Life 1984

Li Yunhai bought the painting and left.

Return to the hotel.

Chen Meilin looked at the pile of paintings and asked with a smile: "Brother, you bought so many paintings, don't you really want to hang them in your own home?"

Li Yunhai smiled slightly: "Of course I have to hang it at home. Meilin, I'll give you a task. Use one month to hype up this painter's work to $10 per piece!"

"Ah?" Chen Meilin's eyes widened and she shook her head in disbelief. "How is that possible? Didn't you say that this pile of paintings, with 30 pieces, only cost 10 RMB? US dollars, that's almost million RMB! And that's just the price of one painting?"

Li Yunhai patted her shoulder and said, "What does a businessman do?"

Chen Meilin blinked, propped her chin with her hand, thought for a moment before answering, "Buy low and sell high!"

Li Yunhai snapped his fingers and said, "Congratulations, you got the answer right! Here are 10 paintings. If each one sells for 2000 US dollars, we can sell it for million US dollars, which is almost million RMB! The cost is negligible. Just think about it, how much profit is here? By the way, those fine paintings I bought during the day can be sold at a higher price!"

Chen Meilin frowned and said, "Brother, this is hard to sell, okay?"

Li Yunhai said leisurely, "Difficult? Is it as difficult as when I was selling computers and copiers? Do you know that in order to sell products, I rode a broken tricycle all day long, traveling through the streets and alleys of Xizhou, entering and exiting the gates of various government agencies, and it was very likely that I could not place an order for a month. After finally receiving an order, I had to accompany them for food and drinks, and I had to give kickbacks. In the end, the money I made was only a few tens of thousands of yuan!"

Chen Meilin looked at these paintings and fell into deep thought.

She has already started thinking about how to sell these paintings at sky-high prices!

"Brother, I still find it difficult." Chen Meilin pouted and said, "How can you sell it at such a high price?"

Li Yunhai said: "If it is easy, then everyone can be a top businessman! What we need to do is to turn the impossible into possible. Su Wan'er is the inheritor of the Wumen School of Painting. Her family has been painters for generations. Her paintings are worth hyping."

Chen Meilin shook her head and said, "I think it's difficult. Brother, how do you think we should hype it up?"

Li Yunhai said: "Let me give you an example! If a beautiful woman stands on the street, her value is only 50 yuan."

"What 50 yuan?" Chen Meilin's eyes were full of innocence.

Li Yunhai groaned and said, "Each transaction between her and a man is only worth 50 yuan."

"Oh! That! I know! But if she goes to Hong Kong to be a prostitute, her value will be as high as 399 Hong Kong dollars, right?"

"Look, don't you understand? What if she is in the nightclub in Donghuan?"

“That could be thousands!”

“What if she becomes a third-tier celebrity?”

“That’s probably going to be tens of thousands!”

“What if she becomes a top star?”

"Wow? That night, it must have cost at least hundreds of thousands, right?"

"What if she's a lady from a rich family? A woman like Lee Yoo Jin."

"That's incredible. Without billions of assets, don't even think about it."

“I use women as a metaphor, which may be a little inappropriate, but it actually helps to explain the concept I want to express: the value of a commodity is different in different situations.”

Chen Meilin understood!
Li Yunhai's explanation is rough but the logic is there.

The same Lee Yoo-jin, her price is completely different when she is standing on the street, sitting in a nightclub, or being a Samsung lady.

Isn't it the same for a painting?
Chen Meilin said loudly: "Brother, I understand! Because the consumer groups are different! When you put a painting in the market, the consumers it faces are ordinary people. The price they can afford is only a few yuan or dozens of yuan. If it is more expensive, they will think it is not worth it. Even if they think it is worth it, they will not spend money for a painting."

She added, "It's like a beautiful woman standing on the street, asking for 3,000 yuan, and everyone thinks she's crazy. But if she works as a hostess in a high-end nightclub, facing rich bosses, asking for 3,000 yuan is not expensive. If she asks for a lower price, it will make her look cheap! The big bosses will not spend money on her."

Li Yunhai smiled and said, "You really have realized it!"

Chen Meilin suddenly lost her temper again: "But I don't know how to hype a painting! Can you give me some pointers?"

Li Yunhai told her the story of top art dealer Gagosian.

“Why can those seemingly unremarkable works of art in the West be sold at such high prices? It’s because of Gagosian. He hypes up artworks as luxury goods and only sells them to suitable collectors, museums, and wealthy people who have demand for them.”

Chen Meilin said, "Brother, do you mean to ask me to hype these paintings as luxury goods? Well, I have to think about it carefully!"

The master leads me in. Cultivation is personal.

Chen Meilin followed Li Yunhai just to learn skills!
Of course Li Yunhai wanted to train her to become an excellent businessman.

These paintings are for Chen Meilin to practice.

What should Chen Meilin do to sell these paintings at a high price?

Once she learns this set of business rules, she will be able to succeed in everything she does.

No matter what product it is, if you want to sell it at a high price and make money, the process and principles are similar.

Li Yunhai did not give her any advice, but let her think about it.

Only the things that you think of and realize yourself truly belong to you.

Chen Meilin looked at the pile of paintings and, based on her own life experience, thought about how to sell these works at a high price.

As she thought, she said, "Brother, first of all, we need to hype up the painter Su Wan'er and package her into a big star in the calligraphy and painting world! Only in this way can the price of her works rise sharply."

Li Yunhai said approvingly: "Well, that makes sense! How do we package it?"

Chen Meilin said, "Didn't you spend a lot of money to buy her works today? You can publicize it and say that the richest man, Li Yunhai, spent millions to buy the works of Su Wan'er from the Wu School of Painting. Then, we can pick out her most representative works and promote them. This way, her fame will be established."

Li Yunhai said: "Good, keep going!"

Chen Meilin said, "Hold an art exhibition! Hold a traveling exhibition in major cities such as Hong Kong, Tokyo, Seoul, London, Paris, and New York. Then we can arrange for some famous local entrepreneurs to come and buy these paintings, and then promote them locally! In this way, Su Wan'er's fame will spread all over the world! The price of the paintings will definitely go up!"

Li Yunhai laughed and said, "Where can you find so many entrepreneurs to buy paintings?"

"It's hype! They can buy it for real or fake. If he spends $100,000 to buy it, we can just return the money to him. For these rich people, they must understand the meaning of hype."

"Well, why should they help you?"

"Ah? Then I have to find a way to convince them. In Seoul, we have the Princess of Samsung to help us! In Tokyo, my mom should know some rich people! In New York, don't you have a few rich friends? Oh, Jackson! He's a big singer, and asking him to hype us up will do more with less! In Paris and London, do you know any rich people?"

Li Yunhai smiled and said, "You are very good at using the resources around you, which is very good. Your ideas can also achieve certain goals! Do you have any other ideas?"

Chen Meilin said, "Well, politicians! If we can invite local politicians from major cities to hype and promote the news, the effect will be even more obvious. Also, we can ask critics from all over the country to help publish soft articles!"

Li Yunhai said, "Your ideas are all good, but there is one thing you cannot ignore, and that is the cost! How much money can we make from selling these paintings? How much money will you have to invest in costs? You have to do the math. This is a project, how do you start it and operate it? You have to write a feasible project plan."

Chen Meilin said, "Okay, I'll start writing right away! Brother, you brought a notebook, right? Lend it to me. Typing is faster than writing."

Li Yunhai said: "It's in my suitcase, go and take it out!"

He turned on the TV and let Chen Meilin write the project plan.

This is a test and also a lesson for Chen Meilin.

Others want Li Yunhai to teach them step by step, but he may not be willing to do so!
Chen Meilin's resources can be said to be unique!
He was born into a wealthy family and had top tycoons like Li Yunhai to teach him.

Her starting point is the destination that many people look up to but cannot reach.

Li Yunhai was watching the local news on TV and found that his purchase of paintings had actually been on the news. There was a knock on the door.

Lee Yoo Jin is back.

She drank again today and her face was red.

As soon as he entered the door, Li Youzhen put his hand on Li Yunhai's neck and leaned forward.

Li Yunhai coughed lightly and said softly, "Meilin is inside."

Li Youzhen let go of him and looked inside. As expected, he saw Chen Meilin sitting at the desk, typing on the computer.

"Mr. Li!" Li Youzhen stroked his cheek and smiled, "We signed the agreement today, and we can break ground and build our own hotel right away!"

Li Yunhai said: "I know, you've drunk too much, go back to your room and rest!"

"I, I want to chat with you." Li Youzhen walked in, sat on the sofa, and said, "Why do you always chase me away?"

Li Yunhai handed her a bottle of water and said, "You can't drink much, why do you drink so much every time?"

Li Youzhen raised his right hand and waved it weakly, saying, "They are all too good at drinking, and they are also too good at persuading people to drink. One moment they say, "Cheers to the successful signing of the contract!" The next moment they say, "Cheers to my father's health and longevity!" Anyway, they have endless tricks to persuade people to drink."

Li Yunhai laughed.

This is why he is unwilling to attend such a drinking party.

He knew he couldn't refuse, nor could he resist.

The best way is to hide.

Li Youzhen sat for half an hour, and seeing that Chen Meilin had no intention of leaving, she had to get up and say goodbye regretfully.

"Take me back to my room." Li Youzhen looked at Li Yunhai eagerly.

Li Yunhai flatly refused: "It's late, Miss Li, have a good rest."

Li Youzhen bit her lip and pointed at him, "You, you are so heartless!"

After saying that, she staggered away.

Li Yunhai closed the door and turned around. Suddenly, he saw Chen Meilin standing behind him. He was startled and said, "Meilin, you scared me!"

Chen Meilin tilted her neck and stared at him, saying, "You are guilty! Is there something going on between you and her?"

Li Yunhai laughed and said, "Don't you see who she is? The eldest princess of Samsung! What could she have to do with me?"

Chen Meilin thought about it and that’s true!

They were just discussing the hierarchy of women, and Li Youzhen was undoubtedly a top woman in the upper class.

How could a woman like this be willing to be Li Yunhai's lover?
Chen Meilin giggled: "Brother, she is too high-class, don't think about her! Think about me instead! I am more beautiful than her, right?"

Li Yunhai pinched her nose and said, "Have you finished writing the project plan?"

"Not yet!" Chen Meilin said, "Is it okay for me to take a break?"

Li Yunhai said: "You take your time writing, I'm going to sleep."

He stretched and yawned as he walked into the bedroom.

At home, he would take a short nap during the day, usually for half an hour.

But when he arrived in Suzhou, he didn't take a nap.

He fell asleep as soon as he fell into bed.

When I woke up, it was already broad daylight.

Chen Meilin beside me is sleeping soundly!

Li Yunhai got up, went to the living room, and saw that the computer on the desk was still on.

The WORD document is not closed either.

Li Yunhai looked at the last saved time and it was actually past four in the morning!

This means that Chen Meilin worked until this time last night.

"Wow, you're so hardworking?" Li Yunhai smiled slightly and sat down to read the plan.

Overall, I am very satisfied with the writing!
Having nothing to do today, Li Yunhai didn't wait for Chen Meilin to wake up, thinking that she could sleep until noon.

Li Yunhai went downstairs to have breakfast and happened to meet Li Youzhen.

Li Youzhen took breakfast, sat next to Li Yunhai, and asked:

"Mr. Li, you don't have any plans today, right? Can you accompany me?"

"I have something to do. I promised my friend that I would go and listen to her singing, but you definitely won't be able to listen to it."

Li Youzhen said: "I have an appointment with the people from the government office to discuss the details of the cooperation, and I also need to meet with the local design institute and construction team. You don't care about it at all? You leave such a large hotel project to me alone?"

Li Yunhai said: "I believe you can do well!"

"Alas!" Li Youzhen said, "Men are so unreliable!"

"I'm glad you have this thought! I hope every woman is independent, because it's really hard for a man to support a family."

"Hey, I'm your woman now, so shouldn't you also give me some living expenses?" Li Youzhen smiled and stretched out her hand.

Li Yunhai said seriously, "Don't you believe in gender equality? It seems like you are the one pursuing me? You took the initiative to do that to me. So, you should give me the money to settle down."

Li Youzhen smiled and said, "Okay, but you have to listen to me and accompany me every night."

"Forget it!"

After finishing his breakfast, Li Yunhai got up leisurely and went to the theater.

When Xiao Taohong saw him, she was very happy and jumped up and down, and invited him to sit in the front row.

Not long after Li Yunhai sat down, he saw Su Wan'er walking towards him.

Su Wan'er didn't try to avoid him. She smiled at Li Yunhai and sat down beside him. "Mr. Li, I didn't expect that we would come here to watch a show together."

Li Yunhai said: "This is called telepathic communication!"

Su Wan'er turned her face slightly and looked at the man beside her.

Li Yunhai was leaning casually in the chair, with his legs crossed. He had a clear and handsome profile, thick eyebrows and big eyes, which sparkled with wisdom. His lips were slightly pursed, showing a bit of firmness.

Su Wan'er's heart suddenly moved.

Oh no, it’s the feeling of palpitations!
She quickly sat up straight and told herself not to be tempted by this married man! (End of this chapter)