China Entertainment’s rescue plan is hard to come by

Chapter 794: Fierce Remake

In the first half of 2012, with the Spring Festival period coming to an end, the May Day period is about to reach its climax.

Although the schedule during this period is not particularly good, and is not as good as the New Year's Day and Spring Festival schedules in a year, it is still pretty good compared to the schedules on weekdays when there are no festivals or holidays.

Generally speaking, such transitional periods are used to introduce blockbuster films.

First of all, it can shut up the mouths of foreign film producers.

At least we have scheduled your movie into a proper schedule, not some random one where no one cares about it.

The box office success then depends on the quality of the film and its publicity.

For China Film, if your box office is high, I will share the profits, it is good for you, me and everyone. If the box office is low, it is because your movie is not good, you can't blame me.

My share has also been lower.

As for the second one, it is a means of protecting domestic films.

China Film Group is quite clear about this. Of course, the best schedule will be given to its own people.

For example, over the years, how many imported blockbusters have you seen released during the Lunar New Year holiday?

Even if there are any, they are only three or two in number, and are purely for outsiders to see.

Of course, this kind of protection depends on who it is for. It is hard to say whether others need it or not, but Starry Sky does not really need it. Or it can be said that Starry Sky is not afraid of these imported blockbusters at all and can completely follow its own release schedule.

For example, this time "The Shouting Mountain" was scheduled to be released during the May Day period, right after a number of Hollywood blockbusters were introduced, and no one was spared.

Other domestic companies can only watch helplessly, none of them dares to play like Starry Sky.

They really have the confidence and you have no choice but to accept it.

Of course, there were many people who wanted to get a piece of the pie, but after seeing the box office situation in April, they immediately gave up and no longer had this idea.

It's so cruel that I can't even watch it.

On the first day of April, "John Carter" from Hollywood giant Disney was released in China. It grossed 4 million yuan in box office in just three days, and won the box office championship of the week. The final cumulative box office reached 3 million yuan.

And this is just the appetizer.

Immediately afterwards, Universal Pictures' "Battleship" took over.

It won the box office championship in the second week with a box office of 1.5 million yuan, and the final cumulative box office reached 3.6 million yuan.

This movie is clear evidence that Hollywood's Universal Pictures has begun to explore the Chinese film market.

Because they scheduled the movie's release date before North America, which means that China will be the first place in the world where the movie will be released.

It can't be said that we don't pay attention to it.

Of course, the box office results were not as good as they expected, but they were not too bad either, and were considered average.

But in the next one, people don’t have the slightest desire to resist.

Titanic in 3D.

A co-production between 20th Century Fox Film Corporation and Paramount Pictures.

The remake was released on April 4, the 10th anniversary of the sinking of the Titanic.

At first, many people thought that this was just a rehash of old stuff, an act of coming out specifically to re-invigorate one's presence and make some dirty money.

What is a remake?

I have little education, so don't lie to me.

In this life, Sun Yi vigorously promoted the industrialization of the film industry, especially the consecutive production of two 3D science fiction films, and opened up 3D production services to other domestic film companies.

Everyone is no longer unfamiliar with this technology.

I haven't eaten pork, but at least I have seen a pig run.

There are two forms of 3D movies. One is to use 3D shooting techniques before filming begins, and then use a series of advanced technical means to produce it. The other is to use conventional 2D shooting, and then after the film is completed, the various parts of the 2D image are embedded in 3D computer graphics software for reprocessing and adjustment, and finally converted to 3D mode. The effect of the former is definitely better than the latter.

Of course, the cost is much higher.

But the latter is not to the point where it is unbearable to watch.

If you look more carefully and produce it well, the 3D picture quality can be about % of the former, but the cost is more than half lower.

Many people have thought of this method and are even prepared to sell dog meat under the guise of selling mutton.

Isn't your 3D "Titanic" also based on the same approach?

But no matter what the way is, it cannot resist the enthusiastic movie fans in China.

It can be said that this movie has become the sentimentality of the first generation of Chinese people.

After 15 years, the film was re-released and the box office on the first day exceeded 4000 million RMB, directly breaking Sun Yi's first-day box office record. Then, with a box office of 3.1 million RMB, it won the weekly box office championship without any suspense. Although the final box office did not exceed 10 billion, it also achieved a good result of 9.64 million.

But it scared a bunch of domestic competitors.

During the May Day holiday, whoever wants to go can go, we won’t get involved.

Now, for the entire May Day holiday in 12, Star Sky once again dominated the trend. Looking at the entire schedule, they are the only domestic producer that can be named.

As for the remaining domestic films, no matter their names or producers, they all look like cannon fodder.

Of course, Sun Yi also felt a little pressured. He did not expect that a remastered 3D version of "Titanic" would be so powerful.

In April, which was neither too early nor too late, it almost broke the 4 billion mark.

It seems that there is still a long way to go if we want to replace the status of Hollywood blockbusters in the minds of domestic movie fans.

He had to grab Liu Yifei's bag again, pull the girl out, and force the business to continue.

"Why? Didn't I post the photo?"

Liu Yifei has now learned bad things from Sun Yi. She was originally lazy, and after being indulged by Sun Yi many times, she has become less and less concerned about the promotion of the movie.

If she wasn't thinking about her fans, she wouldn't dare to promote it.

Is there anything more comfortable than sleeping in and waking up naturally at home?

"No, I can't even post photos anymore. We need to get people to help promote it this time. We even have to go on a visit in two days."

Sun Yi was also helpless. Who could have thought that the 3D version of "Titanic" would be so awesome.

The key point is that the movie "The Shouting Mountain" really has no core selling point, and can only be promoted through conventional means.

It all depends on him and Liu Yifei.

The popularity of the photos on Weibo a few days ago has not yet faded.

Liu Yifei posted a set of stills on her Renren Weibo.

In one of the photos, she was standing in a harvested wheat field, with two long braids, a red plaid shirt that had faded from washing, and a pair of vintage work pants in a water-stained color. In the distance were endless mountains.

She held a bunch of wheat ears in her hand, her pretty face turned towards the sun, she was indescribably pure and beautiful.

Countless fans have started to leave messages under her Weibo, and are determined to go to the cinema to support her.

In the past, this was Liu Yifei's publicity model.

Simple and unpretentious.

Unexpectedly, just two days later, Liu Yifei posted another trailer on her Renren Weibo.

There was nothing wrong with the trailer, it was a normal thing to do before a movie is released, but the difference was that she tagged a lot of people this time.

Instantly made "The Shouting Mountain" popular
(End of this chapter)