I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 93 Chapter 091: Crazy promotion plan! (First update)
A few days later, the promotion work of Mate 1 has gradually begun.

Considering that this is Hillhouse Technology’s first moat product, it is very unique in its touch phone screen patents.

Therefore, Gao Huaijun decided to spend 800 million yuan to conduct targeted advertising bombings for the Mate 1 product in the Yangtze River Delta within a week!
According to the characteristics of underdeveloped online advertising in 06, Hillhouse Technology purchased front-page advertisements from all mainstream newspapers in Shanghai, Jiankang, Hangzhou, Suzhou, Xicheng and other places in one fell swoop!

This front-page advertisement has only one sentence - Hillhouse Technology will hold an epoch-making mobile phone launch conference at 9:1 on September 9 at the Shanghai Magic Exhibition Center.

The color used in this advertisement is a bright yellow with some bright orange, and combined with simple and direct words, it can be described as - very yellow and very violent.

At the same time, Gao Huaijun is not stingy with money and releases product information on big brands in these mainstream cities.

Similarly, there is only one week to carry out strong-exposure local blasting.

After seeing this advertisement, it can be said that it quickly shocked the people in the area.

Hillhouse Technology, many people don’t know about it!

How could such an unknown person dare to say such words as "an epoch-making mobile phone launch conference" without fear of being ridiculed?
Many people lament that today is not as simple as it was in the 80s, when cats and dogs can bark at will.

He also held an epoch-making mobile phone press conference and was not afraid of making others laugh!

Although many people have used MP3 and MP4 products from Hillhouse Technology, they also believe that it is impossible for Hillhouse Technology to produce any good mobile phones.

As the saying goes, it is not news that a dog bites a man, but it is news that a man bites a dog.

In order for the advertisement to remain topical and remain topical, it should not just be plain and simple, but should use provocative words to arouse the public's interest.

As long as it becomes popular, the information will be spread from place to place under the influence of tap water people.

This is the so-called information barrier, which is an abstract pilot top-level design that reaches the tipping point through combined punch and influence.

This is the charm of communication studies!

Gao Huaijun only used a few pages of advertisements to easily spread this information at a terrifying speed.

[The small company Hillhouse Technology is about to release a new mobile phone. They believe this is an epoch-making product and will overthrow Nokia. ]'s war-provoking news headlines directly reached the headlines on the Internet.

Although Gao Huaijun only advertises in Changjiao, young and active netizens from other areas have joined in. There are heated discussions in Maopu and Tianya forums.

"Damn it! There is a mobile phone brand from China that dares to say such stupid things. It's really cowhide!"

"I have read reports about this company on the Internet before. They have made MP3 and MP4 products, and they have done quite well. I thought they were quite modest, but I didn't expect them to be so arrogant that they dared to directly use them on mobile phones. It’s a product, and it’s an epoch-making work. I don’t know if their company is out of their mind.”

"Why don't they be more pragmatic and start working on MP4 and MP3 seriously? If they have to develop this so-called mobile phone, mobile phones are not something that ordinary electronic technology companies can do!"

"It's ridiculous! They don't understand mobile phones at all. They think they just need buttons, a screen, and a speaker to make it a mobile phone!"

"This is not a mobile phone, this should be a handheld mine!"

However, among all the opposition, there are some supporters. "I stand with Hillhouse Technology. China's electronics manufacturing industry is now poor and backward. What's wrong with a company stepping forward? It's better than being a lackey of the Western world, right?"

"Indeed, if you lose, you lose. It's just a small company. If there are more small companies like this, wouldn't it be a blessing?"

For a time, netizens who were still in the early stages of the development of the Internet actually started to fight each other and started arguing with each other.

In response to this matter, netizens actually divided into two groups.

One group supports Hillhouse.

The other group, represented by the public figures, believes that Hillhouse Technology is trying to please the public. It is impossible for Chinese companies to produce any epoch-making mobile phone products. If they do this, they can only die directly.

For enterprises in China, the only way to develop is to build a low-end product line for ten or twenty years in a down-to-earth manner.

However, precisely because of the confrontation between the two sides, the online debate has also been diverted offline, making many people curious about what is going on with this so-called Hillhouse Technology mobile phone, and why are so many people discussing it? !
With such a posture, basically, Hillhouse Technology’s mobile phone launch conference will not be ignored like some small companies.

You know, for some companies’ brand launches, if you are not one of the top ones, even if you give red envelopes to reporters, they won’t go.

As for the press conference that you finally put together, the people sitting below were indifferent to what you were talking about. They all wanted to touch the fish, get a red envelope, and clap their hands to get it done.

You say, is it sad or not?

No matter what, Hillhouse Technology’s mobile phone conference is off to a good start!
. . . . . .

On September [-]st, Magic City became the focus of the entire electronic technology community and related media circles.

A large number of invited or uninvited reporters came from all directions and poured into the Magic City Exhibition Center to attend the epoch-making mobile phone product launch conference held by Hillhouse Technology.

The reason why this epoch-making mobile phone product launch has attracted special attention from various media is mainly because there are so many eye-catching points in this launch.

On the one hand, Hillhouse Technology's advertisements are so controversial and arrogant that many people are deeply impressed by them. This kind of momentum is very hard to beat.

On the other hand, no matter which flag is set, everyone wants to see what kind of amazing thing Hillhouse Technology has produced.

Therefore, no matter what the product is, the launch itself is full of expectations!

Furthermore, because of this press conference, Hillhouse Technology has been criticized by many netizens on the Internet for several days. There have also been many highly targeted remarks on the Internet. The remarks are like swords, even to the level of personal attacks. Directly pointed at Gao Huaijun, the boss of Hillhouse Technology.

But Gao Huaijun not only did not come out to clarify, he did not even publish a blog or a clarification manuscript, and he never appeared in front of the media.

Gao Huaijun is so mysterious that there is not even a single photo on the Internet.

Everyone expressed a strong interest in the boss of this company.

Gao Huaijun is confirmed to attend today and will be the speaker at the product launch conference, so all the reporters want to ask Gao Huaijun some questions to express their concern for him.

In addition, the invitation letter to the press conference also included a small easter egg. The invitation letter mentioned that all invitees present will have the opportunity to draw 5 mate 1 mobile phones for free. At the same time, other customers will Each person will be given a small gift!
(End of this chapter)