I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 88 Chapter 086: Coping strategies! (Fourth update)!

Competitors, and even competitors like Lian Xiang, followed up so quickly, which Gao Huaijun had not expected.

You know, Lianxiang is mainly engaged in the notebook and PC business. Their development platform is designed based on the notebook and PC business. Although they also have a mobile phone business, the mobile phone business is making a small loss.

However, Lianxiang's MP3 business is the absolute leader in China.

In 2006, CCID Consulting announced for the first time the sales status of the domestic MP2005 market in 3. The top six players in the MP3 market were Lianxiang, Founder, Wancheng, Sansang, Patriot, and JNC, with a combined market share of 79.3%.

With an impressive record of 40.4 units and 4.09 million yuan, Lenovo Digital Audio has become the "double champion" in both market sales volume and sales volume.

However, sales of 4 million yuan are just water for Lianxiang.

Therefore, Gao Huaijun thought that they would release an MP4 product, but he did not expect that the follow-up would be so rapid.

He also thought that some small brands would try the water first, and then follow up after seeing the effect.

But now they have started doing it directly, and the price is so low!

Lian Xiang is a real big factory. If they end up personally, this is not a small fight like the Kupai!

If Lianxiang develops PCs and laptops according to the pace of the previous life, especially after they swallow up IBM's laptops, the MP4 business can only be used as a supplement to improve its own product matrix by enriching its product matrix. User stickiness, so at this time they and Hillhouse Technology are busy doing their own things, and there is no conflict of interest.

Their products, with an average price of only about 1000 yuan, are mid- to low-end products. In fact, there is not much overlap between the two.

But things are different now. Now I even want to follow Hillhouse Technology to make MP4, and the product and price are comparable to M3!

It can be said that Hillhouse Technology is in the window period of product development. The mobile phone will not be released for several months. It has just completed the A round of financing. It is the so-called weakest time. As a giant in the domestic electronics manufacturing industry, Lianxiang chose to follow It is reasonable to strangle the emerging forces.

After comprehensive analysis, Gao Huaijun understood what Lian Xiang wanted to do. Although MP3 traffic was huge now, they couldn't get too much of the pie. Lian Xiang wanted to directly compete with Hillhouse Technology and directly steal this newly developed emerging market. .

The business war itself is something that seems very plain but very dangerous. Lianxiang has no grudges with Hillhouse Technology, but it has taken a fancy to the emerging blue ocean market opened up by the MP4 product. This shows that they I think the prospects of this product are quite promising!

However, this price strangulation will make Hillhouse Technology very uncomfortable.

Lianxiang is a big manufacturer. Your products are similar to others, but your prices are hundreds of dollars more expensive. How can you compete with others?

Gao Huaijun responded quickly. On the one hand, he asked Ning Yuan to find out more information about Lianxiang products.

On the other hand, he asked Min Weiguo to strictly block the research and development details of the Mate1 mobile phone, split the team into more details, and only a few people know the core overall picture.

As an old man who has been with Gao Huaijun for so long, Min Weiguo naturally knows the weight of this product. Now he is facing the obstruction of such a giant friend, Lianxiang. The core secrets of Hillhouse Technology will not be exposed no matter what.

After all, this is not something like MP4 that a small shop in Huaqiangbei can imitate.

This is Hillhouse Technology’s first product with a moat!
Gao Huaijun nodded when he thought of this.

He smacked his lips and said, "Actually, this may not be a bad thing! Even though we have released 5 products, our brand influence is still limited to Changjiang District. Now with Lianxiang following us, we can Let more consumers know about our Hillhouse Technology." "But if you even think of doing this, our main business will be greatly affected. M3 sales account for more than 70% of all our product sales. It's an absolute big deal. Will there be any problems if we leave it alone?" Ning Yuan frowned and asked worriedly.

"Does Mr. Ning think we need to lower the price? What price does Mr. Ning think is more appropriate for us to lower the price to?" Gao Huaijun asked with a smile.

Ning Yuan was suddenly speechless.

This is indeed the case. Now, due to the small product volume and weak brand power of Hillhouse Technology, the price of purchased parts is not low, which seriously restricts the performance of Hillhouse Technology M3.

If M3 can be purchased for 400 yuan less than now, the sales volume will be more than doubled!

However, Lianxiang will distribute a large amount of goods and channels next month. If there are no countermeasures now, what will it do in the future?
"We can try to lower the price a bit, to about 1900 yuan, so that our price is only 300 yuan more than Lianxiang's, and let the channel dealer absorb another 100 yuan, which is only 200 yuan more expensive. We still have a big advantage, but in this way we The profit will be reduced by a lot." Zhang Yun, who was standing aside, said carefully.

Now he is more anxious than anyone else to even think about making such a move.

The boss definitely didn’t want to lower the price at this meeting, but if he didn’t lower the price, it would definitely be a professional manager, and that person would be him!
Gao Huaijun waved his hand, "Reducing the price by 300 yuan is something we will do only if we really have no other choice! Doing this will offend our distributors first. We are taking advantage of the distributors' profits. Whether they do it or not is a matter of course." Big problem. The second one is that the sudden plunge is so much, which is a backstab to the previous M3 customers. It is very likely that new customers will feel that we have not lowered the price enough, and old customers will feel that we are doing a backstab. At this time, how do we play with our mate 1? Do we still want to do it then? "

Everyone present was silent.

They naturally know this situation, but if they let it go, Lianxiang's attack will be very rapid. If they can't withstand it, Hillhouse Technology's M3 will have a direct discount of half the sales, that is, only 25%, which is very possible. things.

In fact, the main sales period of an electronic product is the first three months. In the later period, competition from various new products and large-scale price cuts will easily lead to a significant decline in product sales.

Brands that cannot stand it, such as Sansang, may even start to reduce the price of new products every month.

Its lack of product strength is also the reason why later generations of Sansang directly withdrew from the Chinese market.

Gao Huaijun waved his hand, "In the first month, you guys just hold on to me. Regardless of whether the sales volume declines or not, don't worry about it for now. Let's see how strong the shock wave is. Don't be frightened by competitors as soon as they come. If we do this, we will be completely There is no product tonality left!”

Those present nodded.

Indeed, no strong brand can survive the impact of product releases and acceptance one after another.

"Later, we will reduce prices according to the impact, but we must do a good job in appeasing old customers. We will subsidize old customers with some consumption coupons. For example, you can use the consumption coupons to purchase our new Mate 1 mobile phone and other benefits, and you can even give priority to purchase. mate 1 mobile phone.”

"This is the core gameplay of Ecological Matrix!"

The people present nodded again, but when they came back to their senses, they were horrified!
This is the legendary killing, right?
Recycle old customers and squeeze every last drop of value out of them.

Harvesting round after round!
So cowhide!

As for those old customers who won’t buy again?
If they can no longer enter the ecological cycle system, then their value will not be great!

(End of this chapter)