The opening of China Entertainment Group gave Jay Chou a head-on confrontation

Chapter 633 Sometimes, look for your own reasons
"Elva! Things have changed!"

As one of the parties involved, although due to her fame, Elva Hsiao is often only mentioned in the corner as a singer in this public opinion struggle, the team that EMI has assigned to her is not there to do nothing but work.

The moment he noticed that the wind direction was wrong, he immediately collected and analyzed the specific situation and informed her of the results.

Xiao Yaxuan, who had only slept for a little over four hours yesterday because of the continuous rush to the scene, was still trying to catch up on her sleep in the nanny car. Upon hearing this, she immediately opened her eyes, and the fatigue around her eyes could not hide her joy from the bottom of her heart: "Really?"

"Yes, look at the hot search terms on Yahoo, your English name even appears on it."

The agent brought out a laptop computer and displayed the latest trending celebrity keywords on Yahoo.

The first place is Zhou Yi’s English name Spike Chou.

After him, talk show guests such as Shakira, Avril Lavigne, Johnny Depp, Conan O'Brien, Mariah Carey and others lined up and squeezed into the top ten.

And her name, Elva, happened to be ranked tenth, becoming the gatekeeper of Yahoo celebrity hot words list this week.

The blog account her team uses to share their experiences has also seen a surge in followers, with more than 100,000 new followers in just two days, and a recent post announcing the next performance location had hundreds of comments.

On the Apple Music Store, the sales of the EP "Elva" are not very high, but the paid downloads of the single "Because of You" have exceeded 700,000, and the sales of one million are expected;
The sales of the physical album with the MV surged by more than 40,000 copies in less than two days. Although many people are unwilling to buy the physical version of "Because of You" after paying online, the sales volume has obviously not reached its peak yet.

EMI Records was so excited that they quickly raised their internal expectations for Hsiao Ya-Hsien's EP. The explosion of online streaming media made Hsiao Ya-Hsien the talk of the town for a while.

She is the first female singer to release a new song with the potential to become a hit on the Apple Music Store.

The single of "Because of You" is priced at $2.99, and in order to distinguish it from the physical version, it does not come with a music video. But even so, there are still many people who just want to listen to the song, which has created a very strange phenomenon -

Many European and American print media have formed a matrix to criticize this song, but its spread and influence in the online world are spreading outward uncontrollably and endlessly...

The source of this is the Apple Music Store, which is willing to provide high-quality sound services, making it impossible for this group of people to join forces to ban it.

The Apple Store, eager for rapid development, finally caught a golden goose that could help them expand their influence. The bird was unwilling to pay any attention to the criticisms of traditional critics, but instead increased the recommendation for Xiao Yaxuan's EP album.

Zhou Yi joined the Apple Store because of his natural popularity, but it is different for Xiao Yaxuan, she is an “unknown amateur” who started out from their Apple Music Store and became extremely popular!
This is a benchmark!
This is the proof that they will have the confidence to negotiate contracts and interests with other record companies in the future.

Of course, in a broader sense, this is digging up the roots - digging up the roots of those non-major record companies that cannot stand on equal footing with Apple.

With Elva Hsiao as an "amateur" benchmark, it will undoubtedly become more difficult for them to sign singers and make records through the traditional route in the future. They can only be forced to accept this emerging Internet music model and cooperate with it.

"Fuck! Damn it! What are EMI and Warner trying to do?! Do they want to completely subvert the traditional record industry in the United States?!"

"Spike from Warner is scary enough, and now there's a female singer from EMI. The innocence of the traditional record industry is about to change..."

"The traditional record industry has been ruined by them!"

On the evening of the 20th, US time, Norf Schmidt-Holtz, CEO of Boardman Records, one of the world's top five record companies headquartered in the United States, angrily denounced Warner and EMI's inhumane behavior in an interview.

"The presence of Spike and Elva on the Apple Music Store is the result of short-sightedness on the part of Warner and EMI, who are indeed promoting the development of digital music, but at the expense of the traditional record industry.

"After them, there may be a situation where everyone can record songs and upload them to the Internet and cooperate with Apple alone, which will lead to the bankruptcy of countless small record companies and destroy the physical record market that has been cultivated with great difficulty.

"I don't approve of this behavior, let alone their choice. Granted, their singles might sell well..."

Although it is one of the world's top five multinational record companies, Boardman Records is undoubtedly the one with the worst economic status and prospects - so bad that its parent company is secretly seeking cooperation with Sony, intending to sell Boardman Records to Sony and merge the two companies. This is much worse than Warner.

At least Warner still has Zhou Yi as its mainstay, and it has not lost its control after becoming independent from its parent company Time Warner.

However, the merger that Boardman is currently negotiating in secret is led by Sony Music. Once the negotiation is completed, it means that Boardman Records, which has been dominating the record industry for decades, will completely disappear, and Sony Records will take over their legacy.

The culprit behind all this is digital music.

Because of its inability to adapt to the advent of the Internet music era, the shortcomings and loopholes that were covered up in the era of physical records became the last straw that broke the camel's back.

21st, Japan, Tokyo, NHK Theater.

Zhou Yi, who had just finished rehearsing for the China-Japan Song Festival, was surrounded and blocked by reporters as soon as he showed his face.

"Mr. Zhou Yi! Mr. Zhou Yi! What do you think of the criticism of you by the president of Boardman Records?"

"Zhou Yisang, Nolfe, the global president of Boardman Records, angrily accused you of being the gravedigger of the record era. Do you agree with that?"

"Mr. Spike, the CEO of Boardman Records thinks you are a demon who disregards the development of the industry for your own benefit. The entire industry should boycott you spontaneously. Do you have anything to say to him?"

"..."

Fei Xiang, Lin Yilian and others, who had never seen so many foreign reporters chasing after a Chinese person for an interview during a rehearsal, were all pushed aside. As the top stars of the Chinese music scene, they couldn't even get into the reporters' human wall at this moment. No one was even willing to look at them straight in the eye...

In the past week, the false popularity and prosperity created by their press conference organized by NHK TV station disappeared without a trace at this moment!

"Who? Norf Schmidt-Holz? I've never heard of him. He's not even a musician."

Zhou Yi, who was surrounded and unable to move, felt a little amused when he heard the name: "Also, the loss of Boardman Records is their own problem, don't throw dirty water on me."

After all, it was one of the top five in the world in the past. It is somewhat incompetent and angry to say this. It seems that it has been secretly negotiating with Sony about a merger, and it is at a disadvantage in the negotiations, so the president is so furious.

"But Boardman Records—"

"I advise him to reflect on himself and not to be furious."

Raising his hand to interrupt the blonde female reporter, Zhou Yi sneered: "Sometimes you should look for your own reasons. Have you been running the record company seriously over the years? Has the group's performance increased? Have you been working hard?"

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(End of this chapter)