Life 1984

Li Yunhai has his own ideals for manufacturing cars.

In his opinion, a good car must first have excellent performance and handling.

Secondly, it also needs to be safe, reliable and durable, fuel-efficient, have a comfortable interior, be technologically intelligent and cost-effective.

These conditions are indispensable.

Li Yunhai had a bad driving experience with the first car made by Sihai Group, so he simply rejected it.

Next, Sihai Group set out again to develop new models from scratch.

Li Yunhai officially introduced the Maserati brand into domestic sales.

Since he took over the brand, the company has been running smoothly.

Maserati has had several owners since its birth.

This brand's sales in the global luxury car market are not that good, but there are always people willing to pay for this brand of cars.

Maserati is a top luxury car brand with unique charm and advantages. Its history, brand positioning, product line, technological innovation, racing and sports performance, social and cultural identity, etc. all demonstrate the characteristics of this brand.

Maserati was founded in 1914 and its name comes from a rich aroma, symbolizing nobility and luxury.

Since its inception, Maserati has been committed to creating cars with elegant appearance and excellent performance, which are especially popular among female consumers.

Maserati is known for its luxury, nobility and elegance, and its models are often seen as a symbol of successful people. With its own unique charm and loyal fans, it occupies an irreplaceable position in the hearts of consumers.

It’s just that the owner of this brand has changed several times for various reasons.

After Li Yunhai took over, most people didn't know that the brand had a new owner.

Therefore, Maserati's international sales have not declined, but have not increased either. In addition to maintaining the normal operation of the factory, it can also bring some profits to Li Yunhai.

Li Yunhai has always believed that the largest automobile market in the future will definitely be in the country.

Whoever can occupy the domestic automobile market will have the last laugh.

Sihai Group is currently developing mid- and low-end sedans.

Maserati is a luxury car brand, so there will be no conflict even if it is introduced.

If Li Yunhai wants to introduce Maserati into China, he must first create momentum.

He discussed with Chen Meilin and decided to place advertisements in major domestic media to promote Maserati.

Maserati is not a car brand designed specifically for women, but most of the consumers who like this brand are women. Half of the car owners of this brand are also women.

In this case, when choosing an advertising model, the first thing Li Yunhai thought of was to invite a female celebrity to shoot the commercial.

In the 1990s, there were many Chinese female stars, and they were truly shining stars.

Li Yunhai spent a lot of time thinking about who to choose to shoot the commercial.

The first person he thought of was Gong Li.

Gong Li and Li Yunhai have always worked together and her reputation is now on the rise. If we ask her to star in an advertisement, the publicity effect should not be bad.

But Li Yunhai felt that Gong Li's temperament was too domineering and did not match Maserati's temperament very well.

Chen Meilin made a suggestion: "Brother, Maserati cars are already popular among women. The appearance of the cars is very appealing to women. We don't need to invite female stars to endorse them. Do you really want to make this brand exclusively for women?"

Li Yunhai smiled and asked, "What do you mean?"

Chen Meilin said: "We can find a male star with good temperament to endorse it."

Li Yunhai pondered and said, "Male star? Which one?"

Chen Meilin said: "Andy! I think Andy's temperament is very suitable for Maserati. A successful person, elegant temperament, and CEO style. When Andy puts on a suit, he has this feeling."

Li Yunhai held his chin and smiled, "Now that you mention it, I think it's great! Hua Zi's temperament is indeed outstanding. He is not tall or fat, elegant and steady, and has the demeanor of a successful person."

Chen Meilin said: "Andy has a huge fan base in the mainland. It is perfect to have him as the spokesperson."

After the invention of VCD, film and television dramas from Hong Kong and Taiwan were popular in mainland China for a long time.

Hong Kong films have also become the most beautiful memories of this era.

The complete collections of movies by Andy Lau, Brother Long and Master Stephen Chow are the hottest sellers in the computer city.

Their movies are played all day and night in video halls on the streets and alleys.

Among these three male stars, Andy Lau's appearance and temperament are undoubtedly the most suitable for Maserati cars.

Li Yunhai smiled and said, "Meilin, your suggestion is not bad. Then we can ask Hua Zai to be the spokesperson. Can you contact his agent?"

Chen Meilin said: "This is easy. I will talk to Yuan Yongyi and ask her to help me contact Andy Lau. Endorsement does not require schedule, as long as the price is negotiable, he will definitely accept it. In addition to shooting commercials, he only needs to attend a few of our activities every year."

Li Yunhai said: "Then let you handle this matter. Finalize it as soon as possible! If Hua Zai is not willing, we can invite someone else. In fact, I think my brother is not bad either."

Chen Meilin smiled and said, "Of course it's great! I watch my brother's A Chinese Ghost Story every year. It's such a classic!"

Li Yunhai said: "So I said, you contact Hua Zai first, if he agrees, we will invite him, if he refuses, we will ask my brother to be the spokesperson."

Chen Meilin hummed twice.

She is now the manager of the marketing department of Sihai Group and has the greatest responsibility for marketing promotion.

Chen Meilin was also full of energy and wanted to make some achievements in Sihai Group.

As a result, the company has not produced a mass-produced car for such a long time, which makes her heroic efforts useless.

Now that Li Yunhai has introduced Maserati, Chen Meilin, the marketing manager, can finally come in handy.

Li Yunhai was very happy when her suggestion was recognized by him.

After the conversation, Chen Meilin returned to the office and called Yuan Yongyi.

When Anita Yuen heard about this, she agreed immediately and contacted Andy Lau's agent.

Maserati has a great reputation internationally and is a luxury car brand. As soon as Andy Lau's agent heard about it, he agreed to take the job.

Andy himself has no objection.

Celebrities can earn more money by taking on endorsements than by acting in movies, and they don’t have to work as hard.

Those stars, after becoming famous through acting, will take on endorsements.

Popular stars are overwhelmed with endorsements.

But many celebrities are also selective and will not accept endorsements from just anyone who asks them to.

They will examine the brand's reputation and image and only accept it if it's suitable.

With Li Yunhai's Sihai Group and the brand effect of Maserati, Andy Lau had no reason to refuse.

The two parties hit it off and discussed the details of the endorsement.

Andy Lau's film pay and endorsement fees are clearly marked with prices. If the price is lower than this, there is no need to negotiate.

Li Yunhai is also a generous person. Although Andy Lau's endorsement fee is sky-high in the mainland, he thinks Andy Lau's fame and reputation are worth the money.

Based on Li Yunhai's experience in two lives, until more than 20 years later, Andy Lau has always been active in the public eye and has an extremely good reputation. He has hardly ever been involved in any scandals or other things that would damage his reputation.

When brands look for spokespersons, they also consider the person’s character.

Some celebrities are suddenly banned because of something, and the products they endorse will also be affected.

This kind of thing is even more obvious in the Internet age.

Andy Lau is undoubtedly one of the most prestigious male stars with the least negative news.

After the two parties reached an agreement on the contract, Sihai Group introduced Maserati to domestic sales.

Hua Zai took time out to come to Xizhou to participate in the production of the commercial.

The advertisement does not need to be long. A few dozen seconds of advertisement is easy for a professional actor like Andy Lau to shoot. The creative idea of ​​this advertisement is not complicated either.

He will participate in the film as Andy Lau himself.

The content of the ad is as follows:

After Andy Lau's concert, he walked out of the stadium gate and walked elegantly and confidently towards his car, a Maserati sports car, under everyone's attention.

He held the door of the sports car with his hand, looked back handsomely, then got in the car and drove away.

The camera follows the car body.

This advertisement doesn't look like an advertisement, but rather like a behind-the-scenes clip of Andy Lau's concert.

The advertisement was the brainchild of Chen Meilin.

I have to say that Chen Meilin's brain is very flexible and useful.

Li Yunhai was very satisfied with this advertisement.

The commercial was filmed at the West State Coliseum.

You don’t have to spend any money to hire random actors.

Because people around heard that Andy was filming here, they all came to watch.

Both sides of the road were crowded with Andy Lau's fanatical fans.

Without any rehearsal and no need to arrange labor fees, these fans spontaneously held up banners and signs, and shouted Andy's name. The crazy scene was no less exciting than a concert.

The first shoot begins.

Andy, wearing a handsome and charming suit, walked out of the door calmly and confidently.

Parked outside the door is an equally handsome and charming Maserati sports car.

In order to facilitate filming, a convertible sports car was used.

The advertisement promotes the Maserati brand, and no matter which car is used, it drives sales of the entire brand.

As Andy Lau appeared on stage, all the fans at the scene screamed.

They waved the banners and signs in their hands crazily, which contained words of support for Andy Lau.

Andy walked to the side of the Maserati, the camera stopped and moved to the Maserati brand logo.

Then, Andy turned around handsomely and waved to his fans.

There was thunderous applause and constant cheers at the scene.

This effect is more realistic and more exciting than hiring people to act.

Andy opened the car door and got in casually.

The car started slowly.

The camera shifts to the car body logo again.

The streamlined front of the car and the unique trident logo give people an extraordinary visual impact.

The wind blows Andy's hair, making him look full of energy and vitality.

The first round of filming is over.

Li Yunhai was at the scene and saw the sample film.

He thinks this film is very good!
As expected of Andy, he can shoot a commercial perfectly in one go!

Chen Meilin took a look and said, "The effect is not very good. The sunlight is too strong! If it is shot at night, it will be more realistic. Because concerts are mostly held at night. The lighting and background can also be better."

Li Yunhai nodded in agreement, and discussed with Hua Zai and the advertising director to shoot another video in the evening to see the effect, and use the best one.

Andy Lau originally came here to shoot a commercial, and he prepared for three days to complete the filming of this commercial.

He said in a casual manner: "You are the boss, you have the final say. If you say yes, then it's good. If you say no, then I will reshoot it."

Li Yunhai likes Hua Zai's personality very much. He is not a big shot and speaks nicely.

In the evening, Li Yunhai treated Huazai to a banquet.

Andy doesn't drink alcohol, saying that he is afraid of affecting the quality of the evening's filming.

Li Yunhai expressed his deep gratitude for his professionalism and said, "Hua Zai, you really deserve to be our idol! You are very authentic in everything you do and do."

Andy smiled and said, "Boss Li, you are also my idol. I once dreamed of becoming a young billionaire like you. But unfortunately, no matter how hard I work or how many movies I make, I can't make as much money as you."

Li Yunhai laughed and said, "Hua Zai, you are too polite."

Hua Zai said: "I am in Hong Kong, and I see products produced by Sihai Group everywhere, including computers and mobile phones. The mobile phone I use is produced by you."

As he spoke, he took out his cell phone and showed it to Li Yunhai.

Li Yunhai smiled and said, "If I had known you were using our phone, I should have given you one."

Hua Zai smiled and said, "It's not too late to give it to me now! By the way, you don't produce mobile phones now, right?"

Li Yunhai said: "We are still producing mobile phones, but it is produced by Sanjiang Company."

Hua Zi was surprised and asked: "Sanjiang Company is also yours?"

Li Yunhai said: "It's mine. Have you heard of Sanjiang Company?"

Hua Zai said cheerfully: "Of course I have heard of it! Boss Li, you are amazing. You have run so many companies and they are all very successful!"

Li Yunhai smiled and said, "You are also very successful! You have acted in so many movies, and every one of them is good!"

Hua Zai asked: "Boss Li, have you seen my movie?"

Li Yunhai said: "I have read all your works."

Hua Zi asked in surprise: "What do you mean by complete collection? Which movie is it?"

Li Yunhai said: "It's all the movies you've made, put them together and package them together. That's called a complete collection."

Hua Zai asked puzzledly: "I have never published such a collection, where did you see it?"

Li Yunhai was stunned, then he understood and couldn't help laughing: "We bought it at the computer mall. It was probably copied."

He thought that Andy would be very angry after knowing this, but he just smiled and said, "They are promoting me! I can't blame them."

Li Yunhai said: "The main reason is that many of your movies have never been shown in our country. We want to watch the genuine version, but we have no support."

Hua Zi said: "I understand, I understand, I know what you mean."

Li Yunhai said: "My favorite drama is A Moment of Romance. You rode by on a motorcycle, looking so handsome. I will remember that scene for the rest of my life. Every time I think about it, I still think it was so handsome!"

The two of them got along better and better as they talked.

Li Yunhai regards Andy Lau as his idol.

Andy Lau also regards Li Yunhai as his idol.

When they talk to each other, they show special respect.

After dinner, Andy came to the shooting site and continued filming.

Something happened that surprised Li Yunhai and the others!

I saw countless people coming to the scene. Both sides of the road were filled with people, and even the middle of the road was crowded with people!

Andy Lau’s popularity is really too high!
Li Yunhai asked: "Will it affect the filming?"

Hua Zai smiled and said: "No! The more audiences there are, the better I will perform!" (End of this chapter)