China Entertainment’s rescue plan is hard to come by

Chapter 800 Remote Farming

Chapter 800 Remote Farming
As for the current domestic films, basically no one dares to say they are not optimistic about Sun Yi's works, whether they are professionals in the circle or ordinary movie fans on the Internet.

It's the same old story. Although Sun Yi is young and has not even debuted as long as Liu Yifei, the quality of his works is there. He has won a lot of domestic and international awards and broken records one after another. No one dares to question him in this regard.

But when the movie "The Shouting Mountain" was first released to the public, many people still expressed their confusion.

Isn't it industrializing the film industry? In the past two years, there were "Pacific Rim" and "Gravity", all of which were science fiction movies with big investments and big productions. How come it suddenly changed back to the simple and beautiful type?

In the eyes of many people, the subject matter of the movie "The Shouting Mountain" is not up to par.

Especially for Sun Yi.

Think about it, a love movie from the 1980s, set in the mountains, can't be a joke.

Sun Yi is the director, screenwriter and guest actor.

The national goddess Liu Yifei is also used as the female lead.

This configuration looks like using a cannon to kill a mosquito.

A certain silly man's status in the circle was figuratively likened to a cannon, and he felt secretly delighted.

There is even a conspiracy theorist who cannot bear to see others do well and thinks that this is a sign that Sun Yi has run out of ideas and is starting to go downhill.

There is also a small group of people who think that Sun Yi’s previous two major science fiction films are just like other big productions by domestic directors, which are all losing money but gaining publicity.

They also analyzed it in detail.

Others exaggerated the investment in their films, but Starry Sky downplayed the investment in its films in order to get high box office.

In fact, they spent a huge amount of money, contacted Hollywood special effects companies privately, and even produced the movie at a price that exceeded the cost of Hollywood special effects companies.

Just for the sake of high box office data and to look good.

Some people may ask, how can you make money by doing this? Isn't this just cutting your own flesh?

These people will stand up very promptly and tell you that everything can be harvested from the stock market.

As long as Starry Sky releases a high-grossing movie, the stock price of Starry Sky's listed companies will inevitably usher in a period of crazy growth.

There are even pictures to prove the truth.

After Star International went public and became the first domestic film and television stock, it was accompanied by the release of "The Meaning of the Sky", "New Century", "Pacific Rim" and "Gravity".

The company's stock price immediately hit the upper limit, and it may even last for several days to a greater or lesser extent.

This is the real capital game, and you can make some money from advertising and movie box office.

You are too young.

Indeed, this was Huayi’s previous path, and this was also the consideration when they strived to become the number one stock in the film and television industry.

But after Starry Sky took over the leading position, although it can still play this way, it can only follow behind Starry Sky and reap the benefits.

At that time, after this public opinion emerged, Liu Xiaowei reported it to Sun Yi immediately.

Starry Sky’s public relations department is no joke. They noticed the signs as soon as they emerged.

At first, Liu Xiaowei and Yang Fan both thought it was Huayi's doing.

There is no way, because Star Sky is now Huayi’s biggest competitor, and has kicked Huayi off the throne of the No. 1 private film and television company, and has even started to suppress it.

Depriving someone of their wealth is equivalent to killing their parents.

This is just an irreconcilable blood feud.

The motivation is there.

However, after an extensive investigation by the public relations department led by Liu Xiaowei, it was discovered that Huayi was not the one who did it.

In other words, even if Huayi didn't start it, they did get involved, but they were either in a dominant position or just adding fuel to the fire.

The source of public opinion is very secretive, and most of them are even big Vs and bloggers with overseas IP addresses.

Now Liu Xiaowei and Yang Fan are in trouble.

Although this wave of public opinion was not big and did not cause much waves in the circle, the reputation of Sun Yi and Xingkong is indeed not so easy to overturn, but the nature of this incident is bad.

Reputation is hard to build, but easy to destroy.

Whenever Sun Yi has a movie that fails, it will be a complete failure.

The two had no choice but to contact Sun Yi urgently.

Big Vs and bloggers with overseas IPs?
Xingkong doesn't have any enemies.

Sun Yi was also completely confused at first.

But the more I looked at this technique, the more familiar it seemed to me. Isn't this the early form of remote farming?

Targeting me?
The more Sun Yi thought about it, the more certain he became.

The subprime mortgage crisis in 08 dealt a heavy blow to the financial strength of the United States, and the problem of industrial hollowing out also began to surface. The overall national strength began to decline. But after all, a lean camel is bigger than a horse. After rounds of global harvest, the United States finally stood up again.

But at this time, China, which had been keeping a low profile for more than ten years, gradually came into its sight. Its economic strength grew continuously, directly surpassing Xiaozi and becoming the second in the world.

It was so bright that it blinded its eyes in an instant.

You know, China had a good time in the 90s, with continuous booms in industries such as automobiles, electronics, chips and semiconductors, and high-end manufacturing. It has become infinitely close to the United States, the world hegemon.

Our ancestors said it well: I will not allow others to snore beside my bed.

The Plaza Accord plunged our daily life into the abyss and gained back the lost twenty years.

Now that China, which is larger in size, has more abundant resources and is independent, has caught up, how can the Americans not panic?

Since the Plaza Accord cannot be implemented, the only option is remote breeding, using extremely covert methods to contain China.

The first thing that is hit is the self-confidence of the Chinese nation, and the cultural industry is the most important part of it.

Among the cultural industries, film and entertainment are the first to be affected.

Then this must be their focus.

The popular young and handsome guys and sissy culture in the Japanese and Korean entertainment circles basically came from this.

As for targeting Sun Yi specifically, it cannot be said that, but a company like Starry Sky, which already has the potential to grow into a large-scale film, television and cultural media group, is undoubtedly also a key target.

It just so happens that in this era, there are some people who are ignorant enough to firmly believe that Starry Sky's special effects technology is not as good as that of Hollywood.

Even if the facts are right in front of me, I still don't believe it.

After all, no one can wake up a person who is pretending to be asleep.

So there is basically no way to deal with this matter.

Even if we fight back, we can't find the source. Moreover, public opinion is relatively free after all. Star Sky is just a film and television company. No matter how strong its public relations capabilities are, it cannot be compared with the relevant departments.

Therefore, we can only start from ourselves.

As long as the quality of the work is good enough, then any means are meaningless.

This is why Sun Yi has been constantly strengthening the publicity of the film "The Shouting Mountain". So far, the effect is very good.

The seventh day of the release of "The Shouting Mountain", images of the starry sky.

Liu Xiaowei is giving a film-related report to Sun Yi and Yang Fan.

"Brother Yi, President Yang, our publicity department has been tracking and compiling the information since the movie was released."

"On the first day of its release, the box office of "The Shout" exceeded 4500 million RMB, breaking the first-day box office record of the 3D version of "Titanic". In the first three days of its release, the box office exceeded 2 million RMB, making it the undisputed first-week box office champion."

"During the upcoming May Day holiday, the box office saw a small boom, with the highest single-day box office reaching 6400 million RMB. So far, the movie has been released for seven days and the box office has exceeded 7 million RMB."

"Our analysis team believes that the final box office of the film will exceed 8 million yuan. If we are more optimistic, it is very likely that the final box office will exceed 10 billion yuan."

Hearing the box office data, Sun Yi and Yang Fan nodded at the same time.

The movie "The Shouting Mountain" is inherently flawed. Its subject matter is more literary and artistic, and it is not a genuine commercial blockbuster. Therefore, it cannot compare with movies like "Pacific Rim" and "Gravity" in terms of audience.

And another point is that it is not 3D. Although 3D is not a very new thing nowadays, it still has a huge market after all, especially since the ticket prices for 3D movies are much higher.

Invisibly, this puts it at a disadvantage in the comparison of box office data.

But overall, it's still a huge profit.

How much did it cost to produce "The Shouting Mountain"?

Excluding the salary shares of Sun Yi and Liu Yifei, it is only more than 4000 million. The key is still RMB, not USD.

Compared with science fiction films such as "Pacific Rim" and "Gravity", the production cost is more than ten times higher.

Even if it doesn't have much overseas box office revenue, it will still not earn much less when calculated comprehensively.

So, from this perspective, the box office profit of "The Shouting Mountain" is still very impressive.

However, compared to how much money the movie makes, Sun Yi is more concerned about the movie's reputation.

"Xiaowei, how are the reactions from fans and critics? How is the reputation of the movie?"

"After the full release of "The Shouting Mountain", we launched a corresponding publicity roadshow plan, using the May Day holiday to intensify the promotion of the film. The feedback was very good. The box office was good as I just mentioned. In terms of word of mouth, the film currently has an overall score of 8.1 on authoritative websites, ranking in the top 100 in related genres. It can be said that the word of mouth is very good."

After hearing this score, Sun Yi felt much more relieved.

He is now working on building the brand effect of Starry Sky Images, so he pays more attention to word of mouth.

As for the post-release promotion, he himself participated in part of it, so he knows it very well.

According to the regular promotional plan of the film, after the film was released, he, as the director, was supposed to participate in a promotional roadshow with the main creative team.

But in order to speed up the preparations for "Edge of Tomorrow", he only participated for three days, which was the first week of the movie's release. After that, in the second week, the team was fully handed over to Liu Yifei.

So far, the effect is no worse than if he went with her.

After all, when it comes to fans, my wife is invincible.

With the release of "The Shouting Mountain", Star Sky also tried the "fan economy".

Liu Yifei's fan groups were mobilized in advance, and the company officials assisted and guided the major fan groups, fully cooperating in various promotional activities such as roadshows and group movie viewings to mobilize fan interactions.

Liu Yifei has many more fans than Yang Mi. Although her overall "combat effectiveness" is not very good, with the official support of Starry Sky, she has also delivered a perfect answer.

However, Sun Yi still needs to emphasize the issue of "fan economy" again.

"Xiaowei, please pay attention to one principle. We at Starry Sky should make reasonable use of the 'fan economy' to achieve a win-win situation for artists and fans. We must never treat fans as mere knives."

Sun Yi set the tone for the company's fan economy.

In today's film and television circles, Star is the first film and television company to explore the fan economy. Coupled with Star's current size and status in the circle, it has a strong role model.

Not to mention that Starry Sky can completely avoid the "various tricks" of other companies by doing this, but at least for a period of time, it will be the mainstream attitude in the entire circle.

It's definitely positive.

"By the way, Xiaowei, what about the previous public opinion? Have you followed up on it during this period?"

Yang Fan was still paying attention to this issue and asked about it at the end of the report.

"Mr. Yang, we have paid attention to it. After the movie was released, the voice of this public opinion has become much smaller, but it still exists sporadically. However, the impact on our movie can be said to be minimal."

"Well, that's good. Your public relations department should always pay attention. Although we can't stop them completely, we must prevent them from forming a large scale."

"Okay, Mr. Yang."

As a film and television company, Starry Sky does lack effective countermeasures when it comes to remote farming.

These people are very cunning. They make groundless accusations without mentioning any names. It is very difficult to seek legal redress against them.

Yang Fan could only remind Liu Xiaowei to be more careful.

"Brother Fan, it doesn't matter. As long as we work hard and maintain the quality and reputation of our company's works, these people will not be able to turn the tables. Besides, although we don't have any countermeasures, we can shift our positions and spread the flames of war."

Sun Yi waved at the two of them, indicating that they should not be so nervous.

This matter is not small, but it is not big either.

And it's not something that can be done overnight, so there's no need to be overly cautious.

Yang Fan nodded, agreeing with the first half of Sun Yi's sentence, but he still had some doubts about the second half.

"Burn it out. How do you burn it out?"

"Have you forgotten our next movie?"

Sun Yi replied with a smile. Yang Fan frowned at first, then his eyes lit up and his expression relaxed.

"Yes, counterattack."

Aren't you suppressing us in culture and entertainment to show off your superiority?

Then we will bring out an international superstar for you to see.

Is our culture and entertainment superior to yours?

Liu Yifei, who had just finished attending a movie roadshow in Jiangcheng, suddenly sneezed in the lounge.