1928: The Rise of Giants

"They say you are the richest businessman in the Republic of China. Why don't you even have someone to make tea at home?" Lu Xiaoman skillfully placed the tea sets and ironed the tea cups while joking, "Where are sisters Xiuzhu and Shuqiao? ?”

"I'm sleeping upstairs." Ye Luo gave a wry smile, and then greeted Tang Ying and Feng Chengcheng who were carrying things.

February in Shanghai is the coldest winter. Feng Chengcheng was wearing a black cotton-padded jacket and a red scarf, his red face covered with wind and snow, while Tang Ying was only wearing a new cheongsam with a thickened lining. The curves are exposed, as long as the style is not the temperature.

"I'm freezing to death~ Brother Luo, have you finished the fireplace?" Tang Ying sat down next to Ye Luo, holding his hand affectionately and said, "Where's Qingqing? This girl used to ask me to play mahjong every day. If I don’t come, you won’t contact me.”

"I should go to accompany Hu Die and the others." Ye Luo woke up so early without seeing Ye Qingqing. For this girl, getting up early in the winter must be a great temptation.

Speaking of which, ever since he sent Lin Yuan, his brother-in-law, to New York to manage the newspaper industry, Ye Qingqing had been living a widowed life and had suffered a lot from this girl.

"Tsk, you like babies so much, why don't you have one yourself." Lu Xiaoman pushed the brewed tea to Ye Luo first, and then continued to make tea, "I thought that because Ah Luo got married late, he would be a father anyway, but I didn't expect it. Ah, there is no movement in my stomach, but I have several sisters one after another. No wonder the Ye family is so lucky, right, sister Tang Ying and sister Cheng Cheng."

Tang Ying and Feng Chengcheng were both unmarried, and they had previously intended to marry Ye Luo. Lu Xiaoman took the opportunity to tease them, which immediately heated up the atmosphere.

The joke between friends happened to be heard by Tang Yiying who was coming downstairs. She was stunned. It turned out that the second young master was quite playful!
Tang Yiying originally didn't care much about the status of the girls.

After all, she was a princess, she had money, and her lovers were all in high positions. Ye Luo said she was not happy to let her go to Yunshang Fashion Company.

Well now, that’s what it is.

As soon as Tang Yiying arrived, several major partners in the cheongsam business gathered.

Everyone drank tea while discussing the improvement of cheongsam.

The cheongsam originated from the clothing worn by bannermen in the Qing Dynasty. After Mr. Sun launched the revolution, many women abandoned the dross of the old era and took pride in wearing progressive female school uniforms and dresses. Later, as the president's wife and other celebrities praised it, it gradually spread throughout the country. catch on.

"Most of the earliest cheongsam styles that are popular today are still based on the feudal system. At that time, women bound their breasts and feet, wrapping themselves tightly, which was completely unattractive." Ye Luo drank tea and started to talk to the women. He talked freely, "The 27-year women's liberation movement and the launch of our Yip Clothing Victoria brand underwear have made women no longer shy about showing off their beautiful figures. This is the progress of the times and also a business opportunity."

"That's what I said, but we can't change it to the way that brothel girls expose their breasts, thighs and butt~" Lu Xiaoman frowned. Even though she is the most famous socialite in Shanghai, she doesn't want to ruin her reputation because of this. It stinks, not to mention she is a married woman.

After all, once a new cheongsam is produced, she must be the model.

She still remembers that when the Black Cat Dance Hall was open, Ye Luo's boldly improved cheongsam won her heart. However, the size was originally designed to adapt to the profession of a dancer, but it was still too revealing for ordinary women.

"Of course not." Ye Luo smiled at her and then asked them, "Do you think what men like to see most is naked women?"

"." The girls immediately blushed.

Lu Xiaoman and Tang Yiying were fine, but Tang Ying and Feng Chengcheng almost didn't dare to look up at him.

The question is so direct, how can I answer it? Tang Ying muttered in her heart.

"Don't you like it?" Tang Yiying seemed to have grasped some key points.

"I like it, of course I do!" Ye Luo said with a shameless smile, "As long as you are a normal man, you will like to read it. Otherwise, why can those pornographic tabloids that only cover the edges sell so well?"

"Ah this." Tang Yiying was confused.

Is this what the second young master is hinting at?

Several smart women are in a state of brain shutdown at this moment.

"But men prefer to see it peeled off layer by layer rather than naked." Ye Luo raised three fingers, "Mystery, Western feel and style. This is the core point of our new improved cheongsam." Listen. Tang Ying's eyes lit up when she heard these three words.

"The hazy beauty that is both concealing and shameful is alluring. If you just use your breasts and buttocks to attract people simply and crudely, it is indeed inferior and not suitable for wearing. But we can achieve similar effects through several methods. , such as the height of the collar, the shortness of the sleeves, and the height of the slits, these can completely break away from the old style of cheongsam, change the old appearance of women's long-term chest and arm wrapping, and fully display the female body and curves. "

Ye Luo didn't know much about the development history of cheongsam. Because this traditional costume was common in later games and film and television dramas, and had a certain degree of sexual attraction, he went to check some information.

The 1930s was the era when cheongsam was improved and officially became popular.

The cheongsam of later generations basically used the "Shanghai style cheongsam" formed in this era as a template and modified it in details, but there are no more changes across the ages.

How many women in the country can afford cheongsam? At least millions.

Some celebrities and ladies have dozens of different cheongsams in their wardrobes.

Never question a woman’s spending power.

As the war approaches, Ye Luo engages in heavy industry, which requires a lot of resources and money. Of course, he has to rely on this kind of business to replenish his blood.

He just mentioned it a little bit, and the women present immediately understood and fell into deep thought one by one.

His request is actually very simple, which is to make the cheongsam completely break away from the limitations of the flag girl's robe and become a new style of clothing that "combines Chinese and Western styles".

You can try to Westernize some parts of the cheongsam, such as using Western-style treatments on the collar and sleeves, such as using lotus leaf collars, Western-style lapels, lotus leaf sleeves, etc., or using double plackets with left and right plackets.

The application of these reforms can also be in line with people's ideological freedom today. The original procedures of cheongsam no longer have to be followed, just like the red tape of the old era.

When a piece of clothing can give people a feeling of freedom in their souls, it is bound to be a great success.

"How about it? I just thought about it. You are the professional clothing people. Is this okay?" Ye Luo asked.

Tang Ying glanced at him, sighed, and then looked at Feng Chengcheng.

Feng Chengcheng is a top student at Peking University, majoring in fashion and fashion. She nodded and said, "Of course! It's a perfect design!"

"I used to think that Aluo could only do big business, but I didn't expect that he could do these small businesses so easily." Lu Xiaoman was also impressed.

The matter was finalized, with Ye Luo providing raw materials and funds, and then entrusting Yunshang Fashion Company with full manufacturing rights. The two giants in Shanghai's clothing industry, Ye's Clothing and Yunshang Fashion, would join forces and a wonderful chemical reaction would surely occur.

Even Tang Ying, who came from a well-off family, was stunned when she suddenly received millions of dollars in sufficient funds.

"If we divide this money, we can live for several lifetimes." Lu Xiaoman joked, looking forward to this business in his heart.

She used to work as a model at the Black Cat Dance Hall, with a high monthly salary and good treatment, but seeing that the proprietress Xiao Aqiao was getting richer and richer, and even the four romantic girls became small bosses, she became jealous and dissatisfied, and she often came and went again. A high society ball where her vanity forces her to ask for more money.

Therefore, Lu Xiaoman unilaterally broke the contract and left the Black Cat Dance Hall last year. Xiao Aqiao was somewhat unhappy with her about this. After that, she ran to open a company with Tang Ying and the others, making a lot of money, but she invested the least money and received the least dividends.

Lu Xiaoman and Tang Ying were both called Southern Tang and Northern China, and she urgently needed a chance to prove that she was not "Murong Fu".

Ye Luo doesn't care so much. His business is now so big and his business empire is being built step by step. This kind of scrap business must be left to downstream manufacturers. Comparing profits is the core source of his profits.

"Oh, by the way, Xiaoying, can I come to your house later?" Ye Luo asked. (End of chapter)