China Entertainment’s rescue plan is hard to come by

Chapter 842 Departure
August 2012, 8, is just an ordinary end of the month for most people. At best, it is a Friday, and there will be a two-day holiday soon, during which they can relax happily.

However, for another group of people, today is an extremely important day.

Their idol, Fairy Sister, is going to hold a solo national tour concert.

And today is the first show in Beijing.

Liu Yifei's personal concert tour began to warm up in August. The initial promotion was very low-key, and the news of the concert only circulated among her fans and did not cause much waves among the majority of fans.

Frankly speaking, this blame should be placed on Xingkong, and even Sun Yi should take part of it as well.

As a film and television company, Star Sky is undoubtedly successful. At the same time, it has also dabbled in music, having released several albums for the artists in the company, all of which have achieved good results.

But that’s all. Compared with similar record companies in the industry, Star Sky acts more like a service company.

When it comes to using music to serve film and television, the company has more experience in dubbing various films and TV shows and producing theme songs. As for concerts, it's like a young lady getting married - it's the first time and it's never been tried before.

You know, a large-scale offline event like a concert is completely different from releasing an album.

As far as publicity is concerned, this is Starry Sky’s strong point.

This time, Liu Yifei's concert was personally handled by the announcement department of Star Sky.

They followed Star Sky’s usual approach to movie promotion.

First, determine the release date, and then slowly promote it online and offline, maintain a certain level of topicality in the early stages, and gradually whet the appetite of fans. When fans' interest is aroused to the highest point, directly release various trailers and highlights for explosive publicity, which creates a strong impression in the minds of fans in a short period of time.

This method of promotion has been proven to be effective for Star Sky.

Of course, the prerequisite is that the quality of your work must be good enough, otherwise, no matter how deep the impression left on fans by the publicity, the more harshly they will criticize it after the movie is released.

This is also the reason why other companies rarely adopt this promotional strategy.

A double-edged sword hurts others and yourself.

But Xingkong has Sun Yi, so the quality is absolutely guaranteed, so Xingkong dares to play like this.

But this time, Liu Yifei's personal concert, the tried and tested publicity strategy, did not achieve the desired effect.

A week after the news came out, fans were a little confused. Apart from knowing that their idol was going to hold a concert, they knew nothing else.

It turns out that watching a movie and attending a concert are two completely different experiences.

Just remember the release date and then go to any cinema to watch it.

As for the latter, in addition to determining the specific date, one also needs to consider the city where the concert will be held. If it is out of town, one also needs to consider a series of issues such as whether there are holidays, travel, food and accommodation, etc.

This takes time to arrange.

Not as convenient as watching a movie.

Therefore, when other singers hold concerts, they often start pre-promotion three months in advance, and begin intensive promotion one and a half months or one month before the actual concert.

Three months ago, Sun Yi was filming "Edge of Tomorrow" in RB with Liu Yifei and the crew, and they only had a vague idea of ​​the specific time of the concert.

Second half of the year~~~
It can be seen that even a reborn person is just a human being, not omnipotent, and cannot be proficient in all areas.

Fortunately, things took a turn for the better.

Liu Yifei used her concert spot on the Voice of China show to recruit talented students, achieving good results.

His original intention was to improve the overall strength of his team, but unexpectedly he ended up promoting his own concert by accident.

He even used the platform of "The Voice of China" to become known to everyone in the country.

Quantitative change leads to qualitative change. Liu Yifei's concert became popular all of a sudden and instantly made up for Star Sky's mistakes in early promotion.

It is full of drama.

However, although Starry Sky made some mistakes, it is still a good company to have rapidly developed into a leading domestic film and television company in just a few years.

The publicity was quickly followed up, with major online and offline music websites and platforms promoting the concert simultaneously, and the specific itinerary and venue arrangements of the concert were comprehensively adjusted.

Originally, the itinerary and venue needed to be booked in advance, and based on the feedback from the early publicity, Starry Sky's estimate of the enthusiasm of the boss lady's fans was completely insufficient, and could even be said to be conservative.

All 2000 tickets for the Wukesong Sports Center were sold out in just three days. After temporary communication with the sports center, the additional seats were completely sold out within an hour after they went on sale.

You should know that the Wukesong Sports Center was only built and put into use in 08. The decoration and facilities are quite new. It is also an indoor venue, so the ticket price itself is relatively high.

The cheapest ticket in the grandstand area is 380 yuan per ticket, and the price in the inner field starts from 1000 yuan.

Even so, Liu Yifei and Sun Yi had discussed that they didn't expect to make money from fans through the concert, and just wanted to recover the cost.

But even at this ticket price, tickets are still selling very quickly, almost in the blink of an eye.

Judging from the ticket sales speed alone, Liu Yifei's personal tour is no less popular than those of many veteran superstars in the Chinese music scene.

From this perspective, the Wukesong Sports Center in Beijing will definitely not be able to be changed due to the approaching time, but for the subsequent cities, those venues that can accommodate an average of 2 people would really be an injustice to Liu Yifei.

This, no one can be wronged but the boss lady~
Adjust, adjust immediately, find a new venue, choose a large one, with more than 5 people, even if it means paying more.

The Starry Sky team was dispatched urgently from all over the country, but there was nothing they could do about the first game at the Wukesong Sports Center in Beijing.

It was one o'clock in the afternoon and there were still six hours before the concert started.

Xu Wantong sat in the company's office, planning her luggage.

"Mobile phones, cameras, and extra batteries."

"Telescopes, glow sticks, light boards, and cheering banners."

"Small fan, cushion, tissue, snacks and drinks, and various certificates"

Xu Wantong checked each thing and crossed it out in her diary. At the last glance, everything was ready. Some of them she brought with her, and some she had already put in her car when she went out in the morning. It was a red Audi A4L, the brand endorsed by the Fairy Sister.

As the well-known group leader of Liu Yifei's fan club in Beijing, she must not miss her idol's concert.

At this moment, a "beep" sound came from the computer speaker.

Someone in the group tagged her.

[Sister Tong, I have asked for leave from my boss. What time do we leave? ]

Xu Wantong tapped the keyboard and replied:
[I'm ready here too. Wait for me to pack up and pick up Xiao Zhu and Yuan Yuan first, then I'll pick you up.]

[Okay, okay, #cuteing]

drip.

Another group member sent a message.

[Sister Tong, do you have any tickets left? I asked several scalpers, but even they didn't have any. I offered three times the price to buy a ticket. #crying]

This is an active member of the group, but he is usually busy with work. When the tickets went on sale some time ago, he happened to be working on a project. When it was over, he found that no tickets were available.

Xu Wantong felt a little regretful.

[Sorry, the tickets for Xixi's first concert are really tight. I have contacted Xingkong's fan assistant privately, and they don't have any extra tickets. #sympathying]

【Crying】

Xu Wantong sighed secretly. Fortunately, she had been paying attention to the Fairy Sister's announcement information. When the Starry Sky Ticket Purchasing Website announced the sale, she bought 4 tickets at the first opportunity.

The other three tickets had already been exchanged for several group members. It was not that she didn't want to buy more, but the ID card limit was true, and she had no choice. She borrowed her colleague's ID card, otherwise she would only have one.

After discovering that the venue was not properly prepared, Starry Sky could only accommodate as many fans as possible by limiting purchases by ID card, but there were still a large number of people who failed to buy tickets.

Xu Wantong checked her backpack again, and after confirming that everything was correct, she turned off the computer and left the company briskly.

(End of this chapter)