I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 548: 401-402: A comprehensive review of Hillhouse vehicles! (4000 words)
Money printing press!
This is a money printing machine!

Gao Huaijun now understands why the Coarse Grain Factory ranks last among the top five mobile phone manufacturers in China, but can still become the cash king of the capital.

As an electronic technology company, as long as you can become one of the leading ones, you can really set all the rules of the game.

In the future, when the two companies, Culiang and Zhongwei, enter the automotive field, they will naturally become one of the core competitors.

What is the core?
The core is money!

If you have money, you can withstand the initial period of losses like Hillhouse did a few years ago, and you can also ensure that your actions do not change, continue to invest in research and development, and wait for mass production of the new heavy-duty factory, and finally usher in the dawn!
And now, Gao Huaijun has more confidence to face even more violent storms.

And Hillhouse’s vehicle sector.

Although Hillhouse Vehicle did not launch any new products in 2018, it launched a new track-embedded robot.

However, relying on products ranging from A0-level products to the top high-end off-road vehicles, Hillhouse Vehicles still achieved relatively good results in 2018.

In 2015, Hillhouse launched a high-end flagship heavyweight product, which Hillhouse looks up to.

Although in 2017 it was directly overshadowed by the more star-studded Hillhouse News.

However, as a million-level off-road vehicle, it was naturally upgraded in 2018 and driverless-related technologies were incorporated.

At the same time, it is also implanted with a variety of black technologies such as Hillhouse HUB, which can be regarded as a large-scale upgrade of this car.

In the off-road vehicle track, the product strength that Hillhouse Capital admires is so strong that it is unique and has no competitors at all.

Cullinan and Mercedes-Benz G-Class are only said to sell leather sofas and car logos.

For those who love off-road vehicles, it is almost possible to pass them on from person to person.

They are basically a group of people in the same circle.

For this kind of product with strong high-tech performance, it can be said that there is undisguised true love.

Although there are millions of cars, the consumer base is just that small.

However, after two years of shrinkage and observation, the consumer customer base that Hillhouse Capital admires, especially those who were the first to get the first share, have already highly recognized Hillhouse Capital's products.

Even among this group of people, most are born in the 60s and 70s.

However, the people who buy off-road vehicles are basically a pragmatic group of people.

After all, you have the vision of crossing the desert and driving to Mohe. If the performance of a car is too poor, it is impossible to complete the bad road.

Therefore, throughout 2018, Hillhouse's sales volume stopped falling and rebounded, rising directly from 2017 units in 1.1 to 1.5 units!

On average, there are only more than 1200 units sold per month, but this is a very good number for a series that doesn’t expect to make much money.

The million-level price also pushed Hillhouse Vehicle’s sales volume to 150 billion yuan!

Gao Huaijun originally planned to sell 1,000 units of this car a year, just to serve as a facade like the original Gao Lingming. Although this sales volume could not sustain a break-even, at least the money from the assembly line could be earned back.

But who would have thought that after two years of declining sales, the sales of this car would rebound rapidly again after being empowered by driverless technology.

And the sales volume has reached a level of 150 billion!
This also made Hillhouse's R&D team very surprised.

After all, seeing popular groups like Hillhouse Song, Hillhouse Tang, Hillhouse Yuan, and Hillhouse Wenjie making a lot of money and getting extra sales bonuses at the end of the year, they are also feeling very envious.

Now, with a sales growth of about 40%, they are going to have a good year this year.

Another model in a similar situation, Hillhouse Han, is Hillhouse’s traditional old model.

However, this model is somewhat embarrassing within the Hillhouse system.

Now there is Hillhouse Song, and above it there are Hillhouse Tang and Hillhouse Wenjie. Although it is positioned as a B-class model, its sales have always been lukewarm.

Especially Hillhouse Song's L model, which uses the A+ concept, has squeezed Hillhouse Han to death.

There's no way, their size is about the same as yours, but the price is one level lower.

No one can escape the law of true fragrance.

Although many new technologies will be used by Gao Linghan as soon as possible, this model has always had a feeling of being born at the wrong time.

However, its sales volume did not decline due to resistance in the turbulent year of 2018, but instead reached a new level.

The sales volume has increased from 2017 units in to units!
The sales volume of B-class cars has reached the annual sales ceiling of 200,000 units!
Not to be outdone, the sales volume of one model of Gaoling Han also reached a staggering 409 billion yuan throughout the year.

At the same time, Gaolinghan's product has surpassed its competitors, ranking ahead of Dazhong's Passat and ranking first in China's automobile sales rankings.

An obscure B-class car model, and one that has not received any resources for key recommendation, has unexpectedly reached the top of China's automobile sales rankings.

Even the most optimistic people at Hillhouse did not expect this.

This also means that Hillhouse Han’s actual growth is no longer about making the pie bigger, but rather starting to grab large-scale orders from the original hot-selling models such as the Dazhong Passat and Fengtian Camry.

B-class cars are the favorites of major foreign automobile companies.

One can imagine how much loss Hillhouse suffered this time.

After all, although the sales volume of B-class cars is not as good as that of A-class cars, the profit is an order of magnitude higher than that of A-class cars.

Now the A-class cars are going crazy.

The prices of models such as Camry, Accord, Passat, etc. are now also relaxed across the board.

The original selling price of Camry was over 20 yuan, and it is not available at the current price. You need to pay a premium and queue up for the fuel-saving and value-retaining benefits of this old brand of car from the island country.

Now, the price is no longer stable!

It was a straight drop from over 20 to less than , which shocked people in the industry.

Although Fengtian Automobile is in decline now, it is not as declining as it is now.

Fengtian Automobile claims to have the world's leading core high-tech and the world's leading brand value. However, now it is facing competition from Chinese automobiles led by Hillhouse Automobile. Its profit margins and sales prices have plummeted, and it is about to cut salaries and lay off employees.

This is simply an incredible thing.

It’s only been a few years!
How did the three Japanese giants, which were once so powerful, become like this?
Ma Yun once said that reform must be carried out when the company is doing its best.

Everyone understands this truth, but few people can do it, including Ma Yun himself. He is closely related to the fact that Ali became what she was in later life.

Once a company achieves success, it will become highly dependent on its original path.

With a mature model and huge profits, it is almost impossible for an enterprise to change under such circumstances.

This is what is called the burden of success.

When the external environment suddenly changes and the industry suddenly achieves an important breakthrough, it will be difficult for the enterprise to turn around and fall into trouble. Thus, there are Kodak moment, Nokia moment, and the upcoming Fengtian moment.

Gao Huaijun was skeptical about Feng Tian's ability to get up.

Fengtian’s reform cannot be accomplished by Fengtian alone.

The cross-holdings of the island country's consortium have formed an interest group. Feng Tian is the leader of the automobile interest group. If Feng Tian wants to reform, he needs to lead the entire automobile industry and every company in the industrial chain to reform. This requires a great talent like a teacher to promote it.

It is impossible for the leaders of a company that started investing in new energy more than 20 years ago to fail to see the development trend.

Now Fengtian Automobile is in debt of over 100 billion US dollars. This money was invested in the research and development and production of fuel vehicles, and the debt has not yet been paid off.

If we want to fully embrace new energy, not only will we not be able to repay these debts, but where can we borrow hundreds of billions of dollars more?

As the successor, Feng Tianzhang's best option is to delay the change. Every day of delay is a day of delay.

Wait until all positions and responsibilities are handed over. It would be best if the shares can be liquidated, but it doesn't matter if they cannot be liquidated. It's not like Fengtian Automobile is the only asset.

Therefore, what Gao Huaijun has to do now is to wait for the clouds to clear and the sun to appear, stabilize the counterattack from the past suicide storm, and wait for the three Japanese and three German powers to collapse on their own!
The island nation’s last high-quality industry was lost without a single drop of its pants.

This is what Gao Huaijun was looking forward to!
Hillhouse Qin, together with Hillhouse Yuan, Hillhouse Tang and Hillhouse Wenjie, has four SUV products, which have been very well segmented.

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The lowest-end compact Gaolingyuan can meet the basic needs of three families.

Hillhouse Qin is a mid-size SUV, perfect for a family of four or five generations living together, and is its iconic family car.

Hillhouse Tang and Hillhouse Wenjie represent the mid-to-high-end and high-end markets.

In the extremely popular SUV market, Hillhouse has almost occupied all product segments.

Now there is a kind of super-large car company rack.

Hillhouse Qin, as a mid-size SUV, is also the sales king of Hillhouse SUV.

The benchmark sedan product is the A-class car Hillhouse Song.

After several rounds of annual sales price cuts, in order to ensure the profits of suppliers, Gao Huaijun stopped the annual reduction for the next 2-3 years. The current sales price remains at around 16 to 18 yuan.

With L2 level autonomous driving technology, even if the technology is not as advanced as Hillhouse Technology, it is still at the level of dimensionality reduction attack.

Gao Huaijun hopes that Hillhouse Vehicles can make as much profit as possible and prepare for the coming cold winter.

After all, this price is already friendly enough for consumers in this price range.

Throughout 2018, Hillhouse Qin's sales volume increased moderately to 2017 units compared to 29 units in 36.

Gao Huaijun is quite satisfied with the sales volume since there was no further price reduction in 2018.

The monthly sales volume of Hillhouse Qin has reached about 3 units!
This can be described as a miracle in an SUV.

Hillhouse Qin’s annual sales also reached 612 billion yuan.

After several rounds of price cuts, Hillhouse’s strategy now is to go global.

This car is selling quite well in South America now. In 2018, it sold about units.

This performance is considered very good among the overseas sales of Chinese domestic automobile brands.

Compared with Songlai, Hillhouse Yuan’s sales are also very hot.

After the sales price was fixed in the price range of 11 to 13 yuan, sales volume has stopped declining.

In 17, the sales volume was 36 units and the sales revenue reached 468 billion.

By 18, sales were still increasing moderately, reaching a crazy 43 units.

Among them, the sales of 2 units in Southeast Asia played a very important role.

Now in the Southeast Asian market, Hillhouse Yuan and Hillhouse Dolphin are among the hot-selling products.

Sales volume also reached an astonishing 559 billion yuan, achieving a 19% growth.

With the sales price unchanged and product strength only slightly improved, such a substantial increase in sales is also a reflection of Hillhouse's gradual expansion in overseas markets as cars and ships are gradually delivered.

The markets of the three Japanese giants in Southeast Asia and South and Central America are the key areas that Hillhouse will focus on in the next step.

The gradual increase in sales of these two models has made the Hillhouse Qin and Hillhouse Yuan models, even if separated, still firmly the top two in the ranking of China's SUV segment in 2018!

This is totally a chart-topping level!

Another heavyweight product, Hillhouse Song, was divided into two different product types: regular and extended in 2016.

Sales just keep climbing.

With the support of plus version.

The sales volume of this car increased from 2017 units in 48 to 2018 units in 56.

This is a miracle of A-class cars!

With monthly sales of nearly 50,000 units, it can be said that Hillhouse's automobile production line is smoking.

The sales volume for the whole year reached an astonishing 616 billion!
This explosive sales volume is a cliff-like lead in the A-class car market.

Whether it is the Japanese aunts or the German gentlemen.

Now you can't see the taillights of Gaoling Song at all.

Hillhouse Song is the king of A-class cars in China.

In China's automobile industry, no automobile company can achieve such exaggerated performance on a single product.

Even the most powerful Dazhong in the past had only several models, including Jetta, Bora, Lavida, etc., and it was only when all the models were added together that it achieved such sales volume.

This overwhelming level of strength also puts other Chinese automobile manufacturers under great pressure.

Now it is no longer a question of rising for Hillhouse, but a question of moving towards monopoly!

In order to avoid a head-on confrontation with Hillhouse in China, many automobile companies have fled to Central Asia, Oceania, Europe and other places to avoid this high-intensity internal circulation.

It can also be regarded as indirectly opening the key to breaking through the country.

This was something that no one expected.

China's new energy vehicles are now beginning to expand their market share overseas!
This is actually the same as solar panels, a process from domestic to foreign countries. Hillhouse has also promoted the early maturity of new energy vehicles.

(End of this chapter)