China Entertainment’s rescue plan is hard to come by

Chapter 673 Divine Comedy and the following are not allowed to be written [two in one]

With less than three days left until New Year's Day 2011, a photo suddenly made the front pages of major media outlets in Hong Kong Island.

It’s Sun Yi and Liu Yifei.

In the photo, both of them are dressed in sunglasses and windbreakers, which is very fashionable. It can be seen that it is a couple's style, but the colors are slightly different, one is navy blue and the other is camel. Among them, Liu Yifei is also wearing a light pink scarf.

The two walked out of Hong Kong Island's Kai Tak International Airport in a low-key manner, isolated by a group of staff.

The media in Hong Kong Island gave this photo a striking headline.

"He's coming~!"

Coupled with the news that the new Lunar New Year film "New World" with starry sky images will premiere in Hong Kong Island on December 12, the meaning is self-evident.

Speaking of the Hong Kong film industry over the past 10 years, there are really not many excellent films, and the overall situation is still on a downward trend, but there have been a lot of noisy incidents.

At the Academy Awards ceremony in the first half of the year, a fierce war of words broke out with mainland filmmakers due to the unfair distribution of awards.

Originally, Feng Xiaogang was the first person to bring up this matter, but due to the hype by some people with ulterior motives, the Hong Kong media was like a donkey on the loose and launched a large-scale attack.

If you want to expand the scope, then expand it. At least you should consider the target of ridicule.

As luck would have it, the topic was directly brought to Sun Yi and Xingkong.

You know, both Sun Yi and the Starry Sky Image he founded have been the ones with the fastest growth trend in the Chinese film and television industry in recent years, with a trend of a new king replacing the old one and a changing dynasty.

You were once a prosperous man, but now you have lost all your wealth and are a pauper. Instead of clinging to your superiors, you actually point the finger at Sun Yi.

Just like joining the National Army in 49 and entering the palace as a eunuch in 11.

How could Sun Yi indulge them? He fought back by shooting a Hong Kong-style film with an all-mainland cast, which is the upcoming "New World".

Of course some old stubborn people in the Hong Kong circle are not convinced and continue to clamor through various channels.

Because the movie hasn't been released yet, there's no point in saying anything, so Sun Yi and Xingkong have been too lazy to pay attention to these people.

However, these people interpreted Xingkong's silence as Sun Yi's concession. Not only were they complacent, they also celebrated it in the media, saying that the big directors in the mainland were no better than him.

But before he had waited for two months, he was ruthlessly slapped in the face by Sun Yi.

Pacific Rim is released.

One movie directly taught these people what it means that movie fans will vote with their butts. When the movie was released, the whole of Hong Kong Island recreated the grand occasion of that year, with every theater being packed and tickets for the IMAX giant screen theater were hard to come by.

The movie’s box office broke Hong Kong Island’s box office record that had been untouched for many years.

Looking at the box office results of Hong Kong movies this year, only "Ip Man 2" and "72 Tenants" took in HK$4300 million and HK$3400 million respectively, which is far from "Pacific Rim".

The remaining ones, such as "Time Thieves", "All's Well, All's Well 2010", "Ip Man 2000: Legend of the Condor Heroes", etc., did not even get million Hong Kong dollars.

In an age when mainland films have already entered the billion-yuan box office, the decline of Hong Kong films can no longer be concealed.

But these people still didn't give up. They didn't even mention the box office and directly seized on Sun Yi's so-called Hong Kong style and Hong Kong movies to make their point.

They say that the former glory of Hong Kong films cannot be replicated. Sun Yi, a mainlander, simply cannot make authentic Hong Kong films.

Sun Yi and Xingkong just regarded them as clowns and did not respond until December, when the promotion period of the movie officially started. All over the country, including Hong Kong Island, both online and offline, there were large-scale reports and promotional posters, like a dark cloud covering the sky.

In the middle of the month, just a few days after Sun Yi returned to China, the advance trailer of the movie was finally released amid great anticipation, which immediately set off a sensation in the film and television industry.

Just the first shot of the trailer made countless netizens feel excited.

In a warehouse whose purpose is unclear, the male protagonist Li Zicheng, played by Zhang Yi, is wearing a well-tailored high-end suit. He sits with his back to the light, leaning forward slightly. His facial expression cannot be seen at all, but this shot makes people feel extremely cold and solemn.

Soon after, groups of society members dressed in suits and leather shoes held umbrellas for Ding Qing and Li Zicheng in the heavy rain, standing firm even though their suits were soaked by the rain.

Various high-energy scenes such as filling a person with cement and throwing him into the sea, a huge fight in the underground garage, blood gushing out from the gap in the elevator door, and a figure falling from the sky at a construction site continue to raise the expectations of movie fans.

They never imagined that society members could be like this.

The uniform suits and badges give people a feeling of being extremely capable and well-trained. And the contemptuous look that is inadvertently revealed makes people feel chilling. You can tell at a glance that these people are not easy to deal with and must be avoided.

Professional, sharp, and very classy.

If this is accompanied by some background music, the whole person will immediately become excited and the adrenaline will surge.

The BGM comes as it comes.

After a few shots flashed by, the background music, which was so dynamic that it even made people walk with the wind, started playing.

"Heiyaya ~ Heiyaya ~"

It’s the popular gangster song “Duu Muutai Hun”.

Sun Yi bought the copyright of this song, re-produced it and released it as the movie's BGM along with the trailer.

In his previous life, Sun Yi felt that the song "Duu Muutai Hun" was very catchy and matched well with "New World". It was simply the standard BGM for the big guys to appear.

When I first heard it, I only knew that it was sung in a foreign language, but I didn't know what language it was.

This time, when he asked his men to investigate, he discovered that he had made a huge mistake.

This song was originally a Mongolian song, released by a Mongolian rapper in his personal album in 08.

After all the fuss, it turned out to be one of us.

Act decisively and purchase all copyrights directly.

As it turned out, with the accompaniment of this high-energy BGM, the trailer of "New World" was a huge success.

Within a few hours of being online on the entire Internet, the number of clicks had exceeded 10 million, and not only netizens from the mainland, but also netizens from Hong Kong Island were collectively excited and left comments.

"What the hell, do you have to be so excited?!"

"Are they still the same group of bad boys? They are so handsome, wearing suits, ties, and badges. I want to ask if this club is still accepting members. I want to sign up."

"So cool, so cool, this is the real underworld!"

"I have already booked the tickets for December 12th. It turns out that these people in Hong Kong are no longer good enough. I will have to watch films directed by mainland directors like Sun Yi in the future."

"Does anyone know what language the background music in the trailer is in? Also, what's the song name?"

These movie fans in Hong Kong not only responded positively on the Internet, but also made their own choices offline, which was directly reflected in the box office pre-sales.

Just one day before Sun Yi arrived in Hong Kong Island, that is, on the 27th, the pre-sale box office of "New World" had already exceeded 1000 million Hong Kong dollars, making those diehards who claimed to be Hong Kong people and Hong Kong films feel ashamed.

Immediately afterwards, Star Sky officially announced that it would hold the premiere ceremony of "New World" in Hong Kong Island on the evening of the 30th, which was a second blow to this group of people.

When Sun Yi really led the team to land in Hong Kong Island this time, they started to lose their composure.

Apart from wailing about the boycott in the media and personal blogs, there is nothing that can be done about Sun Yi and Star Sky.

On the 28th, Sun Yi was interviewed by the entertainment section of Sing Tao Daily.

The reporter asked: "Director Sun Yi, is your visit to Hong Kong to hold the premiere of your new film a response to those who say you can't make a Hong Kong-style Hong Kong film?"

The Hong Kong media has always dared to ask questions, and Sun Yi had expected this. At this time, there is no need for him to maintain his gentlemanly demeanor.

"Well, you could say that. In my opinion, those so-called representatives of Hong Kong film and television circles who maintain the traditions of Hong Kong people and Hong Kong films are nothing more than sensationalists."

"Hong Kong films once had a glorious past, but that was the result of the continuous absorption of various advanced cultures and technologies, as well as the hard work of a group of brilliant film and television people."

"This is not the reason for the so-called Hong Kong people and Hong Kong films. Great people have taught us that from the industry to the country, if we work behind closed doors, we will only fall behind, and falling behind means being beaten." Reporter: "Then Director Sun Yi, according to you, you came here this time to wake these people up?"

Sun Yi smiled and waved his hand, saying:

"You can understand it that way, but that's not my intention. You know, you can never wake up someone who's pretending to be asleep. My time and energy are precious, and I don't have that much to waste on these people."

"The reason I made this movie, including arranging the premiere in Hong Kong Island, is to support my fans from Hong Kong Island. After all, I also grew up watching Hong Kong Island movies. Now that I have entered this industry, I should also pay tribute to Hong Kong Island movies."

"At the same time, I have made many films since my debut, but I have never made a gangster film. This is also a challenge."

Sun Yi directly separated the Hong Kong movie fans from these diehards, expressing respect for the fans while showing complete disdain for these diehards.

After the report was released, Hong Kong movie fans felt valued, and the pre-sale box office saw a surge.

Faced with this situation, on the day before the movie premiere, representatives of the Hong Kong Island Cinema Alliance once again approached Sun Yi.

The idea of ​​modifying the film scheduling rate was proposed.

Of course, it will definitely increase.

Seeing this situation, how can the cinema companies in Hong Kong still sit still?

You know, they hesitated for a few days for "Pacific Rim" and did not increase the screening rate of theaters immediately, which caused them to lose a lot of money.

The cinema chains in Hong Kong are different from those in the mainland. Apart from a spontaneously formed cinema alliance, there is no higher-level leadership department.

They adjust the screening rate entirely based on market conditions.

It’s just that I didn’t have enough confidence in Sun Yi and Xingkong last time, so I hesitated for a few days.

This time, they didn’t want to make the same mistake again. They came to talk to Sun Yi in advance before the movie was released.

All major cinema chains in Hong Kong Island, including Broadway Cinemas, Emperor Cinemas, Golden Harvest Cinemas, New Treasure Cinemas, Intercontinental Cinemas, Film Arts Cinemas and Golden Hill Cinemas, share the same opinion.

That is to increase the number of films.

Ask Starry Sky for permission.

Of course Sun Yi was happy to accept such a request.

There's no reason to drive money out.

Of course, Sun Yi also took this opportunity to propose future cooperation requirements to the cinema alliances in Hong Kong Island and the Star International online ticketing platform.

Originally, these cinema alliances were a little hesitant about this, because the overall scale of Star International Cinemas was no less than any of theirs, and they were worried that this giant would rush into Hong Kong Island and plunder their market share.

However, after Sun Yi stated that Star International would not get involved in the physical cinema business in Hong Kong Island in the future, he immediately agreed and signed the letter of intent very readily.

At this point, Star International’s online ticketing platform has completely unified the country from north to south.

As for Star International, it will not be involved in the physical cinema business in Hong Kong Island in the future.

Frankly speaking, Sun Yi had no intention of developing here at all.

The life cycle of physical cinemas is not very long. After all, cinemas are also a type of commercial real estate, and with the collapse of the real estate industry in the future, their value will inevitably decline.

Star International's development in the Mainland has always been strictly controlled, and it has never expanded in a barbaric manner. Not only are its locations in first- and second-tier cities, but the land it has acquired also has convenient transportation and is close to business districts. Even if the real estate market booms in the future, it will not lose money.

As for Hong Kong Island, it is not even as big as the DX district in Beijing, but there are already nearly 50 cinemas in total, and they belong to various cinema chains.

Sun Yi really has no interest in getting involved here.

If he can do a good job on his online box office platform, he will be invincible.

Just like that, the day before the movie was released, many Hong Kong movie fans discovered that the pre-sale tickets for "New World", which had been stopped from selling in various cinemas due to being full, were actually put on sale again.

They don't care what the reason is, they just buy the tickets as soon as they get them, then go home happily and count the days until the movie starts.

On the 30th, the Peninsula Hotel.

Sun Yi was adjusting his tie in front of the dressing mirror, preparing to look more formal with a suit and tie. However, he was not satisfied after tying it several times; it was either crooked or too loose.

"You are so stupid, give it to me."

Liu Yifei, who was sitting nearby and had just had one earring repaired, saw Sun Yi's clumsy look and complained lovingly. She put the other earring in her mouth, stood up and started to help Sun Yi.

As his status continued to rise, Sun Yi became more and more casual when attending various activities. Originally, he felt that wearing a tie was like being tied with a dog leash. As long as Liu Yifei was not around, he basically did not wear it. If it was not to express respect for the Hong Kong movie fans, he would have thrown it away long ago.

Sun Yi raised his chin slightly, looking at Liu Yifei who was biting her earring and helping him fix his tie very seriously, and couldn't help but raise the corners of his mouth.

Liu Yifei is now more skilled at helping Sun Yi tie his tie than she is at putting on makeup herself. She just taps Sun Yi's neck with her fingers a few times and the tie is straightened.

After taking a final look, he narrowed his eyes and revealed a satisfied smile.

"Let me help you put on the earrings."

"Hmm~"

Liu Yifei raised her chin slightly, and after Sun Yi took away the earrings, she turned her head slightly.

Sun Yi moved his gaze forward and looked along Liu Yifei's neck.

Liu Yifei prepared a shoulder-length gift for tonight's premiere. From Sun Yi's position, her neck was exposed with a piece of fair and smooth skin, and her elegant and delicate collarbone was clearly visible.

Because she was tilting her head, her entire neck formed a graceful arc, and even the beauty mole looked unusually playful and cute.

Liu Yifei was facing Sun Yi, and the two of them were in a hugging position, so she was not aware of Sun Yi's movements. It was just that the burning breath constantly coming from her ears made her body react uncontrollably, and her earlobes instantly turned a bright red.

She gently patted Sun Yi with her fist and couldn't help but said in a tender voice:

"What are you doing~ Dai~"

If Sun Yi still cared about the earrings at this time, he would be a complete fool.

He just grinned and said, "I'm wearing it now." Then he lowered his head, took Liu Yifei's earlobe into his mouth, and bit it lightly with his teeth as if mischievously.

"Don't make trouble~"

Liu Yifei let out a moan, and the last word was completely hummed out from her nasal cavity.

When Sun Yi smiled evilly just now, she thought something was wrong, but she didn't have time to dodge.

The shy tingling sensation instantly spread throughout her body, making her tremble.

At this time, Liu Yifei's brain was blank, and she completely forgot to think. She couldn't help but open her fists, which she had originally wanted to teach Sun Yi a lesson. She involuntarily put her arms around Sun Yi's neck and leaned completely into his arms. Her body was so soft that she couldn't even stand, and she could only pinch and rub Sun Yi with her fingers.

The movement of Liu Yifei's fingertips was like a signal, which completely ignited Sun Yi's desire. He let go of her earlobe, buried his head in Liu Yifei's neck, and kissed her all the way down.

The cheeks, the neck, and that beauty mark, all the way down to the collarbone.

Liu Yifei's pretty face flushed, her eyes were full of waves, she had completely forgotten to resist, she panted softly, and reflexively fell into Sun Yi's kiss.

It was not until she felt the warmth from her crucial position that Liu Yifei regained some of her sanity.

"Dress, dress~"

"No, I'll buy it!"

(End of this chapter)