China Entertainment’s rescue plan is hard to come by

Chapter 805 Schedule Arrangement and a Great Gift

"Spring Festival? Where is the Spring Festival?"

Han Sanping was a little confused by this concept that Sun Yi suddenly brought up.

Although many movies have chosen to be released during the Spring Festival in the past two years, most of them were much ado about nothing and did not make much of a splash. Xing Kong's "Love Is Not Blind" is just an example, and it was released on Valentine's Day, so it cannot be considered a proper Spring Festival release.

The origin of the Spring Festival period can be traced back to the Hong Kong film market in the 80s, and was first opened by Jackie Chan's movie "Young Master".

The film was released on February 1980, 2, just one week before the Lunar New Year on February 9. In order to echo the atmosphere of the New Year, the poster chose a lion dance background, and eventually achieved a box office of 2 million Hong Kong dollars, becoming the first film in Hong Kong's film history to exceed 16 million. Subsequently, the Hong Kong film market began to follow suit, and a batch of Lunar New Year films gradually emerged, such as "The Bodyguard" and "The Best Partner" directed by Xu Guanwen, etc. These films were released a week before the Spring Festival and achieved great success.

In mainland China, the concept has always been the Lunar New Year period.

Its development began with "Party A, Party B" directed by Feng Xiaogang in 1997. This movie was released at the end of December with an investment of only more than 12 million yuan, but it won a box office of 400 million yuan, officially firing the first shot of the mainland's Lunar New Year box office.

Since then, director Feng Xiaogang has completely established the position of "Feng-style comedy" in the domestic film market through many films such as "See You Tomorrow" and "Never Ending", and also formally established the origin of the Lunar New Year holiday, which has continued to this day.

The Lunar New Year holiday is very close to the Spring Festival, only one month away.

It’s not that no one has thought of releasing the film during the Spring Festival, but every attempt has ended in failure.

Over time, these domestic producers have come to believe that the domestic film market is not yet mature enough, and that it would be difficult to have another Spring Festival movie season in a short period of time after the popular Lunar New Year movie season.

This statement cannot be said to be wrong, it can only be said to be an objective factor.

But the market is indeed limited and so big that Sun Yi did not try it for several years.

But this year is different. There are too many star-dominated works in the second half of the year, so they must be released in separate schedules. The Spring Festival schedule, which no one is interested in, is obviously the best choice.

It’s not that Sun Yi is afraid of others, but he wants to maximize the allocation of time to avoid infighting among his own projects.

Later hit films such as "The Mermaid", "Detective Chinatown", "Hello, Li Huanying", etc. are all products of the Spring Festival period.

Now it’s just a year or two earlier.

Just because others don’t dare to do something doesn’t mean that Sun Yi doesn’t dare to do it.

in the country, he dares to be the first in the world.

Seeing Sun Yi's confident look, how could Han Sanping not understand?

After a light sigh, he nodded repeatedly and praised:

"Okay, I was right about you. You are a courageous guy. Tell me how I can help you."

"Third Master, you don't have to worry too much. I'll take care of the Spring Festival schedule. You just need to help arrange it. If it's really possible, China Film will follow up directly."

Sun Yi said sincerely.

Opening up a new movie schedule is risky no matter what. Mr. Han will retire in a year, and there is no need to let him get too involved. If it fails, the loss will be too great, and the old man's reputation will be ruined. Sun Yi will not be able to live with this.

He still remembered that when he first debuted, Mr. Han had supported him and shown him favoritism over the years. Now, even if it wasn't for anything in return, he couldn't drag the old man into this trouble again.

Besides, as long as it succeeds, and China Film Group follows up in time, the achievement will not be small. Even if it fails, Sun Yi has the confidence, and it is nothing more than losing some box office revenue.

He has a big family and a lot of business now, so this little bit is not a big deal. He is not afraid even if it affects his wife's international career. They are still young and have plenty of opportunities. If it doesn't work this time, there is always next time.

What's more, the probability of failure is very low, he just doesn't want to drag Mr. Han into the gamble.

Han Sanping has been in the system for many years. If he can't see Sun Yi's intentions, then he has lived in vain.

I was happy and relieved at the same time, thinking that my initial appreciation of him was worth it.

"Okay, since you have arranged everything, I will cooperate with you this time. In addition to this matter, I will give you another big gift."

Before he finished speaking, Han Sanping stood up from the sofa, walked to the desk, picked up a document, turned around and handed it to Sun Yi, then looked at him with a smile.

"See if my gift is sincere enough."

Sun Yi subconsciously raised his hand to take it. As soon as he read the title of the document, his face felt like it was run over by a wheel, and he was full of helplessness.

Old man, how can you repay kindness with evil? I was so considerate of you just now.

I really have a red heart and feed Wangwangwangwang.

Seeing Sun Yi's disgusted face, Han Sanping took another sip of hot tea and said with a smile: "How about it, is this gift big enough?"

Sun Yi nodded as if he had eaten something, and replied: "It is indeed big. I don't dare to eat something so big that I will hate it."

"Haha, is there anything else that you, Director Sun, are afraid of?"

Sun Yi glanced at Han Sanping, put the document back on the coffee table intact, shook his head and said, "Master San, don't try this on me. I won't fall for it."

We are all foxes from the same village, why are we talking about Strange Stories from a Chinese Studio?

This gift is something that most people can accept. It's basically a target, and it's totally a thankless task.

What is a file?
"Opinion Letter on Adjusting the Proportion of Revenue Sharing for Domestic Films"

Sun Yi didn't even need to read the specific content, his mind was as clear as a mirror.

This is something the old man failed to accomplish last year, and he has to do it again this year.

And judging from the looks of it, they're ready to get serious this time.

Seeing Sun Yi's attitude, Han Sanping restrained the smile on his face, took out a cigarette box from the compartment under the coffee table, first handed one to Sun Yi, then took out another one and lit it himself, took a deep puff, and then slowly said:

"We have to do it. The longer we delay, the greater the resistance. I proposed it last year. At that time, I wanted 4 points. I thought that after a good talk between all parties, we could finally get half of it, or 2 points, but you know, it ended up in nothing."

"I originally thought that I would retire at the end of the year, and there was nothing I could do. But now that the organization has given me another chance, I have to do it."

Han Sanping flicked the ash off his cigarette and took another puff.

"To be honest, the resistance is already very great. If I were in this position, it would still be possible. But if a new person were to take over and work with the team for a year or two before trying to do it, it would basically be impossible."

"Sun Yi, I'm optimistic about you, not because you can make movies and make money. There are many directors in China, many of whom can make movies and make more money than you... cough cough"

Han Sanping didn't know what he suddenly thought of. He coughed twice and then continued:
"Although they are worse than you, there are still many people. What I value more is your overall view. You also know that the current profit-sharing model is extremely unfavorable to the future development of the film industry. It must be adjusted, and immediately."

"All kinds of investors are trying hard to get into the film and television industry. If we don't adjust now, it will be too late."

Sun Yi pursed his lips and subconsciously lit the cigarette that Director Han handed to him.

He hadn't smoked for a long time, and the pungent smoke actually made him feel a little uncomfortable.

He knew that everything Mr. Han said made sense and that it was indeed a problem faced by the industry.

But the point is, this matter really has nothing to do with him.

No matter how much he talked, it was just a private film and television company. He had no say in such major industry adjustments.

You can make suggestions, but you can't make the decision.

And there's another problem.

The benefits of this matter to him were not as great as he imagined.

Yes, Star does make movies and earn box office revenue.

But Starry Sky also has cinemas and makes a lot of money as well.

For him, this matter is like transferring money from one hand to the other.
It's very hard and you won't get much benefit from it.

The key is to face huge interest groups.

Those who work in the cinema chain are not ordinary people. For example, Wanda, Jinyi, and Dadi all have real estate groups behind them.

Each one of them is a huge monster.

Last year, he did not make any extra efforts on behalf of Starry Sky, he just followed along. But judging from what President Han just said, this year will definitely not be so easy.

Even if we don't ask him to take the lead, he must play an active role.

He didn't dare say that he would get any benefits by dealing with these real estate tycoons.

Although both real estate and cinemas will face decline in the future, the problem is not the future.

These giants are currently on the rise.

Outsiders may think that it is only 2%, which is just a little more money, and those giants may still be interested in this.

What’s wrong with 2 percent? It’s not a small amount.

Based on last year’s domestic box office data, this 2% is more than 4 million RMB.

The key point is not just about money. This is a loophole. If you have one, you can have two. If you have 2%, you can have 4%. Who will agree so easily?

"Third Master, you are roasting me on the fire."

Sun Yi smiled bitterly and sighed.

"Xiao Yi, time is running out. To be honest, I would feel guilty if I can't get this done."

Han Sanping took another deep puff and said to Sun Yi, "I plan to launch this during the Lunar New Year holiday at the end of the year. Don't worry, I have unified the thinking within China Film Group. I will go and communicate with the several major state-owned theater chains and film and television companies. All you have to do is represent Star Sky and stand by me clearly and express your position." Han Sanping also knew Sun Yi's concerns, so he intended to play the emotional card.

He was really anxious and wanted to get this done before he retired completely.

For the film and television industry, not only will it benefit future generations, but it will also benefit the present.

It is easy for him to come forward on the state-owned enterprise side, but on the private enterprise side, Sun Yi's Starry Sky must step forward and set an example.

Sun Yi did not answer immediately, but fell into deep thought. The cigarette in his hand burned silently, and soon a long string of ash formed.

It doesn’t matter what you express your stance on, the key is to be clear about it.

Ultimately, we still have to stand up and be on the front line.

Sun Yi didn’t remember clearly about the adjustment of box office revenue sharing, but it was definitely not promoted by China Film Corporation.

If he remembered correctly, it was a few years later that the General Administration issued a document to enforce it.

At that time, it was probably necessary to implement it.

But now, if this is implemented, no one can say for sure.

With success, Starry Sky’s reputation will be further elevated to become the undisputed “leader” among private film and television companies.

Although failure cannot be said to have caused a collapse in reputation, it still has a great impact.

This matter was of great importance, and Sun Yi was a little undecided for a moment.

"Well, Third Master, I understand the importance of this matter, but it is a serious matter. Let me go back and think about it carefully, okay?"

Han Sanping put out the ash in the ashtray, nodded, and said:
"Okay, I know. I told you this today so that you can be mentally prepared in advance, not so that you can nod and agree now. Go back and think about it more, talk to the people in the company, and even talk to Xiao Liu, but be sure to keep it confidential and don't leak any news in advance. Just tell me when there is a result."

"Okay, Third Master, don't worry about this. I will definitely not harm you."

Sun Yi left China Film with a heavy heart. He did not return to the company but went straight home.

Who would have thought that negotiating a schedule would lead to such a big deal.

Liu Yifei was not at home, so she continued to look at wedding dresses with her best friend.

She suddenly had some ideas about Chinese weddings again, and at Shu Chang's instigation, she wanted to try the phoenix crown and bridal bridal gown.

After a day's stroll, I returned home and found that my brother did not come to greet me as usual, nor did he kiss me, hug me or lift me up. He just simply responded with a serious expression.

Liu Yifei changed her clothes and came to Sun Yi, looking at him with curiosity.

I haven't seen my brother look so sad in a long time.

"What's wrong? What's bothering you?"

Liu Yifei sat on Sun Yi's legs, hooked her arms around his neck, and asked like a curious baby.

"Nothing much, tell me how your day was."

Sun Yi forced a smile, put his arms around Liu Yifei's waist and began to caress it gently.

It's not that he did some bad things at this time, it's just that habit has become natural.

As soon as my hands were placed on him, it was a subconscious action.

"I'm having a good time shopping, but you, something must be wrong, tell me quickly, or I'll misunderstand you, is there a dog outside?"

Liu Yifei spoke half teasingly and half jokingly.

Sun Yi knew that she was using this method to relieve her emotions.

But the matter that Mr. Han asked about was really too complicated. The girl was like a happy person every day, and he didn't want her to worry about this matter.

So, prepare to get by.

"It's okay."

"How dare you lie to me? It's obvious that you're in a bad mood. If you don't tell me, I'll do something to you."

Liu Yifei stared, pretending to be angry, but this made Sun Yi feel cute. He chuckled and asked back:
"So what are you going to do to me?"

"I, I, if you don't tell me, I'll go discuss the script with other directors. I'll also take on intimate scenes!"

"you dare!"

Before Liu Yifei could finish her words, she heard a "pop" and was slapped on her butt.

She stiffened her neck, ignoring the numbness coming from her hips, and continued to say unconvincedly:

"If you don't tell me, I will."

"Is this a rebellion?"

Sun Yi raised his hand again, as if to strike.

Liu Yifei was not afraid at all. Instead, she straightened her back and sat even straighter, revealing most of her roundness.

"You dare to hit me."

Now, seeing Liu Yifei in such a posture, how could Sun Yi bear to let go? It was like he was caught in a weak spot, and he could only sigh helplessly.

A hint of pride flashed across Liu Yifei's eyes, and she tilted her head and asked Sun Yi:

"Are you still fighting?"

Sun Yi smiled bitterly and said, "No more fighting."

"Then rub it for me."

"Uh okay."

Hearing this request, Sun Yi had no choice but to hold Liu Yifei with both hands and massage her gently.

It was May and the temperature in Beijing was already very high. Liu Yifei was only wearing a thin home dress. The touch of her round and firm breasts was like an electric current that rushed into his heart along his palm and drove away all his worries.

Liu Yifei bit her lips lightly, and a blush appeared on her ears. She controlled her desire to hum, and gently lay on Sun Yi's chest, whispering:

"Brother, please tell me if you have anything to say. I can share it with you. If you don't tell me, I will be very worried."

Sun Yi thought about it and realized that he was worrying too much. He could no longer treat Liu Yifei as a child. This would be disrespectful to her.

So, he told him everything that happened during the day, including the involvement and his own concerns.

This lecture took more than half an hour, and Sun Yi didn't notice that he was rubbing his hands while talking. Liu Yifei's face looked like blood could drip out of it.

"Brother, if you don't consider the consequences and the implications, do you think this is the right thing to do? Should you do it?"

Sun Yi didn't even think about it and blurted out, "Of course, this is good for the entire industry."

When it comes to major issues, Sun Yi is still clear-headed.

Liu Yifei sat up again and looked at Sun Yi with her watery eyes.

"Brother, I don't understand that much, but since it's right, I think you should do it. No matter what the result is, at least we have a clear conscience. As for the consequences, I don't think it's necessary to consider them. No matter what, you still have me. I will always be by your side and support you forever."

Hearing Liu Yifei's words that sounded like a confession, Sun Yi was stunned for a moment and spoke subconsciously.

"This isn't a life-and-death separation, not that serious."

"Since it's not that serious, what are you afraid of?"

There was a hint of anger on Liu Yifei's face. She then raised her head slightly and put her forehead against Sun Yi's.

"As long as you are here, I am not afraid. As long as I am here, you must not be afraid either."

Sun Yi's eyes suddenly lit up, and the confusion in his eyes disappeared.

Yes, I have driven myself crazy. It’s no big deal. I can just give it a try.

The starry sky now is not the same as before. Besides, he is still a shareholder of Renren.com. What's there to be afraid of?

Thinking of this, Sun Yi's energy and spirit quickly recovered, and the sad expression on his face disappeared at all.

Liu Yifei saw the changes in Sun Yi and knew that her confident brother was back, but she couldn't stand it anymore and asked while biting her lip:

"Do you understand?"

Sun Yi nodded and smiled confidently, "Well, Xixi, thanks to you, I figured it out."

"Then your hand~"

"Ahaha. Haha."

(End of this chapter)