China Entertainment’s rescue plan is hard to come by

Chapter 646: No mediocre players, fierce competition

On October 10, the 16th Popular Film Hundred Flowers Awards ceremony was officially held at Jiangyin International Convention and Exhibition Center.

The ceremony was scheduled to begin at 6 p.m.

Sun Yi and Liu Yifei's hotel was just opposite the convention and exhibition center. Even if they walked there, it would only take 20 minutes at most, so they were not in a hurry.

Of course, the word "walking" is just an analogy, indicating that the straight-line distance between the hotel and the award ceremony venue is short, just like the two of them took a walk last night and walked there leisurely.

If you leave at night, you still have to take a car, even if it requires going around the entire Yushan Lake Park.

Otherwise, if two people, one in a suit and the other in a dress, walked in the park, even if they were celebrities, it would be a bit too conspicuous.

If they met some old men and women who didn't pay attention to the entertainment industry, they would probably think they were crazy.

Speaking of dresses, Liu Yifei's choice today was very appropriate.

If you are attending the Hundred Flowers Film Festival, then wear a Hundred Flowers dress.

The light pink low-cut shoulder-length evening dress has a lace texture. Sparkling diamonds replace the waistline of the dress, running all the way down from Liu Yifei's chest to her waist, showing off her graceful figure to the fullest.

The flower feathers on both sides of the dress look like a pair of wings, giving people the feeling of a fairy descending to earth.

Liu Yifei tied her hair up today and made a bun similar to a princess's mane, revealing her fair and slender neck, which made people want to take a bite.

"How about it?"

After Liu Yifei dressed up, she ran to Sun Yi to show off.

"Not bad, very beautiful, but your bun is a little bit..."

"What happened?"

"It makes me look big."

"what!"

Liu Yifei held her cheeks with horror in her hands and immediately went to the mirror, looking left and right.

The more I looked at it, the more I felt that my little face seemed to have really grown bigger, just as Sun Yi said.

In addition, because she had dinner so late last night, Liu Yifei subconsciously felt that she had really gained a few pounds.

She pursed her lips in front of the mirror, looking aggrieved, as if she was about to cry in the next second.

It was not until he heard Sun Yi's "hehe" laughter behind him that he reacted.

Looking back and glaring.

"Is it big or not??!!"

Liu Yifei looked at Sun Yi's laughing face, stomped her feet hard and asked anxiously.

Which one are you asking?
A scene that is not suitable for children suddenly flashed through Sun Yi's mind, and his eyes subconsciously moved over there.

The two were standing face to face, so how could Sun Yi's gaze escape Liu Yifei's eyes.

She lowered her head slightly, her pretty face instantly turned red, she was so angry that she didn't know whether to laugh or cry. She raised her hand to cover her chest and blamed in a coquettish and angry tone:

"Oh~ I didn't ask you that~"

"where?"

"Breasts! No, oh no, I'm so pissed. I meant face."

"Oh that's not big."

"Didn't you lie to me?"

"No, really. It's just that you suddenly changed your hairstyle and combed your hair up, which gave people the illusion that your face looked bigger, but it's not the case."

"Humph~"

Liu Yifei snorted, turned around to look in the mirror, and even pulled her face in a very cute way. Only then did she feel relieved.

Speaking of today's hairstyle, it wasn't actually something she wanted to change.

Mainly to cooperate with the brand, the recent "Pacific Rim" made her famous in North America and even the world. Many fans from all over the world saw this female star who is full of oriental beauty for the first time.

As Liu Yifei's popularity is no longer limited to China and Asia, the top luxury brands have responded fastest and have come to her seeking cooperation.

It was discovered that Liu Yifei's perfumes and clothing had been acquired by Chanel, and her watches had been signed to Tissot. The remaining brands were fighting hard for endorsements of other products.

Among them, Burberry responded the fastest and even took a different approach, adopting the strategy of getting on the bus first and buying the ticket later.

This aristocratic brand from Britain immediately put aside its so-called pride and sent over its flagship top-grade jewelry without even discussing the endorsement terms in detail.

I hope Liu Yifei can wear it when she attends the Hundred Flowers Film Festival and feel the charm and sincerity from Burberry.

The complete set of Ocean Heart series worth tens of millions, including necklaces, earrings, bracelets and rings, was directly airlifted here and was just delivered to the hotel in the morning under the escort of a group of security personnel.

In order to best highlight the jewels, especially the necklace and earrings with the Heart of the Ocean top blue diamond, she had to tie her hair up.

When Liu Yifei was ready, and finally put on the whole set of jewelry and came in front of Sun Yi again, his heart almost skipped a beat.

Jewelry can enhance beauty, and beauty can also enhance jewelry.

At this moment, Liu Yifei, with her dazzling jewelry, fair skin, watery eyes, and a faint smile on her lips, is simply stunning.

What does it mean to compare the West Lake to Xi Shi? She is always beautiful with either heavy or light makeup.

This is the situation of Sissi right now.

"Have you seen enough?"

“I can never get enough of it.”

"It's time to go~"

Liu Yifei raised the corner of her mouth and habitually helped Sun Yi adjust his suit. Then she looked him up and down, and after she was satisfied, she took his arm and walked out of the room.

When the two arrived at the red carpet waiting area, there was less than half an hour left before the red carpet ceremony was to begin.

As soon as Liu Yifei got out of the car, she caused crazy screams from fans at the scene, and reporters on the scene also turned their cameras to her.

There was a burst of flashbulbs.

After briefly greeting the fans on the sidelines, the two walked into the waiting area hall.

The scene was already bustling with people. Men were wearing suits and women were wearing evening gowns. Everywhere you looked, there were handsome men and beautiful women.

Unlike a few years ago when Sun Yi was a little unknown when he participated in the Hundred Flowers Awards as a newcomer, this time, as soon as he entered the venue, he immediately became the focus of the entire scene. Countless pairs of eyes were cast towards him with enthusiasm, jealousy, or concern.

Many people even walked directly towards him and Liu Yifei.

They lined up one by one and greeted each other as if in an inspection.

"Director Sun, Yifei." "Director Sun Yi, Miss Liu." "Mr. Sun, Miss Liu."

Su Qi used her previous connections in Cannes to give both of them a hug.

She came today with the crew of "If You Are the One" directed by Feng Xiaogang.

Yes, it is "If You Are the One" instead of "Aftershock".

There is one bad thing about China's Hundred Flowers and Golden Rooster Awards. In order to prevent the two awards from competing with each other, they have been changed to be evaluated every two years, and they are staggered. This year it is the Hundred Flowers, and next year it will be the Golden Rooster's turn.

In two years, based on the volume of films produced by the Chinese film and television industry in the past, there will be no problem at all.

However, in the past two years, with the overall prosperity of the Chinese film market, especially the emergence of excellent films represented by Starry Sky, the drawbacks of the two major awards being evaluated every two years have been fully exposed.

First, the topic has lost its timeliness. For example, for a movie released a year ago, for movie fans, if not almost forgotten, they can hardly remember many details.

Second, many equally excellent films did not have the opportunity to participate in the competition.

After all, when the time period is extended to two years, the number of excellent films doubles, and the competition becomes too fierce.

Just like this year's Starry Sky, the evaluation hasn't even started yet, but they've already started competing with themselves.

According to the process, the selection of the Popular Hundred Flowers Awards will go through two stages: the preliminary review and the re-selection. The preliminary review is conducted by the China Film Association and entrusted to the China Film Distribution and Exhibition Association.

A preliminary selection committee consisting of 108 key cinema managers was selected by the cinema chains under the Exhibition Association to vote and select the candidate films for the Hundred Flowers Awards for Popular Films that year.

After being reviewed and approved by the China Federation of Literary and Art Circles, a total of 10 films were finally selected as candidates for the Hundred Flowers Awards.

The re-selection or final evaluation results will be chosen from these 10 films.

Why do people say that the starry sky is cutting itself?
It’s all about the quota for these 10 films.

In the past two years, Star has produced many excellent films.

Including "The Intouchables", "The Message", "Wings in the Sky", "Hidden in the Dust", and "Beijing Falls in Love with Seattle".

If you take a closer look at these movies, you will find that they are all the best in the same period.

"The Intouchables" has participated in the Golden Rooster Awards, so it can be excluded. Sun Yi won the Golden Rooster Award for Best Director last year with this film, and he certainly cannot be nominated for the Hundred Flowers Award again this year.

Even so, there are still four parts left.

And no matter from which perspective, these four works are qualified to be selected.

As for the screening association, it certainly pays more attention to the box office attributes, and all of these films under Starry Sky have high box office and good reputation.

There is nothing wrong with it at all, it will be shortlisted no matter how you vote.

But obviously, in China, we always have to consider the overall situation and will never let you do this.

Since ancient times, China has always emphasized equal treatment of all, no matter in which aspect.

There are 10 places for the shortlist, and your company alone occupies 4 of them. Are you going to let others live? This award is for you, right?
So. No.

Of course, the screening association also took into account the face of Sun Yi and Xingkong.

Don’t report it yourself. I will choose for you. It’s better if you don’t report it yourself. It will make everyone look better.

Therefore, during the initial review of the registrations, Han Sanping very subtly expressed the opinions of the Screening Association.

Don't report so many, just cut it in half, and shortlist two films, giving Star Sky two places for re-selection. As for which two films, they won't comment on them, so you can decide for yourself.

When Sun Yi heard this, he didn't get upset. He really understood the overall situation.

I really can't take all the good things for myself. Besides, they have given me face. Two places for his company is not a small number.

In the end, he discussed with the company's senior executives about which two films to choose for the selection.

Since it’s a film festival competition, then the chances of winning an award are definitely the greatest.

With this in mind, I first rejected "Beijing Loves Seattle".

To be honest, there is indeed a clear gap between this film and the other three.

However, "Hidden in the Dust" had already been to Cannes and won relevant honors, so they simply did not report it this time, and instead chose "Wings in the Sky" and "The Sound of Wind".

There is nothing wrong with "Wings of the Sky" and it has a good origin, but the director of "The Sound of the Wind" is Chen Guofu.

It may be a bit confusing.

But Sun Yi did this out of consideration of the overall situation. Although he was not the director of "The Sound of Wind", the male and female protagonists and other main actors are all from Starry Sky. The supporting actor Huang Xiaoming is now also affiliated with Starry Sky. Therefore, from the perspective of maximizing the use of resources, "The Sound of Wind" is more suitable.

After seeing Sun Yi and Liu Yifei enter the venue, all the leading actors of "The Sound of Wind" crew gathered around them. Together with those from "Wings of the Sky", a small circle of the starry sky was formed on the scene.

"Tsk, tsk, tsk, you have to be a big director to make the headlines just by taking a casual walk."

As soon as Zhou Xun came up, he teased the two of them.

Sun Yi didn't understand what was going on, but when he saw Liu Yifei grinning happily, he suddenly realized it.

It must have been last night’s interview.

It broke out so quickly?
I really didn't notice it, but looking at the girl's expression, it was obvious that she already knew.

That’s right, now the first thing Liu Yifei does when she wakes up every morning is to check Weibo, she is simply obsessed with it.

"How about it, Yifei, are you sure you can win the Best Actress award tonight?"

"Sister Xun, please don't make fun of me. How can I compare with you? If you are here, I will definitely not be able to get a review."

Liu Yifei seemed to have accepted her fate and replied in a nonchalant manner.

"That's not necessarily true. I just think that your performance in "The Sky" was very good. Playing two roles by yourself was very challenging. If I were a judge, I would definitely give you this award."

Zhou Xun pulled Liu Yifei and comforted her like a caring older sister.

"Thank you, Sister Xun~"

"Tsk tsk tsk, look, look, it has to be the eldest sister. What she said is very open, but the key point is that you are not a judge."

"Zhang Yi, you're itching again, aren't you?"

Zhang Yi, like a funny guy, suddenly interrupted with something that directly irritated Zhou Xun. Without caring about his celebrity image at all, he hit him on the back repeatedly.

It was smashed with loud bangs.

Zhang Yi grimaced in pain.

"Ha ha ha ha."

Everyone laughed happily.

Sun Yi also started to laugh happily, enjoying the big family-like atmosphere under the starry sky.

However, I suddenly noticed out of the corner of my eye that the little girl's smile looked a little unnatural compared to her usual one, and it seemed a little forced.

Sun Yi only realized it at this time.

Come to think of it, this is the first time in Liu Yifei's life that she has been nominated for a major acting award. For an aspiring actor, it is absolutely impossible for her not to have some expectations in her heart.

But in reality, although the girl's performance in "The Sky" is amazing enough, it is still a little lacking compared to Zhou Xun's performance in "The Sound of the Wind".

What's more, Zhou Xun has more than one film nominated this year, and another one, "Painted Skin", is also within the deadline.

Not to mention, none of the people competing with Liu Yifei this year are weak.

In addition to Zhou Xun, there are also Su Qi who was nominated for her role as Liang Xiaoxiao in "If You Are the One", Fan Bingbing in "The Siege of the City", and Zhao Yanzi in the domestic film "Mulan".

They are all from the Four Dan and Two Bing families, and even Su Qi is a top actress with great acting skills.

The nominated films are all excellent works.

The pressure of competition is extremely great.

No wonder, after Zhou Xun saw Liu Yifei, he first encouraged her.

This is not some fake affection between competitors.

On the contrary, Sun Yi believed that what Zhou Xun had just said was absolutely sincere and was truly encouragement and blessing to the girl.

Because for an actress of Zhou Xun's level, the Hundred Flowers Award is no longer something to look forward to. As early as 02, she won the Best Actress Award at the Hundred Flowers Awards for her role in "Red Beauty in the Misty Rain".

Now she has the title of "Triple Gold" Best Actress, and ordinary awards mean nothing.

"It's time, the red carpet begins."

Chen Shu had been paying attention to the organizer, and when he saw the staff put up the guide signs, he immediately spoke up to remind everyone.

Everyone began to return to their respective crews.

At this moment, Sun Yi suddenly took Liu Yifei's hand, and unlike usual, he held their fingers tightly.

"Don't worry, I'll take care of everything. This time it's just a nomination, and we'll win the grand prize next time."

Liu Yifei looked at Sun Yi's angular face, her eyes lit up and she nodded happily.

(End of this chapter)