I asked you to save a bankrupt factory and you became the richest man in the world.
Chapter 510 325326: A comprehensive review of Hillhouse Technology!
Chapter 510: 325-326: A comprehensive review of Hillhouse Technology! (4000 words)
Now, as the Chinese New Year is approaching and Hillhouse’s vehicle is about to be listed, the writing of Hillhouse’s annual report is earlier than in previous years.
This year, Hillhouse Capital has started construction of the fifth phase of its R&D center, 'Qin Zhiyin', in Shanghai.
In the later stage, after the construction of the two major theme projects of Xia Zhixu and Zhou Zhili is completed, the entire Hillhouse Magic City large-scale R&D and production base will be completed.
The Magic City R&D base, which has a total of seven phases, is located in the suburbs of Magic City. A few years ago, this place was a deserted and dilapidated area, but now it has become a large town with a population of 100,000!
Enjoying the high-quality supporting facilities of Shanghai, some employees of Youmai can go to Shiliyangchang to eat foreign food and taste the flavor of foreign horses on weekends.
The employees of a company composed mostly of small town test-takers can actually achieve a class leap, which is impossible to achieve in most companies.
In addition to the seven major R&D centers in Beijing, Shenzhen, Yangcheng, Helsinki, Stockholm, Brussels, Nuremberg and Dongjing, Hillhouse has set up R&D centers in four more cities this year, including Rio de Janeiro, Yuzhou, Chang'an and Chengdu.
It also laid the foundation for Hillhouse's twelve R&D sub-centers and one R&D headquarters.
Next, the pace of expansion of Hillhouse’s R&D center should stabilize and there will not be many changes.
At most, one or two locations may be set up in places like Gusu or Tianjing.
However, when it comes to overseas, Hillhouse still hopes to set up a small R&D center in each region to collect and organize the usage needs of different regions and meet Hillhouse's overseas policy.
For example, Southeast Asia, and Rio de Janeiro, which was the first city to be set up.
They all hope to be able to differentiate the pain points of their products in these areas.
At the same time, Hillhouse Chip has now been able to stably produce a variety of chips except for the top flagship mobile phone SOC, and its scale is also constantly expanding. The chip factory at Hillhouse's Shanghai R&D Center has also been expanded to the second phase.
Although this factory only supplies Hillhouse's internal chip needs, it is not far from making a profit.
Now, after a year, internal estimates show a loss of just over 100 million.
If Hillhouse had not built its own Phase II Hillhouse chip factory, it would probably have made a profit this year.
In the annual summary of Hillhouse Group's sales in 2017, the performance of Hillhouse Technology and Hillhouse Vehicles was a big step forward compared to 2016.
Hillhouse technology sector.
Notebook products are a relatively low-key but stable business segment of Hillhouse.
After achieving sales of 2016 million units in 631, Hillhouse Capital quickly launched a number of business notebooks in 2017.
Now, after four years, Hillhouse's layout in the notebook computer field has been completed.
Although the products still have some problems compared with those of Lenovo and other companies, the gap can be made up by technology.
Therefore, accordingly, the notebook business has also made great progress.
Correspondingly, the performance in 2017 also increased to 683 million units. However, due to the vicious competition in the notebook business, there was only a simple increase compared with 2016. Now the sales of notebook computers have only reached 301 billion yuan.
The unit price of Hillhouse's laptop business is continuing to decline, but due to the increasing sales volume, it has also brought Hillhouse a very stable source of profit.
Gao Huaijun did not have much objection to this.
After all, the laptop business is now a relatively marginal business. Some of its functions have been replaced by tablets and foldable phones. With the high-end demand removed, it is natural that it can only compete in the mid- and low-end markets.
Hillhouse’s foldable screen mobile phone has a huge surprise today!
Hillhouse's three-fold mobile phone, Hillhouse mateST, has achieved great success in the market.
When sales started in December, it received two million orders, and to date, the total number of orders has exceeded three million.
However, due to insufficient estimates within Hillhouse, the delivery volume in December was completely unable to match the equivalent volume.
In just one month, only 500,000 units were delivered.
Luxshare Precision, the manufacturer that is currently cooperating with Hillhouse, directly drives screws until smoke comes out, and works in three shifts 24 hours a day, yet Hillhouse still urges them to do so every day.
So annoying!
The sales volume only reached 150 billion.
However, this sales volume is also very exaggerated.
You know, although the laptop business has doubled, the sales volume of the laptop business is as high as 631 million units after all!
Now, three-fold mobile phones have achieved half of the sales with only one-tenth of their sales volume. This result is indeed amazing.
The sales volume of other two foldable screen mobile phones also increased from 78 units to over 100 million units, reaching 106 million units.
The overall sales also increased to 86 billion yuan. 115 billion yuan.
The combined sales volume could reach 265 billion yuan.
Hillhouse's folding screen mobile phone is positioned as a high-end business phone, serving as a substitute for Hillhouse's cutting-edge mobile phone technology.
But now it has actually triggered a buying trend and become electronic Moutai, which is definitely beyond everyone's expectations.
The Mate series and P series are Hillhouse’s flagship mobile phones.
Now Xiaoling APP's overseas expansion strategy is very successful. The targeted promotion of these two products has greatly increased sales compared to the original mild sales.
Now the Mate series and P series have provided a very strong conquering effect abroad, especially in Gwai which has just landed in Europe.
In 2016, Mate 11 sold 1232 million Mate series mobile phones, setting a historical record. It was also Hillhouse's first product with sales exceeding million.
In 2017, the successor product of mate11, mate12, still achieved very good sales results.
1453 million Mate series mobile phones were sold.
Sales reached a terrifying 732 billion yuan!
According to the current sales growth rate, it is estimated that the sales volume will reach 2018 billion yuan in 2019 or even 1000, which will be a very terrifying speed.
A single flagship model can achieve a sales target of 100 billion yuan and a profit of over 10 billion yuan.
Gao Huaijun's income and profits were much higher than those of Lei Jun in later generations.
The Hillhouse P series, a high-end Chinese mobile phone that takes a youthful approach, has been updated to the fifth generation.
Compared with the previous P series mobile phones, which directly surpassed the Mate series mobile phones, the current P series has already caught up with the Mate series, which is no longer the strongest flagship mobile phone.
Compared with the sales of 2016 million units in 1023, the sales volume in 2017 reached 1321 million units due to the gradual stabilization of the product ecological chain, the successful implementation of the overseas strategy, and the continuous solidification and promotion of Xiaoling APP!
Sales volume also directly reached 608 billion yuan.
The sales of Hillhouse Capital's two machines have now reached more than 1300 billion yuan, which is an overwhelming level.
The matepad series of products, as part of Hillhouse's 1+N ecosystem, are also considered old products.
This is a fixed enlarged version of the folding screen product.
Now this tablet computer has evolved into two products, matepad12 and matepadmini7. Compared with more than ten years ago, when Gaoling launched matepad1, the current electronic technology products are amazing, and Gao Huaijun is excited and yearning for himself to create a new era of electronic technology.
Although in terms of product strength, this product has only undergone some simple appearance design and hardware upgrades such as battery.
However, Hillhouse has been making tablet computers for so many years and has accumulated a considerable number of users.
Moreover, with the rise of early childhood education classes in modern society, Hillhouse's tablet computer sales are now stabilizing.
Compared with the more than 2016 million tablets sold in 350, sales in 2017 rose slightly to 360 million units.
Sales also increased to 74 billion yuan.
Compared with the Mate and P series, the revenue of the tablet computer product and its sales volume can only be described as better than nothing, but Hillhouse has accumulated a group of loyal fans over the years.
If it is a new customer, the probability of switching to other Hillhouse products is still very high.
This is like the ancestral land of a very successful family. Although the returns are not high, it is very important.
Honor Magic has changed to its tenth generation product, Honor Magic 11.
At the same time, the Honor series now has three mid-to-low-end mobile phone brands: Magic, Imagine, and Play.
Now we have basically divided the general population into those who prefer games, cameras, general surfing, etc., and the product line has been completed relatively completely.
Compared with the female-oriented approach of Hillhouse Nova, the appearance and positioning of the Honor III series products are more inclined towards men.
Although low-end mobile phones seem cheap, only around 2000 yuan, they are produced in large quantities after all!
The combined profit is also very considerable.
The previous generation, or even the previous generation of flagship models, can be turned into a low-end mobile phone by down-clocking the chips and adding some reduced hardware products.
Since customers of low-end mobile phones generally do not have high requirements for performance, Hillhouse will often test some new cooperative manufacturers on low-end mobile phones, and try out two or three products. If they are good, they will use them in flagship products.
Also avoid stepping on landmines.
The nova phone is one of Hillhouse's more successful female-oriented mobile phones.
The colors are mainly warm series such as pink and blue that women like.
This series used to basically use Li Yifeng as the spokesperson, but starting this year, the spokesperson has changed to another celebrity popular among women, Lu Han.
This mobile phone has always been endorsed by young celebrities, with the main focus on attracting the likes of female customers with a girly heart.
no way!
This group of people have a low level of awareness and are more ignorant of popular elements in society. Their favorite stars tend to be traffic stars.
Gao Huaijun had no choice but to accept it and let Lu Han be the spokesperson for Nova's new mobile phone.
It was born out of nowhere with the support of the beauty camera. Now, after two generations of product iterations and the empowerment of Hillhouse's artificial intelligence-related project team, the beauty camera has become even more powerful, and its personalized beauty shooting capabilities are the best in the entire mobile phone industry!
It naturally has a very strong appeal to this group of little fans.
Gao Huaijun also felt that it was a very satisfying thing to be able to attract Lu Han's fans to buy Hillhouse mobile phones without any effort.
The entire Honor magic series plus the nova series.
The overall sales volume suddenly increased to 2016 million units compared with 2609 million units in 3392.
Sales also increased to 785 billion yuan.
Compared with the Matepad series, which has been stagnant, this steadily increasing sales volume really makes Gao Huaijun very excited.
After all, this is a real performance of 3400 million.
You know, this additional sales volume can not only bring in relatively good profits from new machines, but also earn Hillhouse tax from the gaming sector!
Now Hillhouse collects Hillhouse Tax, and it can be said that it is collecting it very happily.
Thanks to ten years of accumulation.
Now, the number of mobile phones in use at Hillhouse has exceeded 100 million.
Just the Hillhouse tax (rewards through virtual currency (mainly channel services on the game side), which should be regarded as in-app purchases, from which Hillhouse will extract a 30% share) can easily bring in more than 100 billion yuan a year!
Hillhouse’s strong focus on low-end mobile phones also led to a huge sales explosion.
This also means that the total sales of Hillhouse's mobile phone products has reached an unprecedented level of over 70 million, approaching 80 million sales.
This sales volume is almost equivalent to one-tenth of China’s total population.
Quite amazing.
Of course, this is mainly because Hillhouse’s overseas strategy is very successful. Now Hillhouse Technology’s overseas sales account for about 25% of Hillhouse’s total sales!
Hillhouse Capital Overseas is no longer an unknown entity.
In 2017, this sales volume also made Hillhouse's mobile phone sales rank first in China for the first time.
This is also the first time in Hillhouse’s history that its mobile phone products have ranked first in sales in China!
Directly compared with the second place, it exceeds 400 million units.
This sales volume is also closely matched with the emerging Zhongwei.
However, in Zhongwei's current mobile phone sales structure, low-end mobile phone sales account for more than 60%. Although their high-end mobile phones are now not inferior to Hillhouse, the sales volume of high-end mobile phones is slightly lower than that of Hillhouse.
For this company, which has the backing of a big company, the time has come for the final battle with Hillhouse Capital!
Now the focus of their battle has shifted overseas!
Gao Huaijun was very happy when he saw this.
Hillhouse has been talking about going overseas, but the effects of going overseas have been minimal in recent years.
The core point is that foreign customers do not trust Hillhouse's brand.
All of this has been significantly improved since Xiaoling APP went overseas.
As for Hillhouse’s latest product, Xiaoling APP.
As of January 2018, the daily active users of this popular app, including the overseas version Gwai, have reached an astonishing 2 million!
In just over a year, the daily active users of a piece of software reached a staggering 200 million.
It is a phenomenal existence abroad.
(End of this chapter)
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