second place in the domestic sedan market with sales of 35 vehicles.

Hillhouse Song also won the sales champion of China's A-class cars for the first time in history!
Crush!

This is a true crushing of strength!
And Hillhouse’s A0 model is Hillhouse Dolphin.

This is Hillhouse’s first model to top the charts.

With the impact of Hillhouse Song PLUS, the price of the car itself has also dropped to the range of 7 to 9 yuan.

You can buy an A7-class car for 0 yuan, and its various configurations are not inferior to those of A-class cars. This simply makes it impossible for the Fit, a competitor that competed with it a few years ago, to compete!
There is a huge difference in product strength.

This also caused this car to reach an incredible peak in 2016, directly jumping from 45 units to 56 units!
The sales of Hillhouse Dolphin model also reached 392 billion yuan.

exaggerate!

It's simply too exaggerated!
Sales of one model are approaching one million units.

Even the boldest prophet would not believe this was true.

After all, the current second-place Polo has sales of only around 20 units.

This is a huge lead.

This is also a solid champion in the category rankings.

Including the A0-level high-rise Dolphin, Hillhouse now dominates the four market segments: A0, A-class, B-class, and SUV.

If those who had just entered the automotive market a few years ago were to look back, even the people at Hillhouse would probably not have believed that Hillhouse had such great capabilities and could achieve such results!

Creating a world-class automobile company in just a few years can simply be described as crazy.

(End of this chapter)