The opening of China Entertainment Group gave Jay Chou a head-on confrontation

Chapter 442 Asian Invasion, Grammy Behind the Scenes (6k)

Regarding Eminem and 50 Cent jumping out to add drama to themselves at this time, there was actually no big reaction from Warner Bros. Everyone could see that this person was promoting himself in the name of confronting Zhou Yi. Increase your album sales.

As the most promising competitor for the best rap album and best single this year, 50 Cent, which was at its peak since its debut, has been soaring all the way under the protection of Eminem——

Since the album "Get Rich Or Die Tryin" was released in early February, sales exceeded one million within a week. So far, total sales in the United States have exceeded 2 million. According to estimates by industry insiders, this album is expected to sell more than 400 million copies in 03.

This is only the sales volume in a single North American region. If the scope is expanded to the world, it can be said that the total sales volume will exceed 10 million, and even higher points are not impossible to foresee.

In the entertainment industry, fame and fortune are the most important.

Now for 50 Cent, with this super hit album as the foundation, Lina must have it, and then the next thing that is missing most is fame.

In other words, it's a coffee position.

Is there anything better to improve one's status than to win the No. 1 single on Billboard with Zhou Yi, the newly minted three-time Grammy Award winner?

The answer is no.

what?
Do you want to be shameless?

Your idol failed to get recognition from the Grammys when he traveled to North America. Zhou Yi came to participate in the Grammys for the first time but got a trophy. Can you tolerate this?

Like many black people, soon after he was born, his father relied on his racial talents to abandon the family and abandon the family.

The family was unhappy, his father disappeared and his mother died; he worked as a pimp and became a drug lord, he also boxed, he was shot nine times and survived, his first album was aborted, his debut was blocked, he was blacklisted by the American record industry, and then he was banned by Eminem. Signed a contract and debuted a hit album...

"I choose 50 Cent. He is more in line with the situation of our American music scene and is one of our own."

It must be said that Curtis is indeed extremely talented in hip-hop music.

"It is no exaggeration to say that I think this is an invasion from Asia, and the Grammys have surrendered to the invasion. They are not even as good as the Brit Awards in this regard."

"I grew up in various drug-trafficking environments when I was a child. However, my experience is not as legendary as that of 50 Cent, but I recognize his courage to come out. This is a real man."

As for how to solve this matter, Rowan Placido did not give any detailed names, but said vaguely, "We also have good singers, such as Norah Jones, such as Alicia ·Keys, like Britney, like 50 cents, like..."

With "In Da Club" only one step away from being number one on the Billboard, using the Billboard results to make a fuss is undoubtedly the safest option.

However, among this series of lists, the only one who has released a new album is 50 Cents.

Then the conversation changed and he began to win over fans of these outsiders.

The Grammy award is undoubtedly a stamp of approval for the European and American music scene - after all, whether you want to admit it or not, the Grammy is indeed the highest award in the world music scene.

Curtis also adhered to the fine traditions of Queens and became a rapper.

If there weren't real people here, everyone would think that this plot is a movie.

But just when everything was about to get on track, on May 2000, 5, Curtis, who was about to release his first album, was shot outside his grandmother's house. The assailant used a 24mm caliber pistol and shot him at close range. He fired 9 bullets and then fled the scene.

The nine shots hit Curtis' fingers, arms, buttocks, legs, chest and left face respectively.

When he was 12 years old, he embarked on the road of drug trafficking. By the age of 18, he had become a well-known drug lord, earning $5000 a day.

Rowan Placido, then editor of the American comprehensive literary magazine "The New Yorker" expressed his appreciation for 50 Cent in an interview: "What the American music scene needs is this kind of confidence, just like Just as the Brit Awards pay more attention to British people, we should focus more on the American music scene instead of discussing an Asian.

Unknowingly, 50 Cents became an inspirational black representative that interprets the American dream, subtly affecting every passerby who can see similar news. Coupled with the hype of related songs, he looks like a representative figure in the American music scene.

Isn't this a complete shady story?

This thought was more or less attributed to Kennedy's convertible - everyone on the street knew it.

In 1996, perhaps tired of the frightening life of drug trafficking, Curtis, who was released from prison again, began to cut up his career as a drug lord and transform himself - learning to rap and giving himself a stage name: 50 Cent.

An ordinary person would probably have confessed on the spot, but after being sent to the hospital for rescue, Curtis miraculously survived and recovered as before after only more than half a year of training.

"Yes, that's right. As Spike himself said at the beginning, he has a happy family and a happy life. He has achieved success without experiencing any setbacks. It's so distant."

Because the word racial discrimination is too sensitive, Rowan Placido, who received the money, did not mention this aspect, but used the experiences of Kylie Minogue, Shakira and others to break into the North American music scene to pave the way. It shows the high level of American music scene in the world——

The 15-year-old mother started a drug trafficking and pimp business in order to raise her son.

At a small scale, this is a shady story about the Grammys; at a larger scale, it is an invasion of the United States by Asian capital!
Asians want to control the voice of our American music scene!
Can you bear this? !

"..."

This is a legendary and inspirational neighborhood in itself, simply because it has produced many famous rappers in the history of American music, including LL Cool J, Nicki Minaj and Salt N Pepa, the most successful female rap group in history.

This has also become Curtis' favorite to show off when promoting - most of his fans initially got into the game from his legendary experience and were moved by his inspiration.

In the context of the so-called Asian invasion, who can support such an executor of the American dream if not him?

"I think it's a confidence thing."

Kylie Minogue is famous in the UK and Shakira is already a queen in Latin America. In this way, they still chose to enter North America.

"Indeed, it's not that Spike is not good. The main reason is that Spike's experience has been too smooth and smooth. It doesn't seem interesting. The only hot news is the gossip, which feels too distant from us."

Don't tell me that Zhou Yi's songs have just started to hit the charts. I just ask you if they are competing for the charts and that's it.

Not to mention that Zhou Yi's current reputation in many American media can be described as mixed reviews - as many people like him as he is, there are also how many people hate him.

In order to gain sympathy points for himself, 50 Cent, who played the inspirational card, gradually began to tell the outside world about his "legendaryness" under the guidance of the company - the legendary nature of being shot nine times and not dying!
On July 1975, 7, 6 Cent, whose real name was Curtis James Jackson III, was born in Queens, New York, USA.

As we all know, because the All England event was held before the Grammys, the Zhouyi public relations team did not choose to focus on it. It is precisely because of this that Zhou Yi, who knew he would not win the award, did not go at all and even "spoke wildly" during the interview.

If Eminem and the company behind him really wanted to lose face, they wouldn't have had a falling out with Mariah Carey like last year and continued to hold on despite the latter's denials.

Then, when Curtis was eight years old, his mother was murdered over a drug deal, and the young Curtis had to go to his grandmother's family, who also lived in the slums.

Of course, many people are still confused about this wave of rhythm - they don't even know what the so-called "China threat theory" and the so-called "Asian invasion theory" are.

They will only understand the world based on the information given by major traditional media.

If the media says east today, they will be east; if they say west tomorrow, they will be west.

According to the description of some large and small media, Zhou Yi, who won the Grammy Award, became the vanguard of the Asian invasion, the evil dragon that must be stopped, and the devil that must be resisted.

"It's nonsense! It's outrageous that so many people still believe it."

Qian Jiang almost tore up the newspaper in his hand.

Obviously, this is a counterattack by many media - a counterattack against Warner leading a public relations team to help Zhou Yi win the Grammy Award.

"Normally, you can't expect that European and American idiots who still have many people believing in the flat-earth theory have any superb ability to identify information."

Zhou Yi, who was sitting on the sofa in the lounge, took a bite of the hot dog bun and replenished his stomach after being busy for almost a day without eating properly. He said vaguely: "After all, the fact that I won the Grammy was too much of a shock to them. , to put it more seriously, I have the ability to threaten the cultural evaluation system dominated by them, and they will never give up. "

Europe and the United States—to be precise, the cultural evaluation system based on the United States has always been a weapon for the United States to export cultural values ​​to the outside world.

Whether it’s the Grammys, the Oscars, or the so-called three major European awards, the Brit Awards, etc., if you want to win an award, you have to enter that circle, or you have to conform to their ideas, and then you get to the stage of competing for public relations capabilities. .

If film directors can occasionally break through the blockade with their expressions on screen, then in terms of pop music, the Asian market has been completely abused unilaterally.

Especially for the Chinese pop music market, which started very late.

Even Japanese music, which has advanced rapidly, has failed miserably under the current rules of the United States. The only genius who had any hope of breaking the blockade, Kyū Sakamoto, returned to Japan early due to the suppression, and later died in a plane crash.

Zhou Yi was able to win the award this time, thanks to the fact that Warner, Disney, Apple, Pixar, Coca-Cola and other interest groups behind him are members of this circle, and he got the ticket to enter the competition to compete in public relations capabilities.

Of course, the most important thing is that these English songs of Zhou Yi are all products under the rules of American music. Those media who want to criticize and expand cannot find fault and can only point the rhythm to Zhou Yi himself.

"I will ask the company and partners to help refute the rumors, and I will visit the scene more during this period."

Qian Jiang bit his toothpick, obviously ready for a protracted war.

When those people put 50 Cent in an opposing position and marketed inspirational, American dream and other characters, it was actually time for media resources to go head-to-head.

If Zhou Yi had not performed so strongly, then Zhou Yi would have been the best spokesperson for this so-called "American Dream".

But unfortunately, he was obviously not very obedient.

Not only was he ambitious, but he also kicked open the Grammy door with the banner of "racial discrimination" and accepted the award standing up. This is what many people don't want to see.

Qian Jiang stood up and was about to start preparations when he was stopped by Zhou Yi: "No, no, no, old money, don't refute the rumors. This is a waste of resources and useless efforts."

"?"

Qian Jiang stopped and turned around, looking at the man sitting on the sofa in surprise.

Zhou Yi raised his eyes and looked at him, pointing his right hand at his temple: "In law, there is a concept called the self-evidence cycle, which is why the law advocates whoever asks for evidence.

"If we focus on refuting rumors about public relations scandals, we will go along with their wishes. They will continue this topic and let us waste our energy on such unobjectionable nonsense."

Qian Jiang frowned: "But if you don't refute the rumors, the risk will be great. The status of Grammy is self-evident in Europe and the United States."

Although they are indeed suspected of engaging in shady activities, the fact that everyone is so public-relative means that everyone is engaging in shady activities, that is, no one commits any foul play.

"Just use a more outrageous news to cover up the limelight and discussion." Zhou Yi put down his right hand with a smile on his lips: "Just right, you can still give me a concept to hype."

In this era, if you want to achieve the outrageous results of five championships in one specialty, it will be difficult to achieve without a concept or reason that can touch the G-spot in the hearts of the American public.

There are so many good songs every year, many of which are at the top single level on Billboard, but they have never been able to win the top single. In addition to the lack of marketing, more importantly, they lack a story.

As an Asian and a Chinese, the only thing he can use is the banner of freedom and equality that Europe and the United States use to deceive others.

And this is precisely the basis of America’s foreign propaganda.

"We have just used racial discrimination before, will it cause resentment if we use it again?" Qian Jiang still has some scruples about marketing methods that are used frequently and frequently in a short period of time.

"As long as I'm really being discriminated against, isn't that okay?"

Zhou Yi spit out the toothpick in his mouth, and what he said shocked Qian Jiang——

"Let people criticize me. If necessary, you can also let people criticize me deliberately. The greater the intensity, the better. The premise is that you must bring 50 cents as the object of praise, and you can praise them and belittle me unlimitedly. But the premise is that you cannot be caught. Don't be fooled, it will be revealed that he is the person we are looking for..."

What should you do when someone accuses you of engaging in shady activities, but you are actually involved in shady activities in name?
It's very simple, just discredit the person who said you were involved in shady activities.

False business war strategizing, real business war personal attacks.

After finishing the explanation, Zhou Yi stood up and straightened out the wrinkled suit on his body. He stood in front of the floor-to-ceiling window and looked at New York at his feet. His angular face was reflected on the glass.

.......................................

"Extra number! Extra number! Zhou Yi may encounter the greatest resistance in his journey to the United States!"

"Asian Invasion!" Is Zhouyi Grammy exposed? ! 》

"Zhou Yi is involved in a public relations scandal, may his Grammy trip be stained?" 》

"The shady story is coming, is it difficult to tell whether Zhouyi's award is true or false?" 》

"Grammy's silence, will the Zhouyi Grammy trophy be withdrawn?" ! 》

"..."

March 2003, 3, Saturday, 15: a.m. Imperial time.

Newspapers such as Southern Entertainment News, Apple Daily, Next Weekly and other magazines carried the whirlpool of public opinion that Zhou Yi has fallen into in the United States in recent days - the shady story.

On the Internet, discussions about this matter have intensified with the transfer of information from all parties.

Right now is the time of SARS, when most Chinese people are staying at home watching TV, discussing news and celebrities.

Suddenly seeing the negative news related to Zhouyi, the attention naturally increased.

A Chinese star went abroad to receive an award and was accused of shady affairs?
This is so much fun.

"Really or not? Is Zhou Yi so powerful to do something shady?"

"That's right, wasn't it said that Zhou Yi had the highest album sales in the world last year? That award should be his."

"High sales volume does not mean you can win awards, I hope everyone knows this."

"I hope everyone knows that you're a bitch, don't open a trumpet account if you can!" (has been banned)

"..."

Netizens who were already idle now have an additional discussion point on the Internet, and the popularity is even higher than that of "The Legend of Heaven and Dragon Slayer" which was just launched a few days ago.

"If you ask me, Zhou Yi should not go abroad to compete with European and American singers to win awards. It is inevitable that he will be hacked. Americans cannot allow a Chinese to conquer the American music scene. He is not one of their own."

"Zhou Yi is too crazy in Europe and the United States, and now there is a backlash. In the European and American music circles, there are Shakira, Mariah Carey, Kylie Minogue, Avril Lavigne, Ailiya Keys, Nora... Singers like Jones would say a few words for him.”

"Why are they all female singers? Where are the male singers?"

"This perverted guy always had a fake smile on his face when taking photos with male singers at the Grammys. He must be a female singer if he is friends with her."

"If you ask me, Zhou Yi might as well come back to act, instead of being angry outside. It would be great if Zhou Yi played the role of Zhang Wuji in "The Legend of Heaven and the Dragon Slayer", which is very popular recently. He is young and handsome, and he is more suitable with Gao Yuanyuan, Jia Jingwen, Su Youpeng Too old and not worthy at all!”

"..."

In Taiwan, a new album is being promoted, and Cai Yilin, who wants to take advantage of the SARS album release period to enjoy this big cake to herself, is numb——

She released her comeback album "Look at My 3 Changes" on March 7. The two songs "Say I Love You" and "Castle de Madrid", which are escorted by Jay Chou, are of extremely high quality. This is the time to flex her muscles and dominate the headlines. , and ended up encountering Zhou Yi's British album "Forever Young" released after dominating the Grammy charts.

Since the Grammy Awards were broadcast in Taiwan this year, Taiwanese fans who had not seen live Zhou Yi in the news for a long time suddenly burst out with great enthusiasm, especially after he lifted three trophies.

Thanks to the Grammy effect, Zhou Yiying achieved a crazy sales of 28 copies in the first week in Taiwan. As of the 15th, he had sold 36 copies in two weeks. It can be said that he has squeezed out the past few months. Nearly one-third of Taiwan's album market.

This is very unfriendly to Cai Yilin.

Under the pressure of Zhouyi's near-sweeping, the popularity of her album was obviously lower than expected in the first week due to being crushed by Zhouyi's Grammy news, with only nearly 70,000 copies sold.

Although this result is much better for ordinary singers, for Sony, which is expected to sell at 80,000-90,000 in the first week, this result is obviously affected by the popularity.

There was no other way. Cai Yilin, who planned to rely on the quality of her albums, began to work harder on the scene in order to occupy more pages of major entertainment news——

Originally, she was almost successful, but after all, Zhou Yi's Grammy effect could not last long, as the others were not in the country.

As a result, as he saw more and more news coverage, the song "Say I Love You" was recognized by more and more people, and its popularity became more and more popular - all of a sudden, it was broadcast to all major majors in Taiwan. The entertainment media collectively gave up on the "Double J" report and swarmed after the "Zhouyi Grammy Inside Story" news.

Cai Yilin missed the front page, headlines... and even popularity again and again.

"I……"

Cai Yilin, who is in Taiwan, almost cried with grievance. When she complained on the phone to Jay Chou, she always cried and her words were incomplete.

Jay Chou felt a little embarrassed when he heard this.

Zhou Yi is very worthy of him. He said long ago that he would not publish the Chinese album in March, but would only publish it in English. However, he still released it on March 3st after participating in the Grammy.

He had already informed Cai Yilin of these situations.

The latter originally believed that Zhou Yiyingzhuan would not achieve any explosive results in Taiwan, so he dared to release it on March 3 as originally planned.

The results were good, first she won the Zhouyi Grammy Award, and then there was the Zhouyi Grammy Award. She was the recipient of two explosive hits. This blessing was somewhat unnatural.

Affected by the news about Zhou Yi, her album "Look at My 72 Changes" has only sold genuine copies in half a month so far. The attention of a large number of passersby has been attracted by the news about Zhou Yi.

Although sales are not low in Taiwan this year, there is a certain gap between Sony and her own expectations...

"There's nothing we can do about it. Okay, I won't tell you anymore. I have to call and ask how A Yi's situation is." After comforting Cai Yilin, Jay Chou dialed Zhou Yi's number and expressed concern. about his situation.

Thanks to Zhou Yi's reputation in the country in the past, when this so-called shady story was first revealed, many people still didn't believe it.

Basically, everyone thinks that Zhou Yi was hacked by the Yankees because he played internationally.

But it wasn't until a week later when the news intensified, and they only waited for Warner's light explanation of the rumors, that some people smelled something was wrong.

According to Zhou Yi's character, if this thing was fake, he would have stood up and started a fight with others.

However, there is currently no official counterattack from Zhouyi at home and abroad.

"Don't worry, I'm fine. I'm collecting evidence. I'm going to make those idiots miserable."

On the phone, Zhou Yi's hearty laughter as always made Jay Chou feel relieved.

After him, Chenglong, Jiang Wen, Li Lianjie, Chen Daoming, Zhang Guoli, Huo Wenxi, Cai Zhuoyan, Wang Lihong, Lin Junjie, Tao Zhe, Liu Ruoyin and other friends Zhou Yi met and contacted in China were all included. Call or text to ask about the situation.

Sun Yanzi, who was so anxious that he was jumping up and down like a cat all day, was about to buy a plane ticket and fly to the United States.

People such as Elva Hsiao and Fan Xiaopang who clearly had a good relationship with Zhou Yi were reassured by him despite their worries.

On the Internet, various shady discussions about Zhouyi have gradually become more popular——

The most typical one is a post published by Tianya user "Free Heli 7": "Zhouyi, shame on you and sent abroad, shame!" 》

"I have always said that Zhou Yi's arrogant character will suffer a big loss. There are people who protect him in China, but there are no foreigners.

"There are a lot of people in foreign countries who are more talented than him. Doesn't this make him heavier?

“I still want to meet the Beatles, but I don’t know who gave me the courage.

"His parents have been honest and loyal all their lives, but they never expected that the son they raised would be an arrogant and liar... (This user has been banned for verbal abuse)"

On the evening of March 2003, 3, Europe, the United States, and even Asian countries such as China, Japan, and South Korea unexpectedly received a public media invitation letter from Warner——

It was from Zhou Yi, inviting them to attend a press conference.

The invitation letter will publicly indicate that Zhou Yi will personally come forward to clarify the matter...

(End of this chapter)