Rebirth: Rewriting Youth

Chapter 273 Logo
The new week begins again.

During class in the morning, Cao Zhixin, who was sitting next to Shen Yu, suddenly came over mysteriously and asked softly: "Are you and Li Meng disconnected again?"

Shen Yu looked confused and frowned as he looked at Cao Zhixin and said, "No? What's wrong?"

Cao Zhixin glanced in the direction of Li Meng's seat and joked: "That means you have done something sorry for me. Our squad leader has looked at you several times all morning, with a resentful look in his eyes."

When Shen Yu heard this, he also glanced subconsciously, then turned his head and quietly explained to Cao Zhixin the matter of releasing Li Meng's pigeons.

"Young man, you can do it!" Cao Zhixin gave Shen Yu a thumbs up with a shocked look on his face.

Shen Yu pointed helplessly at the blackboard and said: "Listen to the class, listen to the class."

Shen Yu was aware of this and did notice Li Meng visiting him once or twice during the morning. However, Shen Yu did not take it to heart at all.

After all, the relationship between the two has ended, and there is no shortage of women around Shen Yu. Shen Yu will naturally not get involved with someone as restless as Li Meng.

After class, I had lunch with my roommate, took some time to chat with Han Shuang on QQ, and then took a lunch break. Before 2 o'clock in the afternoon, Shen Yu rushed to Qilinxuan Brand Design Company with the copybook.

Although it has not yet reached the prescribed working hours, everyone in the company is busy at their desks.

Later, at Wu Jicheng's suggestion, the first dot in the three-dot floating character was replaced with a graphic image of tea leaves. Through this design technique, the image of a tea brand was conveyed.

Wu Jicheng took the copybook, opened it, and said with a smile: "Hey, the calligraphy is good, no problem. You go to the reception room and wait for a while, I will be here in a minute."

After an afternoon of communication, Shen Yu felt that this studio was quite professional. In the spirit of not bothering the two owners, Shen Yu asked: "You also accept brand cartoon image design, right?"

After everything was discussed, Wu Jicheng sent Designer Liu to work.

Shen Yu said hello and handed over the copybook in his hand: "Now, I asked someone to write this. It should be scanned into the computer, right?"

Based on Shen Yu’s idea and style, Wu Jicheng suggested that the entire structure of the floating characters should be lengthened a little, and then superimposed on the border of the traditional seal to make a seal-like figure. Designer Liu also quickly hand-drawn a flat picture based on Wu Jicheng’s description.

Finally, after designer Liu's hand drawing, a simple, antique, and fashionable single-embossed character logo was initially finalized.

After a while, Wu Jicheng came over with a young man from the team holding notebooks, drawing books and other things.

In the next afternoon, several people communicated about the brand's slogan, pattern, font design and other details.

A young man whose surname is Liu is also a designer in the team and can draw beautiful graphic paintings.

Shen Yu nodded and followed the front desk to the reception room.

The three people discussed the design of the floating word logo, and first determined that the logo should be based on ginkgo yellow, which can represent Jiankang City. After all, this bright yellow is often considered a happy, energetic and positive color. It inspires emotions of joy, relaxation and optimism, giving people a feeling of warmth and joy.

Shen Yu recalled the logo style of Gu Ming and Mo Yogurt, and felt that the design was too old-fashioned and not concise enough. But when I looked at the two-dimensional painting, the floating characters were a little longer and more grand, and I felt good about it, so I adopted some of the suggestions.

When Wu Jicheng saw Shen Yu coming, he also smiled and stood up to greet him: "You're here?"

"IP image? Our company can do it. What, do you have any ideas?" Wu Jicheng asked as he picked up the kettle on the side and gave Shen Yu some water.

"How do you say the price?" Shen Yu asked.

"Do you have a specific image in your mind?" Wu Jicheng looked at Shen Yu and asked with a smile. "Almost." Shen Yu nodded and returned.

"Is it complicated?" Wu Jicheng asked.

Shen Yu frowned and pondered for a while. In fact, Shen Yu originally wanted to use the IP image of the little yellow duck. After all, ducks and Jiankang go so well together. But firstly, Shen Yu vaguely remembers that Little Yellow Duck became popular in the past two years, and secondly, I don’t know if this copyright issue will be resolved by then. So Shen Yu was also quite hesitant.

Wu Jicheng saw Shen Yu looking thoughtful and didn't bother him.

After much thought, Shen Yu decided to adopt the image of a cute little milk dragon with yellow skin and a "duangduang" belly that is the most popular in later generations.

After coming back to his senses, Shen Yu said with a smile: "It's not complicated, it's quite simple."

Wu Jicheng pursed his lips and thought for a while, then said: "IP images are relatively expensive, and this needs to be modeled. If you have a specific image, I can give you a discount, I'll give you 2 yuan."

Regarding this price, Shen Yu didn't know whether it was cheap or expensive. He thought he would go to other places to find out first, so he smiled and said, "Then I'll think about it."

Wu Jicheng smiled politely and said, "It's okay. If you need anything, you can contact me again. Our company's strength is still good."

"I know this. It's quite professional. I've already felt it." Shen Yu also replied politely.

Wu Jicheng looked at Shen Yu curiously and chatted: "Where is Boss Shen from?"

"From Yongping County." Shen Yu returned.

"Have you graduated from college?" Wu Jicheng hesitated and asked again.

"No, I'm still studying." Shen Yu returned with a smile.

Wu Jicheng said with a smile: "Boss Shen is willing to spend so much money on preparation work in the early stages of starting a business. Boss Shen's family conditions must be extraordinary."

"My family's conditions are at best relatively well-off in our hometown, not as good as you think." Shen Yu waved his hand and said, "I just thought that no matter what I do, the layout must be big, the slogan must be loud, and the quality must be first Only by standing up can my products be sold at high prices with peace of mind.”

Wu Jicheng raised his eyebrows and said with a smile: "Then I look forward to Boss Shen's great achievements."

"I'll lend you some good words, I'll lend you some good words." Shen Yu returned politely.

The two chatted for a while. Shen Yu saw that the time was almost up and stood up to leave.

In the next two days, when Shen Yu didn't have classes, he would go to Qilinxuan to check on the production progress.

After the trademark is made, it is time to design the application of the VI, that is, the design of cups and packaging bags.

Shen Yu uses simple black and yellow, which looks low-key and reserved. At first glance, it gives a sense of stability and class.

After getting all the source documents, Shen Yu paid the final payment and went directly to the Trademark Office.

With Heytea’s experience in mind, how could we forget something like a trademark?

Unexpectedly, Shen Yu rushed to the Trademark Office excitedly, but was told that he had to provide the business license of an individual industrial and commercial household first. Shen Yu has not yet signed the lease agreement for the shop, and naturally has not applied for the certificate. In the end, he can only return in frustration.

(End of this chapter)