China Entertainment’s rescue plan is hard to come by

Chapter 475 Proposal? It doesn’t count! 【-in-】

On the first day after Cannes, although Sun Yi and Liu Yifei had not returned to China yet, the domestic media had already detonated the news in advance.

"my country's famous director Sun Yi won the Palme d'Or for Best Screenplay and Best Film for his film "The Intouchables" at the 62nd Cannes International Film Festival that ended last night. With this double award, he became the biggest winner at this Cannes Film Festival. The winner is the second Chinese director to win this award since "Farewell My Concubine" directed by Chen Kaige in 1993."

This is CCTV's news broadcast. Although this is only a brief message of less than ten seconds, this is the second time that Sun Yi has been mentioned by CCTV within a year.

Significance.

Immediately afterwards, various mainstream media followed up with reports.

"The 62nd Cannes International Film Festival came to an end a few days ago. In the awards ceremony, the film "The Intouchables" directed by Sun Yi passed all the tests and won the head-to-head showdown with the talented Hollywood director Quentin Tarantino. He won the Best Screenplay Award and the Palme d'Or for Best Film in one fell swoop, becoming the second director to win two awards in a single competition in the past years of the Cannes Film Festival."

Moreover, these media outlets, as if they had been informed in advance, followed the footsteps of Yang Ma and conventionally removed the word "youth" from the front of Sun Yi's name. Even though he is really only in his twenties this year, he is considered to be two years younger anywhere. Character.

It can be said that a Cannes Palme d'Or allowed Sun Yi to reach a higher level again, making up for the stereotype that he had given the audience because he was too young.

The seniority in the circle has also risen a lot.

In the eyes of concerned people in the industry, their attitude towards Sun Yi has quietly changed.

But in this regard, because Sun Yi has not returned to China yet, no changes can be seen in a short time.

On the Internet, it also ushered in a big explosion. Netizens who followed the Cannes Film Festival were extremely excited and left comments one after another.

"It's too powerful."

"Sun Yi is awesome!!!"

"I, Uchiha Liu Neng, would like to call you the strongest~"

In fact, it’s no wonder that netizens are excited. It’s been so long since Chinese-language films won world-class awards. It’s been so long that a generation has passed.

Every day we catch some Asian, Pacific, European, International, etc. foreign awards with names that start with very loud names, so we can publicize and brag hard.

As everyone knows, netizens checked.

Damn it.

It is held for the first time this year.

Like a special offer.

It looks high-end, but actually it doesn’t stand up to scrutiny.

How to put this matter, it is really disappointing.

In fact, Chinese-language films have already gone downhill after their fifth-generation directors briefly amazed the world in the 1990s.

Get to the root of it.

People are all suffering from aesthetic fatigue.

Just like Uncle Jiu made zombie-themed movies popular, but within a week Hong Kong released hundreds of junk movies about Maoshan Taoist priests fighting zombies.

In the 1990s, the fifth-generation directors went to the three major film festivals to stir up troubles, which was like a guiding light and opened up the thinking of domestic directors.

I feel that as long as the subject matter is "changing times, struggle, confusion, and darkness" and the lens focuses on the dark side of society and marginalized characters, then you can go to the three major film festivals with dignity.

This is indeed the case.

Europeans were indeed amazed at first.

But the reasons behind it are varied.

Exploration under different ideologies, curiosity about the mysteries of China, and, to put it more darkly, the deep-seated Western camp’s fabricated appeals to the Eastern powers.

It can be said that the works of certain directors in the 1990s have contributed a lot to Westerners' prejudice against China.

Not doing something dark in the movie would be like feeling sick.

But no one has ever thought that when people across the country are working hard to build a better life and build their homes, are the 2B stuff they take photos for art or personal selfishness?

As a result, it failed to pass the review and was not allowed to be published in China. After it was banned, they said they restricted art and suppressed creative freedom.

Even I am not ashamed but proud of it.

Everyone is competing with each other there.

Brother, I heard that one of your movies was banned this year? Dude, I got two movies banned.

Oh, then you are awesome. Hey, one of my brothers has had three movies banned.

Come and get acquainted, let’s go one by one!

~~

This group of people, just like Mianbei today, is simply a collection of selfish interests.

When they go, they do it quietly, and when they come back, they package themselves as "victims."

I was fooled, cheated, and arrested.

Pooh.

There are so many people, I dare not say absolutely, at least 80% of them went there on their own initiative, just for the so-called "generous benefits", and even took the lead and passed the blame to the local uncle in charge of border defense.

So damn dirty.

Let's see if it's the same. What's the difference between this kind of thing and the behavior of a traitor?

That is to say, the harmonious society has saved them now, otherwise they would have been left with nothing but peanuts.

Coming back to this, Europeans are not stupid either.

I am not a piece of wool, so I can't be picked up by people like you.

Besides, I have completed all the stage KPIs and the results are great, so I don’t need you anymore.

Therefore, after carving up the cake of this wave of changing times, Chinese-language films have indeed begun to decline in Europe since the turn of the millennium.

It has been more than ten years now, and although there are occasional splashes, they are not important awards.

This is why netizens were really excited when they first heard that Sun Yi had won the award, or two awards in one. At the same time, they began to pay attention to when the movie would be released.

"Has any expert seen the movie? How was it?"

"When will "The Intouchables" be released in China? I really want to see it."

"According to common sense, it must be one month later, maybe two months."

"Oh, it's a bit urgent."

Of course, among the many reviews, there are not without doubts.

"What is the theme and content of Sun Yi's film? It won't be the same old art film."

"I'll wipe it, don't scare me, I don't want to see this--!"

"It was taken by Sun Yi, so it shouldn't be possible~~~"

It’s no wonder that movie fans don’t have much confidence. They treat Chinese-language movies just like fans treated the national football team in the early 20th century.

From being full of confidence at the beginning, to having expectations, then lowering it a bit, thinking that there is still a chance, and finally just failing, destroying it, I'm tired.

Count forward.     Last year, the 61st Cannes Film Festival failed to win any prizes.

The same is true for the 60th and 59th classes.

In the 58th session, Wang Xiaoshuai's film "Green Red" was recognized by the jury and received a consolation jury award.

But if you take a closer look, what he talks about is the same old thing.

Parents with stubborn feudal ideas stifled their daughter's dreams and persecuted their daughter Qinghong's love affair with her lover Xiaogen, causing the two to separate. Then Qinghong rebelled against her parents, leaving behind a tragic tragedy.

The shooting technique is still gloomy, dark and obscure...

how do you feel?

Is it still the same smell?

Remove the modern background and put it in the background of the Republic of China. If you say it sounds good, it is a family story about the conflicts between family elders and heirs, but if it sounds bad, it is a simplified modern version of "Raise the Red Lantern".

Nothing new.

Just when netizens were talking about it, Sun Yi took Liu Yifei and Starry Sky staff back to China in a low-key manner.

At this time, Sun Yi had a better memory and arranged for people from the company to notify the airport in advance. At the same time, the company also sent many people to maintain order on site.

Sometimes, some people really don’t mean to be big names, but insist on having a circle of people around them. Their influence is here. Just the presence of reporters covering them will affect the public relations order.

Not to mention there are fans and fans.

Sun Yi and Liu Yifei did not accept interviews at the airport. They simply expressed their gratitude to the fans who came to pick them up, and then left in a hurry.

As soon as the two of them arrived home and before they had any rest, Sun Yi received a call from Director Han. This time it was no longer relayed by Wang Bo, but from Director Han himself.

Just for the release of "The Intouchables".

He had no choice but to explain it clearly on the phone, so Sun Yi had no choice but to go to China Film Academy.

"Third Master, no one is like you, and neither are the donkeys in the production team. I just got off the plane at noon."

"Hey, you think I'm willing. It's not for your sake. I, the dignified chairman of China Film Group, keep making reservations for you. You'd better not be in a hurry and don't take advantage of this wave of Palme d'Or. Hurry up and release it as soon as possible. Why don't you wait until the limelight has passed before promoting it again? I think you are like a dog biting Lu Dongbin, and you don't know the heart of a good person." Han Sanping feigned anger.

"No, no, thank you Third Master for cultivating me."

Sun Yi stood up with a smile, pretending to be attentive and picked up the kettle in the office. He didn't blame Han Sanping for not drinking the tea in his cup, so he poured it for him and refilled it.

"Oh, you are the new Cannes Palme d'Or director, you can't stand it."

Seeing Sun Yi's behavior, Han Sanping also acted in cooperation.

"Third Master, you can bear it, and I will need you to take care of me more in the future."

Han Sanping waved his hand and said frankly to Sun Yi: "Nowadays, it's hard to talk about taking care of him or not. I just hope that you will make more good films in the future and make more contributions to Chinese films."

"Don't worry, Third Master, it's necessary."

"Let's get down to business. When do you want to release "The Intouchables"? Do you have any ideas?"

Sun Yi took a sip of tea, thought for a moment, and said in deep thought:

"In addition to the overseas distribution of this film in East Asia, I handed it over to Harvey Weinstein Pictures. I want to try a simultaneous global release of this film. The operation period he gave me is one month, which means Probably around the beginning of July."

What Sun Yi said about simultaneous global release does not mean that it will be released in all countries on this day. It is just that the date of the big launch is close. There are three purposes in doing so.

One is to exercise Starry Sky’s distribution capabilities.

The second is to make reasonable use of publicity resources. After all, each country is released at the same time, and the reputation of the movie can spread quickly and influence each other.

As for the third point, it is to prevent the spread of piracy.

Han Sanping scratched his head, pondered for a moment, and replied: "Distribution is easy to handle. China Film Group has the resources in East Asia. You, Xingkong, can come with us. As for this schedule, it is a bit difficult to get it."

"Third Master, how do you say this?"

"June 6 is the release date of "Transformers 24". If you watch it in early July, it will probably be detrimental to the box office."

Sun Yi also frowned when he heard this. He had really considered "Transformers 2".

As the second part of the "Transformers" series, given the success of the first part, as long as the director is not mentally retarded, it probably won't fail.

Moreover, his family knows his own affairs. As a warm art film, his "The Intouchables" cannot be compared to such a Hollywood special effects blockbuster. In early July, the discussion with Harvey was already considering the operation time and publicity resources. This is the most reasonable time period.

After all, the official release date of "Transformers 2" in North America is June 6th, and no other overseas release date exceeds the 12th. This leaves him 15 days to maximize the box office impact. lowest.

But he never expected that the movie would be released in China on the 24th.

The Chinese film market is Sun Yi's basic market. Although the overall volume is not very large at present, it is something he needs to strive for, but he only has ten days in China.

To be honest, this was the time when "Transformers 2" was at its most vigorous, and the box office potential had not yet been fully released, so he had no confidence at all.

This matter is really not easy to handle.

There was silence in the office for a while.

"Well, you don't have to worry about it. Just decide on the publicity opportunity at the beginning of July."

Han Sanping's sudden words shocked Sun Yi. He turned to Director Han and asked quickly: "Director Han, what do you mean?"

Han Sanping waved his hand and said loudly, like a gangster, "Just give it a week ahead of schedule."

"That's not good?"

"What's good? This is our Chinese territory. If I say adjust the schedule, you have to adjust the schedule, unless they don't want to make this money."

Domineering

The next day, Starry Sky held a press conference for the release of the movie "The Untouchables", and the global release date was set in just one month.

The first Saturday in July.

At the press conference, reporters also asked many questions about the Cannes Film Festival.

At the end of the show, a reporter asked Liu Yifei a question that everyone was concerned about.

"Yifei, I heard that at the award ceremony, Director Sun Yi proposed to you in public. Is that true?"

In front of all the reporters, Liu Yifei smiled brightly and did not answer directly. Instead, she asked the reporters: "Do you think that is a proposal?" Then she glanced at Sun Yi beside her, curled her lips and continued: "Anyway, I I don’t think it counts.”

Listening to Liu Yifei's answer, the reporters were extremely happy.

Otherwise, she likes to interview the fairy sister, dare she say it.

Didn’t this topic come up instantly?

Change of sentiment? dissatisfied? Cheating? A third party intervened? Turns out they are long-lost siblings? ? ?

Sun Yi's expression at this time was also wonderful.

Is the bullshit syndrome happening again?

Your dad agreed.

Why doesn't it count?

I’ll just let you buy a few pairs of stockings, that’s all!

No big deal, just don’t tear it up

　I'll try to add another chapter later.

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(End of this chapter)