Journey to the head

The low-end market, or to put it simply, is to take money out of the lower-level monks!

In the market, there are naturally shops of different grades, targeting customers with different spending power. However, those shops targeting the lower-level monks are either very small in scale, with incomplete categories of goods sold, or simply small stalls set up by the monks themselves.

The spiritual stones of the lower-level monks were pitifully few, and most of them were easily haggled due to the pressure of life, so they were not willing to be served by merchants. Because the profit was meager and there were many disputes, any business of a certain scale, or the industrial shops owned by the sect, were not willing to do business with the lower-level monks.

However, Lu Qian understood that this was because the towns and markets in each county were independent of each other and competed with each other, which divided the market into pieces and prevented it from forming a large scale.

But a large-scale low-end market has been formed, and Lu Qian is well aware of its importance!
Seemingly low-priced, low-end, and copycat products, once they are able to capture a large-scale market, can definitely make as much money as the so-called mid- to high-end market.

After all, in a pyramid-shaped society, people at the bottom make up the vast majority.

Lu Qian stood up with some surprise. Lin Le was right in his reminder. Perhaps now was the right time.

After the Chongming Alliance was established, most of the markets in Chongming, Xinghu, Liangxiang, Tieyuan, Junle and part of Sanshan counties have been abolished, and replaced by free wind beast routes that fly directly from each county to Shuangyefang and the City That Never Sleeps.

A market of a certain scale has been formed. Even poor monks can ride on wind-controlling beasts and go straight to the market.

"Tell me more about it." Lu Qian nodded.

Encouraged by Lu Qian's attitude, Lin Le began to talk incessantly.

At the beginning, he talked about building a special market that would be directly operated by the Yunshan Sect and no longer invite other businesses to move in. Secondly, he talked about how to attract consumption from low-level monks through low-price incentives, and then how to purchase inferior products from major sects or through various channels, and finally form a complete chain of production, sales, transportation, and warehousing.

Lu Qian nodded frequently, agreeing with Lin Le's ideas and admiring and satisfying his mature business thinking.

Finally, Lin Le suddenly changed the subject: "Master, this market will be very large. It would not be appropriate to build it directly around Shuangyefang."

"Our Frost Leaf Market has now reached the top of the medium-sized market. Under normal circumstances, the daily customer flow can reach 3,000 monks. During the biennial 'Six Six Carnival', the customer flow can even approach 10,000!"

"The reason why it has become so popular is not only because of our novel and colorful business strategies, but also because of our outstanding positioning of Frost Leaf House."

"This is a boutique market! In addition to the ordinary full-category goods, more importantly, it brings together the flagship products of various schools to form a brand collection."

"Back when our Yunshan Sect was still weak, Shuangyefang had already gathered our sect's spiritual medicines, the Linglu Sect's talismans, the Kong family's ores, the Shenjiao Sect's spiritual pets, and other products with a certain reputation."

"Now that the Chongming Alliance has been established, the four sects and their subordinate sects have all put their products with a certain regional influence into the Frost Leaf Shop for sale. In particular, everyone has worked together to basically withdraw their own products from other markets or reduce the quantity, ensuring that the products in the Frost Leaf Shop are special supplies with unique advantages."

"For example, after Xinghu County joined the alliance, the original closed-door policy was completely changed. A large number of water element treasures unique to Xinghu County were widely introduced into the Frost Leaf Shop. During this period, the customer flow of the Frost Leaf Shop has increased again."

"A boutique market that combines the best products from various schools and factions. This is how we position Frost Leaf Market."

"It is precisely because of this clear positioning that our Shuangyefang, although only 1,300 miles away from Plum Blossomfang, the largest market in Cangzhou with a customer flow of over 10,000, and it is very difficult to snatch food from the tiger's mouth, has become more and more prosperous in recent years, and has won a good reputation in the northern part of Cangzhou."

"It can be said that the potential passenger flow in the prefectures north of Plum Blossom House has been successfully intercepted by Frost Leaf House."

"Under such circumstances, if we place this market that focuses on cheap products in Frost Leaf House, it will probably have a great impact on the Frost Leaf House brand. The two different types of customers will conflict with each other, which may cause more harm than good and not be worth the loss."

"You've made the right decision." Lu Qian said approvingly, "So what suggestions do you have?"

"It's all thanks to the headmaster's good education. This is the market segmentation and brand value you mentioned a long time ago." Lin Le said modestly, "As for the suggestion, I think the new market can be placed at the location of Frost Leaf Shop, and Frost Leaf Shop has reached the time to move."

Relocation? This is a big project. Especially since the Chongming Alliance is just carrying out a new round of expansion of Shuangyefang and Never-Sleeping City, the relocation is indeed a bit sudden.

But after a brief pause, Lu Qian understood what Lin Le was thinking and clapped his hands softly: "I don't have much to teach you about business. You have already become a master."

Rather than saying that Frost Leaf House needs to relocate, it is better to say that Frost Leaf House needs a spiritual vein.

Most sects are reluctant to use their spiritual veins to build markets, but the advantages of having a market with spiritual veins are obvious.

The markets without spiritual veins are mainly engaged in short-term trade. Cultivators with decent cultivation will not choose to stay here for a long time. After buying what they want, they will leave the market and find a place to practice.

This is the situation in Frost Leaf Shop now. In addition to the permanent mortal servants and shop assistants, the monks from various sects and schools stationed in the shop are replaced regularly to avoid delaying their practice.

Once the market town has a spiritual vein, the monks can stay in the market town for a long time, which will increase the number of permanent monks in the market town and drive the flow of customers to the market town. At the same time, it will attract many independent monks with certain economic strength to settle here, forming a huge group of monks and mortal servants revolving around the market town.

In addition, with the spiritual veins, a long-term defensive formation can be constructed, and the law enforcement team's control over the market town will be further enhanced.

If Frost Leaf Shop can be built on a spiritual vein, it will also enhance Frost Leaf Shop's own positioning in the boutique market, and the expansion of Frost Leaf Shop's scale will also be a natural thing.

From this perspective, the spirit vein is very useful to Frost Leaf Shop, but it has limited effect on the envisioned cheap market.

Because the cheap market attracts poor monks from the lower class, who basically cannot afford the cost of staying in the market for a long time. Even if the Yunshan Sect waives the cost for them for the purpose of attracting traffic, with their economic strength, they cannot create any value even if they stay there for a long time.

That's why Lin Le proposed to build the cheap market at the current location of Frost Leaf Shop and relocate Frost Leaf Shop.

After receiving Lu Qian's affirmation and praise, Lin Le just smiled slightly. He has become much more mature now, both in appearance and in heart.

“If Frost Leaf Square is relocated as a whole, the various buildings in Red Maple Valley will not need to be moved for the time being. They can be left and used directly in the cheap market, which will also save a lot of construction costs.” Lin Le continued.

"Then the question is, where should Frost Leaf House be moved to?"

From a business perspective, whether it is a market or a store, regular customers have already formed path dependence, so it is best not to move. But if you have to move, it is definitely better to be as close to the original location as possible.

Now, thanks to the Wind-Controlling Beast Route leased from the Spirit Beast Sect, we can easily reach the destination directly, so we can move a little further away, but it can’t be too far, otherwise it will really affect the business.

A map has been unfolded in the air. Lu Qian and Lin Le discussed in low voices and circled out the farthest relocation range. Using it as the radius, there are only five spirit veins to choose from within the circle.

Bichao Mountain, Qingli Mountain, Liuhua Valley, Lianhua Peak, Qianlong Stream. Bichao Mountain was eliminated first.

This second-level intermediate spiritual vein is the place where the Yunshan Sect prospers. Even though it was polluted by the poisonous river by Master Mo Yun, the Yunshan Sect is still paying attention to its changes.

But after repeated discussions within the faction, everyone agreed that Bichao Mountain could not be saved.

Although the poisonous river cannot destroy the spiritual vein, and the spiritual energy gushing out of the spiritual vein has its own cleansing effect, over the years, a pure land of ten meters in radius has been expanded around the spiritual vein.

But even this was far from enough. The poisonous river poured over and infected the mountain, polluting the entire Bichao Mountain. As time passed, the poison even spread more than a hundred miles away and went deep into the ground.

To this day, the area within a hundred miles of Bichao Mountain is barren, the stench is overwhelming, and people and animals avoid it.

This situation makes everyone frustrated and angry. It is difficult to maintain something, but it is too easy to destroy it.

Even now, Lu Qian has achieved the Golden Core stage. He can be said to have no fear at all even if True Man Mo Yun pours the Poison River on his head. He can also use many means to stop the Poison River from destroying the Bichao Mountain.

But when it comes to saving Bichao Mountain from pollution, Lu Qian could only shake his head.

There are only two ways to save Bichao Mountain.

Or, with incredible power, all the soil within a hundred miles of Bichao Mountain and hundreds of feet deep could be replaced.

Or, one could concoct an elixir that could remove and purify the poisonous river of Mo Yun Zhenren, and continue to spray and soak it until it was completely purified.

Don't even think about the first point. The second point is that Yunshan Sect can indeed try, and the possibility of successful development is also very high. But the problem is that such a spiritual medicine does not need to be consumed by one or two bottles, or hundreds or thousands of bottles, but needs to be washed and purified with a volume several times that of the poisonous river!
Such a price is far beyond the Yunshan Sect's ability to bear, or in other words, no sect in the world would go to such lengths for a second-level intermediate spirit vein.

Therefore, Bichao Mountain has been defined as a completely unusable place, and Lu Qian has already made arrangements for the spiritual veins on the mountain.

Bichao Mountain was ruled out, and so were Qingli Mountain, Liuhua Valley and Lianhua Peak.

Because these are only first-level spiritual veins, they are better than nothing for Frost Leaf House.

Then, there is only one final option left.

The third-level low-order spiritual vein, Qianlongjian!

Lu Qian stared at the light spot in silence. Lin Le thought he was thinking and spoke for his reference.

"Master, since the great battle in Qianlongjian, the Shenjiao Sect was completely destroyed, and the spiritual vein was taken back by the Mingyu Sword Sect. The mountains there were completely destroyed and the terrain changed drastically. The Mingyu Sword Sect had the Mingjian Mountain spiritual vein group, so they didn't pay much attention to Qianlongjian and never renovated it."

"If we repair it and open Frost Leaf Shop on this third-level spiritual vein, the level of Frost Leaf Shop will be raised several times in an instant! The scale will break through the original shackles and can continue to expand."

Little did he know that Lu Qian knew the situation in Qianlong Gorge very well and had gone down to the bottom of it several times.

The reason why Mingyu Sword Sect did not repair Qianlongjian was not because they could not use the spiritual veins here. Who would complain about having too many spiritual veins? Rather, they were afraid of the incidents related to the Heavenly Monarch that had happened here, and they were afraid of the "missing" Mengchi Zhenjun!
Even the Xuanwei Sect is very concerned about Qianlongjian. Ten years ago, it sent envoys to search and inspect Qianlongjian, but unfortunately found nothing.

Under such circumstances, the Mingyu Sword Sect was naturally too lazy to repair Qianlong Gorge.

But he knew the truth of the matter very clearly, and if he spoke to Master Cang Feng, with the halo of "Lord of Life and Death" backing him up, Master Cang Feng would most likely agree to set up the New Frost Leaf Square on Qianlongjian.

It seems that I need to find my old friend in Qianlongjian to chat and ask about her situation.

"You're right." Lu Qian raised his head. "The sooner we complete the relocation, the less impact it will have on the business of Shuangyefang. I will call a meeting of the Chongming Alliance to discuss this matter."

"In addition, speaking of boutique markets, I have another type of store that I might want to try."

“It’s a membership-based boutique store.”

Lin Le's eyes suddenly lit up. He took out a notebook from somewhere and started recording things.

"Also, now that a certain scale of low-level monk market has been formed, there is also a commercial product that can be tried, which is mainly aimed at low-level monks."

"Master, please give me some advice?" Lin Le asked quickly.

Lu Qian laughed: "Its name is, Lottery."

A few days later, the moon was high in the sky and the night was dark.

Lu Qian had already discussed the relocation plan of Shuangyefang and the construction plan of a new market with cheap products, targeting the lower-level monks and occupying the low-end market with Master Cangfeng in private. Sure enough, after some consideration, Master Cangfeng agreed to the plan.

After all, Mingyu Sword Sect and its subordinate sects are the largest shareholders of Shuangyefang, holding more than half of the shares of Yunshan Sect, so they naturally hope that Shuangyefang can make as much money as possible. For this reason, Mingyu Sword Sect is also happy to use the Qianlongjian Spiritual Vein that has been vacant on the side to build a new Shuangyefang.

As for the fear and speculation about Qianlongjian in the past, since Lu Qian has endorsed it, there will be no problem.

Originally, a spiritual vein was used to house Frost Leaf House. The Mingyu Sword Sect would certainly convert the spiritual vein into equity, which is equivalent to investing with assets to increase their share of Frost Leaf House.

But firstly, this spiritual vein has been vacant for a long time. If Lu Qian hadn't spoken, it would probably have remained vacant. Secondly, the construction and operation of Xinfang City still had to be mainly based on Yunshan Sect. There were too many things to argue about, so Master Cangfeng simply didn't mention it.

Since the Mingyu Sword Sect has already agreed, Jiyang Villa and Huanggen Sect will have no objection and will just wait for a vote at the alliance conference.

At this moment, Lu Qian floated over the ruins of Qianlongjian, with a telescope shining in his hand.

"Madam Ji, please let me in for a chat." (End of this chapter)