I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 517 339-340: New Gao Ling Tang is about to debut! (4000 words)
Less than half a month later, some very explosive news came out in the market.

Daimler, which originally held 50% of BYD Denza shares, will increase its stake to 70%!

To this end, Daimler will pay about 15 billion US dollars.

During this period, Daimler provided support to Denza in the development and application of body chassis.

At the same time, China's BYD company will provide technologies such as intelligent vehicle body mutual sensing.

Through joint research and development, the two companies will further expand the product line of smart cars in the high-end market.

This news directly triggered market reaction!
You know, the development of BYD has not been smooth sailing.

The early new energy vehicle market environment was immature, its sales were poor, and its profit situation was not optimistic. After the cooperation in early 2010, it lost more than 6 billion yuan in the six years and has been relying on "blood transfusions" from both shareholders to survive.

Therefore, Daimler has been treating the existence of Denza in a cold manner.

To put it bluntly, it means simply giving up this illegitimate child.

And now, under the premise of BYD's continued losses, it has spent another 15 billion yuan, which makes people think wildly!

15 billion US dollars, nearly 105 billion Chinese yuan in funds.

This is no small sum of money.

It can be seen that Mercedes-Benz is really anxious as its sales continue to decline!

For Mercedes-Benz, by holding shares of BYD, it will gain access to BYD's leading technology and independent research and development capabilities.

Tengzhong is a new Chinese company that is a collaboration between BYD and Mercedes-Benz. They are platform companies that use the two companies to blend their own advantageous technologies.

Now, BYD has won unanimous praise from users with its advanced technology and advanced technology.

After Mercedes-Benz reached an agreement with BYD, it will greatly enhance their strength in the new energy vehicle market, thereby accelerating their development towards new energy vehicles.

This move also caused a lot of discussion among friendly competitors.

"Biyadi is now under great pressure from Hillhouse Capital. The 15 billion US dollars from Benchi is definitely a timely help for Biyadi."

"It's more than just a timely help. The current situation is that the pattern of China's automobile market has gradually taken shape. BBA + Dazhong + Japanese three giants + Hillhouse + central enterprises will compete to win two, and the remaining two will basically continue to fight among these few companies, and then decide the final three to five automobile companies to finally eat the big cake of China's automobile industry. Originally, BYD was basically not qualified to be one of the remaining two, but with this 1.5 billion, there is a possibility of fighting again!"

"Let's not talk about other things. BBA and Dazhong are safe for now. There should be no problem within five years. I think the three Japanese giants are unstable! The sales of their main products are also falling sharply now. Compared with BBA customers who value brands more and have a stronger brand halo, the customers of the three Japanese giants pay more attention to product cost performance. The three big aunts will always be the three big aunts. Their products are not much different from those 20 years ago. How can you play with Hillhouse?"

"The color TV, refrigerator and sofa that everyone jokes about are not difficult to build, but the difficulty lies in the product managers and company bosses' accurate insight into user needs. When domestic car companies have more and more accurate and excellent insights into user needs and can launch some targeted models, their future overseas expansion will be smoother. To put it bluntly, Japanese manufacturers do not have this ability."

"The stability of Fengtian Automobile is more in line with our current population structure. Now the money is in the 50s, 60s, and 70s. This generation is basically over 40 years old. A large part of the middle-aged and elderly people pursue stability and avoid making mistakes. If you go to the Fengtian showroom, you will see that it is full of old men bringing their spouses to see the cars. Hillhouse's new power is good, but the service network, the continuity of later technology, the stability of products, and whether they have passed the market test are more valued by many middle-aged people who have worked hard all their lives. What the next generation will buy is worth thinking about. Hillhouse now has enough sales, and it should focus on the construction of service network and service system, otherwise it will be difficult for it to become the real leader in China!"

"Indeed, Hillhouse has only been established for less than ten years, and they still have a long way to go. Now Benchi's counterattack is also very sharp."

It can be seen from the discussions among friendly competitors that China's automotive forces have undergone rounds of reshuffles.

The original traditional foreign automobile brands are declining, while China's local automobile brands are rising strongly!
New automotive forces, led by Hillhouse Capital, have launched round after round of attacks on the global automotive market.

Regarding the future development of China's automobile market, many friendly competitors agree that the three Japanese auto giants may either die or be crippled.

The Japanese style has no personality, and most of the models are designed purely for home use and grocery shopping.

Although they have high cost performance (vs. German models), good quality (low after-sales/maintenance costs), fuel efficiency (low use costs), and high value retention rate (good quality + large number of owners), none of these features can compete with Hillhouse's extended-range vehicles.

A-class and B-class cars are the areas that Hillhouse Capital focuses on.

During this competition, Fengtian may be able to barely survive by relying on its own system advantages.

With the accumulation over the years, we may be able to survive half way and maintain half of the current size.

There is a high probability that Japanese shovels will follow in Mitsubishi's footsteps and withdraw from the Chinese market in disgrace.

The key is that Japanese cars are still confused and seem to have not found their direction.

In this process, Japanese brands will certainly have some self-help measures, such as price cuts. Marginal joint ventures and independent brands that are already struggling will have an even worse time.

Now some of the weaker second- and third-tier joint venture brands are having an even harder time.

Joint ventures such as Peugeot, Citroen, Ferrari, Volt, Chevrolet, Skoda, etc., are likely to

As for high-end models, such as BBA, although there is a certain impact now, the basic market is still very stable.

People buy BBA cars just to show off.

Coupled with the deep-rooted influence of these brands, BBA's status in China will not be affected in the short term.

So, even if Hillhouse is aggressive now, its product strength is better than that of Mercedes-Benz.

But now that Mercedes-Benz and other car companies have recovered, and are willing to lower their heads and cooperate with second-tier manufacturers like BYD to copy some of the shelf products, maintaining the Mercedes-Benz shelf is not a big problem.

There is a huge difference between cars and mobile phones.

Why did Nokia collapse? Apart from Nokia's misjudgment and missing the wave of smartphones, another important reason is that the entry threshold of mobile phones is much lower than that of automobile products!
Even if you don’t change your phone frequently, you will generally have to change your phone every three years.

But it’s different for cars.

There are many people who don’t change their cars for more than 100,000 yuan, or even hundreds of thousands of yuan, let alone three years.

At this time, everyone will tend to be cautious when considering their own cars.

Unless your product has very strong product power, otherwise for consumers, they are all the same and there won’t be much difference.

However, in this era where as long as your product has certain advantages, there will definitely be copycats, you must maintain super high technical barriers and thresholds.

is it possible?
All friendly competitors think it is impossible!
They all believe that the new generation of local automobile companies represented by Hillhouse Capital will surpass the old automobile manufacturers.

The only thing we can do is to maintain the existing high-intensity R&D rhythm, iterate quickly, and launch new products every year to create technological pressure.

In this way, we can maintain our product competitive advantage over the established automobile brands!
In the end, time is exchanged for space, and the sales of old car brands are eventually squeezed into a corner, causing the old brands to slowly decline.

As for the theory of quick victory?
Especially for the quick victory theory of old luxury cars like BBA?
Haha! Those who say that are just adding to the laughter!
. . . . . .

Just when Mercedes-Benz made a big move and was preparing to use the shell of BYD to boost its product strength.

Hillhouse’s new car, Hillhouse Tang, is about to make its debut!
Rather than saying that the development of this car was only half a year, it would be more accurate to say that the development started three years ago.

From the initial fool-proof L1 to the current L3, there are thousands of people working day and night in Hillhouse's artificial intelligence department alone.

This does not include members of Hillhouse’s vehicle testing team and other related project teams.

It can be said that Hillhouse has invested tens of billions of dollars in this car.

However, due to the astonishing disruptive nature of driverless technology, the promotion of this car has always been kept secret.

"Has this car completed its extreme test now?" Gao Huaijun asked with a serious expression as he listened to the work reports of Wang Fengying and Andrew Ng.

"The extreme test has been completed. We went to various towns and cities in various provinces and cities in China to conduct corresponding tests, and..." Wang Fengying hesitated for a rare moment when she said this.

"And what?" Gao Huaijun asked curiously.

"And we also visited several crowded rural market places." Wang Fengying said in a low voice.

Gao Huaijun was shocked when he heard this.

What is the concept of this rural town?
This kind of place means the area with the largest population flow in China, and it has the largest population in China that moves randomly like Brownian motion!

If something goes wrong, it will definitely be big news!

Wang Fengying and Andrew Ng are so brave!

"Don't worry, Mr. Gao. Before we go to the rural towns, we have Hillhouse AI engineers conduct relevant simulations first. There won't be any problems. That's why we go to the rural markets to test." Andrew Ng saw Gao Huaijun's slightly frowned brows and couldn't help but add quickly.

joke!

He still knew Gao Huaijun.

The most feared thing is the occurrence of product quality and safety accidents.

He is notoriously picky about product quality.

Hillhouse Capital once issued a "communication letter on three recent cases of unauthorized changes" to the country, explaining some problems with suppliers and imposing penalties such as fines and blacklisting.

For example, a second-tier supplier of a seat company changed the buckle supplier without reporting to the seat company, resulting in a batch of vehicles being returned for repair.

According to the quality assessment regulations formulated by Gao Huaijun, the seat company was fined 20 yuan, and the second-level supplier was blacklisted and removed from Hillhouse's internal supplier list.

Another tire company changed the supplier of plastic wheel inserts without reporting to Hillhouse, resulting in a batch of vehicles being returned for repair.

Hillhouse fined the tire company 20 yuan and rated it as Hillhouse's high-quality risk supplier. It stopped supplying the company for rectification and all quotas were transferred to Point B.

These punishments are not over once they are imposed, but are directly disclosed to the public!
The thunderous force even caused the reputation of the tire company mentioned above to be ruined, and it almost went bankrupt and was eliminated from the market.

So, Andrew Ng knew that if they messed up, it would cause Hillhouse to have product reputation problems.

He will definitely be fired!

The kind without hesitation!
Boss Gao basically uses thunder-like measures in response to this, and I have never heard of him hesitating.

After listening to Andrew Ng's remarks, Gao Huaijun nodded and said, "In the future, the process of such security-related tests must be sent to me first before the relevant tests can be carried out. I must also inform Hillhouse Technology and Hillhouse Derivatives."

As he said this, Gao Huaijun glanced at Feng Xiaochen standing beside him.

Feng Xiaochen nodded quickly.

Safety is no small matter.

In addition, L3 is a very trendy and controversial new thing.

Gao Huaijun would rather develop at a slower pace than not find out all the problems.

If this thing goes wrong a few times, your car factory will no longer be open.

By then, even the government will not be able to withstand the pressure.

"Don't worry, Mr. Gao. I know better than anyone what this car means to Hillhouse Vehicles."

“We are fully prepared.”

"If anything goes wrong, just arrest me, Wang Fengying."

Wang Fengying took a deep breath and patted her chest to make the promise.

Gao Huaijun nodded. Wang Fengying was a strong woman. She was able to become the head of a large BG in Hillhouse, a company where not only the senior executives but also the grassroots employees were mostly men. She must have been very capable.

Dare to hire people, familiar with cost control processes, and have strong execution capabilities!

Although she is not very good-looking, Gao Huaijun doesn't really recognize women's appearance.

It can be said that there is no head of any company in Hillhouse who is as perfect as she is in Gao Huaijun's mind.

"very good!"

"That's the energy I want from you!"

"During this period, Central Huijin will start the subscription process for Hillhouse Vehicles. After Central Huijin's targeted subscription is completed, Hillhouse Vehicles will officially start the A+H listing process."

"And this time, Gao Lingtang, you just have to succeed, you can't fail!"

Gao Huaijun said sternly.

"We guarantee to complete the task!" Wang Fengying and the others answered directly.

(End of this chapter)