China Entertainment’s rescue plan is hard to come by

Chapter 617 The second promotion, release another single [please vote]

Sun Yi has made plans for the promotion of "Pacific Rim" in North America.

The main focus of publicity is placed on Liu Yifei.

It's not that Sun Yi is lazy, but that he is really not as influential as Liu Yifei among the vast number of movie fans in North America.

Even though he has won many awards in China and even Asia, including the Cannes Film Festival, in North America, ordinary movie fans don't care about this.

They are just like the elites in Hollywood, they don't pay attention to anything except Oscars.

The only things Sun Yi can promote are the suspense-themed "Shelter" and the heartwarming movie "Untouchable".

Don't forget that these two movies have grossed hundreds of millions of dollars in box office in North America, but don't forget, this is Hollywood.

Every year, there are many movies with a single box office of 2 million or 3 million, and even those that do not exceed 4 million are not considered blockbusters.

Sun Yi's two movies have only affected a small group of Chinese Americans and movie fans who are keen on related themes.

Just look at James Wan.

He has focused on horror films in Hollywood for many years and has often achieved good results. However, it was not until he successfully directed the "Fast and Furious" series and the superhero movie "Aquaman" and achieved success that he was dubbed a great director. , has wide influence in Hollywood and fans who are passionate about his movies.

Therefore, with Sun Yi's current performance, he is still not qualified to create an explosive publicity effect for "Pacific Rim".

But Liu Yifei is different. After all, she is an actor standing in the front stage, or now she can also add a singer.

Her audience is obviously much larger than that of Sun Yi.

Coupled with the fact that "Inception" just ended its screening not long ago, North American movie fans still have a good impression of her.

While the popularity has not disappeared, using Liu Yifei as the core promotional selling point can obviously achieve twice the result with half the effort.

Liu Yifei is still very happy to be able to help the company, or help Sun Yi's movie.

She felt that she had finally proven her worth and could support her brother in her career instead of being fed by him all the time.

In fact, in a relationship, it is very dangerous for one party to have such thoughts. It is easy to worry about gains and losses and cause emotional imbalance. But Liu Yifei really thought this way before.

Although she looks carefree on the outside, her strength is still there.

Even if Sun Yi told her more than once that the two of them were together now and should not be separated from each other, there was no need for her to be so tired.

But she still retained this idea.

On the surface, he was laughing and nodding in agreement, or he was fooling him by asking for a kiss or a hug, but in fact he was still making up his mind, trying to find ways to improve himself.

I'm not afraid that Sun Yi will find out and force him to spank me.

Now, she finally got her wish.

After several days of promotional activities, many foreign movie fans have come to her for autographs and photos, holding up her posters and shouting her name - Crystal.

This was treatment she had never had before in North America.

"Brother, I didn't expect a trailer to have such a good publicity effect. I feel like there are so many more fans of mine at the scene."

After a publicity road show, Liu Yifei excitedly preached to Sun Yi.

Sun Yi rubbed his nose and smiled bitterly, "It's not the effect of the trailer, but it's more of your song."

"what!?"

Liu Yifei stared, a little confused.

I have to admit that music converts fans much faster than film and television works. Even if it is a popular movie or TV series, the speed at which it spreads must be measured in weeks or even months. After all, it takes time for people to watch it. .

But music is different. It only takes a few minutes to listen to a popular song, but it only takes a day or even half a day to become popular.

Regarding the promotion plan of "Round the World" in North America, Sun Yi found a professional Hollywood survey and statistics company to analyze and compile statistics on the promotion effects at any time.

A large-screen trailer in Times Square in New York has indeed greatly increased the popularity of the movie "Pacific Rim" and raised the expectations of movie fans a lot.

But Xiao Nizi's fan attraction is obviously more about music, which accounts for more than 70% of the new fans.

Sun Yi had not thought of this in his previous plan.

When I was making the trailer, I wanted to combine the battle plot in the movie with a combustible song. It shouldn't be too difficult, but it should suit Liu Yifei's voice so that she could sing it perfectly.

At that time, Sun Yi immediately thought of the song "Walk Thru Fire"

Whether it's melody or rhythm, including the difficulty of singing, everything is consistent.

The Chinese can be roughly translated as "Walking through mountains of swords and seas of fire". It is an electronic music that goes through pain and is reborn. Only when you have no extravagant expectations, maybe hope will come to you.

The lyrics of the whole song don't have much depth, but instead make people feel extremely sincere. The melody is beautiful and the rhythm is brisk, which represents courage and determination. The two merge into one.

The first time Liu Yifei sang this song in the recording studio, she loved it.

She doesn't have any high pursuit of music, she just likes to sing, so she doesn't mind at all this kind of electronic music similar to online songs.

On the contrary, the gentle confession in the lyrics made her imagine when she was singing that when Sun Yi suffered a major setback and was helpless, she, as a lover, would always be by his side, emotionally comforting and pouring out her love. , gave him unlimited support, and told him that he was willing to stay with him and tide over the difficulties together.

Therefore, she gave the entire song a very powerful emotional rendering.

While listening to the song, fans seemed to hear her inner voice and met this beautiful girl who was optimistic, kind, brave and determined.

As soon as the trailer went online, it spread quickly, and what became even more popular was the song, which even went so far as to feed the movie.

The publicity elites who made the plan were shocked. They did not expect this effect at all.

Even though Sun Yi had expected this song, he never expected that it would become so popular after Xiao Nizi sang it, not to mention that a producer from Warner Records made a special call yesterday. , asked Liu Yifei whether her music contract was still there and whether she had any intention to join Warner Records.

"Then, do you want me to post another song?"

Liu Yifei bit her lip and looked at Sun Yi expectantly.

"Why, don't you think that dance is a bit embarrassing?"

"I hate you~"

When Sun Yi mentioned this, Liu Yifei punched him twice with a look of shame and anger.

"Now, now, I think he's quite handsome."

"Haha, okay, I'll listen to you. Since you like it so much, then post another song."

"What do you mean I like it? It's not just for movie promotion."

"Yes, yes, my daughter-in-law has made great sacrifices for the promotion of the movie."

"Humph!"

Seeing Xiao Nizi's arrogant expression, Sun Yi felt funny in his heart.

When I was recording songs in China before, Xiao Nizi sang very happily, and she still had some unfinished thoughts.

To be honest, she prefers English songs to Chinese songs.

After all, she is not a first-class singer, and her singing skills are now at the level of a pop singer. She cannot sing difficult songs at all. There are many great Chinese singers in the country, and it is easy for people to discover her singing skills if they are not careful. English songs are different. Although there are problems with singing skills, there are natural language barriers, and many people in China cannot say much.

In her own words, that is.
"People also want to save face."

Therefore, with this "Walk Thru Fire", she thought about squeezing another song out of Sun Yi, and then she really put her practice into practice and squeezed it out for several days in a row.

Sun Yi was completely convinced.

Once upon a time, he never thought that one day he would be raped by a bully.

The little daughter-in-law who was still a gentle and gentle girl when she got home immediately turned into a irritating little goblin as soon as she stopped singing.

It was also thanks to the fact that Xiao Nizi didn't know much in this area. The only things she learned were reluctantly learned under Sun Yi's instigation. Otherwise, she would have to use props if she couldn't do it well.

However, just by herself, Xiao Nizi is already enough to make people want to be here, not to mention her red lips and white teeth, green jade fingers, slender legs, slender feet, and other things.

Sun Yi had a song in his heart, but he just didn't say it.

Xiao Nizi volunteered her life, it was a once-in-a-lifetime opportunity.

After all, he had to experience it all before finally releasing the song, which was specially paired with a passionate and bold dance in the music video.

It was this dance that made Xiao Nizi frightened for a moment.

I don’t have any other ideas, mainly because I’m embarrassed to jump.

She's not the kind of person who wears revealing, provocative clothes. She's just embarrassed anyway.

So much so that the song has been recorded in China a long time ago, but the MV has never been filmed.

Now seeing that her songs are so popular in North America, Liu Yifei finally wants to break through and release this song.

In fact, when she talked about jumping, she was still a little excited in her heart, and the little devil in her heart was finally released.

Sun Yi had noticed it a long time ago, otherwise he wouldn't have chosen this song with such a dance.

Ever since Liu Yifei joined Xingkong, or even earlier when the two confirmed their relationship, he had made future career plans for Xiao Nizi.

Frankly speaking, there was nothing wrong with the international actress route that Aunt Liu set for her, but the fault was that she went too eagerly, and at the same time, the relevant resources were far from keeping up.

As for resources, there is no problem for Sun Yi. They just need to be developed bit by bit.

He later discussed with Xiao Nizi to use the domestic market as his base, consolidate his position in the industry, and then develop internationally.

Among them, Hollywood is the top priority.

For "outsiders" like Liu Yifei, it is still very difficult to gain a reputation in Hollywood.

After all, she is still a native Chinese with yellow skin, black eyes, and black hair. Naturally, she is not accepted by mainstream whites and blacks in North America.

My skin should be considered fair, but genetically speaking I still have yellow skin.

What's more, she has now given up her American "citizenship". The only advantage she has left is that she has no barriers to communication and has lived there.

Not to mention, Europeans and Americans think that Chinese people are born with face blindness.

Of course, we see them the same way.

A white or black person may be remembered by North American audiences in a single role.

But she is not good at it. She may need to adopt a two-pronged approach, through several memorable characters and many songs that are popular and even global hits, in order to be well-known to the North American people.

Under such circumstances, it is basically impossible to gain a foothold in North America with a single identity as a singer or actor, unless it operates for a long time and uses a large number of excellent works to push and leverage North America bit by bit. circle.

But in this way, it will take too long, and Sun Yi is not willing to waste so many excellent resources. It’s not that he can’t bear it, but that Hollywood is just transitioning. When the domestic market develops, it will still have to use the domestic market as the basis. central.

Isn’t it good to leave good projects and good works to domestic fans and movie fans?
Why use it to pave the way in the United States?

Liu Yifei also agreed with his idea, so the two prepared to walk on two legs.

On the one hand, in terms of music, she first tried to release a single to increase her popularity. On the other hand, through Sun Yi or other connections, she played an important supporting role in a major Hollywood production, so that North American movie fans would remember her.

After gaining a certain degree of popularity and relevant influence, Sun Yi directly launched two blockbuster movies, which directly opened up the entire situation.

And this time the promotion of "Pacific Rim" is a good opportunity.

Following the popularity left over from "Inception" and the movie's trailer, Sun Yi was ready to strike while the iron was hot and release a single for Xiao Nizi.

Add another fire to this wave of publicity.

Shooting a song's music video is not complicated, not to mention that it was shot by Sun Yi, a Cannes-level director. The temporary preparations and formal shooting only took two days in total.

There is also one day that Xiao Nizi uses specifically to contact dance.

Those with dancing skills are quick to get started, but in Sun Yi's opinion, it was Xiao Nizi's certain attributes that he deliberately inspired.

"How is it, how does it feel?"

After the last shot was taken, Sun Yi asked Liu Yifei with a smirk on his face.

Xiao Nizi's chest rose and fell slightly, and she rolled her eyes at Sun Yi with a blushing face. It was obvious that she was still a little embarrassed at this moment.

"Would you like to see the effect?" Sun Yi encouraged.

Liu Yifei bit her lip and thought for a moment, then nodded quickly.

It was as if she was afraid that others would not see her eagerness.

Looking at her new look on the screen and her unique dancing posture, Liu Yifei's heart felt like a deer bumping around, and she actually felt her heart beating.

"Okay. He's so handsome~"

Since there is only one new single, it is not an official album or even an EP, so Sun Yi did not choose to release it on a physical DVD, but planned to release it on an online streaming platform.

At the same time, Xiao Nizi’s song is not to make a lot of money, but to consolidate her popularity and expand publicity and promotion.

Singing has never been her main occupation.

Therefore, Sun Yi directly arranged for Liu Yifei to sign with Warner Records.

After all, he doesn't have much musical promotion resources here in the United States.

As for Warner, he has dealt with it more or less. Although it is Warner Pictures, it belongs to the same Warner group after all. With this kind of relationship, he will not be cheated.

Warner Records is looking for money, and he is looking for fame. It's a win-win situation.

Of course, with Xiao Nizi's current qualifications, it is definitely not a demanding appointment with a new artist, but a normal appointment with a singer, and the related interests such as copyright and profit sharing are also guaranteed.

In this way, Xiao Nizi's first solo single in North America was officially released online four days after the trailer for "Pacific Rim" was released.

Warner Records used their channels and platforms to create a lot of momentum for this song.

They also know that through Sun Yi's film promotion, the two can completely complement each other and achieve the effect of 1+1 greater than 2.

Things turned out exactly as Sun Yi expected. The influence this song brought to Xiao Nizi in North America exceeded the sum of all previous publicity.

(End of this chapter)