Pictures of pomegranates

Chapter 36

After the gray house is exorcised and prayed for, Xie Kangnian will draw a lucky person from the audience participating in the event under the supervision of a specialized notary.As long as this lucky person stays in the gray house where blessings are prayed for for three months, he can live in the gray house for free for half a year, try all the products of several big companies for half a year for free, and listen to several radio programs for half a year for free. Welfare.

And during the period of staying in the gray house, several radio stations will provide the lucky person with a large amount of Internet traffic and consultation for publicity, and will conduct live broadcasts and interviews from time to time, so that the lucky person can take everyone to witness the new look. gray house.

With the temptation of such generous benefits, some Xishi people who did not really believe in the theory of Feng Shui, some Xishi people who were in urgent need of money, or those who were in urgent need of traffic to let everyone see themselves, all enthusiastically participated in the gray market. House prayer activities.Later, after the first round of blessing activities, a total of four lucky people, three men and one woman, were born in four gray houses in the West City.

After several radio stations took turns to report on the lives of these four lucky people in gray houses, many people in West City began to accept the concept that after blessing, the gray houses turned into auspicious houses.In addition, the price of this kind of house is still very attractive in the same location and apartment type. This turned the hot potato purchased by Xie Kangnian into a fragrant bun. In the end, he sold the low-priced gray houses several times each. Got out.

At the same time, this gray house prayer program has made a few lucky people popular through interactive and live broadcast sessions. The several radio stations that take turns reporting on the program and the large companies that provide sponsorship have also become well-known to women and children in the West City population. exist.After this incident, Xie Kangnian, who was still a junior, finally established a firm foothold in the West City business district. He even earned the title of "ghost" in the business world.

Immediately afterwards, Xie Kangnian, who was completely restless, combined with a number of free funds and bank loans to acquire an international brand hotel that was not favored by the world and had been losing money at the time.This acquisition broke many people's understanding and recognition of investment, and unsurprisingly was ridiculed by many people.

In fact, many professionals are betting in the industry that the young and promising Xie Kangnian will be unlucky, because the imminent financial crisis is coming. That time was the worst point in the history of investment, and it should not be possible to make such a big investment. large-scale acquisitions.

In order to prove that Xie Kangnian's decision was wrong, people around him also presented professional investment banking data at the time: the revenue of the entire hotel industry fell by 23.8% that year, and cash flow fell by 53%.Subsequent facts also proved that it was a very difficult time that year, and it was also a very dark day for Xie Kangnian.

Even if he doesn't care about other people's opinions, when faced with huge losses, Xie Kangnian will be anxious and self-doubt, and sometimes he will feel that his life is over.Fortunately, he controlled the internal friction within the minimum loss range and devoted all his attention to long-term investment.

Xie Kangnian likes beautiful things with long-term value. He firmly believes that his choice of an international hotel has a bright future, so he decided to continue to give it a try in the most difficult time.Therefore, Xie Kangnian ignored all opinions and adopted a very proactive management method for the hotel.

He first offered high salaries, recruited the best managers from all over the world, and completely adjusted the management model and service system of the brand's hotels around the world.Then, despite the objections of others, he continued to invest large sums of money to completely renovate the internal facilities of the brand hotel.Then, the top chefs and service staff were hired to conduct systematic training within the brand.

Thanks to his series of stubborn persistence and efforts, the operating status of this international brand hotel around the world has become better and better.In less than three years, the hotel's global profits have been considerable, and Tse finally began to consider listing for cash.But this time, without exception, he encountered opposition and doubts from everyone, but Xie Kangnian still chose to go his own way.Later facts proved that it only took Xie Kangnian six years from investment to successful cash out.

Six years later, at the close of trading on the day of listing, the international hotel brand's shares closed at $17.80, giving the company a market value of approximately $180 billion.In other words, through this income alone, Xie Kangnian's profit was nearly US$70 billion. He successfully created the second most profitable IPO transaction in the history of the West Market.

In the next four years, Xie Kangnian still believed in his own judgment and analysis as before. He still ignored the voices of others and used 15 transactions to gradually clear out the shares of the international hotel chain, and finally achieved a gain of approximately 127 Billions of dollars in profits.

This transaction has also become the most lucrative investment in the history of private equity, and Xie Kangnian became a god in this battle.It not only allowed Tse Kang-nien to successfully avoid the financial crisis, but also avoided the devastating blow to the hotel industry caused by the crisis. It was one of the most touching transactions for investors during the economic downturn and recovery at that time.

Regarding being able to achieve these results, Xie Kangnian came to the conclusion that he believed that he should not be affected by external voices.Before Xie Rouxi was struck by lightning, Xie Kangnian almost never shared these experiences with her. His care for her was limited to making her food and clothing worry-free.

He has always felt that girls do not need to see the ugliness and complexity of the world, and he has the ability to make her live a good life.However, a lightning strike accident in his own swimming pool made Xie Kangnian, who is indifferent, alienated from emotions and stubborn, realize for the first time that humans are complex advanced animals.

Even the weakest girl needs to meet her spiritual needs after meeting her material needs.Ignoring this was the root cause of the mistake he made that year, which also gave him the intention to make amends and corrections on Xie Rouxi.

Therefore, Xie Kangnian told his story very carefully, and he believed that Xie Rouxi would understand his painstaking efforts.

Xie Kangnian continued to say to her sincerely: "Xi Xi, people say that grandpa has acted strangely in his life and often does eye-catching things for his own benefit. In fact, they don't understand me. I don't do those things just to attract people's attention." The thing is, I don’t care about people who have nothing to do with my life and what they say about me. Because these people don’t need to be responsible for my life, but I have to be responsible for my own life and what kind of person I am. I know best that it is my own thoughts that truly determine and change my life! Xixi, can you understand what grandpa means? "

"Grandpa, I can understand. It's just that it is said in "Zi Zhi Tong Jian": Listening to both will lead to enlightenment, and partial belief will lead to darkness. When living in the world, can we not listen to other people's voices at all?"

(End of this chapter)