I asked you to save a bankrupt factory and you became the richest man in the world.
Chapter 90 Chapter 088: How long can our money be used? (1st update)
Chapter 90 Chapter 088: How long can our money be used? (First update)
Gao Huaijun sorted out the important and difficult tasks of the day.
After he assigned some work tasks to Min Weiguo, he planned to let the newly recruited bodyguard and driver Zhang Xuan drive his Audi A6 to his mother's house by Lihu Lake, ready to have a weekly meal.
However, the new driver was not familiar with the road and took the wrong route once. It was Gao Huaijun who directed him, and he almost arrived at Gao Huaijun's mother's house.
"How did Ningyuan recruit people? It's too unreliable to recruit such a thing to me. He's almost as good as An (River Crab) times' bodyguards!"
"However, there is no navigation in this era, which is really inconvenient. This is still in Xicheng. If it is a 3D city like Yuzhou, I probably won't be able to get out of the area, and I will get lost directly."
Gao Huaijun frowned and held his chin in the car.
After getting used to using maps in the smartphone era, it’s really hard to adapt to this backward era where you need to look at maps for everything.
When he didn't have a driver, he hardly dared to walk out of Xicheng alone. He didn't have much sense of direction and was afraid of getting lost suddenly, which would be funny.
"It's really an era of gold everywhere! After getting a mobile phone, if you just get a navigation software, you can probably make a lot of money independently, and then prepare for the later accumulation of big data and research and development." Gao Huaijun's heart moved and he thought wildly. .
At this moment, Zhang Yunshen suddenly called. Gao Huaijun waved his hand, and then the driver nodded and parked directly on the side of the road.
"Mr. Gao, the situation is not good now. The sales of M3 and M2 are declining faster than expected. The sales volume of M3 is only 40% of last month, and the sales volume of M2 is only 60% of last month. This kind of cliff-like decline has never happened before.”
"Now, Lian Want to directly reduce the price of their MP4 products to 1300 yuan!"
"This price, even if you even think about it, is completely unprofitable!"
When Gao Huaijun heard this, he took a deep breath of cold air.
Lian Xiang thought that this was completely different from Gao Huaijun's previous life. It seemed that the entry of Hillhouse Technology had really begun to have an impact on the world.
Even thinking about playing like this is a monopoly style of play!
I lowered the price to my break-even point, or even a little less than the profit. The purpose is to reshuffle the market. Whichever company is weak and whose capital chain is weak will be eliminated!
This is an absolute killer weapon used by big companies against small companies!
However, he couldn't figure out why Lianxiang MP4, which had just been launched not long ago, did this. After all, with annual sales of hundreds of millions and annual profits of tens of millions, wouldn't this money taste good?
"I won't provoke you, but you still come to provoke me?" He took another breath, closed his eyes, and then suddenly opened his cold eyes!
It seems that Lianxiang has judged that the time of the MP4 market is short, so it must harvest in advance, lower the price first, and then leave a few big brands, and then divide the market uniformly.
When the market is almost segmented, the market will almost reach the point of becoming a sunset industry.
This is all about the information gap and capital chain!
Gao Huaijun instantly felt a huge pressure.
This kind of layout is a conspiracy. Even if you don’t want to get involved, you can’t!
Whether or not to follow the competition in the market is a dilemma.
If you follow me, you will lose a lot of profits, and you will even have to sell MP3 and MP4 at a loss. With the current brand, it is very difficult to have 1000 million in working capital to burn it. How long can you burn it?
If you don't follow, although profits will not be lost, sales will definitely be cut in half, and there may even be no end to the decline!
Those fixed expenses, such as pre-stocking expenses, assembly line maintenance fees, channel maintenance fees, R&D sharing fees, etc., are all there. The more you sell, the less you sell. How do you maintain it?
Like Gao Huaijun, do you want to switch tracks and make mobile phones?This is impossible!
It is difficult for a small company to survive. How can it have such strong capabilities to make a high-moat product like a mobile phone?
Now that Lianxiang's layout has been completed, they are like a palm hidden behind the scenes, slowly watching the big changes in the market.
Sure enough, if you have strength, you can do whatever you want!
After Gao Huaijun learned the details, he stood on the roadside for nearly 15 minutes to calm down.
MD!
Other people's time travels are all pushed sideways, and they are completely invincible.
He has been traveling through time for two years, and has always been troubled by others, and now there is a huge monster who is going against him.
It is really.
too difficult!
He calmed down and called the financial manager Deng Yun urgently, "Manager Deng, this is Gao Huaijun. Last time I asked you to prepare a capital plan. How long can our money be used now?"
"If we don't consider the later income situation, under extreme circumstances, according to the original capital arrangement, our funds can still be used for 5 months; but just now I called Manager Zhang, if we need to spend millions to do pre-IPO The marketing campaign is expected to last another 4 months.”
"Of course, considering that there is still income from the marketing channel in the later period, some expenses have been tightened. If it is used for 6 months, the problem should not be too big."
Gao Huaijun understood what Deng Yun meant, which meant that R&D funds now accounted for a very high proportion and had seriously occupied the flow of water in the capital pool.
7000 million yuan of hot money was burned in just a few months!
Now we still need to prepare a large amount of money to purchase raw materials for Mate 1, so it is indeed a very bad time!
"How long will it take for the mobile phone business to be listed on the market?" Gao Huaijun then made another call to Min Weiguo.
"Because the high school provided some drawings and opinions, we greatly shortened the research and development time. In less than half a year, our research and development progress has reached TR4A (the fourth phase of mobile phone research and development). After our drawings were locked, the high school All suppliers of Ling Technology, such as casings, screens, cameras, etc., will gradually receive the official drawings issued by the mobile phone manufacturers, and the suppliers will start production. After the suppliers process and prepare materials according to the drawings, it will take about a month for us to ship the goods. The whole machine assembly factory assembles the whole machine in small batches. Finally, it takes a month for the whole machine to be released for performance debugging or reliability testing in various fields. Therefore, the total time will take almost two months. A conservative estimate of three Month, it will be ready to go on the market!”
Min Weiguo didn't know why, and felt that Gao Huaijun was asking questions casually, so he answered.
"Very good! Thank you for your hard work!" Gao Huaijun nodded happily.
Now the research and development work has entered the final stage of revision and improvement, which is the only good news for Hillhouse Technology today.
Originally, Gao Huaijun never thought about All In in the mobile phone business, but now the M3 MP4 is being squeezed, and it won’t work unless All In is in the mobile phone business!
All we have to do is give it a try!
This is the tragedy of small companies!
Sometimes it's not that you don't work hard enough, but that you work hard enough, but if the general trend is not on your side, there is nothing you can do.
So many companies will go bankrupt in 2023. Is it really because they didn’t work hard enough?
Is the squeeze Gao Huaijun is facing now destiny?
Do not!He doesn't believe in fate!
(End of this chapter)
Gao Huaijun sorted out the important and difficult tasks of the day.
After he assigned some work tasks to Min Weiguo, he planned to let the newly recruited bodyguard and driver Zhang Xuan drive his Audi A6 to his mother's house by Lihu Lake, ready to have a weekly meal.
However, the new driver was not familiar with the road and took the wrong route once. It was Gao Huaijun who directed him, and he almost arrived at Gao Huaijun's mother's house.
"How did Ningyuan recruit people? It's too unreliable to recruit such a thing to me. He's almost as good as An (River Crab) times' bodyguards!"
"However, there is no navigation in this era, which is really inconvenient. This is still in Xicheng. If it is a 3D city like Yuzhou, I probably won't be able to get out of the area, and I will get lost directly."
Gao Huaijun frowned and held his chin in the car.
After getting used to using maps in the smartphone era, it’s really hard to adapt to this backward era where you need to look at maps for everything.
When he didn't have a driver, he hardly dared to walk out of Xicheng alone. He didn't have much sense of direction and was afraid of getting lost suddenly, which would be funny.
"It's really an era of gold everywhere! After getting a mobile phone, if you just get a navigation software, you can probably make a lot of money independently, and then prepare for the later accumulation of big data and research and development." Gao Huaijun's heart moved and he thought wildly. .
At this moment, Zhang Yunshen suddenly called. Gao Huaijun waved his hand, and then the driver nodded and parked directly on the side of the road.
"Mr. Gao, the situation is not good now. The sales of M3 and M2 are declining faster than expected. The sales volume of M3 is only 40% of last month, and the sales volume of M2 is only 60% of last month. This kind of cliff-like decline has never happened before.”
"Now, Lian Want to directly reduce the price of their MP4 products to 1300 yuan!"
"This price, even if you even think about it, is completely unprofitable!"
When Gao Huaijun heard this, he took a deep breath of cold air.
Lian Xiang thought that this was completely different from Gao Huaijun's previous life. It seemed that the entry of Hillhouse Technology had really begun to have an impact on the world.
Even thinking about playing like this is a monopoly style of play!
I lowered the price to my break-even point, or even a little less than the profit. The purpose is to reshuffle the market. Whichever company is weak and whose capital chain is weak will be eliminated!
This is an absolute killer weapon used by big companies against small companies!
However, he couldn't figure out why Lianxiang MP4, which had just been launched not long ago, did this. After all, with annual sales of hundreds of millions and annual profits of tens of millions, wouldn't this money taste good?
"I won't provoke you, but you still come to provoke me?" He took another breath, closed his eyes, and then suddenly opened his cold eyes!
It seems that Lianxiang has judged that the time of the MP4 market is short, so it must harvest in advance, lower the price first, and then leave a few big brands, and then divide the market uniformly.
When the market is almost segmented, the market will almost reach the point of becoming a sunset industry.
This is all about the information gap and capital chain!
Gao Huaijun instantly felt a huge pressure.
This kind of layout is a conspiracy. Even if you don’t want to get involved, you can’t!
Whether or not to follow the competition in the market is a dilemma.
If you follow me, you will lose a lot of profits, and you will even have to sell MP3 and MP4 at a loss. With the current brand, it is very difficult to have 1000 million in working capital to burn it. How long can you burn it?
If you don't follow, although profits will not be lost, sales will definitely be cut in half, and there may even be no end to the decline!
Those fixed expenses, such as pre-stocking expenses, assembly line maintenance fees, channel maintenance fees, R&D sharing fees, etc., are all there. The more you sell, the less you sell. How do you maintain it?
Like Gao Huaijun, do you want to switch tracks and make mobile phones?This is impossible!
It is difficult for a small company to survive. How can it have such strong capabilities to make a high-moat product like a mobile phone?
Now that Lianxiang's layout has been completed, they are like a palm hidden behind the scenes, slowly watching the big changes in the market.
Sure enough, if you have strength, you can do whatever you want!
After Gao Huaijun learned the details, he stood on the roadside for nearly 15 minutes to calm down.
MD!
Other people's time travels are all pushed sideways, and they are completely invincible.
He has been traveling through time for two years, and has always been troubled by others, and now there is a huge monster who is going against him.
It is really.
too difficult!
He calmed down and called the financial manager Deng Yun urgently, "Manager Deng, this is Gao Huaijun. Last time I asked you to prepare a capital plan. How long can our money be used now?"
"If we don't consider the later income situation, under extreme circumstances, according to the original capital arrangement, our funds can still be used for 5 months; but just now I called Manager Zhang, if we need to spend millions to do pre-IPO The marketing campaign is expected to last another 4 months.”
"Of course, considering that there is still income from the marketing channel in the later period, some expenses have been tightened. If it is used for 6 months, the problem should not be too big."
Gao Huaijun understood what Deng Yun meant, which meant that R&D funds now accounted for a very high proportion and had seriously occupied the flow of water in the capital pool.
7000 million yuan of hot money was burned in just a few months!
Now we still need to prepare a large amount of money to purchase raw materials for Mate 1, so it is indeed a very bad time!
"How long will it take for the mobile phone business to be listed on the market?" Gao Huaijun then made another call to Min Weiguo.
"Because the high school provided some drawings and opinions, we greatly shortened the research and development time. In less than half a year, our research and development progress has reached TR4A (the fourth phase of mobile phone research and development). After our drawings were locked, the high school All suppliers of Ling Technology, such as casings, screens, cameras, etc., will gradually receive the official drawings issued by the mobile phone manufacturers, and the suppliers will start production. After the suppliers process and prepare materials according to the drawings, it will take about a month for us to ship the goods. The whole machine assembly factory assembles the whole machine in small batches. Finally, it takes a month for the whole machine to be released for performance debugging or reliability testing in various fields. Therefore, the total time will take almost two months. A conservative estimate of three Month, it will be ready to go on the market!”
Min Weiguo didn't know why, and felt that Gao Huaijun was asking questions casually, so he answered.
"Very good! Thank you for your hard work!" Gao Huaijun nodded happily.
Now the research and development work has entered the final stage of revision and improvement, which is the only good news for Hillhouse Technology today.
Originally, Gao Huaijun never thought about All In in the mobile phone business, but now the M3 MP4 is being squeezed, and it won’t work unless All In is in the mobile phone business!
All we have to do is give it a try!
This is the tragedy of small companies!
Sometimes it's not that you don't work hard enough, but that you work hard enough, but if the general trend is not on your side, there is nothing you can do.
So many companies will go bankrupt in 2023. Is it really because they didn’t work hard enough?
Is the squeeze Gao Huaijun is facing now destiny?
Do not!He doesn't believe in fate!
(End of this chapter)
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