I asked you to save a bankrupt factory and you became the richest man in the world.

第566章 437-438章：《流浪地球2》核爆级表现！（4000字）
This time, "The Wandering Earth 2" was released directly on New Year's Day, which broke everyone's expectations.

After "Hero", there has never been a blockbuster of the same size during the Lunar New Year holiday, including the New Year's Day!

It’s hard to imagine that a movie of this size would dare to do this.

It’s not easy to make such a blockbuster movie in this era.

It can be seen with the naked eye from the promotional video of "The Wandering Earth 2" that the funding for this movie is burning!
Although Mr. Liu Dehua and other big names have joined the cast, the cast is much stronger than that of "The Wandering Earth 1". However, with the success of "The Wandering Earth 1", the cost of the actors in this movie should not be too high, but the special effects will be much higher.

In the discussion on the "Movie Box Office" forum, many veteran moviegoers swore that this movie cost at least 8 million yuan to invest!
You know, even in Hollywood where people, materials and venues are expensive, this is equivalent to an investment of 1 million US dollars, which is considered an S-level production.

This means that this movie, which lacks the heavy market share of top European and American movies, must at least earn 24 billion yuan at the box office to break even.

During the New Year’s Day period, the top movie only made a few billion at most, which is probably not even half of the cost of this top movie. Can it really make money?
With such questions.

"The Wandering Earth 2" has started its major promotion before its release!

Hillhouse's brand influence, the group's support, negotiations with lower-tier cinemas, etc. have all been utilized to the utmost.

A large amount of offline advertising has been invested in all first- and second-tier cities.

In particular, scenes frequented by young people, such as office buildings and subways, are covered in 360 degrees.

As for Hillhouse, Hillhouse has also launched offline and online channel measures, through brand stores and
The main goal is to create a hit craze.

The core customer group of "The Wandering Earth" is a group of little pinks who like to watch movies, have a sense of family and country, and like China to win. They are mainly middle-aged and young people. This customer group combination is almost highly overlapped with Hillhouse's customer group.

Plus the fans accumulated from the first work.

所以在《流浪地球2》提前开预售的情况下，在2019年12月31日这天的票房，在12月30日的晚上的时候，直接是飙升到了3.6个亿！

You know, this is just the pre-sale, not the first day’s box office!

The pre-sales of other movies were just over 4000 million.

This kind of top movie can be said to have gathered a lot of popular elements, which makes other movies feel very frustrated, but there is not much they can do. They can only see if they can compete with "The Wandering Earth 2" in this period.

There is a tradition of taking advantage of the general movie schedule.

What this means is that when there is a super hit movie in a certain period, there are often many passers-by who cannot buy tickets. Then this group of people have already arrived at the cinema, and there is nothing they can do. Since they are already there, they can only settle for the second best and choose other movies on the spot.

Anyway, we're just going to watch a movie and then go eat apples during New Year's Eve, so it doesn't matter what we watch!
The most important thing is to satisfy your girlfriend's emotional value.

So, on December 12st, "The Wandering Earth 31" was officially released on the last day of the 2 New Year's Eve!
"The Wandering Earth 2" is worthy of being the number one seed originally scheduled to be released during the 2020 Spring Festival.

This caused the New Year's Day box office, which had originally been at a daily level of over 2 million, to explode directly.

Starting from a pre-sale of 3.6 million yuan, on New Year's Eve, which was also the first day of its release, it directly grossed a staggering 6 million yuan at the box office, breaking the daily box office record in film history.

The upper limit of the daily box office was 2 million, but it directly reached more than 7 million, approaching 8 million (including other movies).

Shouldn't this be the performance that should only be seen on the first day of the Spring Festival?

Is the New Year’s Day box office still so strong now?
You know, the creators of daily box office records in film history are often among the top 10 in history.

The box office performance of "The Wandering Earth 2" on the first day also made film and television companies around the world crazy and jealous.

In the single box office market, the first day's box office grossed nearly 100 million US dollars, which was definitely something that shocked all the leading film companies.

You know, even if it is a Hollywood blockbuster, with such box office performance, it can basically lock in the top 100 box office records in the world.

Such a movie can basically make a film director famous all over the world!
The IP of "The Wandering Earth" made Guo Fan famous twice!
All the audiences who have seen the movie will be shocked by the crash of the space station and will be impressed by the birth of digital life.

Many Chinese people have watched foreign science fiction films.

Such as "Interstellar", "Terminator", "The Matrix", "Star Wars" and so on.

These Chinese people enjoy watching European and American science fiction. They like to watch lightsabers slashing back and forth, and the short sword of the dune is slashed across. I wish you will be killed by the blade.

They think that Hollywood movies are still very exciting, with all kinds of rituals, the destruction of the empire, corpses lying around, and the debauchery of the Roman Empire. They are all very exciting.

There is also the apocalyptic decadence of some dark movies, which also has unique aesthetic value.

But after watching "The Wandering Earth 2", the original feeling of liking it was completely gone.

This is fucking science fiction!!!

What is that thing about lightsabers slashing around, and cold weapons hand-to-hand combat in the interstellar age?

Isn't this an insult to the audience's intelligence?

In contrast, the exquisite special effects not only maintain the high industrial standards of 1, but also make further progress. For example, the presentation of "-kilometer space elevator", "space station explosion" and "moon fall crisis".

These three hours or so were simply too much to stop watching, with many viewers even peeing their pants because of the frustration!
A grand narrative, 80 billion people share weal and woe, our future is the sea of ​​stars.

No wonder Hillhouse Capital invested in this movie, the fit is so perfect.

How can tiny human beings survive in this vast and ruthless universe?

The collective narrative of the three main lines of Liu Peiqiang, Tu Hengyu and Zhou Zhezhi unfolds simultaneously, interspersed with various inconspicuous characters.

The group portrait + chronological narrative method is like reading the chronicle of the past of another earth, magnificent and grand.

A way that is unique to the Chinese people.

The unique spiritual core of the East - attachment to and protection of homeland!

When astronaut A detonated a nuclear bomb on the moon, he looked at the distant Earth and said: The Earth is so beautiful.

The civilization achieved through generations of farming in China has destined us to be attached to this land. Foreigners may never understand why the hardworking Chinese people always want to grow some vegetables wherever they see the land.

There is still a long way to go in cultural export. In the past, China has always regretted that our magnificent myths, 2 years of history and culture, and Chinese civilization have never been able to go abroad. They can only be spread in fragments through some symbolic symbols, such as Confucius Institutes. However, "The Wandering Earth " has done it. It has created the temperament of Chinese science fiction, looking at the universe, caring about humanity, and thinking about the future of mankind from a Chinese perspective.

Finally, the ultimate question of Eastern philosophy is: did Zhuang Zhou dream of being a butterfly? Where will we go from here?

Where will humans go in the distant future? To the distant space 2,000 light years away? Or become "digital life" in a computer and achieve eternal life?

The movie asks: Is what you think is reality reality?

This is not the first time we have seen such questions in science fiction movies.

Movies are an art form created by the West to express its own ideas, but most of the West ultimately becomes just "techniques" when it comes to special effects, production, and acting, such as all kinds of fancy lightsabers slashing around.

Technical aspects are certainly important, but what is more important is the soul of science fiction - "Tao".

The movie "The Wandering Earth 2", which lasts more than three hours, has achieved a very strong integrity.

It turns out that Chinese movies can be played like this!

It is completely different from the products made by the sixth generation of Chinese directors, which are all about reflection, self-questioning, and lack of upward spirit.

The sixth generation of directors focused more on contemporary urban themes, especially the marginalized and lower-class groups in the city, such as thieves, prostitutes, drug addicts, laid-off workers, etc.

These directors reflected the social phenomena and personal destinies during the period of social transformation in China through their works.

Generally speaking, we can’t do that. What we need to learn from some spiritual totem is completely different.

In comparison, what "The Wandering Earth 2" expounds is something else.

That is national confidence!

Is the 90,000-kilometer space elevator built by the United States?

No! It's Chinese!

The space station was blown up, who is the enemy?

Alluding to Westerners!
In the past, in science fiction films, the core leader of the protagonist group who saved the earth was definitely a white male.

Now it is the Chinese who are leading this huge project, which is really the case!
As the saying goes, only when you are awesome will others admire you, respect you, and even worship and fear you.

What's wrong with me wanting to build a super space elevator outside China? The Chinese have the industrial strength and capabilities to do so, and it is more feasible!
In your Western world, it’s always the superheroes who save the earth.

Are you annoyed?
This is such a special story of the Chinese people. So in 2019, after Hillhouse Capital's self-commitment, the hearts of the people have been initially united, and the feelings of family and country have been unprecedentedly elevated. And it just so happens that Hillhouse Capital is the main investor of this movie. Under the three premises, it is like pressing the nuclear button for the market!
Logically, if a movie becomes a big hit on New Year's Eve, the next day will be a normal rest day, but it will basically not be too different from the first day.

However, the movie "The Wandering Earth 2" achieved an exaggerated box office of 8 million yuan on January st.

At the same time, the box office of that day directly reached 1 billion!

Once again, a day later, it broke the record for the single-day box office champion in history.

A box office of 1 billion yuan is not necessarily achievable even on the first day of the Lunar New Year during a super-big period like the Spring Festival.

Many filmmakers who have been secretly following this film are a bit dazed.

Is this horse a human?

This box office is really outrageous!

Many people say that popular movies bring about box office success, and as long as you have a blockbuster movie, you can simply ignore the release date.

However, most filmmakers just laughed it off and treated it as just talk.

However, now, the crazy hot sales of "The Wandering Earth 2" can be said to directly confirm this statement.

A super movie that directly raised the mediocre New Year's Day box office to a level comparable to the Spring Festival box office.

Because the box office revenue for one day exceeded 1 billion yuan, this is definitely not something that can be achieved just by the fans of a movie contributing to the box office revenue.

This requires mobilizing audiences of all ages and reaching the national level to achieve such a nuclear explosion-level result.

National level means that regardless of gender, age, or class, almost everyone is talking about this movie, everyone wants to watch this movie, and everyone likes this movie!
Gao Huaijun was also overjoyed.

In the previous life, when "The Wandering Earth 2" was released, although the box office was good, with more than 40 billion yuan, it was still several levels away from the terrifying level of national level.

It can only be said that the right time, right place and right people, plus the fact that it happened to be released during the New Year's Day period and directly crushed other competitors, created direct focus on the film. In addition, the background of Hillhouse Capital as the main investor resonated with many people, which achieved such an effect.

It seems that even if there had not been the special incident during the 2020 Spring Festival, this advance release date could have been considered a right move by accident!
And the box office myth of "The Wandering Earth 2" continues.

On the third day, although there was a slight decline, it still grossed 6 million yuan at the box office. By the fourth day, when the New Year's Day holiday ended, it still grossed 5 million yuan at the box office.

Including the four days of New Year's Day and New Year's Eve, the box office of "The Wandering Earth 2" reached 25 billion!

25 billion in four days is a very good start even during such a big period as the Spring Festival.

This means that in just four days, "The Wandering Earth 2" paid back its investment and even made a slight profit!
Guo Fan was also overjoyed when he saw such results.

He didn't expect the performance of "The Wandering Earth 2" to be such a nuclear explosion.

With 25 billion yuan in just four days, "The Wandering Earth 2" made him a star in just two battles and established his position as a top Chinese film director.

If you can describe "The Wandering Earth 1" as luck, then you can't say that the huge success of "The Wandering Earth 2" is just luck, right?

Immediately afterwards, in the second normal week, the box office of "The Wandering Earth 2" increased by 16 billion yuan.

This also made the box office of this movie directly break the 40 billion box office mark in just half a month!
The hot sales are confirmed.

Naturally, with the huge sales of "The Wandering Earth 2", Hillhouse Technology's new mobile phone was also launched grandly.

The slogan is: mate20, an era!
(End of this chapter)