Back to 84: Getting rich from collecting rubbish

Chapter 649 New brand, new operation

Although Shen Lin really wanted to take a vacation for himself, he only had two days for this vacation, and on the morning of the third day, he showed up at the Mishell Electronics Factory.

Although the Mishell Electronics Factory is located in Liyuan Village, most of its production capacity has been transferred to the Second Electronics Factory and the Hardware Machinery Factory.

Half an hour after Shen Lin entered the office, people from all parties who were going to report to Shen Lin came in a steady stream.

Although the main work has already been communicated by phone, some of the things said on the phone are not very clear. It is very necessary to report in person at this time.

Shen Lin listened to everyone's reports quietly, and was busy until after ten o'clock before it was considered to be over, and most of the work was done.

Just when he was about to take a break, Photon opened the door and walked in.Photon, who is now in charge of the transportation team, is much darker than a year ago, and his aura has become more straightforward and decisive.

"Brother, I have something that I want to report to you." Sitting in front of Shen Lin, Guangzi said seriously.

Shen Lin smiled at Guangzi and said, "Speak quickly if you have something to say, between us brothers, don't beat around the bush."

Photon said: "Brother, our transportation team, in addition to our own commodity transportation, now also has the purchase of rice shell electrical stores."

"Only these two pieces have taken up a lot of our transportation capacity. It is really powerless to deliver goods for others."

Photon hesitated at this point and said: "Besides, the profit of delivering goods for others only takes up a very small part of the profit of the transportation team. So I suggest that we can let this part of the business go first."

After hearing Photon's proposal, Shen Lin frowned subconsciously.

He knows that the reason why delivering goods for individuals is not very profitable at the moment is not only because the distance is shorter, but also because few people use this method.

But this trend is increasing. If you give up this business now, it will be very difficult to pick it up in the future.

"Photon, if our transportation capacity is not enough, we should find a way, and we must find a way, but it is impossible to give up personal business."

When Photon put forward this suggestion, he had already thought of many reasons, and he was even secretly proud of his own thinking logic, but he did not expect that when he was here with Shen Lin, he would actually get a blunt no-no answer .

Looking at the stern and unquestionable Shen Lin, Guangzi suddenly realized that he basically had no room to bargain with Boss Shen on this matter.

But he really didn't understand why Brother Shen insisted on this business that didn't make much money.

"Then I'll listen to you, but you have to think more about the problem of insufficient transport capacity. By the way, there are now many places that are bidding for intercity buses. Do you think we are entering intercity buses?"

Shen Lin knows that intercity buses have been making a lot of money recently.But here, there are many things involved.

So after pondering for a while, Shen Lin said: "Photon, let me think about this matter first, and I will give you an answer later."

Seeing that neither of his two proposals was fully accepted by Shen Lin, Guangzi felt a little anxious, but he still said, "Brother, then I will wait for your good news later."

As the photon left, Shen Lin frowned slightly. With the rapid development of the rice shell electric store, Shen Lin felt that the photon was a little impatient at this time.

And this impatience is not a good thing.

In Shen Lin's plan, the layout of the logistics industry is also crucial, which is the key he uses to communicate with Mishell Electronics and Mishell Electric's shopping malls.

And Shen Lin's plan for logistics is layout.You can make less money, but there must be no problems with the layout.I have to find time to have a good talk with Guangzi later.

"Master Shen, this time in the provincial capital, we basically defeated the enemy with one move, which immediately raised the popularity of Mishell Electric. There is no one in the surrounding cities who doesn't know the Mishell Electric store."

Cheng Zhenyuan walked in with a smile. He was wearing khaki overalls and looked very energetic.

Seeing Cheng Zhenyuan walking in, Shen Lin temporarily put away other thoughts.He smiled and said to Cheng Zhenyuan: "Director Cheng, I was looking for you. Is there any problem with the hardware machinery factory recently?"

"Director, after our rectification at the hardware machinery factory, everything is going well."

Speaking of this, Cheng Zhenyuan said: "Director, I am here this time because I have something to report to you."

While speaking, Cheng Zhenyuan had an extra hot water pot that didn't look too big. The workmanship of this pot was a bit rough, and in some places, it was even a little bumpy in Shen Lin's opinion.

"Director, this kind of miscellaneous electric kettle only costs 12 yuan." Cheng Zhenyuan put the electric kettle on the table and said, "Although this kind of product is not enough to threaten our Mike electric kettle, but I think Sooner or later they will become a thing."

"In the future, it is likely that our rice shells will occupy the high-end market, while these electric kettles of other brands will occupy the low-end market."

Shen Lin looked up and down this low-quality, flimsy kettle. It was very different from the kettle produced by Mike Electronics Factory, and Shen Lin's expression became serious.

This kind of miscellaneous brand hot water bottle can't affect the Mishell Electronics Factory now, or in other words, after a while, they still can't affect the Mishell Electronics Factory.

But the existence of these kettles will bring at least one negative impact that cannot be ignored: it will divert some potential customers of Mishell Electronics.

"What do you think should be done?" Shen Lin put the electric kettle on the table and asked with a smile.

Cheng Zhenyuan looked at Shen Lin with a smile on his face, spread his hands and said, "Director, I have nothing to do with this matter."

"After all, we can't lower the price, let alone lower our quality. This is equivalent to smashing our brand, but..."

Cheng Zhenyuan didn't go on, but Shen Lin understood what he meant.After pondering for a while, Shen Lin smiled and said, "We can't ignore this phenomenon!"

"Well, let's set up another brand, specializing in the production of low-end products."

At this point, Shen Lin pointed to the electric kettle and said, "Director Cheng, you are going to register a new trademark today. We will call this new product Chimi, and it will be a sub-brand of our rice shell."

"The positioning of this brand is low price and high cost performance, and the target customers are those who want to save money."

"Of course, in terms of styling and other aspects, it is higher than those shoddy products, and lower than our rice shells."

Hearing the brand positioning of Chimi, Cheng Zhenyuan stood up suddenly. He had a feeling that this brand would not only suppress those shoddy manufacturers, but also improve the positioning of Mihu.

If managed well, the sales of this product will also be booming.

Originally, when he came to Shen Lin this time, he just wanted to remind Shen Lin about this matter, but he didn't expect that Shen Lin actually came up with a solution.

"Okay, I'll do it right now."

(End of this chapter)