China Entertainment’s rescue plan is hard to come by

Chapter 838 China Film Conference
The end of August every year marks the end of the summer season for the domestic film industry. Major cinema chains and production companies must summarize and analyze the box office trends for the entire period in preparation for the upcoming National Day season or even the Lunar New Year season at the end of the year.

As the leader of China's film industry, China Film Group is no exception.

In HD District, Xinwai Street, just across the North Third Ring Road from Sun Yi’s alma mater, Beijing Film Academy, is the office building of China Film Group.

At this moment, in the top-floor conference room of China Film Group, Han Sanping sat at the head of the group with a serious expression, listening to the marketing department's report on the overall box office analysis of this summer's season.

"In July, the total domestic box office revenue was 7 billion yuan, of which domestic films accounted for 28 percent; in August, it was 8 billion yuan. Although imported films rebounded to 21.8 percent, it did not exceed the percent of previous years."

During the meeting, the marketing director's voice was very clear, with a hint of joy in it.

The data curve on the projection screen fluctuated violently like an electrocardiogram. The red curve representing the box office of domestic films was firmly pressed against the blue curve of imported films. This was a phenomenon that had never happened in previous years.

Han Sanping was still frowning, but the seriousness in his expression had mostly disappeared, and even the atmosphere in the conference room seemed to become a little more relaxed.

“《画皮2》6.26亿；《搜索》1.8亿；《四大名捕》1.7亿；《听风者》5.1亿，都完成了既定目标，但真正的惊喜是星空映像。”

"Their film, 'The Return of the Great Sage', took up half of the July box office. As of now, its total box office revenue is 7 billion yuan. Another film, 'Knife of the Assassin', also took in 12.16 million yuan. In this summer season, the box office revenue of Star Studios alone accounted for 6.5 percent of the total box office revenue."

Upon hearing this number, the expressions of the executives in the conference room were slightly moved.

Of course, there was definitely no gasping for air or anything like that.

No one who can enter this conference room can do such a thing.

After all, they are all senior CEOs of various branches or headquarters of China Film Group. They usually give orders and are knowledgeable and experienced. They are extremely shrewd and they can remain calm even when faced with a catastrophe. No one will make a fuss about it.

But there was definitely a shock in my heart.

For one company, box office revenue accounts for more than one-third of the total schedule.

Simply a monster.

"Okay, okay, haha." Han Sanping suddenly laughed twice, his voice so loud that all the executives present looked over.

"Sun Yi is great. This guy really made it happen, especially The Return of the Great Sage, which redeveloped the market for domestic animated films. In my opinion, this significance is much more important than its 12 billion box office."

Han Sanping raised a finger and said to the crowd: "China Film Group is the leader of the Chinese film industry and the so-called 'national team'. It has the dual attributes of film market operation and industry policy implementation. It is our mission to revitalize and prosper the domestic film market."

"In the past few years, we have continued to pay attention to the overall increase in the market box office. Now, we can say without exaggeration that we have achieved some results, but looking to the future, the prosperity of the industry and the diversification and upgrading of film categories will be the focus of our work in the next stage."

"This time, Star Sky's "The Return of the Great Sage" provides us with a good entry point, that is, animated films. This is a blue ocean that needs to be continuously developed, and we should seize this opportunity."

Han Sanping made a concise speech, and the atmosphere in the conference room immediately became lively. The director of the distribution department was the first to agree.

“Indeed, I won’t hide it from Mr. Han or everyone else. When Starry Sky’s “The Return of the Great Sage” was released, I personally was not optimistic about it. Domestic animation films have been in a slump for many years and it would be difficult to revive in a short period of time. But I didn’t expect that the performance of “The Return of the Great Sage” gave me a big surprise and completely changed my mind about domestic animation films.”

"I have to say that President Han was very wise in supporting this project against all odds." "That's true~" "Yes, yes"

He spoke quite well, starting with some criticism before praising someone, and then before the praise was finished, he followed up with a subtle flattery.

But these words were very useful to hear, and Han Sanping was no exception and waved his hand with a smile.

In his opinion, he is about to retire, and he has already seen the revitalization of the domestic film market. Now he hopes to see the prosperity of the film market again before he retires.

I guess this responsibility still has to be borne by Sun Yi.

"Ladies and gentlemen, it's not just the domestic market. Half a month ago, with the help of my group, The Return of the Great Sage has already started its overseas distribution. So far, it has achieved good box office results in various parts of Asia, with the focus on the RB region, which has taken in $1800 million and has already won the single-week box office championship."

The marketing director in front of the podium switched a slide.

Among them, it is the box office trend chart of the movies currently showing in RB region.

"The Return of the Great Sage" has a striking red line, climbing to the highest position.

"Okay, okay."

Everyone in the conference room applauded. If the domestic performance of "The Return of the Great Sage" could still make them remain calm, then the overseas results were enough to move them.

Because, no matter what, in the country, they are all Starry Sky’s movies, not their own.

But the overseas distribution of this animated film was hosted by China Film Group Corporation. Now that it has achieved results, they are all proud of it, and it is also a real political achievement.

Star Sky has the ability to distribute films independently, but for unpopular film types such as domestic animated films, it would be more convenient to team up with China Film.

"Moreover, RB's partner company just sent us a message, saying that they hope to continue to introduce Star Sky's film, The Blade of the Assassin, and asked us, China Film Group, to help them."

"No problem." Han Sanping agreed without even thinking about it, just waved his hand.

Helping domestic film and television companies export their film products overseas is one of the responsibilities of China Film Group Corporation, not to mention that Star is currently a strategic partner of China Film Group Corporation.

This matchmaker is absolutely willing.

And judging from Sun Yi's previous practices, he has never been a person who eats alone. No matter how much, he always uses China Film and the name of a co-distributor to take the path of win-win for all parties.

"Notify Xingkong and send someone to meet with us."

Han Sanping gave an order to the secretary beside him, then suddenly waved his hand. After thinking for a while, he said again: "Forget it, just call Sun Yi and tell him that I have an appointment with him."

(End of this chapter)