China Entertainment’s rescue plan is hard to come by

Chapter 1011 Miss Liu's Theory of Quantitative Change
On the second day after returning to the capital, Sun Yi finally got a rare rest.

There are no major issues at the company, and even if there were, Yang Fan could handle them.

The Spring Festival Gala is also in the program incubation period, and the studio upgrade and renovation is progressing well. It is expected to be fully completed in another half month.

So, since he, the company's CEO and the chief director of the Spring Festival Gala, had nothing to do, he decisively "took a break".

They shifted their focus back inward, paying attention to issues related to their marital life.

Sun Yi and Liu Yifei spent half the night discussing a minor disagreement about whether it was "you go first or I go first," and finally, Sun Yi voluntarily conceded defeat by handing over a small amount of money, which Liu Yifei accepted with equanimity.

It was already broad daylight, but the two of them were still fast asleep.

Suddenly, a cell phone rang urgently.

Although Miss Liu was a heavy sleeper, she was a light sleeper and was woken up immediately. Still half-asleep, she snuggled into Sun Yi's arms, pushing him away while complaining, "Who is it? So early. Annoying, answer the phone!"

Sun Yi slowly opened his eyes, reached for his phone on the bedside table, glanced at it briefly, and saw "Liu Xiaowei" on the screen. His mind cleared up a little.

The fact that the public relations minister contacted him urgently is most likely not a good thing.

He answered the call, his voice still sleepy: "Hello?"

"Brother, there's something I need to report to you. Uh!"

Liu Xiaowei's voice was filled with surprise, clearly not expecting Sun Yi to still be asleep at this hour. But since he had already made the call, there was nothing he could do but grit his teeth and continue.

"Sorry to bother you so early. Well, it's like this, the news that you and your wife went to Beihe Hope Primary School the day before yesterday has been reported by the media."

"It's been leaked? I remember we've always handled this very discreetly?"

Sun Yi was also a little confused. How could he be caught by the media just for going to a Hope Primary School to see the children?

These media outlets are really resourceful. I didn't see a single reporter at the scene that day. I don't know where they got their information from.

The news has been reported, but I'm not afraid of that, since it's charity work, which is a good thing. What I'm afraid of is that someone will deliberately stir up trouble and say that he and Liu Yifei are putting on a show, doing this on purpose.

If that's the case, then this matter deserves further investigation.

Sun Yi had this thought immediately, and couldn't help but frown.

Liu Xiaowei had clearly considered this as well, and proactively explained to Sun Yi, "It definitely wasn't done by our own people. Judging from the current form of reporting and the extent of the news's spread, this shouldn't have been premeditated; it's highly likely to be accidental."

As he spoke, he offered his own guess.

"It must be that someone in the local area saw you and your sister-in-law, took photos and videos from a distance, and uploaded them to the internet. Now, the hashtags #LiuYifeiTeachingInMountains# and #SunYiLiuYifeiDonatesToBuildElementarySchool# are trending on social media and are still climbing."

Hearing this analysis, Sun Yi's brows relaxed a little. As long as it wasn't a deliberate publicity stunt, it was fine.

The school was built at the foot of the mountain, with a small hill behind it. There were local villagers on the hill, and I happened to know him and Xiao Nizi, so I took photos and videos of them.

It was a collision.

What are the current media reactions?

Sun Yi rubbed his heart and asked again.

"Media comments are mixed, but the vast majority are positive. Netizens praise you and your sister-in-law as a 'breath of fresh air in the entertainment industry' and a 'positive energy couple.' However, there are also a few small groups of anti-fans spreading rumors that you are deliberately putting on a show. I have already arranged for a public opinion monitoring team to monitor this. As long as they dare to continue to expand the scope of the rumors or go further into personal attacks, we are prepared to take action."

Sun Yi nodded, feeling that Liu Xiaowei's handling of the situation was very appropriate; he neither overreacted nor ignored it.

"By the way, brother, several reporters have already called the company to schedule interviews, and a few other media outlets may have already arrived in Beihe. Moreover, the local media have also taken the initiative to report on it."

Sun Yi frowned again, thought for a moment, and instructed Liu Xiaowei, "Alright, I won't participate in the interview. You represent me and the company to issue a statement this afternoon. We'll acknowledge what needs to be acknowledged, but we don't need to over-publicize it. Also, we'll appeal to the media not to pay too much attention, so as not to affect the normal teaching at the school."

“Okay, but,” Liu Xiaowei on the other end of the phone nodded, then paused, “Brother, this matter concerns you and your wife, especially with the photos of your wife playing with the children. This kind of buzz might not be easy to quell.”

Sun Yi remained silent for a few seconds.

It seems this matter is indeed as Liu Xiaowei said, and it can't be suppressed.

If she hadn't been photographed, it would have been over. But once she was, considering her popularity in China and the recent topic of her being the chief director of the Spring Festival Gala, both of these are hot topics that the media can't afford to miss.

He knew that such positive news was a plus for an artist's image, but excessive exposure could backfire. More importantly, he didn't want those children to be dragged into the media storm.

But he really didn't have any good ideas about the media's actions, especially the local media; he couldn't just order them not to conduct interviews.

My only fear is that it will affect the children.

However, on the other hand, appropriate reporting can also draw more public attention to them.

"Try to guide them as much as possible."

"We emphasize that our original intention is to help children, not to put on a show. If the media insists on interviewing us, we can arrange one or two, but we must ensure that the children's personal information is not exposed and that the teaching is not disturbed."

"clear."

After hanging up the phone, Sun Yi opened Weibo's trending topics.

Sure enough, those two topics stood out on the trending topics list.

Although it hasn't made it into the top ten yet, the topic's popularity is clearly rising.

Clicking on it, the first item is several photos, including Liu Yifei squatting on the playground signing autographs for the children, him scattering fallen leaves on the roof of the dormitory building, and the children dancing around Liu Yifei. Basically, everything that needed to be photographed was captured.

The photos are taken very naturally, without any signs of being staged. Although they lack professional technique, they are very clear.

Sun Yi immediately recognized it as a specialized camera. While it wasn't up to the level of a professional journalist, it was at least at the level of an amateur photographer.

Did we run into some fellow hikers?
Sun Yi shook his head and gave a wry smile.

This matter is impossible to investigate.

Without thinking too much about it, he started scrolling down to read the comments from other netizens.

The comments section was also very consistent, with almost everyone expressing support.

"This is what a star should be like!"

"I'm so envious of these kids, they get to see a real-life Little Dragon Girl."

"Director Sun is so doting; he even accompanied Xixi on the trip."

"I heard that the primary school was fully funded by their foundation, from the school buildings to all kinds of supplies. This is true charity."

"Wow, does Sisi's charity foundation accept individual donations? I want to contribute too! Just thinking about doing charity with the fairy-like Sisi makes me so happy~~"

"The photos turned out quite well."

As Sun Yi was reading the bizarre comments from netizens, a voice suddenly reached his ears.

It's obvious that Miss Liu woke up and probably heard his entire phone conversation with Liu Xiaowei.

Sun Yi turned to look at her and asked curiously, "Aren't you worried?"

"worry about what?"

Liu Yifei tilted her head, looked at Sun Yi, and rested her head on his shoulder. "We didn't put on a show; we genuinely did a good deed. The children are happy, the school is built, and that's enough. As for what others say, let them say what they want."

She paused, then said, "However, we really can't let the media disturb the children. I'll have Zhang Xin contact Principal Li and remind him to be careful and protect the children's privacy."

Yo yo yo!
Sun Yi was quite surprised by how calmly she handled the situation.

"what?"

Liu Yifei pouted, expressing her indignation at Sun Yi's expression. "I thought..."

"What do you think?"

"Nothing, nothing."

Sun Yi chuckled, a surge of pride welling up within him.

Miss Liu may be a bit silly at times, but that's just her way of having fun, or perhaps she does it on purpose because of Sun Yi's presence. When it really matters, she can still fight; it just depends on whether she's willing to or not.

"By the way, Zhang Xin told me yesterday that you're flying to Paris this afternoon?"

Sun Yi asked.

"Yes, the Chanel Cruise collection needs my participation as their Asian ambassador."

Liu Yifei glanced at the time, realized it was still early, and promptly snuggled back into Sun Yi's arms, clinging to him like an octopus, saying, "I can still sleep for three more hours, let me sleep a little longer~"

Sun Yi smiled and gently shook his head.

That's a really fast switch.

"Let's sleep a little longer," he said, lying down beside her and pulling Liu Yifei into his arms. "Remember to text me when we get there."

"Okay~" Liu Yifei snuggled against his chest, closed her eyes, and prepared to take a nap.

Sun Yi also lay down.

He couldn't go with Xiao Nizi today; he had his own mission. The two would split up this afternoon: Xiao Nizi would fly abroad, while he would return to his hometown in Northeast China.

There's also a sketch comedy king from the Spring Festival Gala waiting for him to personally invite him.

Just as Sun Yi was thinking about it.

"Husband~"

"Um?"

"You didn't bring it last night, what if I... got pregnant?"

Upon hearing this, Sun Yi immediately opened his eyes. "No, it wasn't you who didn't want me to bring it?"

"That's not what I meant, I was just... a little curious."

At this moment, Miss Liu's eyes were wide open and sparkling as she looked at Sun Yi with a blushing face, and there was no trace of casualness left.

The two had tried intimate contact before, like on their wedding night, but each time Sun Yi had found a way to end things himself, unlike last night.
"Isn't that what you said you wanted?"

"I just want it~" Liu Yifei bit her lip, "Look, Wanhuai is already several months along, and my mom, my mom even asked me about it."

"Before, I was worried you weren't prepared. Now that you are, why are you scared again?"

"Who's scared? I said I'm just curious. Tell me, can you succeed on the first try?"

"What do you take me for? A sharpshooter? Besides, even if I'm incredibly accurate, I still have to consider your situation, whether it's during that period or not."

Liu Yifei puffed out her cheeks, actually did a serious calculation, and then said playfully, "It seems...not quite~"

"So it's not that easy. I think since we're prepared, we should just let things take their course and leave everything to fate. There's no need to worry too much."

Sun Yi preached.

"That's because you're not good enough. I saw online that some people can do it on their first try."

"I!!!"

"Hey, look how embarrassed and angry you are!"

Liu Yifei chuckled.

Sun Yi felt deeply insulted at that moment.

"Brother~ how about it?"

Sun Yi looked at her.

Liu Yifei bit her lip.

"How about we let quantitative change lead to qualitative change?"

At 5 p.m., Sun Yi's flight landed at Shengjing Taoxian Airport.

As he disembarked, he gently rubbed his lower back.

I've been on the plane for a while, and my lower back muscles are a bit tired.

I guess Miss Liu is probably sleeping on Little White right now.

After all, she had crossed the line, needed the trip more than I did, and was also quite exhausted.

Stepping out of the terminal, the November air in Northeast China already carried a biting chill. Sun Yi wrapped his coat tighter and climbed into the waiting car.

He was picked up by the general manager of Benshan Media, surnamed Wang, who was in his forties, slightly overweight, and had a very warm smile.

"Director Sun, you must be tired from your journey. Chairman Zhao was going to come and pick you up in person, but something came up at the company and he was a little late, so he asked me to come instead. We won't go to the company for a while; we'll go straight to Chairman Zhao's house. He has arranged a family dinner for you."

"Mr. Wang, you're too kind." Sun Yi shook hands with him. "It was I who was bothering you."

"No, no, please!"

The car drove into the city, and outside the window was a typical winter scene in Northeast China—bare tree branches, a slightly gray sky, and pedestrians bundled up tightly on the streets. Sun Yi looked at everything before him, but his mind was preoccupied with how to persuade the king of comedy sketches to return to the stage.

Zhao Benshan.

This name carries significant weight in the comedy world, especially on the Spring Festival Gala stage. From his first appearance on the Spring Festival Gala in 1990 to his last skit, "My Deskmate," in 2011, he practically became synonymous with New Year's Eve for twenty-one years.

However, since his absence in 2012 due to so-called "health" reasons, this king of sketch comedy has not appeared on the Spring Festival Gala stage for two consecutive years.

There is much speculation from the outside world. Some say he was "ostracized", some say he "retired after achieving his goals", and others say his body simply couldn't take it anymore.

Sun Yi knew that all these reasons were valid, so it wouldn't be easy for him to persuade this veteran tonight. However, since the veteran was willing to accept a visit from the director of the Spring Festival Gala at this time, it meant that things weren't without hope.

After driving for an hour, we arrived at an upscale villa area.

Just as we stopped in front of a grand and well-organized courtyard, the gate opened, and Zhao Benshan was already waiting there.

He looked thinner than he did on TV, wearing a dark blue Chinese-style cotton jacket, his hair was gray, but he was in good spirits. Upon seeing Sun Yi, he immediately grinned and greeted him with a broad smile.

"Brother Sun! Welcome, welcome! Oh my, the last time we met was at the 11 Spring Festival Gala. It's been almost two years since we last saw each other."

"Teacher Zhao, you're too kind."

Sun Yi quickly stepped forward and grasped Zhao Benshan's outstretched hands with both of them. "It was my fault as the younger generation. I should have come to visit you sooner."

"Don't mention it! There's no need for such formalities between us. I'm just glad you came today. Come in!"

"Okay, okay! Teacher Zhao, please go first."

"Hey, let's go!"

(End of this chapter)