People in Hong Kong create super chaebols

With the target locked in place, Su Cheng could read the information much faster.

MG, Rover, Jaguar, MINI, Land Rover, Triumph, Land Rover, Leyland, Daimler, Austin Hurley, Morris, etc. Sioux City looked at them one by one.

The MG brand is relatively familiar to Sioux City, because in the 21st century, this brand will become China's domestic brand MG Motor.

As for Rover, Sioux City is also very familiar with it, because it has the same fate as MG and became part of China's domestic brands. In China, Rover Motors eventually evolved into Roewe Motors.

In 2005, Rover actually went bankrupt. At this time, Nanjing Automobile spent 5000 million pounds to acquire Rover's technology and sub-brand MG. The Rover name had already been bought by Ford, and it eventually went to Tata with Land Rover.

As for Jaguar, Land Rover, MINI, etc., they are almost all divided up by large automobile groups.

Even the British taxi brand Yinglun was acquired by Geely.

It can be said that the last glory of British cars is indeed now.

Su Cheng was watching and thinking, should he buy a luxury car brand or an ordinary car brand?
If it is a luxury car brand, it will definitely be difficult to promote. There are only so many rich people, and they cannot sell many cars in a year.

Sioux City specifically looked at the information about Rolls-Royce. Unfortunately, it is basically impossible for Rolls-Royce to be acquired because its symbol in the UK is too high. As a representative of British ultra-luxury cars, not even the British government will It will be allowed to be acquired by forces outside the homeland.

Of course, the current Rolls-Royce is also encountering difficulties. The company has not only been divided into two, but will even be acquired by a British defense company next year.

After reading the information about Rolls-Royce, Sioux City gave up on the brand directly.

Although he also wanted to buy this company for fun, he was not allowed to sell it, and Su Cheng had nothing to do.

However, by looking through the information obtained from Xiao Ai, Su Cheng discovered that in the 90s, BMW directly purchased the production rights of Rolls-Royce, which shows that at that time, even the British government had to let go of the production rights of Rolls-Royce. Rolls-Royce has the right to sell it to others. At that time, Sioux City can negotiate a cooperation with Rolls-Royce before BMW and see if it can acquire its production rights in advance.

Rolls-Royce, this is the luxury car dream of many men around the world. This brand is simply deeply rooted in the hearts of the people. Because of this, Su Cheng himself now uses Rolls-Royce because it is so comfortable. , and it is also a symbol of the automotive industry.

As for the Rover brand, it can be confirmed from the information that it cannot be bought, because it also represents a symbol in the UK. Even the Queen's car is a Rover car. This shows that it is in the minds of the British. , how important it is, it is unrealistic to think about it now.

In the past two years, when its own sales began to decline, Leyland Automobile Group had begun cooperation with Japan Motors to produce Honda's joint venture cars in the UK.

The sales of Honda cars around the world are already very good. With their low prices, they have quickly opened up markets around the world.

Japan started by manufacturing cheap cars. The cooperation between Leyland Automobile Group and the Japanese originally wanted to rise rapidly by manufacturing economical cars, but they did not expect that this approach caused them to lose the last trump card of British cars - -brand.

Su Cheng looked at the cooperation between Leland Automobile Group and Honda shown in the information and shook his head. Leland Automobile Group was ruined by his own death!

While reading the information, he was thinking about whether it would be better to directly enter luxury cars or start with ordinary cars. For luxury cars, you can obviously choose MG, Jaguar, Land Rover, etc., while for ordinary cars, you can choose Austin.

In addition, Sioux City also noticed that Austin not only produces ordinary cars, but also has a sub-brand to produce small sports cars. This sub-brand, called Elf, mainly produces small-displacement convertible sports cars, but it has now been discontinued. This brand is used in production. If you buy Austin, it will definitely include the Elf technology brand.

Austin is a good choice. Although I have never heard of this brand in Sioux City in my previous life, it does not mean that its technology is not strong. On the contrary, Austin is very famous in this era. It has been used for many years. It is world-famous for the production of economical cars. Unfortunately, due to the cheaper competition from Japanese cars, the sales of economical cars like Austin have continued to plummet.

Putting down the information, Su Cheng frowned, still unable to decide whether he should buy a luxury car brand or an ordinary sedan brand.

When he was about to pick up the tea in the cup and drink it, he found that the tea was already cold. So Su Cheng stood up and poured the tea in the cup into a bucket on the side. Then he poured a cup of hot tea from the teapot and drank a cup.

"Let's discuss it with Uncle Zhang." Su Cheng thought for a while and said in his heart.

So, he picked up the mobile phone beside him and dialed Zhang Qizheng's number directly.

"Boss, what's the matter?" Zhang Qizheng asked after answering the phone.

He also thought that Su Cheng was looking for him for other reasons, because in Zhang Qizheng's opinion, the boss would not be so quick to take advantage of this information.

After all, it hadn't been long since he had gone over to get the information.

However, what he didn't know was that Su Cheng had no intention of slowly studying this pile of information.

"Uncle Zhang, do you think that if I enter the automobile industry, should I enter the field of luxury cars directly or first enter the field of ordinary cars?" Su Cheng asked.

Zhang Qizheng, who was opposite him, obviously thought for a moment, and then asked after a while: "Then I don't know where your target market is, boss?"

"The target market? In the early stage, of course, our traditional sales areas including Xiangjiang, Haojiang, Wanwan, and Nanyang will be included. Later, when the mainland economy develops, we will then enter the mainland market." Su Cheng thought for a while and said.

As for the markets in Europe, America and Japan, Su City has not considered them at all for the time being.

After all, the sales of British car brands in Europe and the United States are not good. He does not think that after his acquisition, a brand will be able to sell well in these places.

As for the places mentioned by Su Cheng, he has strong sales channels. If he does it well, he can really make it happen.

"Since you, boss, have chosen to focus on these areas, I naturally suggest that you choose ordinary car brands. After all, in these places, you may not be able to sell many luxury cars a year. Like the Xiangjiang, Haojiang, Wanwan, and Nanyang you mentioned In markets such as other places, the total number of luxury cars that can be sold in a year is a few thousand, which is not bad, and there is also competition from luxury car brands from Europe and the United States.

But ordinary cars are different. With the effect of our Oracle and other brands, it is not difficult to enter an ordinary car brand into these markets. Although Japanese cars do occupy a large market now, there are also many people who can afford ordinary cars. , as long as we operate well, we may not be able to compete with them. "Zhang Qizheng gave his own suggestions. (End of chapter)