Life 1984

Li Yunhai learned from David that De Tomaso is an Italian brand of automobile that mainly produces sports cars.

De Tomaso's first mass-produced road car was unveiled in 1963.

In 1980, De Tomaso combined the Mangusta's sound aesthetics with a more radical body shape, luxurious interior, and a more powerful engine. More importantly, its price was more affordable than its rivals such as Ferrari, Lamborghini, and Aston Martin, winning a certain market share.

Tomaso not only produces high-performance sports cars, but also some luxury two-door and four-door sedans, but because of their small quantity and low fame, they are little known.

This company mainly competes with Jaguar and Mercedes-Benz for the market.

In 1976, with the help of the Italian government, De Tomaso purchased the Maserati brand from Citroën.

Li Yunhai knew nothing about De Tomaso and was also unaware of other brands under the company.

But as soon as he heard the name Maserati, he thought it was a good opportunity!

Because of this brand, it has become extremely well-known in the domestic luxury car industry in later generations!
Speaking of Maserati, this brand was born in 1914, but it has changed hands many times and has been controlled by well-known companies including Citroën and De Tomaso.

Li Yunhai asked David: "Is the Maserati brand still in the hands of De Tomaso?"

David thought about it and said, "I don't know about that. Maserati is not that good. It's not as good as De Tomaso!"

Li Yunhai thought that Maserati is indeed not well-known in China now.

But he believes that history always repeats itself in a surprising way!

What has happened before will most likely happen again in the future.

Chinese people are significantly more accepting of the word "Maserati" than "De Tomaso".

The trident logo looks both domineering and romantic.

Whether a car brand can be successful definitely requires the combination of multiple factors.

Brand name, logo, appearance, interior, publicity, reputation, etc. will all affect the final sales of the car.

The Maserati brand has changed hands several times, but it has always existed in the world, which shows that this brand is still worth acquiring.

The century-old brand is also one of the publicity gimmicks.

Li Yunhai now needs to make sure whether the Maserati brand is still in De Tomaso's hands.

He asked David to help contact De Tomaso to consult on relevant matters.

David lived up to everyone's expectations and successfully contacted De Tomaso.

News came from De Tomaso that they had transferred the Maserati factory to Fiat four years ago, but the brand was still retained by De Tomaso.

In other words, Maserati is now jointly operated and managed by Fiat and De Tomaso.

Maserati's latest product was jointly designed and manufactured by Fiat and De Tomaso.

Li Yunhai couldn't help but feel a headache when he heard such a complicated relationship.

Logically speaking, when acquiring a brand, it is best to acquire its company together.

Products produced by the original factory are more likely to be recognized by consumers.

If it is just a brand, many smart consumers will not pay for it because they believe more in the original quality.

If Li Yunhai wants to take over Maserati, he has to find De Tomaso to buy the brand, and also find Fiat to buy the factory!

As long as one of them disagrees, the Maserati that Li Yunhai gets will not be considered complete.

He discussed with David to see if they could take it down in one fell swoop.

David was very enthusiastic and said that he was willing to go with Li Yunhai to De Tomaso and Fiat to negotiate with the two companies.

Of course Li Yunhai wanted it more than ever.

David just came back and is going back to Italy.

De Tomaso is located in Modena, a city in northern Italy, on the south bank of the Po River, the capital of Modena Province in the Emilia-Romagna region.

Modena is a traditional industrial and agricultural center in Italy. It is also the safest scenic tourist destination in Italy and one of the most important historical and cultural cities. It is known as Italy's "food paradise" and "engine capital".

Fiat is located in Turin, the capital of Piedmont, the industrial center of northwestern Italy.

This company is very powerful. It is a famous Italian automobile manufacturer and one of the top ten automobile companies in the world. It was founded in 1899. As a classic brand with a century-old history, it has always been regarded as the creator of perfect cars.

Fiat's famous brands include: Fiat, Chrysler, Jeep, Dodge, Ferrari, Maserati, Alfa Romeo, Lancia, Dodge RAM, SRT, ABARTH, New Holland, etc.

In the minds of Chinese people, Ferrari, Maserati and Alfa Romeo are all representatives of high-end luxury car brands. On the contrary, the market share of the Fiat brand in our country is not high.

This is also why, if Li Yunhai wants to acquire Maserati, he must acquire both its brand and factory.

Only cars produced in this way can be truly recognized by consumers.

It's like Fiat, which only has a Maserati factory. If they put a Fiat logo on the car, no matter how well they promote it, saying that the car is a Maserati, it's just a different logo, but how many consumers will buy it?
It's like Porsche and Zotye, their appearances are exactly the same, and the tape measure department has strictly measured and copied them one-to-one, but just because the logos are different, consumers don't buy it.

Li Yunhai asked Lin Zhi: "Do you want to go to Italy with us?"

Linzhi was quite tempted, but she had a headache about going to such a far place and taking so many flights back and forth.

After giving birth to her third child, Linzhi inexplicably became airsick. She could still bear the short trip between Hong Kong and the mainland, but she was a little scared when she thought about going to Italy, which was so far away, so she said, "Yunhai, I'd better not go! You guys go!"

Li Yunhai originally wanted to travel to Italy with Lin Zhi, but he had to give up after hearing this.

Lin Zhi said, "Instead of taking me, you might as well take Amy with you. Amy knows Italian."

Li Yunhai said: "Okay! Then I will go there with my uncle and Amy."

Lin Xiaofeng smiled and said, "If we had known earlier, we wouldn't have come back yet! We'll wait for you to come pick us up!"

Li Yunhai laughed and said, "This is called the unpredictable world. Who could have thought that I would go to Italy? If my uncle hadn't talked to me about De Tomaso and Maserati, I would never have thought of going to Italy."

Next, Li Yunhai applied for a visa and then set off for Italy with David and Amy.

They first came to Modena and found De Tomaso to negotiate.

This is an ancient city with a long history.

The Ducal Palace near the city center, the Musei Palace with many art collections, the cathedrals with many Romanesque art, and the towering bell tower make people feel as if they are in medieval Europe.

This ancient city also has fascinating football and sports cars.

Walking around the Seorano Circuit, you can hear the roar of sports car engines and see supercars in the story of time. It is very atmospheric. After Li Yunhai and his friends arrived, they first stayed in a hotel in the city center.

David smiled and said, "Yunhai, you should go around and have a look. This is a super beautiful city, and it's also a very passionate and unrestrained city! By the way, if you meet a beautiful girl in a bar, you must not go up to her to chat up with her, because she is likely to get you drunk, take you home, and slowly enjoy you!"

Li Yunhai burst out laughing. He didn't expect that David was still so romantic at such an old age.

David has a criminal record!
The reason he divorced Lin Xiaofeng was because David had a lover outside.

But later David's investment failed, his lover left him, and he had to come back to find Lin Xiaofeng.

Out of consideration for the integrity of her family, Lin Xiaofeng accepted David, the prodigal son.

David talked about the customs of Italian bars and knew them all by heart.

He said to Li Yunhai mysteriously: "Just have fun, I won't tell Lin Zhi."

Li Yunhai smiled and shook his head, saying, "I didn't think of having a romantic encounter in Italy. We are here to discuss business."

David shrugged his shoulders and said, "What's the big deal? If I were as successful as you, I would have a lot of fun - hey, I can't say it!"

Li Yunhai laughed.

David was getting old, his hair was falling out badly, and his face was aging quickly.

But Amy is a girl and not very old, so she is not suitable to accompany Li Yunhai to the bar.

So, that evening, Li Yunhai came to the street alone.

Because of the time difference and because he had a nap on the plane, Li Yunhai needed to adjust to the time difference.

Getting drunk and having a good night's sleep is also a way to overcome jet lag.

The city is not big, but it is exquisite and has a lot of delicious food.

Walking on the street, Li Yunhai heard familiar music coming from a shop.

He suddenly remembered that Pavarotti, one of the world's three famous tenors and known as the "King of High C", was also born in this city. No wonder so many people like to play his songs.

There's even a Pavarotti Opera House.

Like many European towns, Modena in northern Italy is also full of romantic artistic atmosphere. The calm and quaint street scene makes people deeply fascinated by this soothing and leisurely lifestyle. Sitting under the lush old trees, holding a cup of strong coffee, chatting and laughing with friends, this freedom can make people instantly forget that time is still moving forward.

Li Yunhai walked into a bar.

If you love football, how can you live without beer?
The local football league starts in August every year and lasts until the end of May of the following year.

This season is the Italian Football League finals period.

The bar was full of people, all casually holding their glasses of wine, watching the football game replay on TV, and discussing something loudly.

Li Yunhai could only understand a little bit of Italian, and that had to be very pure pronunciation to understand. If it was Italian with a local accent, he would not understand it at all! Therefore, he had no idea what the guests were saying.

The worst part is that the bartender doesn't speak English!

Li Yunhai communicated with the other party in English while gesticulating, trying hard to make the other party understand what he wanted to say.

However, the final result is that it is like a chicken talking to a duck, you speak yours and I speak mine, and no one understands the other's language.

Just when Li Yunhai was about to give up and find another bar, a gentle female voice started communicating with the bartender in Italian.

The bartender said "oh" and nodded.

The woman spoke to Li Yunhai in English again and asked him to pay some money.

Li Yunhai looked at the woman next to him.

This is an impeccable beauty!
She also smiled at Li Yunhai.

Li Yunhai was very surprised!
Because he actually knew this woman!

There is a kind of beauty called Italian women.

They will not hide their exquisiteness, but show the most gorgeous and sexy ones, instantly grabbing the attention and focus of the whole audience.

Their beauty lies in their sexiness.

Li Yunhai has seen many Italian movies.

The most famous one, of course, is "The Beautiful Legend of Sicily", in which the sexy heroine Monica Bellucci is so sexy that it is impossible to stop watching!
And the woman in front of him was none other than Monica Bellucci!

Her facial features and face have a sense of fragility and melancholy beauty, her eyes are clear and not vulgar, and her tall and plump body is extremely beautiful and sexy. No other female star in Asia possesses such beauty, and there are few in Europe and the United States.

So, Li Yunhai recognized her at first sight.

But he was still unsure, so he asked tentatively: "Hello, are you Monica?"

The woman blinked her beautiful eyes and said, "Do you recognize me?"

Li Yunhai smiled and said, "I've seen your movie!"

"Oh? Which one?"

"A lot. I've seen almost all the movies you've acted in."

"Are you my fan?"

By saying this, she is admitting her identity: Monica Bellucci!
Li Yunhai really didn't expect that he would have such an adventure during his trip to Italy!

When I saw Sicily, I really thought she was extremely beautiful, very sexy and charming, with a pretty face and a plump figure. I noticed that her lips were very well-shaped and a bit kissable.

Seeing her in person at this moment, Li Yunhai couldn't help but think, no wonder some people call her the ball flower, she really deserves it!

There is a feeling of compassion in her eyes, which gives her divinity; her figure is plump and solid, which gives her maternal nature. So when you see her, you really feel like the mother of the earth.

After watching Malèna, I can easily be fascinated by this woman. I have watched countless foreign movies, no matter whether it is Sophie Marceau, or that Lin, etc., I have never thought of liking them. But after watching Malèna, actually before I finished watching it, she was directly promoted to Li Yunhai's only goddess.

Li Yunhai smiled slightly, not hiding his thoughts about her, and said: "No, I'm not your fan, I'm your football fan."

Monica was stunned at first, then she lifted the collar on both sides of her chest with her hands and showed a seductive smile.

Li Yunhai thought she would be very angry, but she wasn't.

Monica held up the wine glass, took a sip, and said, "You are the most honest yellow-skinned man I have ever met! And the most direct Asian man! Even more romantic than us Westerners!" (End of this chapter)