The opening of China Entertainment Group gave Jay Chou a head-on confrontation

Chapter 609: The Super Monster That Strikes Back
As someone who has worked in the physical record industry for more than 20 years, Qian Jiang is still a little confused by the completely unreasonable popularity of "Mouse Loves Rice".

If Zhou Yi hadn't said that he had already used his connections in the bar street to investigate the person thoroughly, he would probably have really gone as crazy as the general managers of the artist departments of his old rivals such as Sony, Universal and EMI to look for the person.

After all, Yang Chenggang and Wang Qiwen had both wandered and struggled in the Capital Bar, so it was easy for the group of wealthy ladies with backgrounds in Bar Street to find out news about them.

Well, the way that "Mouse Loves Rice" became popular still made him feel a little uncomfortable.

This is just a purely internet song, without any record company background, and without any marketing that could be called publicity - this is even more outrageous than when Zhou Yi first debuted.

When Zhou Yi debuted, it was thanks to the little queen Elva Hsiao that he gained maximum popularity, and he had to spend money to buy space for it.

At this moment, he finally understood how those Americans who were hit hard by Apple's online music store felt.

Oh no, it should be said that this is even more outrageous than Zhou Yi's performance in the Apple Music Store - when Zhou Yi entered Apple Music, he brought his own traffic and attention, but the song "Mouse Loves Rice" has nothing.

The singer is not famous and the author is unknown, but they have relied on the power of the Internet to gain popularity and singing rate far exceeding that of the works of first-line singers from record companies.

He didn't understand, but he was shocked.

What worries him most is that the song was released online for free.

What if a large number of followers follow suit?

The cost of roughly recording a song and posting it online is much lower than the cost of formally releasing a record. If everyone follows Yang Chenggang's example, it means that the traditional record system based on physical records will gradually collapse.

Not only will the threshold for singers be infinitely lowered, even the market that has been built with great difficulty will shrink - Apple Music is still paid after all, and domestic online music is paid... Qian Jiang doesn't think there is any hope.

The most important thing is that once this model is popularized, the influence of the record companies themselves will undoubtedly be reduced and weakened indefinitely in the foreseeable future.

Even Warner is no exception.

From the baby's first cry of "Lilac" in 02 to the Internet-famous song "Mouse Loves Rice" in 04, Qian Jiang seemed to have seen the end of "himself".

However, before he could feel regret for the result that he was completely powerless to change, another report from his subordinates made him stunned on the spot -

"What did you say? Another new singer emerged and beat all the traditional singers to the ground on the charts?"

"Yes, his stage name is Daolang. It was released by the Tianjin Audio and Video Channel in Tianjin. Piracy is very strong."

"Piracy momentum?"

"Yes, it's very strange that all his publicity channels are local distributors of record channels, completely bypassing the existing publicity model of record companies. The album "The First Snow of 1" was released on January 6th, starting from Tianjin, covering the Beijing-Tianjin-Hebei region and its surrounding areas for nearly half a month, and now it has directly exploded."

"???"

How come there are still experts?

Qian Jiang's brows were furrowed, and his expression was even more solemn than when he saw the results of "Mouse Loves Rice".

Compared to the Internet, which is unfamiliar and full of unknown possibilities, he is very familiar with the trick of local channel coverage - many singers in the Hong Kong music scene have done this before.

He completely bypassed the parent record company and worked directly with channel dealers, using their private pirated channels to sell albums in order to become famous.

But this model was soon abandoned by the group of Hong Kong singers - Hong Kong is too small, and the market in its golden age was already full of fierce competition among the major first-line and top singers. It was always the same 20 to 30 people every day, and the competition was too fierce. Even if someone wrote a good song, they would basically choose to sell it to them.

Over time, this group of singers became just supporting roles and no one cared about them anymore.

But it’s different in the mainland.

The domestic market is too big. Becoming famous in Beijing-Tianjin-Hebei and surrounding areas is enough for a singer to make a living through commercial performances, without even having to go abroad for commercial performances.

With the development of the domestic music industry, those who want to become singers are also aware of this red line, so even if someone cooperates with channel dealers, it will only be done secretly, and they may even have to wear a vest to ensure safety.

No one dares to try to let the channel merchants use their channel power to push it directly like Daolang did.

Qian Jiang is about to release an album - unlike the crudely produced "Mouse Loves Rice", this "The First Snow of 2002" is obviously well-produced and is at the level of a complete studio album.

But the record distribution company was not any company he was familiar with, but came from XJ Records, a company he had never heard of.

Qian Jiang asked someone to check and concluded that this audio-visual company was only responsible for selling genuine records there. The reason why "The First Snow of 2002" entered the mainland market and circulated in the Beijing-Tianjin-Hebei region was because there were many channel operators operating it.

Of course, what is being sold is not genuine products, but pirated ones.

From the 6th to the 12th, the album climbed step by step, entering the public eye in Beijing-Tianjin-Hebei and surrounding areas. The rankings of the songs began to soar after being strongly promoted by audio-visual stores in the streets and alleys.

Previously, everyone’s attention was on "Mouse Loves Rice", and no one noticed Daolang, which was still ranked low.

But on the 15th, as Daolang's ranking soared, the Pepsi Music Chart even made a special recommendation for this song.

Starting from the 16th, in this snowy winter, "The First Snow of 2002" finally completed the accumulation of the masses and came from behind -

In terms of popularity, it not only surpassed the songs of Wang Lihong, Tao Zhe, Liu Dehua, Zhang Xueyou and others, but its growth rate was also on par with "Mouse Loves Rice", shocking everyone.

"As the Chinese New Year approaches, record companies will relax a bit, or adjust their promotional plans to after the Chinese New Year or the Lantern Festival. This period of time is your best opportunity to rise."

In the conference room of a large audiovisual publishing house in the imperial capital.

The boss lit a cigarette and said in a casual manner, "No one knows the arrangements of the record company better than us. During this period, all your competitors are busy celebrating the New Year. This is our best opportunity to market you."

An album became popular all over the country without relying on any marketing. This is the marketing route they set for Daolang - a king of Western songs who never markets himself.

what?
You said there was marketing?

Wrong! The pirates saw that it was profitable so they spontaneously sold Daolang's albums, which was a disguised way of promoting him. Doesn't this further prove that Daolang is very strong? !
He is so strong that even pirates promote him as much as possible in order to sell more of his albums. Doesn't this mean he is invincible?

What's more, they are not bragging, Daolang's strength is indeed worthy of this marketing.

They are well-informed, but there are at least three songs in Daolang's album that show signs of becoming a big hit——

"The First Snow of 2002", "Punishment for Impulse", "Lover".

With one album and three hit songs, he is the only mainland male singer who is not as good as Zhou Yi.

(End of this chapter)