I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 481 Chapter 270-271: Listing! (4000 words)
at this time.

Feng Xiaochen, looking up from a specially made Gaoling car driving from Xicheng to Shanghai, pointed to a piece of news on his folding screen phone mateX3 with wide eyes and said in surprise, "Now Dazhong has made a big move. The price has been reduced by more than yuan from the current price!"

"They are only interested in market share and don't even care about basic dignity."

Gao Huaijun was thinking about other things in the car.

Hearing Feng Xiaochen say this, he opened his eyes wide and snatched Feng Xiaochen's phone.

I carefully read the commentator's article titled "Dazhong Auto's official price cut: all models reduced by 10,000 yuan!"

After reading it, he combined it with the intelligence he had previously obtained and made his own judgment.

He knew that for large and medium-sized first-tier companies, life in China in 2017 was really difficult.

Now the official price of Dazhong’s automobile products has been reduced by about RMB 10,000, and he predicts that the market has basically reached the break-even point.

If it drops any lower, it will cause serious damage to our bones.

For the first time in many years, he clearly felt the inner panic of foreign car brands.

"Good! This means Dazhong really has no other options." Gao Huaijun said calmly.

"Oh? Their automobile products are very popular in China, and their market share hasn't dropped much. How can you say they have no other options?" Feng Xiaochen asked curiously.

"Their 4S store system is different from Hillhouse's. Hillhouse's is a diversified business strategy. The experience stores not only sell cars and electronic technology products, but also some derivative products. It is equivalent to a large shopping mall."

"what does that mean?"

"This means that Hillhouse's channel store floor efficiency (an indicator used to calculate the operating efficiency of a shopping mall, which refers to how much sales can be generated per square meter of area = sales/total square meters occupied by counters) is much higher than those of regular 4S stores."

"Their stores are large, they have many employees, and they have high inventory pressure. How can they compete with us, Hillhouse?"

Gao Huaijun was in a very good mood when he saw that Dazhong had entered a state of preparation several years in advance because of Hillhouse.

In the early stage of Hillhouse's smart car selection business, choosing supermarkets was undoubtedly the right solution. In the early stage when there were few car models, it was possible to sell cars in mobile phone stores, which did attract some users who came to the store to view cars, and some of the orders were converted into final transactions.

In the early days, Hillhouse Supermarket owned thousands of offline stores, so there was no reason for it not to sell cars.

The core of Hillhouse’s current car selling model is to sell cars in the mall.

Although the channel segment is now building independent Hillhouse Intelligent Driving stores for smart cars, these stores are still located in the core business district.

These stores are different from the current model of selling cars in mobile phone stores and will be used specifically to sell Hillhouse Smart Car Ecological Alliance models.

For newly invested and built car sales stores, Hillhouse will give priority to recruiting from the original mobile store investors. At the same time, it has also opened up part of the quota to find external investors.

It has completely gotten rid of the densely packed heavy asset allocation model of 4S stores.

However, Dazhong’s current model has already been finalized, and the original 4S store model had been almost laid out before Hillhouse Capital entered the automotive business.

It would be fine if sales remain stable. You eat the meat, I drink the soup, and by the way, I can also fatten some termites.

Of course, it’s good for you, for me, and for everyone.

But now it won't work.

The sales price of Dazhong Automobile has dropped by more than 50%.

The loss is, of course, not just the profits of Dazhong Group.

Naturally, it was Shanghai Auto, First Auto, and the channel dealers who shared the burden together.

When times are peaceful, everyone lives in peace.

Now that a conflict of interest has arisen, won’t all the previous troublesome things like car seizures, deducting money from distributors, and management taking kickbacks, etc., break out soon?

Gao Huaijun could already imagine that if the sales slump could not be stopped, those channel dealers would definitely turn the scandal upside down!

"The centipede is dead but not stiff."

"Dajung won't die that easily, right?"

“Maybe a hundred years of research and development vs. ten years of research and development, the advantage is mine?”

After listening to what Gao Huaijun said, Feng Xiaochen also joked.

"One of the purposes of the capitalist consumer trap is to give the vested interests the illusion that they are always at the top of the food chain."

"But every major change in the food chain is accompanied by blood, stench, and death!"

“When power is reshuffled, the benefits gained through the use of power will eventually be confiscated by the new power.”

Gao Huaijun did not answer her question directly, but spoke calmly from the side.

Feng Xiaochen suddenly stopped smiling, and looked at the man's face with a hint of horror, who looked somewhat familiar, but mostly unfamiliar.

She only now realized what her father had said to her before she came to Gaoling:

"Don't think that Gao Huaijun, this pretty boy, looks harmless and cheerful."

"You have to understand one thing clearly: people who have made their fortunes from scratch have often experienced the fickleness of human nature and the cruelty of the world. They will never forget how they were bullied and oppressed in the past. Deep down, they don't believe in human nature and human feelings, so they are more likely to be cruel and ruthless!"

She confirmed this statement for the first time when Gao Huaijun laid off employees without hesitation after distributing bonuses.

But now Gao Huaijun's private evaluation of Dazhong verified his father's words for the second time.

The guy in front of me is not only brave, but also very brave.

He actually wants to take down a number of large and medium-sized automobile companies.

If those people in the self-media knew about this, it would not just be a big news!
"Why, are you scared?" Gao Huaijun smiled with a hint of contempt and looked at the woman in front of him, then continued, "The winner is the king, and the loser is the enemy. We in Gaoling, or even in China, have no way out. Don't believe in small fortunes."

"History always advances on the sword, and this world is a world where the strong prey on the weak!"

. . . . . .

After Dazhong Auto made its move, other auto brands also followed suit to keep up with Volkswagen's pace.

Because China's automobile industry is really too competitive now!
Today’s consumers want this and more.

Just like a newly married young wife, even if you have done it three times a night, she will still hand you the tissue and skillfully open it to let you show some reaction.

This means that even if a man thinks he has a great body, he still can’t handle it!
Now it's not just Dazhong, but other automobile companies as well.

For example, companies like Bentian and Richan, although they have also launched some electric vehicle models into the market, they are still too late to enter the market, or they simply do not have the genes for it. Compared with a number of Chinese car companies such as Hillhouse that have already made great achievements, they are obviously unable to cope with the competition.

Now, domestic electric vehicles, led by Hillhouse, not only have good interiors and highly intelligent motors, but are also low in price.

If you let these foreign-funded enterprises that act slowly and live in the spirit of self-command, with fuel vehicles as their core sales force, how will they play?
There’s no way to play!

Nowadays, automobile companies no longer charge vehicle delivery fees, but instead offer substantial price cuts and discounts.

But still not many people buy it!
It's really Alexander. In all car companies, it seems that the most sensitive nerve has been touched, and they are all taking action at the first sign of trouble.

But there is one company that does just the opposite.

Hillhouse has maintained its original composure from beginning to end.

Hillhouse’s pricing system has not changed much at present.

Although competitors are already in a fierce competition, we still stand out.

"Gao Ling is not taking any action now?"

"No action. I don't know what Hillhouse is waiting to see."

"All car manufacturers are cutting prices now, which is really a headache."

"That's right. China's automobile industry should have entered the elimination stage now. It is estimated that one or two companies will be eliminated every year."

"Last year it was Hyundai Motor from Han Country, this year it looks like it will be Fiatte from Wuji Country, and I don't know which one it will be next year or the year after. The competition is so fierce right now that anyone who takes it lightly may be eliminated."

"Volt is no longer good! Volt's Mondeo was really invincible before, but now it looks sick and weak. It's basically finished and sold out."

"More, three zeros, the code word is reached, basically it's in clearance status."

"Hillhouse is really impressive! In ten years, it has been able to maintain its position in the top three of China's total automobile sales list. It is really amazing."

"They have electronic technology to provide technical support, and they are not following the traditional auto industry's path at all. You can think of Hillhouse Auto as an electronic technology company that sells electronic products, and that makes sense."

"It's true. Now in the whole of China, who doesn't follow Hillhouse's lead and make extended-range vehicles and pure electric vehicles? In just a few years, the streets are full of new energy vehicles."

"The boss is only in his thirties, and he's ranked 100th in the Fortune 500. Is this cheating?"

"Even if you cheat, you can't do this!"

Many friendly competitors are watching Hillhouse’s actions at this time.

One is that Hillhouse is now so large in size that its actions have a very strong weather vane significance.

The second is China Auto’s current innovative thinking. To be honest, other companies really can’t keep up with Hillhouse’s thinking.

That kind of wild and imaginative creativity is not something you can follow just because you want to!
Not to mention other things, Hillhouse Capital's artificial intelligence and thousands of mathematics PhDs are not something that an ordinary company can support.

So, you ask them to copy, oh no, imitate, it's still the same.

Just when everyone thought that Hillhouse might develop another high-end car model this time and increase profits through high-end product lines.

Beyond everyone's expectations.

An advertisement for the sale of a new car suddenly came out!

The spokespersons for this new car are still two old acquaintances of Hillhouse, the male one is Li Yifeng and the female one is Yang Mi.

As soon as it appeared in people's sight, it attracted a lot of eyeballs!
because....

Its slogan!
A brand-new species of disruptive innovation, the global popularizer of AI smart driving cars.

When seeing the very eye-catching main title of this car, everyone’s first reaction was: Wow, that’s not bad!
It’s amazing that they have come up with a new AI product that is deeply popularized so quickly.

When they saw the rear of the car and its partial appearance, they were amazed.

The extremely low-lying, wide-body coupe posture demonstrates the perfect combination of design and function.

The continued use of hidden door handles makes the body lines more natural and the entire vehicle appears integrated.

There is a very innovative small spoiler design in the C-pillar area, which is like a sharp blade cutting through the air obstacles, and it is full of sporty genes.

The rear of the car adopts a small ducktail design, which makes the car more sporty and visually beautiful, in line with the aesthetic taste of young people.

nice!
One word: beautiful!

Because there is no price marked on the main poster of this car.

So everyone agreed that what Hillhouse should develop is a high-end B-class supercar entry-level sports sedan.

Combined with what Hillhouse said on the poster: a new species of disruptive innovation, a global popularizer of AI smart driving cars.

So can we assume that this car will be a brand-new series of Hillhouse, a sporty high-end coupe?

Look at the appearance and configuration, it is definitely high-end!

"Wow! This car, this sloping back, and this roof made of a whole piece of glass are so cool!"

"It's definitely a high-tech product. Nowadays, even luxury cars only focus on leather and luxury. Who would have thought of such a brilliant idea?"

"It's so beautiful. If this car doesn't cost more than 20 yuan, I'll buy one. It's much cooler than a BMW X3."

"20? Did you see the slogan? The world's most popular AI smart car. This should be using Hillhouse's latest artificial intelligence technology. With this level, you said 20? I think 25 is not enough!"

"25 is really too expensive. In China, you can buy an entry-level BBA for 25. It's not worth buying a new series product from Hillhouse."

"Hey! You know what? Young people nowadays like these cool and trendy products. BBA? They have long been abandoned by young people!"

Hillhouse’s products are naturally a barometer of the market.

Now, this new model named Gaoling Xingyao has attracted widespread attention from industry insiders as soon as it was launched on the market.

They all commented on this car.

This is true.

It would be so great if you could drive such a beautiful car out, take your girlfriend for a ride, and then find a hillside or a field and scatter some seeds there!
Just when all the industry insiders were predicting that this car would be sold in the price range of 20 to 25 yuan and would become a new masterpiece of Hillhouse's B-class car.

Hillhouse released a second poster.

The second poster is more direct, showing a graceful beauty wearing a very gorgeous tube top dress.

Facing the audience.

But what’s even more exciting is the copywriting above!

"It can't be any lower, Hillhouse Star - 11.98-15.58 yuan, enjoy the ultimate luxury life!"

What the hell!

Damn it! ! !

When the first poster came out, the market reacted slightly, but not much.

But as soon as the second poster came out, it immediately exploded the entire market!

(End of this chapter)