I turned out to be top-notch!

Chapter 211 Close Rewards
After waiting for a week without a live broadcast, fans were crying for help. When the official Douyin of Zhenshijia announced that Zhou Dingran was going to start the live broadcast at [-] o'clock today, the fans burst into tears of excitement and began to run around to tell each other. Soon there were related hot words Appeared on Douyin trending searches.

In the process of preparing for the live broadcast, Zhou Dingran carefully reviewed the product content and product quantity to be broadcast tonight.

Zhou Dingran breathed a sigh of relief when he learned that there were only more than 50 products tonight.

Zhou Dingran is still worried about the hundreds of products he prepared for last week's live broadcast, and it took almost an hour to sell out.

This time, Zhenshijia obviously took care of Zhou Dingran's mood and reduced the workload by half. Otherwise, who knows whether Zhou Dingran would only live broadcast once every half month?
That would be too much of a loss.

Zhenshijia doesn't dare to gamble anymore. As for the contract provisions?What is the contract?For a super anchor like Zhou Dingran, it has no effect at all.

Zhou Dingran has proven his worth through several live broadcasts. Many new media operators such as Qin Chao Culture have regretted it. If given the opportunity, they are willing to help Zhou Dingran pay the liquidated damages, and then Signed Zhou Dingran to his staff.

Even if Zhou Dingran plays a few more games, even he can help himself pay the liquidated damages.

What does this do to Zhenshijia?
Even Zhenshijia's executives did not expect that Zhou Dingran, a top streamer who seemed to be in decline, would rejuvenate in the live broadcast industry and become so popular that the maximum number of people online for a live broadcast could be as high as more than 200 million!

This is quite explosive in the entire Douyin.

Compared with the previous live broadcasts, there are many more objects placed in Zhou Dingran's live broadcast room this time, which makes the entire live broadcast room visually richer.

For example, there are a bunch of Zhou Dingran's personal image posters and dolls displayed in all kinds of ways.

As soon as Zhou Dingran entered the live broadcast room, he frowned and immediately ordered Jiang Xiaohong to clean up.

Any product that steals the spotlight is removed.

It soon returned to a simple office scene.

"Brother Ran, the number of people who have made reservations for the live broadcast has exceeded one million."

At this time, Jiang Xiaohong brought a tablet, and the number of reservations in the live broadcast room displayed on it clearly stated 3 million people. These were the viewers who couldn't wait to watch Zhou Dingran's live broadcast. After a week of waiting, they were still watching the live broadcast with all their hearts. between.

After a week, Zhou Dingran’s number of Douyin fans also exceeded 500 million from 2000 million.

This rate of increase in fans is relatively powerful.

"I wonder if there will be another big increase in fans after the fifth season of "The Masked Singer" ends."

Zhou Dingran thought to himself that he once became popular all over the Internet with his "Moonwalk on the Playground" short video that could be called a god.

To this day, many fans still go to watch the imitation, and the influence radiates to this day.

After the identity of Fathead Fish is exposed, there is no doubt that Zhou Dingran’s Weibo and Douyin fans will see a huge increase.

But to what extent it can rise, even Zhou Dingran himself cannot imagine at this stage.

……

Soon, at seven o'clock in the evening, Zhou Dingran's live broadcast room officially started live broadcast.

Zhou Dingran was dressed very simply today, a pure white T-shirt and black jeans, which looked very casual.

After all, it is a live broadcast selling goods, which attracts huge traffic. In order to prevent the clothes he is wearing from being rushed to buy, Zhou Dingran's clothes are as simple as possible and try not to have any commodity trading attributes.

At this moment, the live broadcast room had just opened, and countless viewers poured in in an instant.

It has just started broadcasting, and lighting, sound effects, graphics, etc. are all being debugged.

During this period, in just one minute, the number of people in the live broadcast room exceeded 1.

This is the number of people displayed externally.

The anchor can clearly see in the background that the number of people online is increasing towards 20 or 30, with an average of 10,000+ people added every minute.

By the time the live broadcast equipment was debugged, 3 minutes had passed, and the number of people online in Zhou Dingran's live broadcast room had exceeded 70.

70 people is a watershed.

Reaching this number of people, for Zhou Dingran’s live broadcast room, means that he can directly bring goods.

In fact, this is indeed the case. Zhou Dingran started to promote a product: "Give the brothers a certain benefit, which is also a project to help farmers in our live broadcast room. One hundred thousand boxes of apples, each box is ten pounds, and any damage will be returned and replaced. Car first.”

"All agricultural products in this live broadcast room are quality guaranteed. Choose agricultural products to support farmers. Let us work together for a better life!"

After Zhou Dingran read an advertisement, he put [-] apples on the shelves. At the same time, he also took a freshly washed apple in his hand. It was crunchy when he bit it. The crisp sound made many viewers in the live broadcast room raise their index fingers. Big move.

"Ten pounds of apples only cost 28.8 yuan, an average of [-] yuan per pound. What kind of bicycle do you need?"

Zhou Dingran said with a smile: "At the same time, I would like to formally declare that for all the agricultural products that appear in the live broadcast room, the live broadcast room will not take a penny of commission. The main purpose is to benefit farmers and help farmer friends increase their agricultural income."

As soon as these words came out, my intention instantly became high.

Moreover, ten pounds of apples costing 28.8 yuan may be available in the countryside, but they are unique in first- and second-tier cities. Therefore, almost in the blink of an eye, more than [-] apples were sold just after they were put on the shelves.

One hundred thousand Apple orders could be barely consumed by 70 people. However, due to sufficient supply, they did not immediately sell out. However, as the number of people in the live broadcast room increases, this sales number is constantly increasing.

Agricultural products are just appetizers. Zhou Dingran also keeps his promise and will not charge a penny of commission. The most important thing is some flagship products that can only be sold in Zhou Dingran’s live broadcast room, such as classic Hanwang sneakers, or some high-value products of big brands. Basically, Zhenshijia will sign one-to-one contracts with these brands, that is, the products placed in Zhou Dingran's live broadcast room will either have the lowest price on the entire platform, or this product will be Zhou Dingran's exclusive product.

This is also the reason why there are many users waiting for support in Zhou Dingran’s live broadcast room.

After all, the product you want is either available only among Zhou Dingran, or has the lowest price among only Zhou Dingran.

In this way, one spreads to ten, and ten spreads to hundreds, quickly forming a monopoly effect.

Many viewers come here because they find that the product they want is available in the live broadcast room, and the price is cheaper than elsewhere, so they will naturally buy it in the live broadcast room.

Over time, after developing a habit, I didn’t even bother to compare the prices of products on other online shopping platforms, and just placed an order in the live broadcast room.

This creates trust.

With trust, these viewers have become walking "tap water", and they will spontaneously promote Zhou Dingran's live broadcast room.

Zhou Dingran's "believers" in the live broadcast room will also grow more and more as a result.

Zhou Dingran will live broadcast for five hours today. The goal he has set for himself is to have a maximum of 250 million online viewers and product sales of over [-] million.

These more than 50 products are all brands carefully selected by Zhenshijia for Zhou Dingran this week. The products of each brand are trustworthy, and the relevant after-sales services are also guaranteed.For now, the return rate of products sold in Zhou Dingran's live broadcast room is only 3%, which is a very good figure. After all, the return rate of other anchors who bring goods is even as high as 20% or even 30%.

After all, many of the products sold in live broadcasts are not strictly needed by viewers, but are purely impulse purchases.

So in comparison, the 3% return rate in Zhou Dingran's live broadcast room is definitely a very good performance.

After the agricultural products were put on the shelves, in order to increase their popularity, Zhou Dingran took out ten strawberry mobile phones worth 4999 yuan arranged by the company and started the lottery.

The lottery can greatly increase the popularity of the live broadcast room, and the audience participation is also high. High activity will naturally attract the Douyin mechanism to provide traffic. Therefore, after the lottery started, the number of people in Zhou Dingran's live broadcast room began to increase significantly. From the original of 70 people, jumping to 150 million people.

And the numbers just keep coming.

It had only been ten minutes since Zhou Dingran's live broadcast room started broadcasting.

He had no idea of ​​putting on a show. He delivered more than 50 products in five hours. It didn’t sound like much, but the key was that each order was too large.

For example, the agricultural products at the beginning are directly worth 28.8 orders, and each order is 288 yuan, which is [-] million yuan.

This is the highest single-digit product sold since Zhou Dingran’s live broadcast, and other products, such as Hanwang sneakers and Loren watches, have also increased significantly compared with before.

Among them, [-] pieces of Hanwang sneakers and [-] pieces of Loren watches.

Most of the other miscellaneous products cost more than [-] orders.

Therefore, although the number of product categories on sale has dropped, the quantity of each product has been rising linearly.

If all the products are sold out, the total amount will be just over [-] million.

As Zhou Dingran's live broadcast continued, the number of viewers became more and more popular. When the live broadcast lasted for half an hour, the number of people in the live broadcast room officially exceeded 200 million.

And there is still half an hour before the golden eight o'clock slot.

Because it was broadcast an hour in advance, Zhou Dingran’s current number of people online in the live broadcast room ranks No. 1 on all platforms.

This is also the first time that Zhou Dingran has the largest number of people in the live broadcast room at the same time.

At this time, the number of people in the live broadcast room reached 220 million.

In addition to the constantly new and introduced products in the entire live broadcast room, countless gifts such as carnivals and supercars were constantly flooding the live broadcast room, causing Zhou Dingran to interrupt the product explanation for a time. At the end, Zhou Dingran couldn't help but said: "Boss. Please stop swiping, I’m introducing a product, why don’t I let people sell the goods?”

It was okay if he didn't say it, but as soon as he said it, the audience started to get excited, and countless gifts came to them in an instant.

When Zhou Dingran saw this, he couldn't laugh or cry.

The biggest source of income for his live broadcast is the commission for bringing goods. The gifts given by the audience only account for a small part of the total income of each live broadcast. For example, in the last live broadcast, after deducting the gift share, Zhou Dingran only got one million, but the live broadcast The income from carrying goods can bring him tens of millions in income.

For example, in the last live broadcast, the commission share alone was 5000 million. Even if he paid 45% personal income tax, Zhou Dingran still had an income of more than 2000 million.

Therefore, when he saw the special effects of the audience giving gifts affecting the live broadcast explanation, Zhou Dingran finally made a decision.

"Xiaohong, turn off the reward function." Holding a bottle of liquor worth 1799, Zhou Dingran raised his head and ordered to his assistant Jiang Xiaohong.

As soon as these words came out, not only Jiang Xiaohong, but also the entire staff in the live broadcast room were stunned.

They knew that Zhou Dingran's live broadcast alone would cost tens or even millions in gift sharing.

Zhou Dingran said: "Bringing goods is important. Don't let brothers' rewards affect the delivery of goods."

Jiang Xiaohong reacted and said oh a few times. Although she was a little reluctant, she still listened to Zhou Dingran's words and picked up the tablet for one-click operation.

The next moment, the reward function is cancelled.

The live broadcast room is also fried.

"Damn it, I'm addicted to watching it, why did I turn off the rewards!"

"I won't accept any gifts, you're a real man, I'm convinced!"

"No, rewards can increase your popularity. Why aren't you happy with the real money rewards from those rich people!"

"Lao Zhou is so generous. He doesn't take gifts worth hundreds or thousands of dollars at all."

"Zhou Dingran's live streaming revenue is [-] million, how could he take this small amount of reward money seriously?"

“This is the first live broadcast I’ve seen with 10+ viewers that turns off the tipping function. I love it!”

"Hurry up and sell the goods. It doesn't matter to me whether you give a reward or not. I can turn off the gift effects with one click!"

"Yes, selling is important. I have long wanted to buy a few bottles of Feiqian wine to try. Other places sell it for two to three thousand, but here it only sells for 1799. It's a good profit. I'll collect a few more bottles!"

"Feiqian costs 1799 yuan. I resell it for 2000 yuan. It's very delicious!"

The barrage in the live broadcast room was so dense that it almost covered the entire live broadcast room screen. Zhou Dingran did not expect that turning off the live broadcast reward function would bring such a big reaction, but he did not care and continued to live broadcast to bring goods.

"Feiqian is our country's traditional Maotai-flavor famous wine. When I smell its aroma, I feel that it is just like the character of the people in Qian Province. It will not overly attract you or cater to you, but if you come into contact with it, you will Be moved by it.”

"In my impression, the people of Guizhou Province are warm and hospitable. As long as you come to Guizhou Province, they will definitely be like an arrow piercing the clouds. Thousands of troops will come to meet you, and they will take you to eat delicious food in the streets."

"Usually they don't bother you, but whenever you think of them, they're there for you."

"And Feiqian is a specialty of Guizhou Province. Even if you have never drank it, you must have heard of it. The original price of Feiqian wine is 1499 yuan, but at this price, ordinary people will definitely not be able to get it. Buy it from Erdao dealer, which is the lowest It’s 2000 yuan, right? But in our live broadcast room, in order to give back to the brothers, it’s 1799 yuan for a bottle, 500 ml per bottle. Note that real-name authentication is required to buy Feiqian. There are [-] orders in total, and each order is limited to two bottles. "

After Zhou Dingran finished the introduction, he started asking his assistant to put the products on the shelves.

There were more than 200 million people in the entire live broadcast room, and [-] Danfei Qian wines were put on the shelves. However, just one second after they were put on the shelves, the backend showed that the products were sold out.

When he heard that it was sold out, Zhou Dingran was stunned.

1799 for a bottle, or two bottles for each order, which is 3598 yuan. The result was sold out in less than a second. It seems that the brothers and sisters in the live broadcast room are really Crouching Tiger, Hidden Dragon...

rich!

(End of this chapter)