China Entertainment’s rescue plan is hard to come by

Chapter 902 Wedding Announcement
On the 21st, "Skyfall," directed by Oscar-winning director Sam Mendes and starring Daniel Craig, hit Chinese theaters, catching the tail end of the Lunar New Year film season, or rather, the beginning of the Spring Festival film season.

Generally speaking, this period is the default protected release window for domestic films, and very few imported films can be scheduled to be included. Unless the film is of high quality and has received excellent reviews and has gained widespread recognition worldwide, China Film Group will break with convention and arrange for the film to be released.

The last time an imported film was scheduled to be released during the same period was two years ago with "Avatar," which shows the true strength of this film.

In addition, to cater to the Chinese market, the production company Sony Columbia chose to film in China, with extensive scenes in Shanghai and Macau. The film even included an extra storyline set in China, greatly pleasing domestic moviegoers.

And that's exactly what happened. In its first week of release in China, the film grossed 200 million RMB, ending the four-week reign of "Edge of Tomorrow" as the top-grossing film.

"Edge of Tomorrow" has entered its final week, and its domestic box office has broken through 16 billion yuan for the first time, becoming the highest-grossing domestic film. However, facing the stranglehold of "007", everyone knows that its box office record will basically stop here, with a maximum of 17 billion yuan, and it is unlikely to become the first domestic film to break 20 billion yuan.

That's how the film industry works; new generations replace the old.

However, Starry Sky did not sit idly by and wait for its fate; instead, it made the most of its home advantage.

Generally speaking, while Hollywood blockbusters have a large following in China, it's difficult for them to maintain a steady, long-term appeal. They typically rely on concentrated promotion in the first two weeks of a film's release to attract moviegoers.

Apart from phenomenal films like "Titanic" and "Avatar," the box office revenue of an imported film in the first two weeks of its domestic release usually accounts for more than 80% of its total box office revenue.

The same was true for "007". In its second week of release, the box office curve began to show a clear downward trend. Starry Sky seized the opportunity and immediately issued a notice on its official Weibo account: "Edge of Tomorrow" will be extended for half a month.

In other words, with the help of China Film Group, Starry Sky obtained the code for the postponement.

Now, it's hard to say whether its final box office will break 20 billion.

With less than 20 days left in the screening, the box office is still 3 million yuan short, averaging more than 1500 million yuan per day.

This number is quite difficult to achieve for "Edge of Tomorrow," which has been showing for five consecutive weeks.

As a film director, Sun Yi doesn't actually have any particular obsession with the 20 billion yuan box office record.

Even the postponement of the screening of "Edge of Tomorrow" was achieved only because China Film Group took the initiative to suggest it, and Starry Sky Entertainment fully cooperated.

The 20 billion yuan box office record is not that important to him and Starry Sky, but it is very important to Chairman Han and China Film Group.

He knew perfectly well that even if he made 20 billion right now, it would only last for a year or two at most, and maybe even less. With the explosive growth of the domestic film market, in a while, top films would be able to easily rake in billions at the box office, and 100 billion wouldn't be an unattainable goal.

But for people today, the idea that a movie could gross over 50 billion yuan a few years from now seems like a pipe dream, even to the most optimistic.

For example, Liu Yifei is currently very fixated on this box office figure.

"20 billion! I never dared to imagine that a movie could have such a box office."

"A lot? In the future, there will be films with a box office of 30 billion or 50 billion, maybe one or two every year."

Sun Yi couldn't be too specific, but he still revealed some things in a rather vague way.

But Liu Yifei was clearly skeptical, saying, "30 billion or 50 billion? That would take at least ten or eight years."

"It won't be needed, maybe next year or the year after."

"Pshaw, that's bullshit. 30 billion might be possible if you were to bid for it, but 50 billion? I don't believe it."

Liu Yifei still didn't believe it. Sun Yi shook his head and smiled bitterly. He had no choice; he couldn't say anything more.

"No, I still need to campaign for votes and help 'Edge of Tomorrow' become the first domestic film to gross 20 billion yuan."

After saying that, Liu Tianxian seemed to have been injected with chicken blood, took out her phone, and started editing her Weibo post.

A while later, in front of Sun Yi, he forcibly took his phone and logged into his Weibo account on his own.
Like and share all in one go.

Sun Yi was completely stunned.

"No, how did you know my account password?"

"Hmph~" Liu Yifei tossed her head arrogantly, "You have no secrets from me."

Sun Yi was numb.

It seems like married life is going to be a nightmare!

Shortly after Liu Yifei posted a Weibo message urging support for "Edge of Tomorrow," she was immediately met with a flood of replies from netizens and fans. However, everyone's focus was completely off the film itself.

"When are you getting married? Will you make an official announcement? If you do, I'll go watch it right away."

"Yes, yes, yes, we won't go to the movies until they officially announce the wedding!!!"

"Same here, I've already watched it twice, but if I get a wedding invitation, I can watch it two more times, *winking*"

In no time, Liu Yifei's Weibo post received several hundred more comments, as did Sun Yi's.

Liu Yifei held up her phone, looking both amused and exasperated, and showed it to Sun Yi, saying, "Look at them, why are they all like this?"

Sun Yi laughed heartily, and even seemed to approve of the fans' suggestion, saying, "If it were me, I would do the same. How could they expect me to spend money without any benefits?"

Liu Yifei glared at Sun Yi, thinking to herself, "You heartless bastard! The movie broke the 20 billion yuan mark, and it was all thanks to you!"
I promptly picked up my phone and started editing again.

After a moment, he frowned again, feeling that something was missing.

She ran back to the dressing room and returned shortly after, carrying a jewelry box.

A pair of diamond rings.

"Put it on~"

"No, this isn't the wedding day," Sun Yi said, a little confused, not understanding what the girl was up to.

"Oh dear, you've said so much. Put it on~"

Before she finished speaking, Liu Tianxian took Sun Yi's hand and put a "soul-locking ring" on his ring finger.

Then she put on the other one and started taking all sorts of posed photos.

The two diamond rings were actually purchased by the couple at a charity auction in Hong Kong Island. The two rings together weigh a total of 8 carats and cost more than HK$1800 million at the time.

After filming, Sun Yi rarely wore it because it was inconvenient for him to wear as a director. Liu Yifei liked it for a while, but later said that wearing it was too flashy, so she locked it in a safe and never touched it again.

Anyway, she wouldn't admit it was because Sun Yi wasn't wearing it.

This rings will be used for the ring exchange during the wedding ceremony.

Liu Yifei took many photos, but was not satisfied with any of them. Later, she complained that the phone's resolution was not good enough, so she took Sun Yi's professional camera and took them all over again.

Sun Yi had already figured out Liu Tianxian's purpose, but it was obviously useless, so he could only cooperate unconditionally.

She had to be both a hand model and a photographer.

Fortunately, although she has focused on directing over the years, her photography skills haven't suffered. A perfect photo was soon taken, and Liu Yifei re-uploaded and saved it, then enthusiastically pressed send.

At this time, her fans were still discussing the joke about exchanging wedding dates for movie tickets on her Weibo, and even how many movie tickets could be exchanged for a wedding photo or a confirmed wedding date.

Just as everyone was getting excited, Liu Yifei's Weibo was suddenly updated again.

[Let's make this clear, no backing out!]

The background is a warm yellow halo. Two hands, one large and one small, are tightly clasped together and stand out. The matching rings on their ring fingers reflect a delicate yet dazzling light under the lamp.

Then there was another announcement, accompanied by a silhouette of Sun Yi and Liu Yifei in a cute, cartoon-style wedding photo.

[Sun Yi & Liu Yifei Wedding Announcement]

Hold your hand and grow old together.

Thank you to all our friends who care about us and love us. Thank you for your continued blessings and support!
Here, we share with you the joy of this new chapter in our lives.

After the Spring Festival, Mr. Sun, please guide me for the rest of my life~ @SunYi @LiuYifei

(End of this chapter)