I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 65 Chapter 064: Play like this?
This made Gao Huaijun speechless.

This is just not following the rules!

Generally speaking, counterfeit products can only be made by those people in Huaqiangbei who have no access to the market.

Larger companies will be embarrassed.

You will not come directly to high imitations and copycats. If this is known to consumers, even if you perfectly avoid the patent issue, the reputation of the copycat factory will be directly revealed.

They will deeply disassemble the original product, and then make certain magical changes and upgrades in appearance, internal parts, functions, etc., and even make products that are better than the original ones.

However, although large companies are stronger, their processes are also more complex.

So generally speaking, this process will take longer than copycats, and good opportunities may even be missed.

However, once a new product comes out, its impact and impact capabilities are extremely strong!

Unlike Kupai, which directly produces high-speed imitations, this saves a lot of R&D funds. At the same time, since Kupai is a large manufacturer, it has more advantages in supply chain price and paving, and can directly suppress it to 1100 yuan per unit. Price, using meager profits to directly hit Hillhouse Technology’s M2!

This strategy is simple and crude, but very effective!
Gao Huaijun hummed and said, "Don't be too panicked! Originally, M2 was a relatively good product, and now it's normal for imitations to appear."

"In a highly competitive market, it is not normal for a product line to be in a pure blue ocean state. Previously, our M2 was ahead, and our competitors did not react, so we were firmly in the lead. Bo, this is a normal thing."

"Now, they have a strong latecomer advantage. We must cheer up and hold on! This kind of thing is not supported by laws and industry standards. It all depends on money!"

Zhang Yunshen thought about it, figured out the joints, and sighed.

Hillhouse Technology is now just a company with annual sales of less than 03 million. Although it has made great progress compared to [-], it is as fragile as an ant compared to companies like Kupai.

Ku Pai is playing rogue, but now faced with such a conspiracy, Hillhouse Technology is facing the current situation, and he often has only one choice to deal with this situation.

That is a direct price reduction!
Hillhouse Technology's products are similar to Kupai's products, which means that the overlap of customer groups is also very similar. If it offers such a low price and you don't use it, then you will have to wait for death!

Thinking of this, he couldn't help but said angrily, "Their current products are directly plagiarizing ours. A big company relies on plagiarizing the works of our small company to follow up, and they also want to directly use low prices to kill us, and they don't know how to restrain themselves." ! This is too despicable.”

Gao Huaijun hummed and smiled coldly, thinking to himself, is this despicable?

Let’s take a look at a certain company in future generations. Small companies have certain innovative products. If they don’t directly acquire them, or if they refuse to acquire them, they will directly copy them. They will use the scale advantages of large companies to directly kill small companies, and even kill you. They are not harmonious. The kind you say hello, gradually achieving monopoly and hegemony in every detailed area.

What does this little business trick of Kupai mean?
In later generations, in the telecommunications industry, the quotations for the same products were 1/5 of those of foreign-funded enterprises of the same quality, but nothing was said.

Business methods, everyone depends on their ability!
Let’s see who gets involved first!
If you can't win if you get involved, then let's run down the road of low profits together!
This is the miserable situation of Chinese enterprises before 2018.

What is business war?I crush you to death with my fingers indifferently without considering other tricks. This is a real business war.

But what Kupai did was just drizzle.

If Hillhouse Technology can't even cope with this, then there's no need to mess around anymore!
"Now, let's not cut prices on a large scale for the time being." Gao Huaijun hesitated for a moment and said.

"Don't lower the price? Mr. Gao, if we don't lower the price, once Kupai goes on the market on a large scale, not to mention their base camp Zhujiao, even our core area Changjiao will pave the way for Kupai and make wedding clothes for them. Yeah!" Zhang Yunshen said in shock.

Now that the M2 has been launched for several months, it is natural for him to lower the price appropriately. If the price is not lowered, it is really possible that the Kupai will kill it!

The current price of M2 is as high as 1500 yuan, which is the channel price, but it is several hundred yuan more expensive.

Even in 23, only fools would buy Hillhouse Technology products with the same quality.

"Don't get excited yet! Mr. Zhang!" Gao Huaijun frowned, "There are still more than two months left, and our new product M2 will be launched, so now is not the time to passively deal with Kupai, we must establish a foundation for M3 A price anchor! And the most suitable marker for this price anchor is M3!”

"If there is a large-scale price reduction now, and the current price anchor is going to be too low, then how can we still sell our key product M2!"

"So, what we need to do is - stabilize the price, and then use another way to reward customers."

Zhang Yunshen was stunned for a moment.

Give back to customers?

Another way?
He has been in the electronic technology industry for so long and has been dealing with channel vendors for so long, but he has never heard of it. He can give back to customers in other ways!

However, he also had to admire Gao Huaijun.

He was able to withstand such great pressure from his competitors and didn't seem to care. Sure enough, the boss was the boss. He was really awesome. Not a wage earner like them could compare. He had a super big heart. .

"Mr. Gao, what do you mean by giving back to customers?" Zhang Yunshen asked cautiously.

"Don't think that if you directly reduce the price to the customer, the customer will feel very good! They will feel that the price reduction is appropriate. If you reduce the price, then they will think that you will reduce the price even more, and then enter a super vicious cycle. , and this will not end until the price is reduced to the break-even point of our product.”

"We now have two products: USB flash drives and power bank. It can be like this. If you buy our M2 product, you can give the customer a shopping card worth 200 yuan in the name of the channel provider. This card can be used on 1 It is valid for use within the year. Customers can buy our Hillhouse USB flash drives, power banks, electric fans and other products, or they can use it to buy our new product M3! If not, you can directly get a 100 yuan discount and let customers choose by themselves!"

"One of our small power banks only costs about 200 yuan. We can subsidize another ten yuan, and then you can take away a small power bank. You are a customer, do you feel good about it?" Gao Huaijun couldn't help but laugh when he said this.

A genius idea in later generations - room tickets, was magically modified by him in 2005!
"It turns out that electronic technology products can be played like this!" Zhang Yunshen couldn't help shouting.

(End of this chapter)