China Entertainment’s rescue plan is hard to come by

Chapter 863 Wang Zhonglei: Sun Yi, do you dare to change someone else to give an example? [Two in One]

"Producer Alliance?"

When everyone heard this new term from Sun Yi, they were all a little confused. Only Yu Dong from Bona reacted the fastest and asked, "Boss Sun, we already have such an organization, right?"

"Yes, the Film Producers Association held a forum last month."

Wang Changtian also added a sentence.

"It sounds similar, but it means something completely different."

Sun Yi shook his head. He knew the China Film Producers Association, and Starry Sky was one of its official members.

Basically all major domestic film and television companies are included, including China Film, Shanghai Film, Huayi, Xiaoma, etc.

But what Sun Yi thought this time was completely different.

At first glance, the name of the Film Producers Association sounds very impressive, but in fact it is useless.

It has three functions in total. One of them is to coordinate the connection between producers and relevant government policies. It sounds impressive, but it actually refers to the application for national film special funds.

But this type of funds generally has little to do with commercial films. They are all cultural, educational or documentary types. They are not the main projects of the people at all, and it usually doesn't come to them. China Film, Shanghai Film and so on have already digested it internally, so it won't be your turn.

The second is the planning and implementation of relevant industry policies. This is also a bit tricky. Although there is the word "planning", it is actually just collecting opinions, and the main focus is on implementation.

The last item, and the one that everyone in the entire production association is most exposed to, is organizing industry forums and connecting Sino-foreign co-production projects.

Just these three points, that’s all.

It can be said that the profit-sharing negotiations that are about to begin are of no use.

Therefore, Sun Yi was preparing to start a new business.

Under the gaze of everyone, Sun Yi took out a USB flash drive from his suit pocket and handed it to a staff member of China Film Group, a little girl with a ponytail.

The girl immediately understood, connected the USB drive to the conference computer, and turned on the screen projection.

A draft of an industrial alliance with a unique logo of the starry sky image appeared in front of everyone.

Sun Yi walked to the front of the stage and said, "Everyone, the producer alliance I proposed is a brand new industry alliance that focuses on the production industry, helping each other and communicating what we have within the industry."

"Before I formally introduce the functions of the alliance, let me show you a set of data."

The little girl switched the page at the right time, and Sun Yi smiled and nodded at her.

"Everyone knows that our film market has been developing rapidly in recent years, and the box office curve has been increasing every year, but do you know the specific data?"

"I have sorted it out for you." Sun Yi pointed to the data chart on the projection screen. "This is the growth curve of Chinese film box office in the past five years. It seems to increase by more than 30% every year on average, but after deducting inflation and ticket price increases, the actual growth rate is only 14%."

"Mr. Sun." Wang Changtian of Enlight Media pushed up his glasses and said, "This is nothing strange, right? The market will eventually become saturated. As long as it is still growing, it's fine."

"Mr. Wang is right." Sun Yi smiled and gestured to the side. The girl from China Film Academy immediately understood and switched to the next page.

Very good, very considerate. I’ll talk to Mr. Han later and ask him to give the girl a chicken drumstick.

Sun Yi pointed at the screen again.

“But in the past five years, the share of Hollywood’s six major film revenues in our market has increased from 28 percent to 48 percent.”

"Note that I am talking about our film market. Moreover, without being modest, if Starry Sky had not made such a sudden effort in recent years, this number would definitely exceed 50%."

This is indeed the case. In the original time and space where Sun Yi did not insert himself, the total box office of imported films has always accounted for more than 2015%, which lasted until .

Sun Yi's words made everyone in the conference room look at each other in surprise.

Numbers are the most intuitive. At this moment, they realized that all the money was made by Hollywood.

Only Wang Zhonglei was still a little unconvinced, and asked bluntly: "Where did you get these data? We at Huayi have also counted them, but they are not so detailed."

"Mr. Wang, although we are all in the film and television industry, we should not be too limited in our vision. We should keep up with the development of science and technology. There is a term called 'big data'. Have you heard of it, Mr. Wang?"

Wang Zhonglei's face instantly turned the color of liver.

Of course he had heard this word before. His elder brother always added "Papa Ma" and he has been saying this word in the past two years, but he never took it seriously. Unexpectedly, Sun Yi actually used it.

Of course, Starry Sky’s big data was definitely not developed by itself, as it does not have the capability to do so. Instead, it received technical support from Renren.

With the example of Wang Zhonglei, everyone stopped talking and just listened attentively, fearing that they would be the next to be embarrassed.

Sun Yi smiled and continued speaking.

"You may be thinking, Hollywood has not only increased its share of box office revenue in our market from 20% to 25% in recent years, but also increased the number of imported films by more than half, from 5 five years ago to 20 now. How could it not grow?"

"Yes, that's true, but have you ever thought about who pushed this matter?"

"It is true that my country's entry into the WTO is a factor, but who is driving it? Is it Warner, Disney, or the US government?"

Sun Yi's series of rhetorical questions confused everyone.

They were indeed thinking in their minds just now that not only has the revenue share of imported films increased, but the number of them has also increased, so an increase in market share is inevitable.

But they never really investigated how this happened.

Seeing that everyone in the conference room was silent, Han Sanping chose to speak.

"Let me explain this matter. The WTO rules were the trigger, but the most important thing was the American MPAA, which is their Motion Picture Producers Association, which protested against us many times and even pushed us to do our utmost."

Sun Yi nodded to Han Sanping and added: "Mr. Han is right. It's the MPAA. Then why can't our Chinese film and television companies form an alliance similar to the MPAA?"

Sun Yi raised his hand again, and the screen switched to another page.

"If we set up a new production alliance, first of all, its external function is to compete for the global market for our Chinese films and sell film copyrights globally."

"I remember two years ago, Director Feng was cheated when negotiating the US copyright for a film. The agreed price of 800 million US dollars turned into 20 US dollars. Is this true, Mr. Wang?"

When Wang Zhonglei's name was called, his face turned ugly and he glared at Sun Yi fiercely, but surprisingly, he did not refute and remained silent instead.

When everyone saw Wang Zhonglei's posture, they all knew what was going on.

This must be true.

800 million turned into 20, still in US dollars, and I lost everything.

Sun Yi pursed his lips and smiled, that’s enough, the main thing today is to talk about unity.

As for why he knew this.

Because, it was that fat guy Harvey who did it, and he even boasted about it to him.

As expected, cooperation is equal. If you don’t have some strength, don’t even think about getting something for nothing.

"If the alliance is there, I believe this matter can be resolved well, and at the very least the interests of the producers can be protected through legal means."

As soon as Sun Yi said this, everyone started thinking about it in their hearts.

In international copyright transactions, except for the six major Hollywood studios, all other production companies are the weaker party, and it is common for them to be cheated.

If it happens, you can just consider it bad luck. But if there is an industry alliance behind it that represents the entire Chinese film market, then before doing anything, the other party will definitely weigh whether it is worth it.

After figuring this out, everyone has already leaned towards Sun Yi's so-called production alliance.

The expected effect was achieved and Sun Yi was very satisfied.

The idea of ​​this industry alliance initially just flashed through his mind, just for the sake of having more confidence when negotiating with domestic theater chains.

But when discussing with Yang Fan, he suddenly mentioned,
"Why not set up an organization similar to the Hollywood MPAA? Not only can it handle this negotiation, but there will also be an organization to take the lead in future film and television collaborations, both overseas and domestic. Moreover, once Star Sky, as the initiator, gets the right to speak in this organization, the benefits will be limitless."

His words immediately opened up Sun Yi's mind.

Although Starry Sky is very successful now, it is only successful in China. Take the negotiations with Warner for example. Even though the cooperation has been confirmed, the details are still difficult.

But if there is this industry alliance and the entire Chinese film market represented by it, then one can easily use it as a banner.

Negotiating with them again will be a sure win.

Needless to say, this alone is enough to attract Sun Yi.

Back to the meeting. The screen switched to another page.

"Just now I talked about external functions, now it's internal."

"The most important point is to integrate resources and put an end to disorderly competition."

After saying that, Sun Yi paused and looked at Wang Zhonglei, and everyone's eyes also turned over.

Wang Zhonglei swallowed unconsciously.

Damn, you're still here. Didn't I just say something to you at the beginning? Is this the end?

Sun Yi couldn't hear Wang Zhonglei's voice, nor did he mean to let him go. He smiled and said, "In our country, the studios, film and television cities, special effects company schedules, and even the actors' pay are all in a state of disorderly vicious competition."

"Mr. Wang, last year when Director Xiaogang was shooting 1942, he spent over 300 million yuan to grab a special effects studio time slot, right?"

"In fact, as far as I know, during that period, Shanghai Film Studio just had a new studio put into use, and there was no crew. If you rented it for a short period of time, you might not have spent 300 million."

Damn it, you and I are sworn enemies!

Wang Zhonglei regretted it very much. If he had known it would be like this, he would not have come today no matter what, and he should have asked his elder brother to come out.

Every day you tell me about self-cultivation. Why don’t you come and listen?

"Well, I'm just kidding. I'm just giving you an example of how important resource integration is to the entire industry. I don't think I need to explain it any further."

Everyone looked at Wang Zhonglei and nodded with a smile.

"Speaking of comprehensive resources, there is also industry protection." After saying that, Sun Yi waved his hand, and the little girl quickly switched the page, then stared at Sun Yi's profile closely.

So handsome, isn’t it?

Ever since Sun Yi started to lead the meeting, the entire rhythm was under his control.

Think about these people in the audience. If you take them one by one, each of them is a big shot in the circle. It is not an exaggeration to say that they can call the wind and rain. But now in front of Sun Yi, each of them is as obedient as elementary school students.

You know, Sun Yi is not even thirty years old, just like her senior.

Sun Yi certainly didn't know that he had invisibly raised the standards of a young girl in choosing a spouse and painted a stain on the harmonious marriage cause of the motherland.

But even if he knew, there was nothing he could do.

The beauty is already taken. He is a married man, and she is a fairy or a demon, sweet or salty.

I don’t know what Xixi is doing at this moment?
Are you still sleeping soundly and haven't gotten up yet?

Most likely he is lying on his back.

When Sun Yi thought of Liu Yifei's sleeping posture, which was in stark contrast to her ethereal appearance, he wanted to laugh. But the next second, he realized that he was still in a meeting, so he quickly restrained his expression and regained his train of thought.

"Industry protection, as the name suggests, is copyright protection and combating piracy. Copyright protection is self-explanatory, but the most important thing is combating piracy."

"You all should have experienced that we spend tens of millions or even hundreds of millions to make a movie, and within a week of its release, high-definition pirated copies are all over the Internet. Whose interests are being damaged? I think everyone knows it. Please read it."

Sun Yi pointed at the screen again, which showed an entire administrative map of China.

"These are seven distribution centers of pirated resources across the country. I think the police are not indifferent, but it involves certain local protections and it is too difficult to obtain evidence. If the alliance sets up a special anti-piracy fund and hires a top team of lawyers, they can send one to prison if they find one, and send a group to prison if they find a group."

"Mr. Sun, please wait a moment." Yu Dong interrupted politely. He didn't dare to learn from Wang Zhonglei. He now had a deep understanding of Sun Yi's sharp words.

"Mr. Sun, this anti-piracy fund will cost a lot of money, right?"

Everyone looked at Sun Yi. Obviously, everyone was very cautious when it came to paying money.

"Mr. Yu, that's a good question." Sun Yi smiled, but the next moment, his expression turned serious. "According to big data estimates, in the past five years, everyone, including us at Starry Sky, has suffered a total box office loss of about 5 billion due to piracy, an average of more than 57 billion per year."

"The annual cost of hiring a top legal team in the country will not exceed 5000 million, which is 20 times the cost. More importantly," Sun Yi emphasized, "as long as the alliance persists in using legal means to combat piracy and creates a demonstration effect, it can even promote national legislation in the future."

Everyone looked at each other, all of them were shocked.

After careful consideration, I found that what Sun Yi said was actually correct and very feasible.

Before everyone could react, Sun Yi used the heavy hammer again.

“Industry convention.”

"The alliance will formulate a set of industry conventions that are in line with the healthy development of the industry and the maintenance of a harmonious social order, put an end to sky-high pay and bad artists, and safeguard the industry's reputation and our own interests."

"Everyone knows that the risks of film and television investment are very high, and the least controllable of these are the actors themselves."

"The pay for movies keeps rising. For movies alone, with the investment from all sides, the pay for actors has risen from 30% to 40% of the total cost. For some projects, it has even reached half. If some popular stars show XD or PC behavior, the whole show will be ruined and hundreds of millions of investment will be wasted."

"The alliance will balance the actors' pay and draw up a list of 'bad artists' to fundamentally reduce everyone's risk costs."

"That's great! I agree!" Li Ming, who had been silent, suddenly spoke up, "Damn, last year I almost lost the entire show because of a stupid male lead."

"Yes, that's what we have to do. These celebrities are so bold. They dare to ask for 1000 million for a two-month schedule. After the filming, they take the money and leave. I bear all the risks."

"Yes, this kind of thing can't be tolerated. Once it happens, it will happen again."

Everyone nodded and started complaining angrily.

It can be seen that Sun Yi's words accurately hit the pain points of these CEOs.

Han Sanping looked at Sun Yi with burning eyes, feeling extremely satisfied.

He guessed that Sun Yi would be prepared, but he didn't expect that he would be so thoroughly prepared.

I originally thought that today's meeting would be a war of words. After all, it is extremely difficult to get these CEOs who are competing everywhere and unwilling to submit to each other to work together.

Han Sanping even asked the group's finance department to rent this conference room for a month, preparing for a protracted war. He was even ready to throw his old face aside and use favors to force these people together.

No one expected that Sun Yi could handle everyone by himself.

Look at these bosses, even Wang Zhonglei was complaining excitedly, completely forgetting how he had just lost face.

"Everyone, everyone." Sun Yi raised his hand to interrupt the bosses. Everyone moved in unison and looked at Sun Yi as if waiting for instructions.

The role of the leader has been highlighted.

"There is one last point, which is also the reason why President Han gathered everyone here today. I call it industry development."

Sun Yi's tone suddenly softened.

"Seniors, let me share another statistic. Last year, the total box office of Chinese films exceeded 300 billion, but the average share of the box office for the producers was only 43%. Although Hollywood had a tiered share of the box office during the same period, the overall share was about %."

"Dear seniors." Sun Yi suddenly raised his voice and raised his arm, "We invested creativity, talent and funds in a project, and took the biggest risk in the entire industry chain. In the end, we can only get less than half of the profit. Is this reasonable?"

"It's unreasonable!" everyone said in unison.

"So, we need to form an industry alliance, unite as one, negotiate with the cinema chains, and fight for the interests we deserve."

Before Sun Yi finished speaking, Li Ming slammed the table and stood up.

"Yes, fight them!"

"Who is afraid of whom? Without our films, what else can they show? I don't believe they dare to show imported films all year round."

"Boss Sun, Boss Han, I, Old Yu, will fight you this time. I, Bona, cannot swallow this."

"I also don't agree with the light. Mr. Wang, what do you think?" Wang Changtian agreed and looked at Wang Zhonglei with a twinkling eye.

"Old Wang, who are you looking down on? Huayi is also a production company, okay? Do you think I'm willing to be someone's grandson just for a little screening time?"

Everyone was very angry and wanted to ask the theaters to release the film immediately.

Seeing this scene, Han Sanping's eyes changed. He turned sideways and looked at Sun Yi, his eyes full of "Boy, you are awesome!"

Sun Yi clasped his hands together and took a deep breath.

This matter is done~
Sorry, sorry, I mixed up the big and small Wangs, I have finished the revision.

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(End of this chapter)